SERVICIO NACIONAL DE APRENDIZAJE

SENA

1691755

MABEL CAMILA GUERRERO GITOMA

LUZ ELENA SANABRIA APONTE

The Butterfflies

TECNOLOGÍA EN GESTIÓN DE MERCADOS

ADVERTISING CAMPAIGN
AP09

2019
 Table of contents

1.introduction

2.developing

3.conclusions
 INTRODUCTIONS

In the following work we analyze the importance of the advertising campaign,

and its development over time as well as we know every product must have
certain characteristics to be released to the market such as packaging, design,
price, color and above all that meets the needs that the father of pet looks for.
With our pet eco project we seek to introduce to the market an innovative
product that helps the preservation and care of the environment and trying to
position it in the market as one of the best alternatives creating habits of
consumption of biodegradable products.
 Formato Brief

With our pet eco project we are

looking for an innovative product
1. Product or service that helps preserve and care for the
environment and means of
description positioning in the market as an
alternative to improve the
consumption habits of
biodegradable products.
in Colombia there is a very significant
production in the coconut sector,
mainly on the Pacific coast, in the
municipality of Guapi, where
information is obtained on coconut
fiber and those treated to make a
biodegradable packaging and
generate a new alternative
production and consumption . The
project seeks to reduce the
environmental impact, protection
and promotion of the product as an
innovative project. It will be
marketed in veterinary clinics and
pet shop.

It seeks to create awareness in the

parents of pets to generate habits of
consumption of organic products.

2. Slogan
 2.slogan for the most spoiled of the house

3. Advertising Objective The packaging becomes the

product's display
* The packaging could be
transformed into another product
* This type of packaging is highly
valued by consumers to the point of
reusing it in their home.
* The packaging works like a silent
seller

4. Target (target audience for -bogota market

the advertising
-men or women
-cedritos neighborhood
- men or women from 18 to 65 years
old

- Men or women aged 18 to 65

faithful to the brand active workers
or pensioners
The main buyers of our product are
the parents of canine pets. Where is
sought to create an initiative to make
biodegradable packaging for
concentrates and create a social
responsibility
 5. Define the type of
advertising to use TV Radio
spot Billboard P.O.P material
POP MATERIAL
Use the brochures where all the
customers will find the information
of the product and the company so
that we can contact, ecological bags
with the logo of the brand, carrying
bags, magnets for the refrigerator in
the form of a photo frame for the
pet, etc. .
We will deliver bags, brochures,
ecological bags, feeders, scarves,
singles and spheres.

6. What is the message you are Invite 100% of our clients with the
going to transmit? launch of our biodegradable
packaging product with coconut fiber
from the own brand of Gauumor.

7. Deliverable

Please
send/insert/copy/attach the
advertisement type you chose magnets
in point 5

brochures

self-portraits
 8. Duration of the campaign ( 2
The approximate time of our
months or how much time) campaign is three months

CONCLUSIONS

Through the advertising campaign packaging can become a natural decorative

element, like, for example, hanging to create a type of vertical crop providing
the possibility for pet parents to acquire new forms of consumption, and
allowing the shelf life of the packaging to lengthen and thus reduce the
environmental impacts generated by waste from the packaging industry. And
while some parents of pets are not motivated to this practice and decide to
discard the packaging, this would not become an environmental problem
because the materials are 100% biodegradable.