Crimson-Consultants Campaignbook

Campaign Book
Panhellenic X Women*s Center: A Campaign about body image, resource distribution and a
connection to last generations
April 23, 2019
The Women*s Center
Crimson Consultants: Madeline Corn, Talia Fazio, Jessica Fleetwood, Taylor Larson, Brittany
Neiman, Amanda Tomchick & Becca Wilson
Executive Summary
Crimson Consultants investigated the potential for a body image program in the
Panhellenic Greek community. After meeting with Amy Sharp, Director of the Washington State
University Women*s Center, Crimson Consultants concluded that a relationship between the
Women*s Center and the Panhellenic Greek community would be beneficial. Crimson
Consultants came to this conclusion based on Sharp’s focus on mental health initiatives/body
positivity and the lack of body positivity programs provided by the WSU Panhellenic Council.
To better understand the Women*s Center and the services they provide to the women at
WSU and the Panhellenic Greek community, Crimson Consultants researched the history of the
center, the services the center provides, the center in relation to other college campuses women’s
centers, and the opportunities for growth within the Women*s Center. Once this research was
gathered, Crimson Consultants went into the field and surveyed, interviewed, and conducted a
focus group comprised of sorority women. The goal was to evaluate whether or not sorority
women felt a need for a body positivity program, and if so, is it a program the Women*s Center
could provide.
After analyzing the data collected from the focus group, Crimson Consultants found that
participants think Panhellenic programs are most enjoyable when they are engaging and would
like to see programs that represent and empower the diversity within the Greek community.
Additionally, participants struggled with body positivity during sorority recruitment sessions but
once a member of their chapters, felt empowered and supported by their sisters. Only two out of
eleven participants had any kind of program related to body positivity, and it was a chapter
affiliated program, not a Panhellenic offered program. Crimson Consultants also found that
participants knew very little if anything at all about the Women*s Center. Participants did
Crimson Consultants 2
suggest that the Panhellenic Council should work with the Women*s Center if they did provide a
program on body positivity and that it would be beneficial to all.
Next, Crimson Consultants analyzed the data from ten in-depth interviews and found that
participants find programs important and useful when they relate to real-life situations. When
asked about body image, they responded that they only felt okay about their bodies. These
finding also showed that participants struggled with body image during recruitment sessions but
felt empowered and supported once joining a chapter. One participant expressed a desire in
showing potential new members a video on body positivity or something along those lines.
Participants once again knew very little about the Women*s Center and the only service they
could distinctly name was Cougar Safe Rides.
Crimson Consultants analyzed the data from the surveys and found that Panhellenic
sorority women prefer in-house programs as opposed to out-of-house programs and listed body
image/body positivity as a desired program. Participants noted they would like a concise
program that is hands-on but also informative. When asked about the Women*s Center, the
majority of participants did not know where the center is located and mixed up the services
offered with those of Cougar Health Services. The data also showed that overall sorority women
struggle with their body image. Nearly 90% of participants stated they would definitely or
probably change their bodies to be more conventionally attractive.
After completing intensive and thorough research, Crimson Consultants believe there is a
potential for a partnership between the Panhellenic Greek community and the WSU Women*s
Center. Panhellenic sorority women have expressed interest in a body image/body positivity
program and were enthusiastic at the idea of partnering with the Women*s Center. The
Women*s Center has the potential to fill the void of a body positivity program and also has the
opportunity to establish and build brand awareness with a huge component of the student
population.
Table of Contents
Executive Summary ........................................................................................................................ 2
Tables and Figures .......................................................................................................................... 7
Sorority Terms Defined .................................................................................................................. 8
Situation Analysis ........................................................................................................................... 9
INTRODUCTION ....................................................................................................................... 9
BACKGROUND ON ORGANIZATION AND INDUSTRY.................................................... 9
History ..................................................................................................................................... 9
Women*s Center Mission ..................................................................................................... 10
Current Status ........................................................................................................................ 10
Communication Techniques .................................................................................................. 11
Funding .................................................................................................................................. 12
Major Issues Affecting the Organization............................................................................... 12
Strengths and Weaknesses ..................................................................................................... 12
Future plans ........................................................................................................................... 14
Secondary Research on Overall Industry .............................................................................. 15
Mission Statements ................................................................................................................ 15
TARGET PUBLICS .................................................................................................................. 16
Women on Campus ............................................................................................................... 17
First-Year Students ................................................................................................................ 17
Fraternity and Sorority Life ................................................................................................... 17
Google Analytics General Findings ...................................................................................... 18
Daily Evergreen Publication Analysis ................................................................................... 19
EVIDENCE AND RATIONALE FOR PROBLEM STATEMENT ........................................ 20
Brief History of the Body Positivity Movement ................................................................... 20
Body positivity and the WSU Women*s Center ................................................................... 21
Brief History of Greek Life at WSU ..................................................................................... 21
Sorority and Member Figures ................................................................................................ 22
Chapter Councils of Executive Boards .................................................................................. 22
National Panhellenic Conference .......................................................................................... 23
Panhellenic Council at WSU ................................................................................................. 24
Programming ......................................................................................................................... 24
ISSUE OR OPPORTUNITY BACKGROUND ....................................................................... 25
Problem Statement ................................................................................................................. 25
Communication Goals ........................................................................................................... 26
SITUATION ANALYSIS SUMMARY ................................................................................... 26
Research Report ............................................................................................................................ 27
METHODS................................................................................................................................ 27
QUALITATIVE FINDINGS .................................................................................................... 29
Focus Group .......................................................................................................................... 29
QUANTITATIVE FINDINGS ................................................................................................. 33
Personal Interviews................................................................................................................ 33
Themes Defined ..................................................................................................................... 34
Survey 1 ................................................................................................................................. 37
Survey 2 ................................................................................................................................. 42
RESEARCH REPORT CONCLUSION ................................................................................... 47
Limitations ............................................................................................................................. 48
Reccomendations ................................................................................................................... 48
Comprehensive Public Relations Plan .......................................................................................... 49
GOALS...................................................................................................................................... 49
Goal 1 .................................................................................................................................... 49
Goal 2 .................................................................................................................................... 50
Goal 3 .................................................................................................................................... 50
OBJECTIVES ........................................................................................................................... 50
Objective 1 ............................................................................................................................. 51
Objective 2 ............................................................................................................................. 51
Objective 3 ............................................................................................................................. 51
Objective 4 ............................................................................................................................. 51
Objective 5 ............................................................................................................................. 52
STRAGIES AND TACTICS .................................................................................................... 52
TIMELINE ................................................................................................................................ 55
BUDGET................................................................................................................................... 56
References ..................................................................................................................................... 59
Appendix A: Focus Group Protocol ............................................................................................. 61
Appendix B: Focus Group Transcription ...................................................................................... 64
Appendix C: In-depth Interview Questions .................................................................................. 74
Appendix D: Survey 1 Questions ................................................................................................. 77
Appendix E: Survey 2 Questions .................................................................................................. 83
Tables and Figures
Table 1 Women*s Center Social Media Presence as of 2/4/2019 11
Figure 2 Women*s Center Posts on Facebook as of 2/4/2019 13
Figure 3 Women*s Center Tweets @WSUwomen 2/4/2019 13
Figure 4 Women*s Center Posts on Instagram 2/4/2019 14
Table 5 Other Women*s Centers in Washington State Social Media 16
Table 6 Women*s Center Google Analytics 18
Figure 7 Articles about the Women*s Center in the Daily Evergreen 20
Figure 8 Greek Programming Word Cloud 35
Figure 9 Body Image Word Cloud 37
Figure 10 Sorority Women’s Thoughts on Changing Their Bodies to Be More Attractive 42
Figure 11 Panhellenic & the Women*s Center Mock Logos 45
Figure 12 Panhellenic & the Women*s Center Mock Posters 46
Figure 13 Women*s Center & Collaborating with Panhellenic Chapters 47
Sorority Terms Defined
Active member: Any initiated member of a sorority.
Alumna: Any initiated member(s) of a sorority who graduated or left college in good standing.
Bid: A formal invitation to a prospective new member to join a chapter.
Chapter House: A group of officially chartered and recognized collegians at a given college or
university.
Continuous Open Bidding (COB): Membership recruitment process when bids may be
extended and accepted during the school year other than during primary or secondary
recruitment.
Former Member: An individual who is no longer an initiated member of their chapter.
Greek Programming: Organized presentations meant to educate and inform sorority women on
relevant topics in their community.
Live-In Member: A member who lives in their chapter house.
Live-Out Member: A member who no longer lives in their chapter house, but still lives on
campus.
New Member: An uninitiated potential member of a sorority (formerly referred to as "pledge").
National Panhellenic Conference (NPC): The national governing body for all Panhellenic
sororities.
Panhellenic Council (Pan): The governing body of Panhellenic sororities at Washington State
University.
Potential New Member (PNM): A woman seeking membership in a sorority (formerly referred
to as "rushees").
Primary (Formal) Recruitment: The new member selection process (formerly referred to as
"rush").
Rho Gamma: A member of a Panhellenic sorority who disaffiliates from their chapter during
formal recruitment to assist new members through the process.
Secondary (Informal) Recruitment: Membership recruitment process that typically takes place
at the beginning of the spring semester. Not all chapters are required to participate.
Sorority Recruitment Video: A video production meant to intrigue and interest members in that
respective chapter, videos typically include chapter members bonding and engaging in
extracurricular activities.
Situation Analysis
INTRODUCTION
The Washington State University Women*s Center is a department within the Division of
Student Affairs ("Division of Student Affairs," 2019). Unfortunately, WSU students are unaware
of the WSU Women*s Center brand identity, services, and Registered Student Organizations
(RSOs). According to a 2005 report, 89.6% of college women and 67.34% of college men
reported body dissatisfaction (Lowery et. al, 2005). We will combine these two problems to
create a targeted body positivity campaign that is branded for the Women*s Center.
The purpose of this analysis is to highlight the history and services offered by the
Women*s Center and to spread this brand awareness to the WSU student population through
targeted marketing using both traditional and digital media sources.
BACKGROUND ON ORGANIZATION AND INDUSTRY
History
In 1912, the Association for Women Students (AWS) was formed by the Washington
State College women students (“Women's Center at WSU,” 2019). In 1993, the term “coalition”
was adopted and been known as since as the Coalition for Women Students (CWS) (“Women's
Center at WSU,” 2019). The purpose for this coalition was to bring together the distinct groups
for a joint action of highlighting awareness for issues surrounding women, both locally and
globally (“Women's Center at WSU”, 2019). Currently, there are six groups that comprise the
CWS. These groups are The Association for Pacific and Asian women; Black Women's Caucus;
Men for Social Change; Mujeres Unidas; Native American Women’s Association; and the
YWCA of WSU (“Women's Center at WSU,” 2019). Along with these six distinct groups, the
CWS also funds the Cougar Safe Rides Program and the NEW Leadership Summer Institute.
(“Women's Center at WSU”, 2019).
Unfortunately, according to Director Amy Sharp, the specific history of the Women*s
Center is unclear. Everything that Sharp knows about the Women*s Center is listed on their
website (A. Sharp, personal communication, January 31, 2019). In a meeting with Crimson
Consultants, Sharp noted that she would like a future graduate student to research the history
further.
Women*s Center Mission

Our mission is to engage with the multi-dimensional experiences of women, to challenge
patterns of injustice for people of all genders, and to provide a welcoming and inclusive
space. We elevate all marginalized voices while prioritizing prerogatives to learn,
organize, and support one another as peers and mentors. We foster a community dynamic
both within and beyond the Women*s Center that is collaborative, creative, and inclusive
(“Women's Center at WSU,” 2019).
In adherence with its mission statement, the Women*s Center rebranded their name from
the Women’s Resource Center to the current Women*s Center in the spring of 2018. “We kept a
similar name to honor the history of the women here at WSU especially the Association of
Women Students that began in 1912. The asterisk is our way of saying there's more to this story.
We welcome anyone of any gender. We respect everyone who walks in for who they are”
(“Women's Center at WSU,” 2019).
Current Status
The Women*s Center is currently running and providing services to all the WSU
Community. The services the Women*s Center offers include Rosario’s Place; gender, women’s,
and sexuality studies; Lavender Lounge/lactation space; library; scholarship opportunities; and a
study room (“Women's Center at WSU,” 2019). The Women*s Center puts on several programs
such as “Week Without Violence,” “Take Back the Night,” “International Women’s Day,” etc.
(“Women's Center at WSU,” 2019). They also oversee Cougar Safe Rides and the Coalition for
Women Students. (“Women's Center at WSU,” 2019).
Communication Techniques
Current communication is focused mainly on the weekly newsletter that is released from
the Women*s Center via email and social media channels. The social media channels include
Facebook, Twitter, and Instagram. The Women*s Center also uses its website, found at
https://women.wsu.edu/, to release information regarding events, services provided and groups
that comprise the Women*s Center.
Statistics Notes
Facebook Likes: 412 Last updated on 1/31/19

(WSU Women’s Followers: 406 Last post 2/1/19
Center) Joined September Main use is to promote weekly newsletter and
2012 share programs that are occurring on campus
and in the community.
Posts are consistent with the activity on Twitter
and can be seen in figures 2 and 3.
Twitter Followers: 186 Tweets: 508 (as of 2/5/19)

(@wsuwomen) Following: 90 Last direct tweet was sent on 2/1/19
Joined July 2017 Tweets include retweeting similar
organizations, reminders about events,
nominations or applications for awards, and
weekly newsletter promotions and other
random messages scattered throughout.
Tweets are posted randomly as can be seen in
figure 3.
Instagram Followers: 217 Posts: 28

