Our topic

is

Apple Inc
CONTENTS
 Introduction
 History
 Timeline of Apple Product
 Product overview & corporate strategy
 Distribution channels & strategy
 Environmental record
 Conclusions & recommendations
Introduction
 Apple Inc. is an American multinational corporation
that designs and markets consumer electronics,
computer software, and personal computers. The
company's best-known hardware products include the
Macintosh line of computers, the iPod, the iPhone and
the iPad. Apple software includes the Mac OS X
operating system,the iTunes media browser; the iLife
suite of multimedia and creativity software; the iWork
suite of productivity software. As of August 2011, Apple
is the largest company in the world by market
capitalization and, therefore, also the most valuable
technology company in the world, ahead of Microsoft.
 Apple Inc.'s world corporate headquarters are located
in the middle of Silicon Valley, at 1 Infinite Loop,
Cupertino, California. This Apple campus has six
buildings that total 850,000 square feet (79,000 m2)
and was built in 1993 by Sobrato Development Cos.
History
 1976–1980: The early years
 1981–1985: Lisa and Macintosh
 1986–1993: Rise and fall
 1994–1997: Attempts at reinvention
 1998–2005: Return to profitability
 2005–2007: The Intel transition
 2007–present: iPhone and iPad
Timeline of Apple Product
 Product overview & corporate
strategy
Not only Personal
Computers…
…but also Portable Devices
Product Strategy

The company
leverages its
unique ability to
develop its OS,
hardware,
application SW
and services
Targets
D is t r ib u t io n c h a n n e ls
& s tra te g y
Apple’s distribution structure
Apple corner at Best Buy
Apple Premium Reseller
Apple On-line Store
Apple Store
Apple’s goals
Apple Store vs. Luxury
Retailers
 Environmental record

 Greenpeace, an environmental organization, has

confronted Apple on various environmental issues,
including promoting a global end-of-life take-back
plan, non-recyclable hardware components, and
toxins within the iPhone hardware.
 In Greenpeace's Guide to Greener Electronics that scores
electronics manufacturers on their policies regarding toxic
chemicals, recycling and climate change, Apple ranked 9th out of
18 leading electronic makers in October 2010 with a score of
4.9/10.
 All Apple computers also have EPEAT Gold status.
 C o n c lu s io n s

 The hardware market will be increasingly

undifferentiated
 Devices can be used as Trojan horse for
introducing standards (iTunes)
 A migration towards services could be
inevitable