Nathalia M.

Cadena

Education: Work Experience:

University of Florida Operations & Client Relations Coordinator April 2019 - October 2019
Graduated May 2019 BLF Communications LLC (dba The Influencer Grapevine)
Bachelor of Science Oversaw outreach and vetting of new influencers improve candidate selection and participation in
Major in Public Relations clients' brand ambassador programs.
Minor in Event Management Collaborated in the creation of organizational processes for legal documents and annotations of
KPI’s per influencer, per campaign, improving efficiency across 4 distinct marketing campaigns.
Santa Fe College
Maintained consistent communication as the key point of contact to ensure influencers’ and/or their
Graduated May 2017
representatives' timely submission of all legal documents, analytics, and deliverables verifying the
Associate of Arts successful completion of all influencer marketing campaigns.
Updated and maintained all of the organizations' internal files such as the influencer master
database, monthly budgets, the project management system, and all campaign materials including
Live Links and KPI recording spreadsheets and campaign closing reports.
Certifications: Initiated stewardship towards influencers, bloggers, content creators, and key opinion leaders by
Google Analytics for Beginners hand-writing and mailing out personalized thank you notes and engaging with all activated
Certificate of Completion influencers on social media before, during, and after a campaign.
Hootsuite Platform Certification Responsible for co-authoring all copy including pitches, Instagram captions, hashtags, and website
blog posts.
Designed all graphics for social media including Instagram feed posts and stories, Pinterest pins, as
well as blog post graphics, lead magnets, media kits, client presentations, and official client
portfolio, ensuring company branding guidelines were met across all mediums.
Skills: Interviewed and mentored all interns.
Languages: Strategized and implemented the launch campaign of The Influencer Grapevine agency.
Spanish- Native Attend client meetings alongside the CEO, and all local events as the designated agency
representative.
English- Fluent
French- Basic
Public Relations Intern May 2018 - May 2019
Programs: Jacquelyne Joyah, Inc.
Adobe Lightroom, Premiere Pro Responsible for all copy including agency’s Instagram captions and hashtags, client’s web copy,
CC, Spark Post, PS Express and press kits.
Microsoft Office Suite Identified and pitched client stories and bios to media outlets for press coverage opportunities.
Social Media Schedulers: Planoly, Designed client’s social media content increasing event awareness and brand exposure resulting in
Postfity, Native Facebook selling all 250 tickets.
Scheduler, Tailwind Identified and pitched client events and achieved trade-for-collab with social media influencers
Google Analytics establishing new relationship opportunities for the agency.
YouTube Analytics Ad hoc executive assistant responsibilities, such as supervising the junior interns, attending client
Google Suite: Mail, Slides, Docs, meetings, and brainstorming sessions for clients' strategy plans.
Sheets, Forms
Asana
Public Relations Intern August 2017 - October 2017
MixMax
The 7th Magazine
Email Marketing Platforms:
Mailchimp, Flodesk Collaborated in the creation of the brand’s creative press releases/ email marketing material
that included gifs, hashtags, and embedded videos to increase brand awareness.
Facilitated a collaboration with a nationally-acclaimed influencer for a 77- second video.

Public Relations Intern June 2017 - July 2017

Reach Me At: RockOrange

Phone: 305-972-5823
nathaliacadena96@gmail.com
nathaliacadena.weebly.com
Authored weekly trend reports leading to clients being kept up-to-date about what was going on
in their industry and with their competitors.
Created press clippings to facilitate keeping track of coverage garnered for clients.
Identified brand-market trends, trending apps, and other industry-relevant news leading to a
new blog post being posted weekly.