(@wsuwomen) Following: 35 Last post on 1/10/19
Joined August 2017 Most of the posts are of events happening,
shown in the form of a flyer like the design.
Posts on Instagram are rare as can be seen in
figure 4.
Table 1. Women*s Center Social Media Presence as of 2/4/2019
Funding
The current funding for the center comes mainly from Student Activity Fees (S&A fees).
According to the S&A website, the Women*s Center received $185,250 for AY19 or 1.87% of
the total S&A fee. This means, every undergraduate and graduate student contributes
approximately $10 ($10.04) to the Women*s Center’s budget (“Student Activity Fees,” 2018).
Major Issues Affecting the Organization
Some of the major issues affecting the organization are funding, awareness of the
Women*s Center in general, and the services they offer as opposed to the Women’s
Clinic/Cougar Health Services (A. Sharp, personal communication, February 4, 2019).
Other issues include filling the empty shelves in Rosario’s Place and keeping them full, updating
their website to include student family-friendly information, decluttering spaces, creating a solid
history of the Women*s Center for them to work from, and finishing various projects. (A. Sharp,
electronic communication, February 5, 2019). According to Sharp, they have very limited funds
and often rely on donations to make desired changes. In addition, most of the employees are
volunteer-based as they can only afford to employ both Sharp and one other staff member. (A.
Sharp, electronic communication, February 5, 2019).
Strengths and Weaknesses
Some of the strengths of the WSU Women*s Center are the opportunities to grow within
the community and the current services provided. Because many students are not currently aware
of the center and the services, there are many opportunities to construct awareness campaigns
and attract those unknowing members of the community. Additionally, the center provides
multiple services that assist with a wide range of issues that some other universities may not
offer to their staff and students in need. Along with the services within the Women*s Center,
there is a safe space provided for all to utilize.
A weakness for the Women*s Center regarding external operations is their social media
presence. They seldom post original content on their social media platforms and when they do
post, it is inconsistent. It is important for organizations to utilize their social media platforms to
distribute information and solidify brand awareness. In the figures shown below, there is a
breakdown of the current social media statistics and usage patterns. Additionally, there are many
discrepancies with the use of “the Women*s Center” compared to “the Women’s Center.”
Specifically, the website still has parts labeled as “the Women’s Center.” One important
communication goal is the unification of their brand identities.
Future plans
The Women*s Center plans on working with the UREC to promote a body-positive and
healthy lifestyle. (A. Sharp, electronic communication, February 5, 2019). In addition to these
efforts, we are also working with Sharp to create a body positivity campaign as part of their
mental health efforts. This campaign is geared towards spreading awareness to WSU sororities
about the Women*s Center and the services they offer. We want to expand on mental health and
address the serious health risks associated with poor body positivity. This campaign serves to
connect the cougar community to the Women*s Center and provide a safe and welcoming
environment to all students. In addition, the Women*s Center is also working on renovating their
library to provide contemporary information as the previous books were outdated and exclusive
(A. Sharp, electronic communication, February 5, 2019). The library will be renamed the
knowledge center once it is completed. Other future plans include creating a student radio
program, creating an online zine, partnering both within the campus community and the larger
community, developing a woman in STEM summit, and getting involved in more athletics and
with fraternity and sorority life, etc. (A. Sharp, electronic communication, February 5, 2019).
Secondary Research on Overall Industry
In order to evaluate the Women*s Center within the larger scope of its professional field,
research on other college campuses was conducted. The WSU Women*s Center was compared
to the Women’s Centers at the University of Washington, Central Washington University,
Eastern Washington University, and Western Washington University. The focus was their
mission statements and their social media presence.
Mission Statements
University of Washington:
“The UW Women’s Center is a catalyst for change. We disrupt cycles of oppression and
break down gender-based barriers through transformational education programs,
leadership development, and advocacy for girls and womxn. We believe womxn’s rights
are human rights.” ("Office of Minority Affairs Diversity", 2019)
Central Washington University:
They do not currently have a Women’s Center.
Western Washington University:
“The Womxn's Identity Resource Center supports and enables students who hold
marginalized gender identities and expressions to fully and actively participate on
WWU's campus. We strive to build a community that promotes: exploration of identities
through an intersectional lens; solidarity against violence; and critical thinking around
gender, race, culture, and other aspects of identity and social issues. We invite you to
join us in our resistance” (“Associated Students,” 2019).
Eastern Washington University:
“The Women's and Gender Education Center at EWU provides an inclusive student-
centered space while supporting intersectional feminist scholarship and activism. We
achieve this mission by:
● Supporting students’ holistic development and academic success through co-
curricular programs
● Offering opportunities for dialogue and activism around difference, power, and
privilege
● Creating a collaborative community around feminist scholarship” ("EWU
Women's and Gender Education Center", 2019).
Table 5 Washington State University of Western Eastern Washington
University Washington Washington University
University
Organization Washington State UW Women’s Womxn's Women's and Gender

Name University Center Identity Education Center
Women*s Center @UWWomenCt Resource @ewuwagecenter
@wsuwomen r Center
Facebook 412 likes 1,094 likes n/a* 460 likes
Twitter 186 followers 1,244 followers n/a* 114 followers
Social Media Presence as of 2/6/2019:
*Social Media is shared among all the associated student organizations, there are no specific
accounts for the Womxn’s Identity Resource Center.
TARGET PUBLICS
Crimson Consultants aim to create organized programming to be presented to sororities
on the WSU campus. There are fourteen sorority chapter houses on campus, which accounts for
nearly 2,000 women. By creating a program that can be delivered to sororities emphasizing body
positivity on our campus, more students will be able to understand the importance of acceptance.
Our target publics include the whole Washington State University Pullman campus. In order to
spread awareness and information throughout campus, people must first be aware of the
Women*s Center and what it does. Based on Google analytics data, the Women*s Center at
WSU provides many outlets for students to feel acceptance. According to Google Analytics, the
WSU Women*s Center’s was most searched organically online. Based on the charts located
below, the most commonly visited part on the website is the “celebration/recognition” tab. The
second most popular link is the “contact us” page. However, there is no connection between the
sororities and the Women*s Center. Surprisingly, fraternities have worked more closely with the
center than sororities have in the past (A. Sharp, personal communication, January 15, 2019).
Women on Campus
Although WSU has a diverse campus of students of all genders, 53 percent of all WSU
students are women (Quick Facts, 2018). Women account for more than half the campus and that
does not include facility and other staff members. With so many women facing unattainable
body standards, there is a large demographic that can be reached in Pullman.
First-Year Students
In fall 2018, WSU admitted over 4,000 first-year students to the university. Out of those
students, 56.5 percent of them were women (Overall Enrollment, 2018). New WSU students are
brought to the Women*s Center during their Alive! Orientation. At that time, students are
provided with contact information for Cougar Safe Rides and are told about Women*s Center
resources (A. Sharp, personal communication, January 15, 2019). The first-year student is an
important demographic to expose to the center. These students are just starting out at the
university, and the center wants them to be aware of their services.
Fraternity and Sorority Life
Students affiliated with Fraternity and Sorority chapters at WSU make up 25 percent of
the student population (WSU admissions Greek Life, 2018). Members of Greek chapters are an
important demographic for the Women*s Center. Panhellenic Sorority chapters completed
14,247 hours of community service hours in fall 2016 (Center for Sorority and Fraternity Life,
2018). Therefore, a partnership between the Women*s Center and the Panhellenic Council could
lead to mutual benefits in the future.
Google Analytics General Findings
Figure 6.
According to our research, the Women*s Center has received most of its traffic from
organic searches on Google. Just a little over one-half of users reached the Women*s Center
website on their desktop computer by typing in the site’s web address. Whereas the other 48
percent of people reached the site through their smartphones. Although the statistics of the users
are very high, the outlier is that the average user time is a little less than three minutes on the site.
The most viewed page was the “Women’s Recognition Celebration” rather than other pages that
include more information about the center and its services.
Daily Evergreen Publication Analysis
The following table displays a publication analysis for the articles about the Women*s
Center published by the Daily Evergreen in the last year. Overall, the Daily Evergreen has
predominantly covered events related to the center and profiles of the RSOs a part of CWS.
Moving forward, we would love to see Women*s Center initiatives, rebranding and resources
more explicitly covered.
Date Article Title Summary Analysis

Published
10/4/18 “Zumbathon The article previews a The article refers to the

supports center Zumbathon event to Women*s Center using the
for parents on benefit Rosario's Place. previous name. Therefore, this
campus” coverage did not help with
brand unity.
8/23/18 “Women*s The article featured an This is the best news coverage
Center holds open house that the for the center in over a year. It
open house for center held. It discussed shared the center’s resources
students of all resources available at with the WSU community with
genders, the Women*s center and a great image the shows the
identities” the specific location. friendly nature of the center.
Most importantly, the center’s
rebrand is acknowledged by the
Daily Evergreen.
3/25/18 “APAW offers The article is a club The article is neutral coverage
place for Asian profile for the for the Women*s Center. It does
women” Association of Pacific not particularly touch on the
and Asian Women. work the center does.
3/5/18 “Coalition for The article covers CWS This is neutral coverage for the
Women events for Women’s Women*s Center, but great
Students History Month last coverage for CWS. It explains
celebrates March. the coalition’s history and
women’s touches on their efforts to help
month” women.
3/18/18 “NAWA The article is a club The article is neutral coverage

focuses on profile for the Native for the Women*s Center. It does
native women’s American Women’s not particularly touch on the
struggles” Association. work the center does.
2/12/18 “Women’s The article is an This is great coverage for the
Center seeks to interview with Program Women*s Center. However, the
help all Coordinator Jennifer article uses the old name and
students” Murray. They discuss branding in the article because it
resources at the was written before the
Women*s Center. rebranding effort.
Figure 7. Articles about the Women*s Center in the Daily Evergreen
EVIDENCE AND RATIONALE FOR PROBLEM STATEMENT

