Which companies mobile phone are marketed with the slogan - Big inside.

Small Outside

a) Nokia
b) Sony
c) Samsung
d) Motorola

The correct answer is c) Samsung

 2. Which Indian Enterprise used the slogan - Improving the quality of Life.

a) Reliance
b) TATA
c) Birla
d) ITC

The correct answer is b) TATA

 5. What is the name of the mobile company which was acquired by Sony ?

a) Nokia
b) Erricson
c) DoCoMo
d) CellOne

The correct answer is b) Erricson

 5. What is the name of the mobile company which was acquired by Sony ?

a) Nokia
b) Erricson
c) DoCoMo
d) CellOne

The correct answer is b) Erricson

6. Forester is the name of a car manufactured by

a) Ford
b) BMW
c) Chevrolet
d) Mitsubishi

The correct answer is c) Chevrolet

7. Louie Philippe is the brand name of a

 a) shirt
b) paper
c) car
d) luggage ware

The correct answer is a) shirt

Haridwar is well-known for which one of the following industries ?

1. Fertilisers

2. Cement

3. Heavy Electricals

4. Silk Texttiles

The correct answer is 3

Which of the following corporation was started first by Government of India?

1. Damodar Valley Corporation

2. National Thermal Power Corporation

3. National Hydel Power Corporation

4. All of these

The correct answer is 1

The Railway gets the maximum income from

1. Goods freight

2. Passenger fares

3. Advertisement

4. None of these

The correct answer is 1

Which of the following documents is called a 'Charter' of the company ?

1. Memorandum of Association
 2. Articles of Association

3. Prospectus

4. All of above

The correct answer is 1

Of the gross cropped in India, the food grains occupy

1. more than 70%

2. 60to 7%

3. 50to 60 %

4. less than 50%^

The correct answer is 3

Marketing of services, as opposite to physical products is

A. services marketing
B. marketing mix
C. advertising
D. right-time marketing

The correct answer is a

Determine your brand

A. managing your brand right

B. measuring your strategies
C. maintaining your brand position
D. maintaining your brand picture

The correct answer is a

Word "brand" is frequently used as a

A. customers
B. marketing
C. advertising
 D. metonym

The correct answer is d

Firm buy either wholesale from other firms or directly from

manufacturer on agreement or is

A. c2c
B. a2a
C. a&b
D. b2b

The correct answer is d

Careful brand management look for to build product or services related

to the

A. target audience
B. cost
C. profit
D. all of answers are correct

The correct answer is a

MCQ: More instability in currency is called as

A. country risk
B. financial risk
C. currency risk
D. liquidity risk

The correct answer is c

Largest number of buyers and sellers, greater the

A. liquidity
B. speculation
C. hedging
D. forward rate
The correct answer is a

Differences in nominal interest rates are removed in exchange rate is

A. fisher effect
B. Leontief paradox.
C. combined equilibrium theory.
D. purchasing power parity

The correct answer is a

Simplicity with which bondholders and shareholders can change their

investments into cash is known

A. barter
B. hedging
C. arbitrage
D. liquidity

The correct answer is d

Eurobonds are admired because

A. they are less risky than traditional bonds

B. European companies are considered very stable
C. of absence of government regulation
D. they are always denominated in euro

The correct answer is c

Bid quote is for

A. seller
B. buyer
C. hedger
D. speculator

The correct answer is b

In 1944 international accord is recognized as

 A. Breton Wood Agreement
B. Exchange Agreement
C. International Trade
D. Fisher Effect

The correct answer is a

International Money Market is for about

A. 2 years
B. 3 years
C. 5 years
D. 1 years

The correct answer is d

MCQ: Market in which currencies buy and sell and their prices settle on
is called the

A. Eurocurrency market
B. international capital market
C. international bond market
D. foreign exchange market

The correct answer is d

International capital market

A. innovative financial instruments

B. information technology
C. deregulation
D. foreign exchange rates

The correct answer is d

Holding an inventory have

A. buying cost
B. selling cost
C. opportunity cost
 D. exchange rate risk

The correct answer is c

Features of a workforce, like age, gender or societal group is

A. diversity
B. demographics
C. skills
D. selection

The correct answer is b

Under supposition of ideal competition, supply is determined through

A. marginal cost
B. marginal revenue
C. marginal curve
D. supply curve

The correct answer is a

Restrictions of law of demand are

A. change in taste or demand

B. discovery of substitution
C. b&c
D. population size and composition

The correct answer is c

Tastes & first choices are determinants of

A. supply
B. demand
C. demand curve
D. elasticity

The correct answer is b

Company expectations regarding upcoming prices are determinants of

A. supply
B. elasticity
C. law of supply
D. marginal utility

The correct answer is a

When customers raise quantity demanded at a specified price, known as

A. decrease in demand
B. increase in supply
C. increase in demand
D. increase in cost

The correct answer is c

Curve is normally positively sloped is

A. supply curve
B. demand curve
C. demand
D. law of supply

The correct answer is a

Liquidity risk is:

