09/10/2019 Increase Business Impact with Power BI and Azure Analytics | Blog do Microsoft Power BI | Microsoft Power BI

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BLOG > ANNOUNCEMENTS > POWER BI

Increase Business Impact with Power BI

and Azure Analytics
Arun Ulag
General Manager, Engineering
3 outubro, 2019

Emerging competition and fierce financial pressures are driving businesses to embark on a digital
transformation journey.

A new Harvard Business Review Analytics Service survey revealed that data-driven enterprises are
better positioned to manage this disruption and become market leaders. In this survey, 87% of
the respondents believed that analytics proficiency will be a competitive differentiator in their
industry over the next two years.

Power BI and Azure Analytics help businesses build a data-driven culture and drive analytics
proficiency.  This has been seen in recent findings from the commissioned Forrester Consulting
study, The Total Economic Impact™ Of Microsoft Azure Analytics With Power BI. The study
specifies that together, Azure Analytics and Power BI can provide value to customers by
delivering an ROI of 271% over three years.

But how is this significant ROI possible?  Three aspects we explore here are our impact on Total
Cost of Ownership, Time to Insights and Productivity.

Total Cost of Ownership

The Forrester study found that Power BI and Azure Analytics lowers TCO by 25.7%. Power BI’s
economic model really helps customers drive a data culture by putting BI in the hands of
everyone: authors can use Power BI Desktop completely for free, and access to Power BI for end
users is just $10 per user, per month. When combined with Azure Analytics, a large portion of
your infrastructure is managed by Microsoft. This results in a lower cost of ownership. These cost

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savings are one of the reasons why customers like Fordham University are adopting Power BI and
Azure.

“We can quickly roll out Power BI to anyone who needs it, and, compared with other solutions that
charge over $1,000 for a desktop license, Power BI Desktop is free.”

Rashid Khan, Director of Analytics, Fordham University

Time to Insights
According to the Forrester study, Time to Insights was 27% faster. Waiting for data to refresh,
queries to be revised, and hiring highly skilled data scientists to build AI models are a thing of the
past. Power BI provides a low-code/no-code report authoring experience with the ability to easily
add AI models via point and click experience and simple visualizations.  With Power BI and Azure
Analytics, business users can get data and actionable insights in seconds.

“We now deliver all store sales data at 9 a.m. instead of 11 a.m. Those 2 hours are very important
for our purchasers because they have so much, they need to do. This improves forecast accuracy,
managing inventories, and ordering the right products to sell.”

Forrester study interviewee

“The Power BI machine learning algorithms made unlocking insights from qualitative feedback
quick, efficient and meaningful. We can now parse hundreds of thousands of customer comments
for sentiment, themes, and issues with a speed and level of analysis that our human efforts simply
could not achieve.”

Lee Sherry, Head of Analytics and Data Science, Geocaching

Productivity
Better self-service tools and automation via Power BI and Azure Analytics led to an average time
savings of 1.75 hours per week for business users.

Power BI improves human productivity by bringing already familiar experiences from Office 365,
Excel and PowerPoint.  In addition, our integration with Microsoft Teams and SharePoint
enhances collaboration between users in an organization.  All these, in combination with Azure
Analytics providing automated server management on behalf of IT staff greatly improves
productivity.

“End user empowerment is key. Everyone in the company can now produce better data
visualizations and can access the data faster. Collaboration, communication, and visibility on
analytics have greatly improved.”

Enterprise architect, networking equipment interviewed for the Forrester study    

When you add it all up, Power BI and Azure Analytics are simply unmatched!

Get started today

To learn more about Azure Analytics and Power BI, watch the recording of the webinar: Take Your
Business Intelligence Further with Blazing-Fast Analytics or read Azure’s take on why, together,

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09/10/2019 Increase Business Impact with Power BI and Azure Analytics | Blog do Microsoft Power BI | Microsoft Power BI

we are simply unmatched.

Charles Feddersen and Christian Wade

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