“Obviously, not everyone who identifies as fat, woman, queer, and/or Latina experiences
their identities in the precise same way as others occupying the same identity categories. One of
the empowering aspects of fat studies, gender studies, and other explicitly political disciplines is
their commitment to position in the center of their studies the perspectives of marginalized
persons.” — Lesleigh Owen, 2012
Brief History of the Body Positivity Movement
In many ways, the body image and body acceptance movement are a recent trend.
However, the history of body positivity dated back to the website “The Body Positive.” Created
by Elizabeth Scott, Connie Sobczak, and Deb Burgard in the 1990s, the women hoped to build a
body positive world for the next generation (Sobczak, Scott, & Burgard, 2019). The fat
acceptance movement predates the body positivity movement by about 30 years (Fletcher, 2009).
The National Association to Advance Fat Acceptance (NAAFA) began the movement and is
celebrating its 50th anniversary this year (The National Association to Advance Fat Acceptance,
2019). The body positivity movement has taken off in the last few years with the rise of plus size
fashion and plus size fashion bloggers. These Instagram creators have worked to normalize fat
bodies and create content for women of all sizes.
One notable body positivity campaign is the @I_weigh campaign by Jameela Jamil. The
@i_weigh Instagram account now has 173K followers and regularly posts followers ‘I weigh’
images. Jamil is best known for her role as Tahani on NBC’s “The Good Place.” The body
positivity movement has made huge strides since it was first established in 1996.
Body positivity and the WSU Women*s Center
We see the intersection of body positivity and the Women*s Center as an important
example of intersectional feminism. As a center that focuses on providing a positive, affinity
space for all its members, it is very important to acknowledge the intersectional roots of body
image and feminism. For context, we are utilizing the following definition of Intersectionality.
“The intersection of race, class, gender, and ability identities within each individual that informs
how one views, discusses, and navigates through the world the way each of us views and
discusses the world” (Department of Inclusion & Multicultural Engagement, 2019).
According to a 2005 report, 89.6% of college women and 67.34% of college men
reported body dissatisfaction (Lowery et al., 2005). That would mean that there are
approximately 9,983 college women on the Pullman campus that struggle with body
dissatisfaction (Quick Facts, 2018). From this estimate, there is a clear opportunity to target this
large population with a body positivity campaign and programming. Furthermore, research from
2009 found that college women with lower self-esteem are more likely to have higher body
dissatisfaction (Grossbard, Lee, Neighbors, & Larimer, 2009).
An important note is a connection between lower body image and sorority life. Compared
to other college women, sorority members have a greater fear of becoming fat, demonstrate
higher body dissatisfaction and are more considered with dieting (Schulken, Pinciaro, Sawyer,
Jensen, & Hoban, 1997). For this reason, we see Greek programming as an opportunity for the
Women*s Center to share their resources and body positivity content to this specific community.
Brief History of Greek Life at WSU
Greek life at Washington State University dates to the early 1900s. According to A
Century of Greek Life at WSU, an article was written for Washington State Magazine, the history
of sorority women on the WSU campus started with local clubs which turned into small chapters
of women which later became nationally recognized chapters (Washington State Magazine,
2009). During the 1920s Greek life at the former known Washington State College continued to
grow and students were very involved in the community as well as on campus (Washington State
Magazine, 2009). During World War II, there were fewer men on campus and Greek women
were taking on many of the leadership roles both on campus and within the community
(Washington State Magazine, 2009).
In 1998, Greek chapters became required to sign and comply with the Fraternal
Organization Agreement which held many of the expectations between the university and the
Greek community (Washington State Magazine, 2009). In the years following the original
agreement, grade standards and programming requirements have been added (Washington State
Magazine, 2009.).
Sorority and Member Figures
According to recent data by the Center for Sorority and Fraternity Life of Washington
State University, there are currently 14 Panhellenic sororities on campus (Center for Sorority and
Fraternity Life, 2018.). The average Panhellenic chapter at WSU has about 157 members (Center
for Sorority and Fraternity Life, 2018). Data reflects that as of Fall 2018 there were 2,807
undergraduate sorority women enrolled at Washington State University (Center for Sorority and
Fraternity Life, 2018).
Chapter Councils of Executive Boards
Each sorority has its own council or executive board that helps to lead the women within
the chapter. There are usually between 4 and 6 members on the council or executive board
depending on the national standards of the sorority. There are also smaller roles for women who
want to be involved in the chapter which is sometimes referred to as appointed positions. The
council or executive board of college women is advised by both volunteer alumni and national
board members. The council or executive board is responsible for the communication between its
members and their national representatives as well as the local Panhellenic Council that they are
affiliated with.
National Panhellenic Conference
The National Panhellenic Conference is an organization that oversees 26 national and
international sororities. Similar to the national councils that advise chapter specific councils, the
NPC is like the national council to each college specific Panhellenic Council. According to the
National Panhellenic Conference, they are a value-based organization focused on creating a
better sorority experience for all sorority women (National Panhellenic Council, 2019). The
National Panhellenic Conference is highly involved in the recruitment process and sets the
standards for values-based recruitment (National Panhellenic Council, 2019).
Purpose
“NPC was established in 1902 to assist collegiate and alumnae chapters of the NPC
member organizations in cooperating with colleges and universities and to foster
interfraternal relationships” (National Panhellenic Council, 2019).
Mission Statement
“The National Panhellenic Conference is the premier advocacy and support organization
for the advancement of the sorority experience” (National Panhellenic Council, 2019).
NPC Values
“We are committed to relationships built on trust through transparency, accountability,
and mutual respect. Innovation and our core values of friendship, leadership, service,
knowledge, integrity and community guide us in fulfilling our mission” (National
Panhellenic Council, 2019).
Panhellenic Council at WSU
The Panhellenic Council at Washington State University oversees all the sororities on
campus. Panhellenic Council members are voted into their positions and are from all different
sororities. There are 10 Panhellenic Council positions which give the opportunity to have women
from many different chapters, thus providing diversity in opinions, solutions, and ideas.
According to the National Panhellenic Conference, some of the major responsibilities of the
Panhellenic Council include organizing recruitment, coordinating activities, updating bylaws and
procedures, and providing programming to sorority women (National Panhellenic Conference,
2017).
Programming
Programming takes place in two different forms for Greek students, in-house and out-of-
house. In-house programs do not necessarily need to take place within the chapter house, but
they are for members of that specific chapter only. Usually, a speaker will come and present
information to the chapter and there will be a discussion. The topics for in-house programs are
usually repetitive and narrow. Some examples of in-house programs include alcohol
consumption education and sexual assault education and prevention. It can be difficult for
chapters to schedule in-house programs because there are not many organizations that offer
them.
Out-of-house programs are held on campus and are for anybody who wants to attend, not
just Greek students. Many professors use these programs as extra credit opportunities for their
students. These programs include a wide range of topics. There have been programs on healthy
relationships, housing education, law enforcement, resume tips, internship education, and
everything in between.
Greek chapters are required to participate in a certain number of programs each semester.
Depending on the status of the chapter, a sorority could have to do more or less programming.
When a sorority does not meet the standard of attendance for programming, their community
service requirements, or has disciplinary actions against them they may be required to complete
additional programming.
ISSUE OR OPPORTUNITY BACKGROUND
Problem Statement
WSU students are unaware of the WSU Women*s Center brand identity, services and
Registered Student Organizations (RSOs). According to a 2005 report, 89.6% of college women
and 67.34% of college men reported body dissatisfaction (Lowery et al., 2005). We will
combine these two problems to create a targeted body positivity campaign that is branded for the
Women*s Center.
Through the secondary research Crimson Consultants conducted, it is apparent that a
relationship with the Panhellenic sororities has the potential to grow the center’s research. Body
positivity is a great platform for the Women*s Center to utilize due to its intersectional nature.
The combination of body positivity and sorority life is a promising avenue for the center’s future
initiatives.
Communication Goals
Our agency’s goal for the Women* Center is to create a unified brand identity. Most
importantly, full integration of the rename and rebranding is our number one priority. We will
design an in-house program for sorority life that will develop the Women*s Center’s connections
with these women. Additionally, we see the potential to create a body positivity campaign
branded for the Women*s Center.
SITUATION ANALYSIS SUMMARY
The Women*s Center at Washington State University is a fantastic resource for students
on the WSU Pullman campus. The goal of our public relations campaign is to spread awareness
about the center to students on campus. The WSU Women*s Center was created to support
students and bring awareness to issues that are faced both locally and globally. The Women*s
Center is an inclusive and comfortable space that accepts all students, however, not all students
are aware of the benefits that center offers. Our agency would bridge the gap between WSU
students, specifically members of the Panhellenic Council, and the Women*s Center by creating
an in-house sorority program that highlights body positivity and a multimedia body positivity
campaign. The program will provide body positivity education and inform students about
resources at the Women*s Center.
In order to learn more about the centers’ target audiences and brand perception, Crimson
Consultants conducted thorough research. The research was conducted through a focus group,
surveys, and interviews in order to create messaging. A focus group is a qualitative type of
primary research that exposes issues and determines how deeply to address the problem,
opportunity, and solution. (Stacks, 2011). A focus group is basically a controlled group
discussion in which the group leader asks questions to the group and then probes for a better
understanding and agreement among group members. (Stacks, 2011). A focus group was chosen
for its ability to get deeper and open-ended responses from multiple participants rather than
close-ended responses. Getting more in-depth feedback from participants is again why we chose
to utilize the qualitative method of in-depth interviews. In-depth interviews allow for both close-
ended and open-ended responses on a topic of interest, i.e. body positivity and the Women*s
Center. (Stacks, 2011). A survey, however, is a quantitative method and a measuring instrument.
It gathers in-depth information about respondent attitudes and beliefs. (Stacks, 2011). Surveys
gather information and allow the researcher to analyze in a controlled way why respondents feel
as they do. (Stacks, 2011).
Research Report
METHODS
Crimson Consultant’s research consisted of, a focus group, in-depth interviews, and
surveys to measure sorority women’s perceptions of Greek programming, body image, and the
Women*s Center. Each approach sampled current sorority women from Washington State
University in the age range of 18-22 years old. The first goal of the research was to learn about
sorority women’s perceptions of Greek programming. This information will be used to create
Greek programming that Women*s Center can share with Panhellenic chapter. The second goal
of the research was to learn about sorority women’s perceptions of their body image. The
findings could be shared during a potential body image program. The last goal of the research
was to learn about WSU Panhellenic sorority women’s perceptions of the Women*s Center.
Eleven sorority women participated in the focus group. The participants and the
moderator sat around an oval table where everyone could see each other. The was a projection
screen in the room where visuals could be displayed. First, the moderated welcomed the group
and participants signed consent forms. The moderate asked all participants to introduce
themselves and established the beginning of the focus group. Then, the moderator asked
questions pertaining to Greek programming. Next, the moderator asked questions about body
image. In this section, participants watched a sorority recruitment video from a different
institution. The moderator asked questions about the perceptions of the women in the video and
questions about the impact of recruitment on body image. Last, the moderator asked questions
about the Women*s Center. The focus group lasted about 40 minutes in total.
Crimson Consulted conduced ten in-depth interviews WSU sorority women. Participants
responded to 26 questions pertaining to demographics, Greek programming, and their body
image. The goal of the in-depth interviews was to elicit personal responses from participants.
Crimson Consultants conducted the in-depth interviews one-on-one over one week’s time.
Crimson Consultants distributed two online surveys using Qualtrics. Crimson Consultants
shared a direct link to the survey through online social networks like Facebook. Both surveys
began with questions about demographics, status as a WSU student and their experiences in
WUS Greek life. The surveys branched and ended if the respondent did not identify as female or
were not active members of Panhellenic sororities. In the first survey, sorority women responded
to questions about their perceptions of Greek programming, their body image and the Women*s
Center. In the second survey, sorority women responded to questions about their perceptions of
events run by the Women*s Center and their perception of future collaboration with the
Women*s Center.
Crimson Consultants hypothesize that sorority women at WSU have a limited
understanding of the Women*s Center. Additionally, sorority women prefer in-house
programming over out-of-house programming and that sorority have differing perspectives on
their body image.
QUALITATIVE FINDINGS
Focus Group
The focus group consisted of eleven Panhellenic sorority women from several different
chapters at Washington State University and one moderator from Crimson Consultants. The
moderator asked participants to refrain from using the name of any Panhellenic chapters on
campus while answering questions in order to make all focus group members feel more
comfortable. Crimson Consultants created the focus group protocol to cover three topics; Greek
programming, body image, and the WSU Women*s Center. Women were asked to participate in
a casual, popcorn style, open discussion as questions were asked by the moderator.
Sorority Women's Perceptions of Greek Programming

The moderator started off by asking the focus group participants about some of the Greek
programmings they had participated in. Women were asked to share their thoughts about both in-
house and out-of-house programs. In terms of positive features of Panhellenic programming,
participant 8 said, “I think they make you a better person. They make you more well-rounded
and I think that is one of the goals of being a Panhellenic woman is to make you more well-
rounded and it helps with that.” Other women agreed that there were certainly benefits to
attending Panhellenic programming. The participants talked about how they enjoyed learning
new things from various groups.
When asked what they did not like about Panhellenic programming, many of the women
in the group agreed that programs can be lengthy and are not always very interesting. Participant
3 said, “I feel like some of them, not all of them, they can be… not very engaging. Like it could
be someone just talking at you with a bunch of slides and you're sitting there like ‘okay I get it’.”
The participants were also asked what they would like to see in terms of future Panhellenic
programming topics. Participant 9 said that she would like to see topics that represented and
empowered the diversity within the Greek community. She said that sometimes the Greek
community is given a bad reputation and thinks that culturally relevant programming can help
improve that reputation.
Sorority Women’s Body Image

After discussing Greek programming, the moderator moved on to the topic of body
image. The moderator explained to the focus group participants if at any time they were
uncomfortable they may leave the room. The moderator asked, “What comes to mind when I say
body image? What do you think of when it comes to body image?” Participant 6 said, “How you
perceive yourself, like what you see when you look in the mirror.” Some participants thought of
body image as a positive term, while others saw it more negatively. Participant 9 said, “I think
confidence.” Participant 11 said, “Judgments.” Participant 8 talked about how it can be a difficult
topic and can sometimes sound scary when brought up in the discussion.
Once the focus group shared their initial thoughts about body positivity, Crimson
Consultants showed a sorority recruitment video (the video can be found in the focus group
protocol in the appendix) from another university. The sorority that was shown in the video does
not have a chapter at Washington State University. The moderator asked the focus group
participants to refrain from using the name of the chapter during the discussion. The recruitment
video showed women wearing outfits that were minimal in skin coverage. The video did not
show the women participating in normal everyday activities. The moderator asked for the initial
reactions of the participants. Participant 10 said, “As someone that is in the fashion realm and
understanding so specifically how we try to target consumers through marketing, that to me felt...
to me that they were selling themselves not their sisterhood.” Two other participants also agreed
that the video was not focused on the sisterhood aspect of sorority life. Three of the focus group
participants talked about how the video did not show diversity. Participant 10 said, “I think that
another thing is that everything they promoted in that video, it just goes with the stereotypes that
everyone has about joining a Greek chapter. About what it is, what you do, there was no mention
of like philanthropy, or how they help out their community or anything like that and it is just
contributing to that stereotype of who we are.” The focus group participants seemed to agree that
the video was unrealistic in terms of what they thought a sorority really is. The focus group
participants mentioned that diversity, chapter values, and campus involvement should all be part
of a recruitment video.
Crimson Consultants wanted to find out how women felt about body image both during
and after they went through the sorority recruitment process at Washington State University.
First, the moderator asked the women how they felt about body image when they were going
through recruitment. Two of the women said they felt insecure about their outfits and how they
looked during primary recruitment. One of the women said that she did not really care what
others thought of her. She said if they thought negatively about her because of her looks, she
would not have wanted to join that chapter. The moderator then asked the focus group
participants how they have felt about body image since being a member of their chapter.
Participant 6 said that she used to compare herself to other women in her chapter which had a
negative impact on her body image. She also said, “But as I’ve like gone through the chapter and
as I’ve grown in the chapter, I’ve become more confident in myself and I think it’s because of
the women around me. They've given me compliments and they've told me that yes you are like
beautiful and I think that’s one of the biggest things for me that I’ve actually gained from being
in a chapter. I found a group of women that empower me, and that encourage me, and that
makes me feel so much more confident than I think I would have felt without it.”
Next, the moderator asked if the focus group participants had ever participated in Greek
programming related to the idea of body image. Participant 10 said that her chapter has a
designated position in her chapter related to body image. She said every year they have a body
image workshop. Other participants could not recall attending programming focused on body
image.
Sorority Women's Perceptions of the WSU Women*s Center

