Digital Human Resource Management

GYAN MANAGEMENT, VOL. 11, ISSUE 2 (Jul-Dec 2017)

Deborah Sharon S.
Dr. Vaneeta Aggarwal

Abstract:
The current period we are in, is the ‘Digital Age’. The world altogether has undergone
various changes with respect to economic, cultural and societal arenas. This generation
(Millennials/ net generation) of people has technology at their fingertips. This results in
the workplace behavior and how they are taken care of in the organization. The
management of human resource changes with change in technology. Usage of
technology is prevalent in planning and implementation of various activities of HRM,
HRM should change in relation to the environment and this affect the way it operates.
The plans, policies, rules and regulations change. The major focus on dealing with
digital HRM is that we have to address digital employees doing the digital work and
managing using digital technologies. This paper focuses on the changes and challenges
in digital HRM, this paper delineates the various dimensions or focus area of digital
HRM that is about ‘ Digital Employees’, ‘ Digital Work’ and ‘Digital Employee
Management’. Human Resource Management is everything that is done with planning,
organizing, coordinating, directing and controlling the human resource in the
organization. All the systems and functions of human resource management undergoes
change when it goes digital. Acquiring talent, orienting the new employees
(Onboarding), Performance Management, Learning, Leadership Development,
Communication, Impact of Social Media on the organization are some of the challenges
an organization faces when digitalization happens in the workplace.

Introduction:
Digital Human Resource Management
Technology Development has changed the working patterns. Digitalization is the usage
of technologies that are digital that helps in changing a business model, provide new
revenue and value-producing opportunities; it is process of moving towards digital
business.
Observation:
Digital HRM is quite a well and organized and digitized way of doing the work in an
organization. It has various elements which helps organization to go in an effective and
efficient working. Elements are:
Digital Employees: The current generation are considered digital natives. They are more
inclined towards usage of internet and social media. There is awide difference between
the past generations, their behavior and personality and the current generation in the
workplace.
Digital Employee Management: this involves planning, implementing and using digital
technologies to support human resource activities. All the activities of HR like Payroll
processing, maintenance of attendance records, compensation, performance
management, etc. are supported and changed by digitalization.
Digital Work: due to digitalization, all or most of the organization work content is
becoming digital by usage of technology. Organizations also integrate digital elements
into most work processes changing routine and manual work into digital work through
digital tools.
HR function when digitalized help the department to focus more on functions other than
administrative work. The results of HR functions can be aligned, quantified to a certain
extent, stored and retrieved for better decisions. Organizations are going global and
usage of digital technologies is imperative.

Digital HR comes patterned after Digital World. Employees are spending more hours
using digital applications; they are closely monitored by digital devices and are
influenced. Digitalization has made the HR rethink on the programs done by HR, tools
used by HR for decision making, communication and all functions of HR. there has to be
a shift from traditional, licensed HR software to modern cloud based systems. HR needs
to change according to make change it expects in the organization.

Conclusion:
Focusing on these would help HR to face all the changes and challenges that come in
the way of digital human resource management. Dealing with digital employees who are
involved in digital work and managing employees digitally is an art worth learning for a
human resource manager. Human resources are the greatest and unique asset
organization has which can be converted into competitive advantage. Digital human
resource management is a step towards achieving the goals in responsible way.

Submitted By:
Submitted To:
Saloni Kabra
Dr. Manju Nair
Trimester 2