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30 RIGHTS, 30 ADS
Thirty award-winning public service
announcements illustrating each
of the articles of the Universal
Declaration of Human Rights.
H
uman rights are based on the principle of respect
for the individual. Their fundamental assumption
is that each person is a moral and rational being
who deserves to be treated with dignity. They are
called human rights because they are universal.
Whereas nations or specialized groups enjoy
specific rights that apply only to them, human
rights apply to everyone.
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T
he story of human rights is a drama of persistent
struggle and steady advance, often against heavy odds.
And with human rights comes peace and the means to
true freedom.
Thus, it is important to understand the subject within
its historical framework, a tradition that stretches back
more than 2,500 years:
539 B.C.: The Cyrus Cylinder—recognized by many as the
world’s first charter of human rights, this clay tablet
contains proclamations of freedom and equality made by
Cyrus the Great, the first king of ancient Persia.
1215: The Magna Carta—establishing new rights and making
the King of England subject to the law.
1628: The Petition of Right—setting out the rights and liberties
of the people as opposed to the British Crown.
1776: The United States Declaration of
Independence—proclaiming the right to life, liberty and
8 the pursuit of happiness.
T
he atrocities perpetrated by fascist Germany against
minorities and independent-minded individuals before
and during World War II triggered shock and horror
across the world. When the war ended, the victorious
nations met to adopt measures intended to prevent
a repetition of these murderous acts and to forward
peace. The result was the founding of the United
Nations in 1945.
The Charter of the United Nations established six principal
bodies, including the General Assembly, the Security Council, the
International Court of Justice and, in relation to human rights, an
Economic and Social Council (ECOSOC).
The UN Charter empowered ECOSOC to establish
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O
n December 10, 1948, the General Assembly of the
United Nations adopted and proclaimed the Universal
Declaration of Human Rights, the full text of which
appears in the following pages. Following this historic
act the Assembly called upon all member countries
to publicize the text of the Declaration and “to cause
it to be disseminated, displayed, read and expounded
principally in schools and other educational institutions, without
distinction based on the political status of countries or territories.”
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Now, therefore,
The General Assembly,
Proclaims this Universal Declaration of Human Rights as a
common standard of achievement for all peoples and all nations,
to the end that every individual and every organ of society, keeping
this Declaration constantly in mind, shall strive by teaching and
education to promote respect for these rights and freedoms and
by progressive measures, national and international, to secure
their universal and effective recognition and observance, both
among the peoples of Member States themselves and among the
peoples of territories under their jurisdiction.
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Article 2
Everyone is entitled to all the rights and freedoms set forth in this
Declaration, without distinction of any kind, such as race, colour,
sex, language, religion, political or other opinion, national or social
origin, property, birth or other status.
Article 4
No one shall be held in slavery or servitude; slavery and the slave
trade shall be prohibited in all their forms.
Article 5
No one shall be subjected to torture or to cruel, inhuman or
degrading treatment or punishment.
Article 6
Everyone has the right to recognition everywhere as a person before
the law.
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Article 8
Everyone has the right to an effective remedy by the competent
national tribunals for acts violating the fundamental rights granted
him by the constitution or by law.
Article 9
No one shall be subjected to arbitrary arrest, detention
or exile.
Article 11
1. Everyone charged with a penal offence has the right to be
presumed innocent until proved guilty according to law in a public
trial at which he has had all the guarantees necessary for his
defence.
Article 12
No one shall be subjected to arbitrary interference with his privacy,
family, home or correspondence, nor to attacks upon his honour
18 and reputation. Everyone has the right to the protection of the law
against such interference or attacks.
2. Everyone has the right to leave any country, including his own,
and to return to his country.
Article 14
1. Everyone has the right to seek and to enjoy in other countries
asylum from persecution.
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Article 16
1. Men and women of full age, without any limitation due to race,
nationality or religion, have the right to marry and to found a family.
They are entitled to equal rights as to marriage, during marriage and
at its dissolution.
2. Marriage shall be entered into only with the free and full consent
of the intending spouses.
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Article 18
Everyone has the right to freedom of thought, conscience and
religion; this right includes freedom to change his religion
or belief, and freedom, either alone or in community
with others and in public or private, to manifest
his religion or belief in teaching, practice,
worship and observance.
Article 19
Everyone has the right to freedom
of opinion and expression; this right
includes freedom to hold opinions
without interference and to seek,
receive and impart information
and ideas through any media and
regardless of frontiers.
Article 21
1. Everyone has the right to take part in the government of his
country, directly or through freely chosen representatives.