Lastly, Crimson Consultants wanted to find out what the focus group participants knew
about the Women*s Center at Washington State University. Participant 1 said she knew that the
Women*s Center provided transportation. Participant 8 knew that the Women*s Center had a
food pantry. Other than the two participants, the women in the focus group did not really know
what the Women*s Center was about or what services they provided. Focus group participants
mentioned that they thought the Women*s Center might provide support, safety, and inclusion.
The moderator asked the focus group participants how Panhellenic and the Women*s
Center might be able to work together. Two of the participants said that a program or workshop
from the Women*s Center might be a good way for them to partner with Panhellenic. The focus
group participants seemed to agree that an in-house program about body image would be better
than an out-of-house program. Participant 9 said, “I think it would be so hard to open up. Like
we have so many different types of women in our community and I personally find it hard to let
my guard down even around my friends. So trying to be open and honest with a ton of people, I
don't know, would be really daunting.” Out-of-house programs are much larger and are attended
by far more people while in-house programs are attended by that specific chapter’s members,
only.
The results of the focus group conclude that sorority women at Washington State
University think programming about body image would be beneficial to incoming chapter
members. Women felt that while going through recruitment and in the first few months of being
a chapter member, their body image was affected negatively. The focus group participants
thought that partnering with the Women*s Center would be a beneficial way to create an in-
house program for sorority women about body image.
QUANTITATIVE FINDINGS
Personal Interviews
Demographics
The personal interviews conducted were specifically focused on Panhellenic sorority
women at Washington State University. Out of the 10 women who were interviewed, 60% were
between 19 to 20 years old (n=6) and 40% were the 21 to 22. All respondents were able to select
all races that they identified as. Nearly 82% of the respondents identified as White (n=9), 10%
identified as Black or African American (n=1) and 10% identified as Asian (n=1). All the
respondents identified as female (n=10). Respondents were able to choose whether they were
still an active member in their sorority. 80% were still active members (n=8), while 20% were no
longer affiliated with their chapter (n=2). Respondents selected what year they were in school.
60% of the respondents identified as third-year students (n=6), 20% identified as second-year
students (n=2), and another 20% identified as fourth-year students (n=2). 80% of the women
interviewed responded that they were certified in their major (n=8) and 20% responded that they
were still undecided (n=2). Pledge class (PC) indicates the year a sorority woman accepts a bid
from a sorority. All respondents were asked to identify their pledge class. 20% of the
respondents identified as PC 15 (n=2), 60% identified as PC 16 (n=6), and the remaining 20%
identified as PC 17 (n=2). All respondents were asked about from recruitment. 90% of
respondents went through primary recruitment (n=9) and 10% of respondents participated in
continuous open bidding (n=1). 80% of the respondents live or have lived in their chapter house
in the past (n=8) and 20% of the respondents have not lived in their chapter house (n=2). Overall,
the in-depth interviews surveyed Panhellenic women with differing experiences at WSU.
Themes Defined
Programming
Common themes among respondents were that they believe programming is important
and can be beneficial when done right. Additionally, respondents preferred when programs
contain information that is useful for real-life situations. Many of the respondents believed that
programming needs to pertain more to real life issues and one participant stated that a change
that can be made would be, “to make more of the programming about stuff that could give you
resources and information. I would like them to be more pertaining to real life issues that all
women and the Greek community go through.”
Crimson Consultants created a word cloud to visualize participants responses to questions
about Greek programming (Figure 8). The bigger the words, the more they were mentioned by
participants.
Figure 8. Greek Programming Word Cloud
Overall, through the interview process, it is evident that programming pertaining to real-
life situations and issues is something that sorority women feel is important and they would like
to see more of.
Body Image
A common theme among the respondents interviewed for body image was most of the
women felt okay with their bodies. Although many stated that body image is an issue that they
struggle with, most felt that they were willing to live with the body they were born with. A
majority of respondents felt that being a part of a sorority actually helped the respondents with
their body image. One respondent stated, “being around other women all the time has improved
my body image because I think being in a community of women is empowering to all aspects of
self-confidence, so I have been able to embrace my body and it has helped my overall body
image.”
Although many of the respondents feel that their body image has improved since joining
a sorority, many of the respondents felt that going through recruitment did not. Recruitment is
meant to guide women to the chapter that best fits them. However, most of the respondents felt
that the recruitment process puts a lot of pressure on women and their body image. One
respondent emphasized that, “I went and got a month long tanning package, worked out like
crazy, got acrylics, and wore false eyelashes to help me look the best I could. I feel like going
into it I kind of degraded myself a bit and I feel like there is a lot of pressure. Everyone wants to
be in a top house and there is a lot of pressure to feel like you have to look a certain way just to
get into the house with the "best" title.” Respondents were asked how they thought things could
be changed or added to assist in helping with body image issues. One respondent suggested that
there should be a movie, or some type of presentation created to be shown to potential new
members (PNMs) going through recruitment revolved around body image to help the women
going through recruitment feel more relaxed and confident about themselves and who they truly
are.
Crimson Consultants created a word cloud to visualize participants responses to questions
about body image (Figure 9). The bigger the words, the more they were mentioned by
participants.
Figure 9. Body Image Word Cloud
Overall, the respondents felt that body image is a real issue within the Greek community
and they felt that it would be beneficial for PNM’s to be introduced to body image issues by a
video that could be shown to new and incoming members before recruitment starts.
Women*s Center
The theme relating to Women*s Center was that many respondents were unaware of what
exactly the Women*s Center offered and where they were located. Many of the respondents did
understand that the Women*s Center is a safe place, but they did not know what to use the space
for. One respondent suggested that, “women at WSU need a place where they can meet and have
a discussion on what it means to be a woman at WSU,” and they wanted to know if the
Women*s Center could provide that for them. Half of the respondents knew at least one of the
services provided by the Women*s Center and four out of the five respondents who knew of a
service provided mentioned the Cougar Safe Rides.
Overall, the respondents demonstrated that they are confused on what the Women*s
Center has to offer and that they need more of a clear and concise way to understand what the
Women*s Center does and what services they provide.
Survey 1
The first survey specifically targeted Panhellenic sorority women at Washington State
University. Overall, 104 sorority women completed the survey.
Demographics
Nearly two-thirds of the women were ages 18 to 20 (n=67) and approximately one-third
were ages 21-23 (n=37). Respondents were able to select all races that they identified as.
Approximately 80% of participants identified as White (n=94), 10% identified as
Hispanic/Latinx (n=11), 5% identified as Black or African American (n=5) and 5% identified as
Asian (n=6). All respondents identified as female (n=104). There was a wide distribution of
student experience at WSU. Approximately, 25% of respondents were first-year students (n=27),
30% of respondents were second-year students (n=31), 23% of students were third-year students
(n=24) and 21% of students were fourth-year students (n=22). Next, students answered questions
relating to their certification status. Approximately, 60% of respondents were certified in their
major and 40% were not yet certified. Respondents were certified in every college on the WSU
Pullman campus except the College of Veterinary Medicine. Most popular were the College of
Arts and Sciences (n=17), the Carson College of Business (n=11), the Edward R. Murrow
College of Communication (n=10) and The College of Education (n=9). Overall, the
demographic findings indicate that the Panhellenic women surveyed were from a wide cross-
section of students at WSU.
Crimson Consultants asked participants about their demographic as they relate to sorority
life. First, students responded to a question about how they joined their chapter. Approximately
83% of respondents joined their chapter through Primary (formal) Recruitment (n=86), 12% of
respondents joined their chapter through Secondary (informal) Recruitment (n=12) and 5% of
respondents joined their chapter though Continuous Open Bidding (n=5). Next, students
responded to questions about their membership class. This is the year they joined their chapter.
Approximately, 16% of members joined in 2015, 23% joined in 2016, 31% joined in 2016 and
30% joined in 2018. Only 61% of respondents have lived in their sorority chapter house.
Whereas, 39% have not lived in their chapter house. Overall, this survey also captured a wide
experience level of Panhellenic women.
Sorority Women's Perceptions of Greek Programming

Sorority women surveyed responded to questions related to their opinions of Greek
programming. Nearly, 73% of respondents preferred in-house programming over out-of-house
programming. Only 21% of respondents preferred out-of-house programming. When asked to
rank the following program topics, 27% of respondents ranked body image/body positivity
programming first. Body image/body positivity received the most first-place selections. The
topics listed included: alcohol/drugs, healthy relationships, body image/body positivity, career
workshops, Cougar Health Services, mindfulness and sexual assault resources. Next, sorority
women were asked what style of in-house programming they preferred. 52% of respondents
preferred presentation style programmings, approximately 30% hands-on activities, 12%
preferred discussion style programmings and 7% preferred Q&A style programmings. Sorority
women responded to a question about their least favorite part of in-house programming.
Approximately, 36% of respondents choose in-house programmings feel forced as their least
favorite part, 25% choose in-house programmings last too long as their least favorite part and
15% choose in-house programmings are boring as their least favorite part. Lastly, sorority
women responded to questions pertaining to what aspects makes a good in-house program.
Respondents were able to select as many choices as they wanted so percentages add to over
100%. The top three traits that makes an in-house program worth sorority women’s time were:
concise (less than 30 minutes) at 62%, content applies to your life as a WSU student at 53%, and
the presenter is well informed at 46%.
Overall, the results indicate that Panhellenic sorority women have strong perceptions of
Greek programming. They have a preference for in-house programming over out-of-house
programming. Therefore, Crimson Consultants recommend that the Women*s Center consider
designing an in-house program as it is the preferred programming style. Body image/body
positivity received the most first-place selections for preferred programming topic. The results
indicate that there is an interested audience for body image programming. Respondents were
mixed on the preferred style of programming, but the results show that a mix of presentation and
hands-on activities would please approximately 80% of sorority women. The results indicate that
sorority women have a preference for concise programming that applies to their experience as a
WSU student. When designing the programming, the center should avoid programmings long
programs, inorganic programs. Crimson Consultants sees this as a perfect opening for
programming from the WSU Women*s Center.
Sorority Women's Perceptions of the WSU Women*s Center

Sorority women surveyed responded to questions related to their opinions of the WSU
Women*s Center. Nearly 39% of sorority women responded that they have definitely heard of
the WSU Women*s Center, 35% responded that they have probably heard of the Women*s
Center, 14% responded that they probably have not heard of the Women*s Center and 13%
responded that they definitely have not heard of the Women*s Center. The respondents who
answered that they had definitely or probably heard of the WSU Women*s Center responded to a
question about how they heard of the Women*s Center. Approximately, 65% of sorority women
stated that they heard of the Women*s Center at Alive! Orientation (n=49) and 11% of sorority
women said that they heard of the Women*s Center from a friend (n=8). Nearly 21% of sorority
women responded that they could definitely name a service the Women*s Center offers, 22% of
sorority women responded that they could probably name a service the Women*s Center offers,
32% of sorority women responded that they could probably not name a service the Women*s
Center offers, and 26% of sorority women responded that they could definitely not name a
service the Women*s Center offers. Of the 21 women who said they could definitely name a
service the center offers, 39% named Cougar Safe Rides (or something relating to rides) 20%
named feminine hygiene products/condoms, 10% named Rosario's Place (or something relating
to food/clothing pantry) and the remaining 31% name services the Women*s Center does not
offer like mental health counseling. Lastly, 52% of sorority women responded that they
definitely do not know where the Women*s Center is located. Only 32% responded that they
definitely or probably know where the Women*s Center is located.
Sorority women have mixed perceptions of the WSU Women*s Center. Nearly 74% of
the participants think they have heard of the Women*s Center. However, only 69% of
participants who thought they could definitely name a service the Women*s Center offers, were
able to do so. Many respondents believed that the center offers counseling, health treatments, and
sexual assault survivor support. The results indicate that if sorority women are aware of a
service, they are familiar with Cougar Safe Rides. Due to the low number of sorority women
who know where the Women*s Center is located, that will be an important topic to cover during
a program.
Sorority Women’s Body Image

Lastly, sorority women respond to questions about their body image. Only 6% of sorority
women responded that they are satisfied with the way their body looks in the mirror, 52% were
partially satisfied, 23% were partially dissatisfied and 19% were dissatisfied. Only 7% of
sorority women responded that they are satisfied with the way their body looks in photos, 43%
were partially satisfied, 35% were partially dissatisfied and 14% were dissatisfied. Nearly 43%
of sorority women said that their body image had changed for the worse since beginning school
at WSU. Additionally, 50% of sorority women would definitely change their body to be more
conventionally attractive and 40% would probably change their bodies. Only one person out of
99 people responded that they would definitely not change their body to be more conventionally
attractive.
Figure 10. Sorority Women’s Thoughts on Changing Their Bodies to Be More Attractive
Would you change your body to be more conventionally

attractive? (%)
Definitely yes Probably yes Probably not Definitely not
Crimson Consultants asked women who had participated in primary (formal) recruitment how
primary recruitment affected their body image. Only 9% responded that primary recruitment
improved their body image, 46% responded that primary recruitment changed their body image
for the worse and 45% responded that their body image did not change at all. Next, women who
had lived in their chapter house responded to a question about the impact living in the house had
on their body image. Approximately, 57% of sorority women stated that living in their chapter
house did not affect their body image, 23% responded that living in made their body image
worse and 20% responded that living in made their body image better. Nearly, 37% of
respondents reported having 6 to 10 negative thoughts about their body daily.
Overall, the results indicated that sorority women struggle with their body image. Only
6% to 7% of sorority women are completely satisfied with their way their body looks in a mirror
or in pictures respectively. Nearly 90% of sorority women would definitely or probably change
their body to be more conventionally attractive. Almost half of the women who participated in
primary recruitment felt the experience changed their body image for the worse. Just over one in
three sorority women have six to ten negative thoughts about their body every day. The results
indicate that there is a need for body positive programming in the Panhellenic Greek community.
Additionally, the results indicate that sorority women’s body image is impacted by their
experiences in the Greek community. Providing intentional body positivity programming could
make an impact on the body image of many sorority women.
Survey 2
The second survey targeted Panhellenic sorority women at Washington State University.
Overall, 62 sorority women completed the survey. Crimson Consultants used preliminary
findings from the first survey and focus group to form the second survey.
Demographics
Nearly 60% of the women were ages 18 to 20 (n=36) and approximately 42% were ages
21-23 (n=26). Respondents were able to select all races that they identified as. Approximately
83% of participants identified as white (n=60), 11% identified as Hispanic/Latinx (n=8), and 3%
identified as Asian (n=2). All respondents identified as female (n=104). Approximately, 27% of
respondents were first-year students (n=17), 16% of respondents were second-year students
(n=10), 39% of students were third-year students (n=24) and 18% of students were fourth-year
students (n=11). Next, students answered questions relating to their certification status.
Approximately, 63% of respondents were certified in their major and 37% were not yet certified.
Respondents were certified in every college on the WSU Pullman campus. Most popular were
the College of Arts and Sciences (n=9), the Edward R. Murrow College of Communication
(n=9), the Carson College of Business (n=7), and The College of Education (n=4). Overall, the
demographic findings indicate that the Panhellenic women surveyed were from a wide cross-
section of students at WSU.
Crimson Consultants asked participants about their demographic as they relate to sorority
life. First, students responded to a question about how they joined their chapter. Approximately
79% of respondents joined their chapter through Primary (formal) Recruitment (n=49), 11% of
respondents joined their chapter through Secondary (informal) Recruitment (n=7) and 10% of
respondents joined their chapter though Continuous Open Bidding (n=6). Next, students
responded to questions about their membership class. This is the year they joined their chapter.
Approximately, 15% of members joined in 2015, 31% joined in 2016, 27% joined in 2016 and
27% joined in 2018. Only 63% of respondents have lived in their sorority chapter house.
Whereas, 37% have not lived in their chapter house. The second survey captured a wide
experience level of Panhellenic women. Additionally, the demographics indicate that both the
first and second survey captured similar audiences.
Sorority Women’s Perceptions of Events with the WSU Women*s Center

Crimson Consultants designed three logo ideas to brand future collaborative efforts
between the WSU Women*s Center and the Panhellenic Sororities. The firm used the second
survey to test logo ideas among sorority women. Logo option 3 performed the best with 48% of
respondents selecting logo three as their favorite. Logo 1 received 19% of the votes and logo 2
received 32% of the votes. The results indicate that sorority women prefer the bolder font choice
of logo 3. Additionally, sorority women were asked about potential program advertisements.
Poster 1 was specifically branded for Greek life. It includes words like “Greek programming”
and “sister.” Poster 2 was branded for a general WSU population. Nearly 66% of sorority women
preferred poster 1 which was specifically branded for sorority women, compared to 34% which
preferred poster 2. When asked which event the women would most like to attend, the event in
poster A received 74% of the vote. These results indicate that the Women*s Center should brand
events when advertising to sorority women. The image used in the poster is free for use without
attribution.
Figure 11. Panhellenic & the Women*s Center Mock Logos
Figure 12. Panhellenic & the Women*s Center Mock Posters
Sorority Women’s Perceptions of Future Collaboration with the WSU Women*s Center
Next, sorority women responded to questions about collaboration with the Women*s
Center. Crimson Consultants asked sorority women if the Panhellenic Council should collaborate
with the Women*s Center. Approximately 62% said that Panhellenic Council should collaborate
and 34% said they should probably collaborate. Next, sorority women responded to questions
that asked if their chapter should collaborate with the Women*s Center. Almost 60% said their
chapter should collaborate and 35% said they should probably collaborate.
Figure 13. Women*s Center & Collaborating with Panhellenic Chapters
Do you think your chapter should collaborate with the WSU

