PRESENTATION BY PAUSE FOR A CAUSE 6 MONTHLY MEETS 2018-19

 The presentation was made by head, Pause with Dy Director’s guidance. Chaiti Jangla
was also introduced as the Marketing and promotion Lead in HO, providing critical
inputs for Pause for a Cause pan India.
 The team net 76.86 lakhs from 9 shows.
 The committed goal for the team all india is 260.5 lakhs.
Dy. CEO pointed out that the team goals be divided reflecting each branch’s goals for
better understanding.
 From a branch point of view following observations were made:
o The committed goal for Mumbai was altered, bringing it down to 71 lakhs
from 5 shows.
o It was observed that Pune’s planning was also optimistic. The last two shows
witnessed difficulty in getting vendors.
o Chennai goals seem fine and achievable.
o Bangalore 12 lakhs achieved and remaining 15 of the committed goal to be
achieved from one show. It was realized that this was not realistic.
o The Bangalore committed goal for next show reduced to 10 lakh, bringing the
annual commitment down to 22 lakhs.
 It was highlighted that if the committed goals for Pause from branches are brought
down, the branches shall be responsible for covering this gap through other
initiatives/events.
 An important observation made was that like in Bangalore there are times when
some vendors bring quality stuff and others don’t despite their range being checked
and suggestions made by the Pause team. In situations where the material on display
by the vendors is not up to the mark our sales get affected and therefore the total
amounts earned through the shows.
 The chairman replied that the material not being up to the mark is a reason good
enough to ask the vendors to leave, a point reinstated by ceo and dy.ceo. It was
stated that in these situations the vendors should be asked to leave and money
returned.
 Dy.ceo mentioned that each of the branch teams must take the onus of ensuring
that the range being exhibited by the vendor is upto the mark and shall move
through sales.
 It was suggested that snapchat conferences be held with vendors, to be in sync with
the range being made for our shows and suggestions made accordingly. We need to
think through if this will be possible.
 DY Director mentioned that the Pause teams visit the vendors to check the work in
progress, to which Dy. Ceo replied that this could be the discretion of the branch to
decide/figure how to monitor the work being put together.
 Head, Pause made specific mention of Delhi and said that delays in payments is
something that the team must correct. While BM Delhi mentioned that the delays
were more because the team was getting used to the new system and it was
immediately after the Ludhiana show, it was emphasized that disbursal of payments
to the vendors be timely and efficient as it effects their participation across
branches.
 The reasons for the Ludhiana show not being up to the mark were realized as being
many, including the change in FICCI top management, their conference on the same
day as our show; which implied that the top buyers were not available. It was also
realized that June, July are travel months for Ludhiana people.
 Regarding Pune, yet to be decided if the Pune show shall happen or not. While Hyatt
is available as a venue, ceo expressed concerns about the vendors who may agree to
be a part of the show. BM Pune mentioned that a check had been done and most of
the vendors contacted had mentioned that they would be open to participation. In
numbers, Hyacinth that 80% of the vendors contacted was open to participation. As
on today, there is information that a venue has been booked.
 It was also mentioned that there be at least 30 vendors for Pune to be able to make
money considering the expense of the venue.
 Regarding the scheduling of the show, the management mentioned specifically for
the smaller branches, that no show be planned/scheduled for the last week of a
month. Month end being a bad time on account of people feeling the pinch of
expenses along the month.
 Replying to BM Pune suggestion that Pune do a small format saree show while
continuing to plan the main show, CEO mentioned that each branch focus on the
main show and planner smaller events on the side. Specifically for Pune the senior
management does not recommend a saree show in the city.
 Regarding Chennai, Dy Director complimented the show on being better than the
last show, to which dy. ceo replied that anything lesser than the committed target is
not a better show. So if a branch makes even 10 k lesser than the committed goal it
is not a better show.
 The senior management to close the decision regarding the Pune and Kolkata also
one Bangalore show.
 The senior management also initiated talks about decentralizing the PFS shows. It
was realized that in case of decentralization, wherein we only take a stall rent i.e we
take no percentage or do any billing. The stall rents shall have to be increased to
tentatively to 90-95 k in delhi and Mumbai, from 40k the rent to be increased to 60k
(tentative) in smaller cities.
 The senior management expressed concern over the model being successful in
smaller cities.
 In the new format, pushing the sales, marketing for the show/vendors shall be a
critical part of the team’s profile.
 A very initial discussion was also held regarding the amount to be charged of the
weavers.
 Head Pause and the Pune team had a discussion regarding the March show. It was
discussed if the show be taken to June July. Preference initiated towards June.