CERVICAL CANCER AWARENESS

PRODUCT DESCRIPTION: We are creating an awareness video about cervical

cancer so there is no product involved. It is an awareness video which informs
the society about cervical cancer.
CERVICAL CANCER: It is a type of cancer that occurs in the the cells of the
cervix (the lower part of the uterus that connects to vagina).

TARGET MARKET: Our target audience will be mainly women.

1.On the basis of age our target audience can be divided between two
a. Young girls or teenagers who just have started menstruating and are
below the age of 20
b. Secondly the women who are above the age of 20
2. On the basis of income class, we will firstly try to spread awareness among
the people who are above the poverty line because there is no such plans
being started by government which provide subsidies on the vaccination and
PAT test.
3. On the basis of marital status: The advertisement will be for both married as
well as unmarried women.
GOAL: Our goal is to teach society or make them aware about what exactly
cervical cancer is and what are its symptoms and how we can avoid the same.
The goal is to reduce cervical cancer that many women today are suffering
from.
TIMING, MEDIA AND REACH: We will mainly cover two mediums:
1. Television: Our advertisement will be shown on channels whose viewers
are mostly women or teenagers such as channels showing daily soaps,
teenagers channel. Moreover, we can also show it on some news
channel and government channels such as DD national.
2. Internet: We can run our advertisement on YouTube where most of the
people spend their time. The advertisement could run on videos relating
to women, showing some news or providing some information.
Timing of the advertisement would be mainly as per the daily soaps or shows.
The impact of the advertisement would be that the society will learn what
exactly cervical cancer is and how they can prevent it and protect them from
further damage.
The advertisement would reach to large of women through television and
young generation would come to know about the same through YouTube.
SCRIPT: The advertisement will begin with a women sitting thinking about the
symptoms she is suffering having no idea what she is exactly going through
then she finally contacts her friend and they decide to visit a gynaecologist. As
soon they visit the gynaecologist they are informed by the doctor that the
women is suffering from cervical cancer and nothing could be done except the
surgery. The doctor tells them the process how one can prevent the cervical
cancer so that other women don’t fall in the trap of the same. The video ends
showing what precautions should be taken and what are the vaccinations
available to prevent cervical cancer.
“GET YOUR CERVIX TREATED TODAY FOR AN UNSTRAINED TOMORROW!”
APPEAL: The appeal we would be using will be MORAL APPEAL as we are just
spreading awareness about cervical cancer.