Women*s Center? (%)
Definitely yes Probably yes Probably not Definitely not
Then, sorority women responded to a free-response question about what ways their chapter could
collaborate. Common responses included Greek programming from a Women*s Center (n=9),
raised awareness of the center (n=4), and sorority women doing philanthropy events for the
center (n=4). Lastly, sorority women responded to a free-response question about what resources
they wished the Women*s Center offers. Common responses included Women*s empowerment
programming/events (n=3), feminine hygiene products (n=4) and scholarships (n=2).
Additionally, respondents answered a few questions about their perceptions of Greek
programming, body image, and the Women*s Center. Nearly 62% of respondents somewhat
agreed that, “programing makes sorority women well rounded people.” Approximately, 80% of
respondents strongly or somewhat agreed that "potential new members' body image is negatively
impacted by recruitment." Only 20% of respondents strongly agreed that “the WSU Women*s
Center provides services to sorority women.” However, 55% of respondents strongly agreed that,
“the WSU Women*s Center is an important resource for the WSU community.” These results
reiterate that there is a clear need for body image programming in the Greek community.
In conclusion, there is definite potential for a partnership between Panhellenic sororities
and the WSU Women*s Center. Panhellenic women were most interested in attending an event
that is specifically branded for sorority women. Almost 96% of sorority women surveyed
responded that the Panhellenic council should definitely or probably collaborate with the
Women*s Center. Approximately 95% of sorority women surveyed responded that their chapter
should definitely or probably collaborate with the Women*s Center. The results show that there
is a large potential and enthusiasm for potential collaboration between the Women*s Center and
Greek Life. However, only one in five sorority women feel that the Women*s Center provides
services for them. An in-house program could provide the Women*s Center the opportunity to
communicate the resources sorority women can utilize.
RESEARCH REPORT CONCLUSION

Crimson Consultants investigated the potential for a body image program in the
Panhellenic Greek community. The goal was to evaluate whether or not sorority women felt a
need for a body positivity program, and if so, is it a program the Women*s Center could provide.
The results indicate that a body positivity program could be a good fit for the WSU Women*s
Center and the Panhellenic community. The findings show that there is a clear lack of connection
between Panhellenic women and the services the WSU Women*s Center has to offer. Consistent
interview, survey, and focus group findings concur that real-life experiences are most important
when it comes to WSU sorority programmings. From the literature discussed in the situation
analysis, nearly 90% of college women reported body dissatisfaction (Lowery et al., 2005) and
compared to other college women, sorority members have a greater fear of becoming fat,
demonstrate higher body dissatisfaction and are more considered with dieting (Schulken,
Pinciaro, Sawyer, Jensen, & Hoban, 1997). Crimson Consultants found that nearly 90% of
sorority women would definitely or probably change their body image to be more conventionally
attractive, and only 6% to 7% of sorority women are completely satisfied with their way their
body looks in a mirror or in pictures respectively. The findings in this report conquer with that of
the current literature. Sorority women on college campuses are grappling with their body image
and a program from the Women*s Center could provide a much-needed resource. Currently,
only one in five sorority women feel that the center provides a resource specifically for them.
The potential Greek program could share important information about body image and discuss
resources that sorority women can use in the center.
Limitations
There were limitations of this research report. First, the focus group only surveyed 10
Panhellenic women out of the more than 2,000 that are a part of WSU’s Panhellenic community.
Ideally, more focus groups could have been conducted to get a larger sample of the population.
In order to improve Crimson Consultant’s findings, three to six focus groups should have been
conducted rather than just one focus group. Next, Crimson Consultants created two different
online Qualtrics surveys that they distributed on firm-members’ Facebook pages. The survey
sample was not random and should have been closer to 300 participants to accurate sample the
Panhellenic community. Additionally, more in-depth interviews could have been conducted to
the sample. Lastly, the report was constrained by the time Crimson Consultants had to prepare
the report.
Reccomendations
The results of this report indicate that there are next-steps the Women*s Center can take
to create a partnership with the Panhellenic community. Crimson Consultants recommends that
the Women*s Center moves forward with the creation of an in-house program for the
Panhellenic community. The results demonstrated a clear need for body positivity content in the
Panhellenic community and the lack of exposure to resources in the Women*s Center. Crimson
Consultant will present their final campaign book to the Women*s Center on Tuesday, April 23,
2019.
Comprehensive Public Relations Plan

The campaign, “Panhellenic X Women*s Center” aims to develop a connection between
the Women*s Center and the Panhellenic community. Crimson Consultants have developed the
campaigned to address a need in the Panhellenic community. Currently, only one chapter has an
established body image/body positive program. As addressed in the research report above,
sorority women at WSU struggle with a positive body image and are interested in the idea of a
body image program. The campaign’s tagline, “A Campaign about body image, resource
distribution and a connection to last generations,” reiterates the three aims of the project.
GOALS
Crimson Consultants established three campaign goals. These goals guide the
collaboration between the Women*s Center and the Panhellenic Community. The first goal is t0
begin connection between the WSU Women*s Center, Panhellenic Council and Panhellenic
Chapters. The second goal is to develop and implement a Women*s Center in-house program for
Panhellenic chapters that focuses on body positivity and resources at the center. The last goal is
to distribute information about body image and Women*s Center resources to the Panhellenic
community.
Goal 1
Begin connection between the WSU Women*s Center, Panhellenic Council and
Panhellenic Chapters. Crimson Consultants feel that a between the WSU Women*s Center,
Panhellenic Council and Panhellenic Chapter would be a mutually beneficial relationship. The
Panhellenic community is always in need of new Greek programing opportunities and looking
for new groups to volunteer with. The Women*s Center hopes to provide services to WSU
women and find groups to donate/volunteer for their initiatives.
Goal 2
Develop and implement a Women*s Center in-house program for Panhellenic
chapters that focuses on body positivity and resources at the center. Crimson Consultants
believe that an in-house program put on by the Women*s Center is the best way to connect with
Panhellenic women. During the program, the center will have the opportunity to speak about
body image and positivity. Most importantly, the center will use the program as an opportunity
to share relevant resources with chapter members. The opportunity to have facetime with over
100 women is a great opportunity for the center.
Goal 3
Distribute information about body image and Women*s Center resources to the
Panhellenic community. The Women*s Center aims to aid all women and non-binary folks on
the WSU campus. However, many of these people are not aware of the resources and
opportunities provided by the center. Distribution of resources to the Panhellenic community will
increase the reach of the center.
OBJECTIVES
The campaign objectives are derived from the campaign goals. The objectives are
measurable and designed to be attainable in one years’ time. The first objective is that 80% of
Panhellenic sorority women believe they have definitely heard of the WSU Women*s Center.
The second objective is that 50% of Panhellenic sorority women could definitely name a service
the Women*s Center offers. The third objective is that 50% of Panhellenic sorority women
believe they could definitely name where the Women*s Center is located. Compared with 14.8%
now. The fourth objective is to present the Women*s Center Body Image programming to 5
chapters in AY 2020. The fifth objective is to provide body image posters and Women*s Center
resources to at least 8 chapters. These statistics were chosen based of results from research
Crimson Consultants conducted.
Objective 1
80% of Panhellenic sorority women believe they have definitely heard of the WSU
Women*s Center. Currently, only 38.8% of sorority women believe that they have heard of the
Women*s Center. With the addition of resource distribution and in-house programming, this
objective should be attainable during AY 2020.
Objective 2
50% of Panhellenic sorority women could definitely name a service the Women*s
Center offers. Currently, only 20.6% of sorority women can definitely name a service the
Women*s Center offers. Sorority women may not know that the Women*s Center facilitates
Cougar Safe Rides. Once sorority women make the connection, Crimson Consultants are
confident that more women will be aware of services the center offers.
Objective 3
50% of Panhellenic sorority women believe they could definitely name where the
Women*s Center is located. Currently, only 14.8% of sorority women can definitely name
where the Women*s Center is located. It is important that women know where the center is
located so that they can access services. With the addition of resource distribution and in-house
programming, this objective should be attainable during AY 2020.
Objective 4
Present the Women*s Center Body Image programming to 5 chapters in AY 2020.
Crimson Consultants understands that it is very difficult to coordinate events with all 14
Panhellenic chapters. Therefore, the objective is to provide the in-house programing to at least
five chapters.
Objective 5
Provide body image posters and Women*s Center resources to at least 8 chapters.
Crimson Consultants budgeted to provide posters and resource flyers to all 14 Panhellenic
chapter but did not want to set the goal at a potentially unattainable level.
STRAGIES AND TACTICS

The campaign strategies and tactics are the way that the Women*s Center can achieve the
campaign goals and objectives. This section outlines the steps the center will take to execute the
campaign. Sample campaign materials can be found in Appendix F (page 89).
Begin connection between the WSU Women*s Center, Panhellenic Council and
Panhellenic chapters. The first goal is to connect the WSU Women*s Center with the
Panhellenic community. Building awareness of the Women*s Center will be one of the first
strategies. Building awareness for the Women*s Center is important because there are a number
of resources that can benefit the people in the community but currently are not well known. The
relationships formed can be built over the years to create a strong network of support. The
partnership between the Women*s Center and the Panhellenic community would have the
potential to create opportunities, like programming, to promote the center itself and programs
like body positivity.
In order to reach this goal, a tactic that will be essential is to set up a meeting with the
WSU Women*s Center and the Panhellenic Council. This meeting will cover the goals and
objectives from both organizations and discuss a plan moving forward. From there, the WSU
Women*s Center and Panhellenic Council will be able to make the connection with the
Panhellenic chapters. Another tactic to accomplish this goal is a poster and social media
campaign. Throughout this campaign the Women*s Center will release posters and social media
messages that specifically target the women of the Panhellenic community. The results of the
research conducted showed that sorority women respond more positively towards messages that
are branded and directed towards them specifically. Using social media like Instagram, Twitter
and Facebook, messages can be directed. A campaign that directly targeted Panhellenic women
will help to bring awareness to the WSU Women*s Center and create and strengthen the
connection with Panhellenic.
Using these strategies and tactics, the three objectives surrounding the goal of forming a
connection would move toward being accomplished. The three objectives are 80% of
Panhellenic sorority women believe they have definitely heard of the WSU Women*s Center;
50% of Panhellenic sorority women could definitely name a service the Women*s Center offers;
and 50% of Panhellenic sorority women believe they could definitely name where the Women*s
Center is located.
Distribute information about body image and Women*s Center resources to the
Panhellenic community. The first strategy will be to form a plan about how information about
body image and the WSU Women*s Center will be relayed to the Panhellenic community. One
of the most effective ways to distribute information to the women in the Panhellenic community
is by getting the important information announced at the weekly chapter meeting. One tactic to
use to do this would be to use the connection with the Panhellenic council and community to get
in touch with each chapters’ programming representative and pass along the information to be
announced at the chapter meeting.
Another strategy to release the information will be to distribute infographics or fliers to
each chapter and to the Panhellenic Council to share. These will be released to the WSU
Women*s Center, sorority chapter houses and the Center for Sorority and Fraternity Life (CFSL)
office. The tactics would be most effective both in a physical print copy and in electronic form to
share on information pages and social media. Regarding the physical copies, each chapter and
the CFSL office should be given two copies to place where the most number of members can see
it. There will need to be 32 copies so each chapter, the CFSL, and the Women*s Center can all
have two copies. Using some of the resources available on campus like the digital signage boards
will help to keep costs low while also getting the information out in popular locations where the
target audience is likely to see it. Some of these boards can be found in buildings on campus like
the CUB, Spark, Chinook, Todd, and more. There would be no cost to place advertisements or
infographics to show more information about the Women*s Center on these boards. Using this
tactic, the chances of getting the information out to all of the women in the Panhellenic
community would be much higher.
Using these strategies and tactics, the objective of providing body image posters and
Women*s Center resources to at least 8 chapters would be fulfilled.
Develop and implement a Women*s Center in-house program for Panhellenic
chapters that focuses on body positivity and resources at the center. The third goal is
developing and implementing a WSU Women*s Center in-house program. It is directly
connected to the other goals. One of the most important strategies here will be to again bring
awareness, however, this time the goal will be to bring awareness to the program itself.
Implementing a program about body positivity will directly help members of the community and
will help promote positive conversations about body image and positivity.
One of the most important tactics for the success of this goal will be to highlight some of the
main points from the program and bring talking point to the different Panhellenic chapters. This
will help spark an interest in the program and begin working toward setting up dates for the
program. Another aspect will be answering any questions or concerns about bringing a program
like body image and positivity into chapter houses. This will help to get the conversation started
and get the community thinking about the positives of bringing a program like this to their
members and creating that connection with the Women*s Center.
The objective of presenting the Women*s Center Body Image programming to 5 chapters
in academic year 2020 is within reach by using the strategies and tactics used above.
TIMELINE
Ideally Panhellenic and the Women*s Center should begin collaboration on designing a
program during Fall 2019. This will allow the body positivity campaign to be launched by Spring
semester 2020 as a test program that will be given to current members of a sorority chapter. After
all current members have gotten the chance to experience the program, there will be a second
program planned for new and incoming students for Fall 2020. This timeline allows for any
feedback and issues to be overviewed so that the program can be revised and fixed for the
following semester. It is important that there is time to correct any mistakes from the first
program to help give the sorority women the best body positivity program possible. The in-house
program should be presented in January of 2020 and then again in September 2020. Flyers will
be dispersed to each chapter the first week of Spring semester 2020 and then again, the first week
of Fall semester 2020. A digital ad can be requested to placed on a single screen for two weeks in
the CUB, Chinook Student Center, Student Recreation Center, Downunder Recreation Center,
Elson S. Floyd Cultural Center, Lighty Student Affairs Suite, and Dining Centers, which will
advertise the program. If the digital ad is requested, it should be up two weeks before the
program is to occur. If all goes as planned, this body positivity campaign will run for a total of
two semester and reach current and incoming sorority members.
BUDGET
Either an 8 1/2 x 11 flyer or a 11x17 poster can be purchased at Cougar Copies on the
ground floor of the CUB (80). The pricing below is for a flyer that is printed at the copy center
on regular printer paper in color. If a nicer more durable paper is preferred, then you can go to
Cougar Copies page on the Washington State University website and order 11x17 posters on
glossy photo paper that will be delivered to the Cougar Copies center for pick up. Additionally,
Crimson Consultants acknowledges that there is a cost for a staff member to present and plan
programming. Although this cannot be estimated by the firm, we would like to acknowledge it.
Item Cost
Color flyers (8.5 X11) on regular paper. $38
64 Copies.
Color posters (11X17) on regular paper. $74
64 Copies
Digital Ad Single Screen Free for up to 20 ads per semester
16 hours of Women*s Center staff time. Unknown
2 hours per program. 8 programs a semester
Total Cost of Campaign $112 + cost of staff time
RECCOMENDATIONS
Throughout the campaign process, Crimson Consultants used the Washington State
University Women*s Center website as a reference. Crimson Consultants understands that the
site must remain consistent with the look of all other WSU organization sites but feel it could be
simplified. Some recommendations pertaining to the website are to create more content for some
of the tabs that are currently available. Some of the tabs do not actually provide much
information. The current tabs are well organized into categories, but many of the pages open up
to a single piece of content. Website visitors would be more likely to check back if the website
were updated more frequently. It may also be valuable to the Women*s Center to put the hours,
location, and phone number on the opening page of the website so that students will not have to
look around for the information. Crimson Consultants also noticed that the logo for the
Women*s Center is not consistent throughout all content on the website. The Women*s Center
logo is a great way to represent the inclusivity and safe environment that is provided to its
visitors. Making sure that the brand is consistent across platforms would cut any confusion and
create better brand awareness. These simple changes would be easy and cost effective as well as
a huge benefit to the organization.
Crimson Consultants would also like to recommend that the Women*s Center implement
their body positivity campaign in partnership with the Panhellenic Greek council. According to
the data collected by Crimson Consultants, Panhellenic women are clearly very interested in
partnering with the Women*s Center about body positivity. There is a need for additional
Panhellenic in-house programming in the Greek community and Crimson Consultants has
created the right content for this need to be fulfilled by the WSU Women*s Center. Crimson
Consultants has created a PowerPoint program, posters, logo, and other additional materials for
the Women*s Center to use in order to launch this campaign. If the campaign were to be as
successful as Crimson Consultants expects, they recommend running this program for the
foreseeable future. Crimson Consultants believe that this program will be very successful in
educating women and discussing a topic that is important to both the Panhellenic community and
Women*s Center.
CONCLUSION
Crimson Consultants believe that starting the campaign earlier is better. If the Women*s
Center decides to follow through with this campaign using some or all of the materials that have
been created, Crimson Consultants feel they should start as early as Fall 2019. At that time the
Women*s Center and Panhellenic Council would need to begin a partnership. After this initial
partnership is formed, the two organizations can begin to launch content. The information would
be distributed in the form of general posters, infographics, and social media postings. Materials
can be purchased through Cougar Copies for a low price and distributed around campus. The
actual body positivity program would be available in January and September of 2020. The
timeline that Crimson Consultants has created will allow for improvements between
programming. It will also allow the Women*s Center to reach both current and new members in
the Panhellenic community. Crimson Consultants believes that this campaign can and will be a
success in both educating women about body positivity and increasing the awareness of the
Women*s Center in the Panhellenic community.
References
Associated Students. (2019). Retrieved February 4, 2019, from https://as.wwu.edu/womxn/
Center for Sorority and Fraternity Life, (2018) Facts and Figures. Retrieved from
https://gogreek.wsu.edu/our-community/facts-and-figures/
Department of Inclusion & Multicultural Engagement. (2019). ABC’s of Social Justice: A