A. is risk investments bankers face

B. is lower for small OTC
C. is risk associated with secondary market transactions
D. increases whenever interest rates increases

The correct answer is c

Bondholders usually accept interest payments each

A. 1 year
B. six months
 C. 2 months
D. 2 years

The correct answer is b

A price weighted index is an arithmetic mean of

A. future prices
B. current prices
C. quarter prices
D. none of these

The correct answer is b

Political constancy is chief aspect concerning

A. exchange risk
B. systematic risk
C. non-systematic risk
D. country risk

The correct answer is d

Standard deviation determine

A. systematic risk of a security

B. unsystematic risk of security
C. total risk of security
D. premium of security

The correct answer is c

Trustee is a self-governing organization that operates as bondholders

A. partner
B. guardian
C. broker
D. representative

The correct answer is d

Choice of correlation coefficient is between

A. 0 to 1
B. 0 to 2
C. Minus 1 to +1
D. Minus 1 to 3

The correct answer is c

Promotion aims are

A. to present information to consumers as well as others

B. to increase demand
C. to differentiate a product
D. all of options

The correct answer is d

A good can be categorized as tangible or

A. raw materials
B. commodities
C. intangible
D. services

The correct answer is c

Step which is not related to product life cycle is

A. growth stage
B. cash cow stage
C. maturity stage
D. introduction stage

The correct answer is b

Good at a place which is easy for customers to access is

A. product
B. price
 C. promotion
D. distribution

The correct answer is d

Customers are offered money back if receipt and barcode are mailed to
manufacturer is

A. price skimming
B. rebates
C. coupons
D. price deal

The correct answer is b

In economics and commerce, products relate to a broader class of

A. marketing mix
B. raw materials
C. commodities
D. goods

The correct answer is d

Ways are categorized by number of intermediaries among manufacturer

and

A. employees
B. consumer
C. producer
D. employers

The correct answer is b

Intermediaries that buy and resell goods are

A. merchants
B. sellers
C. a & b
 D. none of these

The correct answer is a

A short-term decline in price, like 50% off is

A. loyal Reward
B. coupons
C. price deal
D. price-pack deal

The correct answer is c

Seller must also deem the

A. product life-cycle
B. customer perceived value
C. product
D. product mix

The correct answer is d

Four P

A. 1962
B. 1960
C. 1965
D. 1970

The correct answer is b

Three fundamental pricing approaches are market skimming pricing,

market penetration pricing and

A. word-of-mouth pricing
B. neutral pricing
C. fair pricing
D. niche pricing

The correct answer is b

One of five features of promotional mix is

A. promotion
B. sales promotion
C. place
D. product

The correct answer is b

A thing that persuade what a customer demands is

A. product
B. price
C. place
D. promotion

The correct answer is a

In retailing, goods known as

A. merchandise
B. manufacturing
C. a&b
D. raw materials

The correct answer is a

4 P's are sometime called as the

A. product life cycle

B. parallel pricing
C. price discrimination
D. marketing mix

The correct answer is d

Quantity of money that a firm receives from its usual buy and sell activities is

A. revenue
B. cost
C. price
 D. a & b

The correct answer is a

Putting right good in right place, at accurate price, at right

A. market
B. customer
C. price
D. time

The correct answer is d

Allocation of goods takes place by ways of

A. place
B. promotion
C. channels
D. All of options

The correct answer is c

Something widely offered in open market is

A. commodity
B. product
C. raw materials
D. a&b

The correct answer is a

Dangal feature film directed by

Answer:
Nitesh Tiwari
Who is the governor of Reserve Bank of India?
Answer:
Urjit Patel
Question?
What PAC Stands for in context to Indian parliament
Answer:
Public Account Committee
Question?
The symbol of India rupees designed by
Answer:
D. Udaya Kumar, 15 July,2010
Question?
In the Asia the television broadcast standard
is...?
Answer:
DV PAL
Question?
Extension of Microsoft Word file
Answer:
.DOC
Question?
Full form of GSM
Answer:
Global System for Mobile
Question?
Full form of Volte
Answer:
Voice Over Long Term Evolution
Question?
Full form of LTE
Answer:
Long Term Evolution
Question?
Full form of PPI
Answer:
Pixel Per Inch
Question?
Mirat-ul-Akbar was published by
Answer:
Raja Ram Mohan Rai
Question?
Full form of DPI
Answer:
Dot Per Inch
Question?
Tag line of radio mirchi
Answer:
It’s Hot
Question?
Harijan newspaper was published by ..
Answer:
Mahatma Gandhi
Question?
size of broadsheet newspaper in cm..
Answer:
52X33 Cm.
Question?
Punch line of Star plus
Answer:
Rista Wahi Soach Nayi

