Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Research is "creative and systematic work undertaken to increase the stock of knowledge, including
knowledge of humans, culture and society, and the use of this stock of knowledge to devise new
applications." It is used to establish or confirm facts, reaffirm the results of previous work, solve new
or existing problems, support theorems, or develop new theories. A research project may also be an
expansion on past work in the field. Research projects can be used to develop further knowledge on
a topic, or in the example of a school research project, they can be used to further a student's
research prowess to prepare them for future jobs or reports.
Methodology is the systematic, theoretical analysis of the methods applied to a field of study. It
comprises the theoretical analysis of the body of methods and principles associated with a branch of
knowledge. Typically, it encompasses concepts such as paradigm, theoretical model, phases and
quantitative or qualitative techniques.
RESEARCH DESIGN
A Research Design is purely and simply the framework or plan for a study that guides the
collection and analysis of data. It constitutes the blue print for the collection, measurement and
analysis of data. Descriptive research design was conducted to collect the data in this study. The
purpose of descriptive research is the state affairs as it exists at present. A research design is the
arrangement of conditions for collection and analysis of data in a manner that aims to combine
relevance to the research purpose with economy in procedure. A clear objective provides the
basis of design of the project. It was decided to use descriptive research design, which is found
out to be most suitable design in order to carry out the project. The study focuses on the
customer expectation on four wheelers.
DATA ANALYSIS
Data collection method is the integral part of the research design. The method used for data
collection is secondary data sources. Selection of appropriate methods of data collection may
enhance the value of research and at the same time wrong choice may lead to questionable
research findings.
SECONDARY DATA
The secondary data are those, which have already been collected by someone else and have
already been passed through the statistical process. The secondary data I have collected through
the below sources.
Dr. Ramesh Sardar (2012) on his article “Brand Preference of Passenger Cars in Aurangabad
District” detailed that the analysis of marketing, a consumer behavior and brand preference of
passenger car is carried out in Aurangabad district of Maharashtra state. As a result, focusing on
an industry where brands, marketing knowledge and distribution networks have been important
determinants in the growth and survival of firms. It reaches distinct conclusions. The article
illustrates the analysis and interpretation of data. Finally it concludes with findings and
recommendations of the study which may be useful for general public as even the manufacturers
and dealers can understand the dimensions reflecting brand preference of passenger cars and
impact of all these factors on customer satisfaction.
David B. Eastwood et al(1987)have examined the consumer behavior based on the purchase
regularity, satisfaction, origin and willingness to pay for selected local versus non-Tennessee
grown fresh produce.
Ali Nasr Esfahair(2012) has analyzed the psychological factors on consumer’s buying behavior.
Soren W. Scholzet al(2010) have stimulated and expanded on the substantial discussion on the
preference measurement for complex attributes products which are imprecise in nature and vague
to predict which is suitable and where to use which is based on paired comparison-based
preference measurement. To perceive and predict the decision, preference measurement
approaches are needed that accommodate large number of attributes without overburdening the
respondents. This study provides empirical support for the predictive validity and managerial
usefulness of PCPM in understanding preferences for complex products.
DATA ANALYSIS
Analysis means a systematic classification of data. The data after collection has to processed and
analyzed in accordance with the outline laid down for the purpose at the time of developing the
research plan.
INTERPRETATION