Glossary of Working Language for Socially Conscious Conversation. Retrieved from
Lewis & Clark College:
https://college.lclark.edu/student_life/multicultural_affairs/resources/social-justice/
Division of Student Affairs. (2019). Retrieved February 4, 2019, from

https://studentaffairs.wsu.edu/
EWU Women's and Gender Education Center. (2019). Retrieved February 4, 2019, from
https://www.facebook.com/pg/EWUWAGECenter/about/?ref=page_internal
Fletcher, D. (2009, July 31). The Fat-Acceptance Movement. Time. Retrieved from
http://content.time.com/time/nation/article/0,8599,1913858,00.html
Grossbard, J. R., Lee, C. M., Neighbors, C., & Larimer, M. E. (2009). Body Image Concerns and
Contingent Self-Esteem in Male and Female College Students. Sex Roles, 60(3), 198–
207. https://doi.org/10.1007/s11199-008-9535-y
Lowery, S. E., Kurpius, S. E. R., Befort, C., Blanks, E. H., Sollenberger, S., Nicpon, M. F., &
Huser, L. (2005). Body Image, Self-Esteem, and Health-Related Behaviors Among Male
and Female First Year College Students. Journal of College Student Development, 46(6),
612–623. https://doi.org/10.1353/csd.2005.0062
National Panhellenic Conference, (2019). About. Retrieved from

https://www.npcwomen.org/about/
National Panhellenic Conference, (2017). Panhellenic Roles and Responsibilities [PDF].

Retrieved from
https://sc.edu/about/offices_and_divisions/fraternity_and_sorority_life/documents/17usc-
greek-leadership-conference.pdf
Office of Minority Affairs Diversity. (2019). Retrieved February 4, 2019, from

http://www.washington.edu/womenscenter/about-us/
Overall Enrollment. (2018). Washington State University: Institutional Research. Retrieved from
https://ir.wsu.edu/enrollment/
Owen, L. (2012). Living fat in a thin-centric world: Effects of spatial discrimination on fat
bodies and selves. Feminism & Psychology, 22(3), 290–306.
https://doi.org/10.1177/0959353512445360
Quick Facts. (2018). Washington State University. Retrieved from https://wsu.edu/about/facts/
Schulken, E. D., Pinciaro, P. J., Sawyer, R. G., Jensen, J. G., & Hoban, M. T. (1997). Sorority
Women’s Body Size Perceptions and Their Weight-Related Attitudes and Behaviors.
Journal of American College Health, 46(2), 69–74.
https://doi.org/10.1080/07448489709595590
Sobczak, C., Scott, E., & Burgard, D. (2019). The Body Positive. Retrieved from
https://www.thebodypositive.org/
Stacks, D. (2011). Primer of public relations research. New York: Guilford Press.
Student Activity Fees. (2019). Retrieved February 5, 2019, from

https://www.studentfees.wsu.edu/home/
The National Association to Advance Fat Acceptance. (2019). NAAFA Online. Retrieved from
https://www.naafaonline.com/dev2/about/index.html
WSU Admissions Greek Life. (2018). Washington State University: Greek Life. Retrieved from
https://admission.wsu.edu/life/student-housing/upperclassmen-housing/greek/
Washington State Magazine, (2009). A Century of Greek Life at WSU. Retrieved from
http://wsm.wsu.edu/ourstory/index.php?title=A_Century_of_Greek_Life_at_WSU
Women's Center at WSU. (2019). Retrieved February 4, 2019, from

https://women.wsu.edu/womens-center/
Appendix A: Focus Group Protocol
Time Topic Group Member
5:00-5:10 (5 minutes) Participants are welcomed and given Moderator welcome,
consent forms. Maddie hands out and
collects consent forms.
5:10-5:15 (5 minutes) Moderator reads introduction and Moderator
confirms consent forms are collected.
5:15-5:20 (5 minutes) Moderator reads questions related to Moderator
chapters.
5:20-5:25 (5 minutes) Group watches sample video Moderator plays video
body image
5:35 Display WSU Women*s Center logo Moderator displays logo
Women*s Center
5:40-5:45 (5 minutes) Wrap-up Moderator
Participants come to the room and are welcomed by the moderator/They receive consent forms.
Moderator welcomes participants and introduces the purpose of the focus groups.
Welcome guests, distribute forms, and ensure all consent forms are signed before the
focus group begins.
STEP 1 –GIVE PARTICIPANTS THE CONSENT FORMS AS THEY ENTER THE ROOM TO
READ AND SIGN. PLEASE ASK IF THERE ARE ANY QUESTIONS ABOUT THE CONSENT.
TELL THEM TO HAND IT BACK TO YOU UPON COMPLETION OF READING THE FORM.
GIVE INITIAL QUESTIONAIRE.
STEP 2- READ INTRODUCTION

Moderator: Thank you for volunteering to participate in this focus group today. We are
conducting this focus group to gather your thoughts and observations regarding your
perceptions of sorority programming, body image and your experience with the women’s center.
This entire session is being audio recorded so we can accurately capture everyone’s
input. We will transcribe what is said in this focus group so that your words are in written
form. The audio will be used for transcribing your words. Your name and any identifying
information will be removed during the transcribing process. You do not have to answer
any question that you do not want to answer, and you may take a break or withdraw from
the study at any time without penalty. Also, because this session will be transcribed, or typed
out by hand, we ask that you try as best you can to speak clearly and to speak one at a time so
that our transcribers can clearly hear what each person says.
As you may have noticed, there are other women joining us today. These ladies and I are
working a project for a course on public relations campaigns. They will be taking notes and
working on a preliminary transcription.
To aid in voice recognition for our transcribers, I’d first like to go around the room and have you
say your first name, your major, and your favorite season. Again, this is simply to aid in voice
recognition for our transcribers, who will be typing out everything from the audiotape. (Go
around room, making sure each person speaks clearly.) We will not ask you about your
sorority’s name and we ask you to refrain from stating any of your friend’s names or their
affiliations.
STEP 3 – QUESTIONS ABOUT GREEK PROGRAMING