Question?
Full form of .JPEG
Answer:
Joint Picture Expert Group
1. USP stands for

 A. Uniform Selling Progress

 B. Unique Selling Point

 C. Unique Selling Point

 D. Under Selling Process

2. The Market Share of the companies are increased by increasing

 A. Sales Volumes

 B. Number of Staff

 C. Number of Products

 D. Profit Percentage

3. ________________is the USP of Saving Account

 A. Easy to return

 B. Rate of Interest

 C. Security

 D. Easy to operate

4. The marketing is the art of _________________

 A. Product Protection

 B. Buying Product

 C. Selling Product

 D. All of these

5. Marketing of services is resorted in which of the following sectors?

 A. Banking process

 B. Manufacturing business

 C. Education sectors

 D. Insurance business

6. The concept of Management by objectives MBO. is given by who?

 A. Peter Drucker

 B. Philip Kotler

 C. John Caples
 D. David Ogilvy

7. ____________________ is a small and newly developing market

 A. Scarcity Market

 B. Guerrilla market

 C. Nascent Market

 D. Viral Market

8. What is BTL?

 A. Buyers To Leads

 B. Below The Line

 C. Business To Lender

 D. Best To Lend

9. Buyer resistance refers to the deployment of procurement resources by ___________

 A. Owners

 B. Seller

 C. Consumer

 D. Buyer

10. In which year, Consumer Protection Act was passed?

 A. 1992

 B. 1986

 C. 1990

D. 198811. The product is in what stage of the PLC when a company retains the product
but reduces marketing support costs it?

 A. Decline

 B. Introduction

 C. Growth

 D. Maturity

12. Automobiles and TV's are in what stage of the PLC, among the following mentioned
options?
 A. Introduction

 B. Maturity

 C. Decline

 D. Post-growth

13. At which stage of PLC the competition appears?

 A. Introduction

 B. Maturity

 C. Growth

 D. Decline

14. The main marketing objective for the maturity stage of the PLC is what among the
following mentioned options?

 A. Harvest

 B. Differentiation

 C. Deletion

 D. Maintain brand loyalty

15. During the introduction stage of the PLC, sales gradually increase and what
else happens?

 A. Competition becomes tough

 B. More investors are needed

 C. Profits become minimal

 D. Sales people are brought

16. The global communication and product strategy in which communication is adjusted
but product would not be changed is classified as which of the following mentioned
options?

 A. Dual adaption

 B. Product adaption

 C. Product adaption

 D. Communication adaption
17. When the new developed product concept is tested, which among the following the
next immediate step?

 A. Develop logistic network

 B. Develop market strategy

 C. Develop market strategy

 D. Develop intermediaries

18. The product life cycle describes the stages a new product goes through in the, which
of the following mentioned options?

 A. Market place

 B. Test market

 C. Introductory stage

 D. Diffusion stage

19. Which type of goods among the following mentioned options are purchased out of
fear, need by the customer?

 A. Shopping Goods

 B. Unsought Goods

 C. Both A & B

 D. Convenience Goods

20. Which marketing model includes 4 P’s of Marketing i.e. Product, Price, Place
and Promotion?

 A. PLC Model

 B. Promotional Mix

 C. Marketing Mix

 D. Brand Marketing

21. Which comes at the end of Marketing plan?

 A. Objectives

 B. SWOT Analysis

 C. Controls

 D. Executive Summary
22. Which analysis methodology is used to identify the macroeconomic conditions in a
marketing environment?

 A. SWOT Analysis

 B. PEST Analysis

 C. BCG Matrix

 D. Conjoint Analysis

23. Apple iPhone market targetting strategy is an example of?

 A. Selective Specialization

 B. Single Segment Concentration

 C. Market Specialization

 D. Product Specialization

24. Brainstorming sessions are organized during which phases of product development?

 A. Commercialization of product

 B. Idea generation

 C. Product Concept testing

 D. Market Research

25. Different baby products produced and marketed by Johnson & Johnson is an
example of?

 A. Selective Specialization

 B. Single Segment Concentration

 C. Market Specialization

 D. Product Specialization

26. Which statistical tool is used in market research to determine how different features
of a product affect the buying behavior in the consumer’s mind?

