270 Rizal Highway Subic

COFFEE MASTER LEADERSHIP PLAN

Fiscal Year 2020
Goals Activities/Action Steps By Whom/Partners Timeframe for Desired outcome/What does
Involved completion success look like?
To increase whole 1. Conduct meaningful coffee conversations with All Store Partners From Quarter 1 to Increase average USD from 2 to 3
bean sales by customers regularly using COW and RTB Quarter 4, Fiscal per store and elevate customer
promoting and transferred whole bean. Partners may also sell Year 2020 engagement in our coffee
building awareness brewing equipment available on merchandise (October 2019 – offerings.
of our coffee display (like coffee press). September 2020)
offerings to our 2. For tracking and transparency, actively use Drive partner enthusiasm and
customers Sampling Tracking Sheet by signing on it and excitement through upselling
write down transaction number of printed contest.
receipt. And partners may share Coffee
Moments on our District 11 Facebook group.
3. Whole Bean Sales Contest. An in-store incentive
program to reward one (1) Top Partner with the
highest unit sold every quarter. Determined thru
sales transaction.
4. Request and coordinate to host a Customer District Coffee Quarter 3
Coffee Seminar. Master & Store (April-June 2020)
*Topics to be determined by the District Coffee Coffee Master
Master Specialist

Prepared by: Approved by:

JEXTER DOMINGUEZ 15924 CARLET CANLAS 6463 MARK JORDAN VIANZON 13452
Store Coffee Master Specialist Store Manager District 11 – District Coffee Master