READ: Now, I am going to ask you all some questions related to your experience with Greek
programing. Please remember to not use the name of your chapter and try to use minimal
Greek slang terms. For example, please use Panhellenic council not pan. This aids with clarity
for our transcription
Note to moderator: You DO NOT need to read all of the questions. Please only read 3-5. If the
group has already answered, skip it. Gently interrupt to keep the conversation on track.
1. What is your favorite part about Greek programing?
2. What is your least favorite part about Greek programing?
3. What is one thing you learned in a Greek program?
4. What makes a Greek program valuable?
5. What is one thing you would do to improve in-house programing?
6. What is one thing you would do to improve out-of-house programing?
7. What topics would you like to see covered at a programing?
STEP 4 – QUESTIONS ABOUT BODY IMAGE
READ: Now, I am going to ask you all some questions related to your experience with your body
image. Please remember to not use the name of your chapter or other members when
responding. If at any point you need to take a break from the conversation, please feel free to
step outside and return when you are ready.
Note to moderator: You DO NOT need to read all of the questions. Please only read 3-5. If the
group has already answered, skip it. Gently interrupt to keep the conversation on track.
1. What comes to mind when I say “body image?”
READ: Now, we are going to watch a recruitment video from the Indiana University. This
national organization does not have a chapter at Washington State University. So we can have an
open conversation that is not targeted at this national organization please do not refer to this
chapter by it’s name. Please call it “the chapter in the video” or “the chapter from Indiana
University.” Panhellenic women are encouraged to not say negative things about other chapters.
However, I would like to discuss perceptions of this chapter based on how THEY have chosen to
brand THEMSELVES.
DISPLAY: Turn on the video.
WATCH VIDEO: https://youtu.be/uY4RJ4A1BJI
READ: Are there any initial reactions to the video?
Note to moderator: After reactions, select appropriate debrief questions. If initial reactions isn’t
revealing, use question 2.
Video debrief questions:
2. Please describe the chapter from Indiana University.
3. What does it mean to be “swimsuit ready”?
4. How does your physical appearance affect your experience in sorority
recruitment? Physical appearance can pertain to your body or fashion/style
choices.
5. How does your physical appearance affect your experience as a member?
Physical appearance can pertain to your body or fashion/style choices.
6. What do you think potential new members should learn about a chapter from
their recruitment video?
Note to moderator: Transition to conversation about body image and Greek programing when
applicable.
7. What kind of programing have you experienced relating to body image/body
positivity?
a. What did you like about that programing?
b. What didn’t you like?
c. What could be changed?
8. What place does body positivity have in the Panhellenic community in the next 4
years?
STEP 5 – QUESTIONS ABOUT BODY IMAGE
READ: Lastly, I am going to ask some questions about the WSU Women*s Center.
DISPLAY: Display the WSU Women*s Center logo on screen.
1. Please name some services the WSU Women*s Center provides?
2. What do you believe the purpose of the Women*s Center is?
3. Do you know why the Women*s Center logo has an astrics (moderator points to
logo to clarify?
4. What is one way that sorories could work with the Women*s Center?
STEP 6 – WRAP-UP
READ: Does anyone have anything else to add about any of the topics we’ve discussed today?
[allow for conversation]
READ: Thank you all for attending our focus group. We are thankful for our participation. Our
focus group is finished.
STEP 7 – CLEAN UP ROOM
Note to moderator: Retain all consent forms.
Appendix B: Focus Group Transcription
Moderator Hi ladies, my name is Jessica, thank you for coming, actually this is going to be a
benefit to all of us. This is something that we can go far with as far with body
image and the women's center, and sorority programming, we have all been to one
that we literally don't pay attention to. This session is being recorded, as you can
tell, we are basically going to capture everyone's reaction. There is going to be
two people listening to what I’m saying, what you're saying, and then we are
going to put it into a word format. And then your name and other information will
be removed during the transcription process, so no one knows you are here, only
us, and everything stays in this room. You don't have to answer any questions that
you do not want to answer, and you can take a break, leave the room and we
wouldn't mind, we totally understand, also because this session is being listened
to and audio recorded, and typed out by and we ask that you speak clearly and one
at a time so that our transcribers can clearly hear what each person says. I think
these pick up really well. As you may have noticed there are other women joining
us today, these ladies and I are working on a project for a course on public
relations campaigns, they will be taking notes and working on preliminary
transcription. To aid in our voice recognition for our transcribers I’d like to go
around the room and have you say your first name, major, and favorite season.
Again this is to simply aid in our voice recognition, so you don't have to say your
name every time you say something. We will not ask about your sorority’s name
and we will ask you to refrain from stating any of your friends names and
affiliations.
Participant 1: I’m [name removed], I’m a nursing student, and I would say summer
Participant 2: I’m [name removed] I’m a com major, my favorite season is winter
Participant 3: I’m [name removed], a psychology major and my favorite season is fall
Participant 4: I’m [name removed], my major is also psychology and I like summer
Participant 5: I’m [name removed], my major is human development and I like spring
Participant 6: I’m [name removed], my major is communication and my favorite season is spring
as well
Participant 7: I’m [name removed], I’m a human resources major and my favorite season is
summer
Participant 8: I’m [name removed], I’m a communication and my favorite season is fall
Participant 9: I’m [name removed], I’m a poli sci/pre law major and my favorite season is spring
Participant 10: I’m [name removed] I’m an apparel merchandising major and my favorite season
is fall
Participant 11: I’m [name removed], I’m an accounting major and my favorite season is winter.
Intros
Moderator So now I’m going to ask you guys some questions related to your experiences
related to Greek programming, please remember to not use the name of your
chapters, try to use minimal Greek slang terms, if that makes sense, for example
please use Panhellenic council not “Pan”, this aids for clarity for our transcribers.
So the questions I’m going to ask, again you don't have to answer if you don't
want to. What is your favorite part about Greek programming?
Participant 2: about programming?
Moderator: yeah all the programs that you've been to, what is like one thing?
Participant 10: that the Panhellenic council puts on or our chapter puts on?
Moderator: any programming, in house, out of house
Participant 9: I like that it’s a wide variety of subjects you learn a lot about one thing
Participant 8: Going off of that. I think they make you a better person. They make you more well
rounded and I think that is one of the goals of being a Panhellenic woman is to
make you more well rounded and it helps with that.
Participant 2: Going off of that, I think it helps to gain perspective on a lot of things because
everyone comes from different backgrounds and different things like that and so
just hearing all the different stories from the speakers that come in, and just all the
different, I don't know, facts that's being learned, it just kind of helps anyone see
things a different way I guess.
Moderator: So with that, what is the least favorite about any programing that you’ve been to?
Participant 3: I feel like some of them, not all of them, they can be…not very engaging. Like it
could be someone just talking at you with a bunch of slides and you're sitting
there like okay I get it.
Participant 5: Going off of that, they are really long and it's hard for my attention to be grabbed, I
tend to fall asleep, that sounds really negative but by the end I’m just really tired
and my attention just gets really drawn away and I wish that they were just more
engaging.
Moderator: Can we get one or two more?
Participant 10: I feel like Panhellenic council now has done a better job of having more relevant
programmings, but I still think they can Improve on finding programmings that
aren't necessarily voiced by all of our Greek community but are definitely needs
that need to be addressed
Moderator: Okay so that's the one thing you want Improved, is something that is more catered to,
what topics would you like to see more, covered by Panhellenic?
Participant 9: I think like culturally relevant programming. So like there have been issues in the
sorority and fraternity community with like diversity, and I think there is a pretty
awful stereotype going around that sororities are for pretty white girls and stuff
and just making sure we are well rounded and the comments that we make, and
the settings we are in on a daily basis, that's really important.
Moderator: So I’m going to ask you now questions regarding body image, please remember to
not use the name of your chapter or the names of any other members while
responding, if at any point you need to take a break, feel free to step outside.
What comes to mind when I say body image? What do you think of when it
comes to body image?
Participant 6: How you perceive yourself, like what you see when you look in the mirror?
Moderator: Yeah and you can definitely say it in a way that is negative or as a positive or just in
general, just what do you guys think. What she said was really good but any other
ways that when you hear body image you like go to something and you
automatically tie that to body image
Participant 9: I think confidence
Participant 11: Judgements
Participant 8: To me its kind of sounds scary, like oh we are going to talk about that, and it will
be like a whole conversation and people are going to think it’s scary
Moderator: Pretty much covered it? Okay, we are going to watch a video, a recruitment video
from Indiana university, this national organization we don’t have at Washington
state university, so you are free to have an open conversation about it so, it is not
to target at these national organizations so please do not refer to the chapter by its
name, just say this chapter or this chapter from Indiana, don’t say their sorority
name. Panhellenic women basically are encouraged to not say negative things
about chapters, but I would like to see the perceptions of this chapter based on
what they have chosen as a brand themselves at that university.
[Video is shown]
Moderator: What are your initial reactions, go for it.
Participant 10: As someone that is in the fashion realm and understanding so specifically how we
try to target consumers through marketing, that to me felt...to me that they were
selling themselves not their sisterhood. There were definitely elements when it
started out and there was the dancer, I was like ‘oh this is going to be so cool, they
are going to show all the cool things that their sisters do outside of their
organization, and how they support each other’ and then it just kind of turned into
them showing off themselves and their bodies and there wasn't really much about
the sisterhood.
Participant 5: There was no diversity in the video they were all skinny white girls for the most
part
Participant 11: They had a different hair color and that was it
Participant 5: and even that didn’t vary very much and I just felt like it wasn’t a good way to
represent all the people they could accept, it was kind of saying, oh this is who we
are if you don’t fit in with this then...sorry...better luck next time
Participant 6: I feel like the chapter made it hard for girl to connect with why they would want to
be in that house like it didn't really sell me on like why I would want to be in that
chapter because they didn't do anything to show you like what they did as a sisters
other than like I guess one scene when they were all in like an apartment complex
maybe dancing together but even that didn't even really seen to show, showcase
what their sisterhood is about, so I think that's the part that like why would you
want to be in that
Participant 8 : I just think that modesty empowers some too and that’s like another qualifier of a
diverse aspect of sisterhood, yak know what I mean, it seems like for like every
shot it was like either a crop top or a bikini and while the girls looked really
happy and confident, and comfortable, that is intimidating for me as someone who
would not feel comfortable in a bikini on like a video for who knows how many
people to see.
Participant 2: Honestly, I literally...that made me not wait to join that chapter because they were
all so pretty that I felt like it was like a brandy Melville or something some
stupid...I’m an advertising major so literally that was...I felt like I was watching a
really long commercial for some super cool fashion line that I don’t have cause
I’m broke, but literally was like ‘oh my god this...and like what you said
too...sorry I’m like going of, I’m so mad about this, that made me so mad
honestly, like I thought it was going to be something ballerina and there was like
and ice skater...okay cool but then they all kept putting their legs open and I was
like ‘okay that’s a little..ya know’ whatever, but I mean I just thought that that
was, that made me not want to join their chapter, they all looked the same, they all
dressed the same all they did was stand around with like colored smoke and they
were alone, like do you even have friends in this house because you’re literally
just sitting in the middle of the woods with a little firecracker, oh my god sorry it
was just ridiculous.
Participant 10: I think that another thing is that everything they promoted in that video, it just
goes with the stereotypes that everyone has about joining a Greek chapter. About
what it is, what you do, there was no mention of like philanthropy, or how they
help out their community or anything like that and it is just contributing to that
stereotype of who we are.
Participant 4: I feel like they really branded themselves as like focusing on one image of what
they were looking for and also kind of made it seem like their partiers overall
because of the scene of them like partying with confetti and stuff and they just
didn't show the good parts of their chapter, of like sisterhood and philanthropy
and community service and what they could be.
Participant 8: Another aspect of it is that, that might be all they have they might all be size 00
blondes and that's all they have, they don't have diversity, I mean it’s in Indiana, I
don't know what is in Indiana. Corn? (laughter) I feel like that might be all that's
there for them and maybe all they do is sorority and that's all they do, maybe they
are a one dimensional sorority which is unfortunate for them but like it’s another
way to look at it
Participant 9 : I just kind of want to give them the benefit of the doubt because at the beginning
um the credits for he director and the cinematographer, there is a very good
chance that they like just hired someone to do it who doesn’t know what day to
day like in a sorority is like, ya know like for me sorority like and recruitment in
general is 8:00 watching vines with my sisters with like zit cream on my face, ya
know what I mean and while that isn’t like something we would put in a
recruitment video, it didn’t feel real or organic in anyway. It felt staged to me and
when there was a shot of them at the rave, I was taken aback because in my
chapter there are just so many specific rules about like what we can post and
whatnot but I was like “oh god they are going to get in trouble, they are going to
get sent to standards, all of them” and ya know it was just kind of scary. So yeah.
Moderator: So basically, coming into WSU, specifically sorority life, did your, or how does your
physical appearance, did it affect you during recruitment, and that could mean
like, it could be like fashion sense like the kind of clothes you wore, were you ya
know feeling way, positive or negative like, what, how did it affect your
experience during recruitment
Participant 4: I remember for recruitment I didn’t know anything about the outfits and I was so
confused and I remember talking to my Rho Gam and like telling her that I felt
insecure and stuff but overall it worked out but it was like intimidating though
Participant 7: Yeah I’m the same way, I didn’t plan it out and I don’t like to wear dresses or
dress up that much so I was like oh I’ll wear whatever I want to wear and if they
don’t like me just because of what I’m wearing I don’t want to be in that house
anyways so I feel like present yourself in the way that you want to present
yourself and everything happens for a reason and you end up where you’re meant
to be
Participant 10: I think from an alternate perspective, I went through recruitment, primary
recruitment, as a sophomore, seeing all my friends go through, join chapters, and
see what their sorority lives were like, and kind of being a little jealous of that and
wanting that for myself so that's why I went through but I was still the person that
went out and bought outfits, and I planned things out and there was always this
feel that I needed to look so great just to even like for someone to have a real
conversation with me. To even start that conversation to feel accepted into that,
and I think that’s just like, not WSU specific, but like going anywhere, there is
just like this stereotype and then feeling like there are all these freshman girls
around me who are so much prettier because of who their parents are and
genetically what they look like
Moderator: Now as a member, you've been in your chapters, and you've experienced all that and
seen it changed over time, how does physical appearance affect you know, does it
at all in your chapter? Are there women in our house that you know like see their
physical appearance within the chapter and might feel off, as a member what do
you feel now about it?
Participant 2: Like during recruitment or just in general?
Moderator: Yeah so we talked about when you came in during recruitment, the pressure you
were feeling or maybe you didn’t feel the pressure because you didn’t care but
now that you’ve been in the chapter, towards the end of the year, how do you feel
about your physical appearance?
Participant 6: I think for me so I didn’t do formal recruitment, I think that makes it a little bit
different too, so I didn’t have the pressure of like going through that week, I just
kind of got lucky and someone approached and was like ‘hey I think you’d fit in’
and it all fell into place but as I initially joined the house I started to like see
everyone else and I think it’s very easy to compare yourself to people and be like
‘oh my gosh they're so pretty’ and then you go home and you're like ’ am I, do I
feel pretty too?’ and I think that's a natural thing that pretty much everyone feels.
But as I’ve like gone through the chapter and as I’ve grown in the chapter, I’ve
become more confident in myself and I think it’s because of the women around
me. They've given me complements and they've told me that yes you are like
beautiful and I think that’s one of the biggest things for me that I’ve actually
gained from being in a chapter. I found a group of women that empower me and
that encourage me and that makes me feel so much more confident than I think I
would have felt without it.
Moderator: Yeah and so you, I mean we have all looked at recruitment videos and you're
expecting one thing and then you come into the actual real life and you're like
that's not the same thing, ya know, um so, with that, now that you have had
experience in all of this and you know what it feels like, what do you think like
new members coming in really quick here, this next fall, what should they learn
about a chapter from a recruitment video, like what is it that should be included
and you can keep your chapter in mind and what girls you want, you know, what
you would want and need in your house but, what should they see?
Participant 6: I feel like you'd want them see your values, in your chapter cause I feel like every
chapter has their own set of values, some are similar, some aren't but I think they,
there should be a distinction between every chapter like what their values are that
way you can easily tell where you feel like you'd fit in, I think that would be
Important, I don't know if that’s something that the Panhellenic council could like
recommend to chapters like at WSU that within their recruitment videos maybe
there would be like a requirement for them to state their three top values, or
whatever, something like that, that way it’s easy for them to identify, because I
think that’s something that’s kind of left to interpretation and I think that
especially when it’s all so new, I feel like it’s really hard to interpret that from a
video
Moderator: that’s when the creativity should come in mind, and showing some girls eating pizza
or something like that, you shouldn't care, ya know
Participant 2: I was just going to say a diversity of people on top of that, values, and different
looking people, I’m just going to state it. Ya know what I mean
Participant 11: Girls of all shapes and sizes
Participant 10: Going off of that too I think, branding yourself as inclusive, whether that is
through diversity, or through having a different group of girls through every
single scene, not just the same girls, in the whole thing
Participant 9: I think I liked the idea of watching that chapters video and I thought it was going
to go in one direction with like seeing girls who were involved in campus outside
of their chapter, I think that would be a really interesting to highlight because a lot
of girls are multifaceted people with a lot of different interest and a lot of different
goals and a lot of different reasons for joining the sorority in the first place, and so
I think it would be encouraging for me as a freshmen, high school graduate to see
my life won't be like all sorority encompassed, I can still be encouraged and
supported with things that I’ve always enjoyed that ya know maybe aren't
everyone's top priority.
Participant 8: I think it’s really Important to show genuine human interaction between the
members because it’s one thing to talk about values because those are nationally
based, it’s like one thing to be like ‘our values are personal growth, and kindness
and friendship and whatever’ cause that’s nationally based and that’s wonderful
but like PNMs are now coming in doing value based recruitment and they are
coming at you being like ‘what are your values’ because they want to match yours
and they’re crazy, and it’s becoming less genuine and it’s not about, it is about
your values, but it’s about who you brush your teeth next to, it’s about who you
are and stuff like that
Moderator: So with that, have you guys ever I can’t recall, have you guys ever been to a program
that talks about what you feel about body Image, have we all been to one hosted
by WSU Panhellenic, can you recall one?
Participant 10: Well our chapter has our own body Image coordinator, it’s a national thing so we
have our own workshop that we go through, for sophomores, it's like a three hour
long workshop
Moderator: And with that do you think that it is something that the whole Greek system here
should participate in?
Participant 9: oh yeah, it’s so cool
Moderator: Since everyone else can't recall about the body Image and tying that into maybe
gathering all these women together and seeing that this is a community, I mean I
was going to ask what did you like about that program, what did you guys like
about your thing that you go through?
Participant 9 : Um I mean we did a lot of different activities, and one of the first ones was
identifying your inner self critic, so like what negative thoughts do you think
about yourself, and then at the very end we did an exercise called mirror mirror
and we all got a stack of post:it notes and we were told to like write something
positive that we think about a sister and stick it to her, and so by the time, the
most Impactful thing for me was taking them all off and we had to choose our top
three and my inner critic says that I’m not smart enough, I can't do the things I
want to do, and all of them were like ‘ the most intelligent person I know, ‘so
smart’ , so driven and stuff, and I really felt supported by my sister like more than
ever.
Moderator: Yeah that's something that every chapter would benefit from, is there something you
don't like about it?
Participant 9: It was long
Participant 10: I think there is a benefit to it being long because when you're in it, and you're all
there, you're all going through it, you become more vulnerable to each other and it
gives you that free space, that safe space to open up to each other um and one of
the things that I really enjoyed about going through that was seeing the parts of
members that they don't talk about, or like things you might not know about them
and then it makes you want to get to know them more, like help support them
more because you don't know those things are going on necessarily.
Moderator: Yeah and I’m pretty sure, most of our um experiences through that, I’m sure you’ve
had vulnerable moments with your sisters, but it would be nice to let other women
know, who may not understand that and feel that to get that same feeling and
that's the programming that we are trying to see if it can be set forth because that
is something that is obviously really awesome. So you guys know anything about
the WSU women's center? What are some of the services that they provide?
Participant 1: I know that they have rides
Participant 8: They have like a food pantry
Moderator: And how did you find out about that?
Participant 8: I work with cougar safe rides
Moderator: Anything else? What do you think their purpose is? Just by the name and by looking
at that up there
Participant 1: Support
Participant 9: Inclusion
Participant 11: Safety
Moderator: There is a lot that they do and I would have to admit myself I didn't know all the
things that they do, do you know why the women's center logo has that asterisk
thing to it?
Participant 2: I don't know why but I feel like it, does it mean like more than just women, it's like
I don't know, it's a guess
Participant 10: I think it would have to do with identity like gender identity and expression
Moderator: And so you mentioned the rides, safety inclusion, all of that and whatever else you
have in your heads while you look at this, what is like one way a sorority or
sororities can work with them, with the women's center and now include
everything we have talked about today, what is one way that sororities can work
from that, from body Image to the women's center with the definition of what you
think that they are, what do you think we can do with that from there?
Participant 6 : It could be possible to do like even in house programming or something, some
kind of programming where Greek women could get a better understanding of
what the women's center is cause I feel like it could be possible for like
Panhellenic council to partner with the women's center just to make it a little bit
more well:known and then have that be a resource for girls within every chapter
and it could kind of be a unifier that way even though you are in a different
chapter as a different girl, you could all become comfortable at the women's
center kind of thing.
Participant 2: Something like, I agree with that, something for them to just learn about it,
whether that is a programming a workshop, even if just a representative comes
over after the fact, when they learn about it and they would say ‘you could, here is
my number’ whatever but like I just think there is so much more to it that we
aren't...all I remember is programming on eating disorders and that's the only
body thing that I know about, not that I know about, but that I know of that's been
expressed in a programming, I don't know why they wouldn't have body
positivity
Moderator: And body Image is a very sensitive topic, so is that a program, if this were to come
live in action, would it be a large group or more chapter focused, like an in house?
Participant 10: In house
Participant 9: I think it would be so hard to open up. Like we have so many different types of
women in our community and I personally find it hard to let my guard down even
around my friends. So trying to be open and honest with a ton of people, I don't
know, would be really daunting.
Participant 10: It kind of starts a conversation too about fraternity men and their view of body
Image because I think we can start having that conversation but even with
Panhellenic partnering up with the interfraternity council would be beneficial to
both parties, whether that’s breaking that down and going chapter to chapter and
making it a wide programming for the whole Greek community I think it's an
Important discussion to have
Moderator: Yeah, anything else? That we have discussed today? Anything?
Participant 10: Just one more thing, sorry, I think as well going off of body Image and
Panhellenic council, making some sort of statement to potential new members
going into the recruitment process is that is something that we value that is a
conversation that we have, that is something that our community is very aware of.
Moderator: Thank you all so much for coming.
Appendix C: In-depth Interview Questions
READ: First, I am going to ask you a few quick questions about demographics. This information
helps us understand the group of students we spoke to in the context of the whole Greek
community.
ASK: What is your age?

