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"ESTRATEGIA E-MARKETING - PÁGINA WEB"

APPRENTICE:
MARÍA ISABEL CARDONA MARTINEZ
JUDITH ESMERALDA GARCIA GUTIERREZ
PAULA ANDREA ZAPATA CARVAJAL

PHASE 3 EXECUTION
PROJECT No 13

INSTRUCTOR:
LILIANA SOLARTE NAVARRO

SERVICIO NACIONAL DE APRENDIZAJE “SENA – VIRTUAL”

MARKET MANAGEMENT (1667987)
CALI – VALLE DEL CAUCA
SEPTEMBER 18 FROM 2019
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1. LES`T LISTEN
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2. LET´S READ
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3. VOCABULARY
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4. WEB PAGE DESIGN

4.1. Page design

In the following link you can detail our website:
https://greekrestauranteba.wixsite.com/greekrestaurant

4.2. Hypothesis "market sectors in which my product and service could penetrate
and why"

According to our market study, our restaurant will be present in an exclusive segment of the city
of Cali, like this:

 GEOGRAPHICAL VARIABLE
Country: Colombia
Department: Valle del Cauca
Municipality: Santiago de Cali
Sector: Garden City - Commune 22
Socio-economic strata: 4, 5 and 6
Population Density: 6861 inhabitants according to information from the Mayor's Office of
Santiago de Cali dated December 2017
 DEMOGRAPHIC VARIABLE
Age: All ages
Gender: Without exception
Income: Our restaurant is based on income segmentation, determining as a target market, the
socioeconomic level 4, 5 and 6 that have income higher than the three SMMLVs, in order to
guarantee success for the product and service we are going to offer.
Education: Taking into account the high level of income, they identify themselves as people with
a high level of education and mostly educated.
Social class: High and very high
 PSYCHOGRAPHICAL VARIABLE
Personality: People interested in taking care of their nutrition and looking for healthy food, as
well as whom like food from foreign cultures.
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Lifestyle: Active people who work, passers-by in the area, interested in taking care of their
health with healthy and balanced food.
 CONDUCTUAL VARIABLE
Frequency of use: Once or twice a day
Use occasion: Frequent
Loyalty: Achieve excellent service and rich and nutritious products, loyalty to the customer in
such a way to achieve their loyalty when feeding and have moments of recreation.
Usage rate: Medium, due to the low frequency of use
Provision of purchase: Diners willing to buy, since at the time of eating food the person has the
economic capacity to pay a price in line with a good product and service, in order to satisfy their
need for food and recreation.
4.3. Explanation ¿How could my product and service be affected if we offer it
online?

Our product and service, is positively affected by being offered by online media, since we can by
this means reach more public, which allows us to become known as a brand and increase our
sales, in a more extensive physical space which covers our store, located south of the city of Cali.
That is why Greek Restaurant Bar, offers to the general public, our products and services
described on the website, through addresses served directly by our staff in the areas close to the
restaurant facilities and in more remote sectors through third parties such as Uber Eat; in the
same way you have various means of payment such as credit or debit card through our virtual
store or cash payment; guaranteeing to others through our packaging the adequate conservation
of food, as well as the easy heating of them in case the consumption is not immediate and the
contribution to the environment being manufactured with biodegradable materials.
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5. CYBERERGY

 https://greekrestauranteba.wixsite.com/greekrestaurant