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NOVEMBER 2014 77317/PMB3S

Time : Three hours Maximum : 75 marks

PART A — (10 × 1 = 10 marks)

Answer any TEN questions.

Write short notes on :

1. Information needs

2. Management Decision Types

3. Business Dimension of Information

4. System concept

5. Transaction processing systems

6. Intelligence Information System

7. System Analysis

8. Data and Information

9. Operating systems

10. DBMS – Meaning

11. DBA

12. CRM.
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PART B — (5  5 = 25 marks)

Answer any FIVE questions.

13. (a) What do you mean by MIS? Explain. (3)

(b) Why it is necessary in a typical corporate
world. (2)

14. (a) Enumerate the system elements with a simple

case. (3)
(b) How do you evaluate MIS? (2)

15. Explain a marketing information system role,

development and usage in a typical manufacturing
and marketing company. (5)

16. (a) How personal information systems play roles

in MIS. (3)
(b) How inter relationships of functional MIS can
be implemented in a typical human resources
oriented corporate company. (2)

17. (a) Enlist the components of database. (3)

(b) Distinguish between managerial data and
operational data. (2)

18. Explain any one CRM system in detail. With its

structure, components, databases and decision
support modules. (5)

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19. (a) Enumerate the specifications of a latest

desktop computer. (3)
(b) How do you choose computer and purchase
computer for EDP. (2)

PART C — (4  10 = 40 marks)

Questions 20 is compulsory.

Answer any THREE questions from 21 to 24.

20. ‘‘MIS is necessary and inevitable for a modern

corporate enterprise’’ – Justify with proper
arguments.

21. What is the role of system analyst? Explain in

detail.

22. Explain the importance of computers in a typical

MIS. With details like types of computers, I/O
devices and operating systems.

23. In what way DBMS in right choice for managers?

List down their advantages and disadvantages.

24. How do you rent a computing power? Is it a new

concept like ‘‘Cloud Computing’’? How Tamil
sharing companies plays a role in ERP.

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