Article 22
Everyone, as a member of society, has the right
to social security and is entitled to realization,
through national effort and international
co-operation and in accordance with the
organization and resources of each State,
of the economic, social and cultural rights
indispensable for his dignity and the free
development of his personality.
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4. Everyone has the right to form and to join trade unions for the
protection of his interests.
Article 24
Everyone has the right to rest and leisure, including reasonable
limitation of working hours and periodic holidays with pay.
Article 25
1. Everyone has the right to a standard of living adequate for
the health and well-being of himself and of his family, including
food, clothing, housing and medical care and necessary social
services, and the right to security in the event of unemployment,
sickness, disability, widowhood, old age or other lack of livelihood
in circumstances beyond his control.
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2. Motherhood and childhood are entitled to special care and
assistance. All children, whether born in or out of wedlock, shall
enjoy the same social protection.
Article 27
1. Everyone has the right freely to participate in the cultural life
of the community, to enjoy the arts and to share in scientific
advancement and its benefits.
2. Everyone has the right to the protection of the moral and material
interests resulting from any scientific, literary or artistic production
of which he is the author.
Article 28
Everyone is entitled to a social and international order in which
24 the rights and freedoms set forth in this Declaration can be fully
realized.
Article 30
Nothing in this Declaration may be interpreted as implying for any
State, group or person any right to engage in any activity or to
perform any act aimed at the destruction of any of the rights and
freedoms set forth herein.
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T
he Universal Declaration of Human Rights is a commonly
held standard by nations around the world. Yet it bears
no force of law. Thus, from 1948 to 1966 the UN Human
Rights Commission’s main task was to create a body of
international human rights law based on the Declaration.
The Human Rights Commission produced two major
documents: the International Covenant on Civil and
Political Rights (ICCPR) and the International Covenant on
Economic, Social and Cultural Rights (ICESCR). Both became
international law in 1976. Together with the Universal Declaration
of Human Rights, these two Covenants comprise what is known
26 as the “International Bill of Human Rights.”
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T
oday all 192 Member States of the United Nations have
adopted the Universal Declaration of Human Rights and
a body of international law exists to protect them.
Yet although human rights exist, are recognized at least
in principle by most nations, and form the heart of many
national constitutions, the actual situation in the world is
far distant from the ideals envisioned in the Declaration.
For many, the full realization of human rights is a remote and
unattainable goal. Even international human rights laws are
difficult to enforce and pursuing a complaint can take years and a
great deal of money. These international laws serve a restraining
function but are insufficient to provide adequate human rights
protection, as evidenced by the stark reality of abuses perpetrated
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W
ith many people unaware of their rights, the
question arises: who will make sure that
human rights are respected?
To answer, we can draw inspiration from
those who made a difference and helped
create the human rights we have today.
These humanitarians stood up for human
rights because they recognized that peace and progress can never
be achieved without them. Each, in a significant way, changed the
world.
Martin Luther King, Jr., when championing the rights of people
of color in the United States in the 1960s, declared “Injustice
anywhere is a threat to justice everywhere.”
The great advocate of peaceful resistance to oppression,
Mahatma Gandhi, described nonviolence as “the greatest force at
the disposal of mankind. It is mightier than the mightiest weapon
of destruction devised by the ingenuity of man.”
Thomas Jefferson, author of the American Declaration
of Independence, declared that “The care of human life and
happiness, and not their destruction, is the first and only legitimate
object of good government.”
Each of these individuals spoke and lived as a powerful and
effective advocate of human rights and so can you.
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“Injustice anywhere
is a threat to justice
everywhere.”
Martin Luther King, Jr.,
when championing the
rights of African-Americans
in the 1960s.
Mahatma Gandhi,
described nonviolence
Fighting fiercely against as “the greatest force at
religious persecution the disposal of mankind.
in 18th-century France, It is mightier than the
Voltaire wrote, mightiest weapon of
“I disapprove of what you destruction devised
say, but I will defend to by the ingenuity of
the death your right to man.”
say it.”
T
hose who work to achieve human rights today may or
may not be well-known figures. But they all share a
passionate commitment to the principle that everyone is
born with equal rights and anything less is an injustice.
At times, an individual may feel he or she can
accomplish little significant progress. But those who
made a lasting impact for human rights in the past
could have felt the same way. They did not, and so the world
changed. Today we have an advantage most of them lacked.
Human rights do exist and are generally accepted. And while
the goal seems distant, hundreds of millions of people enjoy an
incomparably better life than most people did in the days when
human rights hardly existed. Those who came before did make a
difference. In the long term, governments do not set trends, they
adopt those already established within the body of the people. To
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