• 18
• 19
• 20
• 21
• 22
• 23
• 24+
ASK: What race or races do you consider yourself to be? (More than one can be checked)
• White
• Black or African American
• Hispanic/Latino(a)
• American Indian or Alaska Native
• Asian
• Native Hawaiian or Pacific Islander
• Other ________________________________________________
ASK: What is your gender?

• Male
• Female
• Non-binary
• Transgender Male
• Transgender Female
• Prefer Not To Answer
• Other ________________________________________________
ASK: Are you currently a member of a Panhellenic sorority?
• Yes
• No
• I used to be
ASK: Which of these best describe your time at WSU?

• 1st-year student
• 2nd-year student
• 3rd-year student
• 4th-year student
• 6th-year student +
ASK: What is your class standing?

• Freshman (Less than 30 credits completed)
• Sophomore (30-59.5 credits completed)
• Junior (60-89.5 credits completed)
• Senior (90+ credits completed)
ASK: Are you a transfer student?

• No
• Yes, from running start in high school
• Yes, from a community college
• Yes, from another 4-year university
ASK: Are you certified in your major? If unknown, select "no."

• Yes
• No
READ: Now, I am going to ask you questions about your experience in the sorority.
ASK: What membership/pledge class are you in?
• PC 15
• PC 16
• PC 17
• PC 18
ASK: How did you join your chapter?

• Primary (formal) Recruitment
• Secondary (informal) Recruitment
• Continuous Open Bidding (COB)
ASK: Have you ever lived in your chapter house?

• Yes
• No
ASK: What are your thoughts on Greek programming?

ASK: If you could change one thing about Greek programming, what would it be?
ASK: What makes a Greek program valuable to you?
READ: These next few questions will discuss body image.
ASK: How do you feel about your body?
ASK: How has your membership in your sorority affected YOUR body image?
ASK: Does recruitment affect potential new members (PNMs) body image?
ASK: What is one thing sorority women can do to raise body positivity in their chapters? Why
did you suggest this?
READ: These next few questions will discuss the WSU Women*s Center?
ASK: What do you know about the WSU Women*s Center?
ASK: What services do you think the WSU Women*s Center provides?
ASK: What is a service that women at WSU are missing?
ASK: How do you want to receive information about services for women at WSU?
READ: Thank you for participating in this interview. Do you have anything else you'd like to
add about anything we discussed?
Appendix D: Survey 1 Questions
We are specifically studying students at Washington State University. Please confirm your status
as a student.
• I am a CURRENT undergraduate student at WSU

• I am NOT a WSU student
• I am a former WSU student
What is your age?

• 18-20
• 21-23
• 24-26
• 27+
Choose one or more races that you consider yourself to be:

• White
• Asian
• Other ________________________________________________
What is your gender?

• Male
• Female
• Non-binary
• Other ________________________________________________
Which of these best describe your time at WSU?
Are you certified in your major? If unknown, select "no."

• Yes
• No
Which college are you certified in?
• College of Arts and Sciences
• College of Education
• The Edward R. Murrow College of Communication
• The Carson College of Business
• College of Agricultural, Human, and Natural Resource Sciences (CAHNRS)
• The Voiland College of Engineering and Architecture
• College of Veterinary Medicine
• College of Nursing
• College of Pharmacy and Pharmaceutical Sciences
• The Elson S. Floyd College of Medicine
Are you a member of a Panhellenic sorority?

• Yes
• No
• I have been in the past
How did you join your chapter?

What membership/pledge class are you in?
• PC 15
• PC 16
• PC 17
• PC 18
Have you ever lived in your chapter house?

• Yes
• No
Do you prefer in-house or out-of-house programmings?

• In-house
• Out-of-house
Please rank the following topics for in-house programmings from MOST favorite (1) to LEAST
favorite (7).
• ______ Alcohol/Drugs
• ______ Health Relationships
• ______ Body Image/Body Positivity
• ______ Career Workshops (ex: resume building)
• ______ Cougar Health Services
• ______ Mindfulness
• ______ Sexual Assault Resources (Title IX)
What is your preferred style of in-house programmings?

• Presentation
• Hands-on activity
• Discussion
• Question and Answer (Q&A)
What is your LEAST favorite part of in-house programmings?
• In-house programmings are boring
• In-house programmings last too long
• The content doesn't relate to me
• In-house programmings feel forced
• I didn't learn anything
• The presenters don't understand sorority life
• Other, please specify ________________________________________________
What makes an in-house programming worth your time? Check all that apply
• Concise (less than 30 minutes)
• Long (30 minutes - 60 minutes)
• Specifically designed for sorority women
• Presenters demonstrate understanding of sorority life
• Content applies to your life as a WSU student
• Content applies to life after graduation
• Content is positive
• The presenter is well informed
Have you ever heard of the WSU Women*s Center

• Definitely yes
• Probably yes
• Probably not
• Definitely not
Where did you hear about the WSU Women*s Center?

• Alive! Orientation
• Flyer
• Friend
• Social Media
• WSU Staff Member
• Other, please specify ________________________________________________
Could you name a service the WSU Women*s Center offers?
• Definitely yes
• Probably yes
• Probably not
• Definitely not
Please list the service you think the WSU Women*s Center offers
Do you know where the WSU Women*s Center is located?

• Definitely yes
• Probably yes
• Probably not
• Definitely not
How do you feel about the way your body looks in a mirror?
• Satisfied
• Partially satisfied
• Partially dissatisfied
• Dissatisfied
How do you feel about the way your body looks in pictures?
• Satisfied
• Partially satisfied
• Partially dissatisfied
• Dissatisfied
Has your body image changed since begining school at WSU?

• Yes, it has changed for the better
• Yes, it has changed for the worse
• No, it hasn't changed
If you could change your body to be more "conventionally attractive" would you?
• Definitely yes
• Probably yes
• Probably not
• Definitely not
Did sorority recruitment change how you felt about your body?
• Yes, it improved my body image
• Yes, it made my body image worse
• No, it did not change my body image
Did living in your chapter house change how you felt about your body?
• Yes, it improved my body image
• Yes, it made my body image worse
• No, it did not change my body image
Please estimate how many negative thoughts you have about your body a day.
• 0 to 5
• 6-10
• 11-20
• 21-30
• 31-40
• 40-60
• 60+
Appendix E: Survey 2 Questions
We are specifically studying students at Washington State University. Please confirm your status
as a student.
• I am a CURRENT undergraduate student at WSU

• I am NOT a WSU student
• I am a former WSU student
What is your age?

• 18-20
• 21-23
• 24-26
• 27+
Choose one or more races that you consider yourself to be:

• White
• Asian
• Other ________________________________________________
What is your gender?

• Male
• Female
• Non-binary
• Other ________________________________________________
Which of these best describe your time at WSU?
Are you certified in your major? If unknown, select "no."

• Yes
• No
Which college are you certified in?
• College of Arts and Sciences
• College of Education
• The Edward R. Murrow College of Communication
• The Carson College of Business
• College of Agricultural, Human, and Natural Resource Sciences (CAHNRS)
• The Voiland College of Engineering and Architecture
• College of Veterinary Medicine
• College of Nursing
• College of Pharmacy and Pharmaceutical Sciences
• The Elson S. Floyd College of Medicine
Are you a member of a Panhellenic sorority?

• Yes
• No
• I have been in the past
How did you join your chapter?

What membership/pledge class are you in?
• PC 15
• PC 16
• PC 17
• PC 18
Have you ever lived in your chapter house?

• Yes
• No
Do you prefer in-house or out-of-house programmings?

• In-house
• Out-of-house
The following questions pertain to the logos below,
Which logo is your favorite?

• Logo A
• Logo B
• Logo C
Do you think the Panhellenic Council should collaborate with the WSU Women's Center?
• Definitely yes
• Probably yes
• Probably not
• Definitely not
Do you think your chapter should collaborate with the WSU Women's Center?
• Definitely yes
• Probably yes
• Probably not
• Definitely not
What is one way you think your chapter could work with the WSU Women*s Center?
The following questions pertain to the two posters below.
Which poster most applies to you?

• Poster A
• Poster B
Which event would you most like to attend?

• Poster A's event
• Poster B's event
What do you think program in Poster A will be about? Check all that apply.
• Education
• Greek Life
• The Women*s Center
• Health
• Body Image
• Body Positivity
• Sisterhood
What do you think program in Poster B will be about? Check all that apply.
• Education
• Greek Life
• The Women*s Center
• Health
• Body Image
• Body Positivity
• Sisterhood
What is a resource that you wish the WSU Women*s Center provided? If you do not know what
they provide, please list a resource you wish that you had access to?
Please select the amount you agree/disagree with the following statements.
Somewhat Strongly
Strongly agree Somewhat agree
disagree disagree
"Programing
makes sorority
women well
rounded people"
o o o o
"Potential New
Members' body
image is
negatively
impacted by
o o o o
recruitment"
"Program
attendance
should be
mandatory"
o o o o
"The WSU
Women*s
Center provides
services to o o o o
sorority women"
"The WSU
Women*s
Center is an
important
resource for the o o o o
WSU
community"
Appendix F: Sample Campaign Materials
Complete slides to follow the final campaign document.

Crimson-Consultants Campaignbook

Caricato da

Informazioni sul documento

Titolo originale

Copyright

Formati disponibili

Condividi questo documento

Condividi o incorpora il documento

Opzioni di condivisione

Hai trovato utile questo documento?

Questo contenuto è inappropriato?

Copyright:

Formati disponibili

Crimson-Consultants Campaignbook

Caricato da

Copyright:

Formati disponibili

Campaign Book

April 23, 2019

The Women*s Center

program on body positivity and that it would be beneficial to all.

could distinctly name was Cougar Safe Rides.

probably change their bodies to be more conventionally attractive.

Table 1 Women*s Center Social Media Presence as of 2/4/2019 11

Figure 2 Women*s Center Posts on Facebook as of 2/4/2019 13

Figure 3 Women*s Center Tweets @WSUwomen 2/4/2019 13

Figure 4 Women*s Center Posts on Instagram 2/4/2019 14

Table 5 Other Women*s Centers in Washington State Social Media 16

Table 6 Women*s Center Google Analytics 18

Figure 7 Articles about the Women*s Center in the Daily Evergreen 20

Figure 8 Greek Programming Word Cloud 35

Figure 9 Body Image Word Cloud 37

Figure 10 Sorority Women’s Thoughts on Changing Their Bodies to Be More Attractive 42

Figure 11 Panhellenic & the Women*s Center Mock Logos 45

Figure 12 Panhellenic & the Women*s Center Mock Posters 46

Figure 13 Women*s Center & Collaborating with Panhellenic Chapters 47

targeted marketing using both traditional and digital media sources.

BACKGROUND ON ORGANIZATION AND INDUSTRY

(“Women's Center at WSU”, 2019).

Women*s Center Mission

(“Women's Center at WSU,” 2019).

Women Students. (“Women's Center at WSU,” 2019).

https://women.wsu.edu/, to release information regarding events, services provided and groups

that comprise the Women*s Center.

Facebook Likes: 412 Last updated on 1/31/19

Twitter Followers: 186 Tweets: 508 (as of 2/5/19)

Instagram Followers: 217 Posts: 28

Table 1. Women*s Center Social Media Presence as of 2/4/2019

Major Issues Affecting the Organization

Clinic/Cougar Health Services (A. Sharp, personal communication, February 4, 2019).

Sharp, electronic communication, February 5, 2019).

Strengths and Weaknesses

there is a safe space provided for all to utilize.

communication goal is the unification of their brand identities.

to the Women’s Centers at the University of Washington, Central Washington University,

mission statements and their social media presence.

Central Washington University:

They do not currently have a Women’s Center.

Western Washington University:

Eastern Washington University:

Organization Washington State UW Women’s Womxn's Women's and Gender

Facebook 412 likes 1,094 likes n/a* 460 likes

Twitter 186 followers 1,244 followers n/a* 114 followers

Social Media Presence as of 2/6/2019:

accounts for the Womxn’s Identity Resource Center.

Crimson Consultants aim to create organized programming to be presented to sororities

body standards, there is a large demographic that can be reached in Pullman.

university, and the center wants them to be aware of their services.

Fraternity and Sorority Life

lead to mutual benefits in the future.

include more information about the center and its services.

more explicitly covered.

Date Article Title Summary Analysis

10/4/18 “Zumbathon The article previews a The article refers to the

3/18/18 “NAWA The article is a club The article is neutral coverage

EVIDENCE AND RATIONALE FOR PROBLEM STATEMENT

Brief History of the Body Positivity Movement

bodies and create content for women of all sizes.

example of intersectional feminism. As a center that focuses on providing a positive, affinity

discusses the world” (Department of Inclusion & Multicultural Engagement, 2019).