 A. SWOT Analysis

 B. PEST Analysis

 C. BCG Matrix

 D. Conjoint Analysis

27. In Product Life Cyle, Lower Market size is characteristics of which phase
 A. Introduction

 B. Growth

 C. Maturity

 D. Decline

28. Profit start declining in which phase of Product Life Cycle?

 A. Introduction

 B. Growth

 C. Maturity

 D. Decline

29. Competition is highest in which phase of Product Life Cycle?

 A. Introduction

 B. Growth

 C. Maturity

 D. Decline

30. Rapid Skimming Strategy is associated with?

 A. Very high price with low promotion level

 B. Very high price with high promotion level

 C. Low price with high promotion level

 D. Low price with low promotion level

31. "Sar utha ke jiyo" is the business tag line of -

 A. Bharti Axa

 B. LIC

 C. Max Insurance

 D. HDFC Life

32. Who said, "The consumer is not a moron. She is your wife"?

 A. Martin Sorrel
 B. Philips Kotlar

 C. John Ogilvy

 D. A. Padamsee

33. Which of the following Bank is not a Public Sector Bank?

 A. IDBI Bank

 B. State Bank Of India

 C. Bharatiya Mahila Bank

 D. HDFC Bank

34. If you have the option of buying a refrigerator with 1 star, 3 star, 5 star rating given
by BEE then which one you will prefer?

 A. 3 star

 B. 5 star

 C. 1 star

 D. Does not matter

35. An increase in the quantity supplied suggests -

 A. a rightward shift of the supply curve

 B. a leftward shift of the supply curve

 C. a movement up along the supply curve

 D. a movement up along the supply curve

36. Delivery Channel means

 A. maternity wards

 B. handing over the products to the buyers

 C. places where products are made available to the buyers

 D. All of these

37. A situation of monopoly in the market refers to

 A. One seller one buyer

 B. Many seller one buyer

 C. Many seller many buyer

 D. Many seller many buyer

38. A good Brand can be built up by way of

 A. Customer grievances

 B. Customer grievances

 C. Old Age

 D. Consistent offering of good services

39. The target market for Debit Cards is

 A. All existing account-holders

 B. All agriculturists

 C. All DSAS

 D. All vendors

40. Value added services means

 A. Low cost products

 B. High cost products

 C. Additional services for the same cost

 D. Giving discounts

41. If a company is focused on the development of the price, promotion, distribution and
right combinations of the product then the company is growing which of the following?

 A. Marketing Policy

 B. Marketing Mix

 C. Marketing Discount

 D. Marketing Research Experiment

42. The idea of “Marketing Segmentation” is based on –

 A. Only on self single product

 B. On total Market

 C. To spend less
 D. To integrate various consumer groups as segments

43. Grading intent the products to ………………….. in various groups.

 A. Planning

 B. Divide up

 C. Marketing

 D. Mixed up

44. The tendency of modern marketing is towards …………………..

 A. Product

 B. Profit

 C. Consumer

 D. Price

45. A person is asking from his friends to suggest a family Doctor. This process
falls under ………………

 A. Social Group

 B. Reference Group

 C. Team Group

 D. Situational Group

46. What is called the process of selling a product at different prices?

 A. Dual Prizing

 B. Monopoly Prizing

 C. Multi Prizing

 D. Prize Lining

47. When I-Pad came to market, demand for the Walkman dwindled. It is an example of
which of the following?

 A. Full Demand

 B. Negative Demand

 C. Weak Demand

 D. Latent Demand
48. When increasing the price of a product to show its feature, then it is an example of
what?

 A. Skimming Prizing

 B. Premium Prizing

 C. Premium Prizing

 D. Penetrating Prizing

49. The price of the product could affect its ……………………

 A. Promotions

 B. Packing

 C. Demand

 D. Marketing

50. The primary goal of sales promotion advertising is to influence the

…………………… positively.

 A. Production

 B. Sale

 C. Purchase

 D. Price

Which of the following is not included in the 4 P's of Marketing

 A. Placement

 B. Price

 C. Production

 D. Product

52. "Price" is an important factor in the effective marketing mix. What are other factors
in 4 Ps?

 A. Product, Promotion , Place

 B. Place, Persuasion, Promotion

 C. Pride, Person, Place

 D. Product, Place, Persuasion

53. Product design is a function of

 A. Front office staff

 B. Back office staff

 C. Management

 D. Marketing and Research team

54. The two components of a marketing strategy are

 A. Target market and marketing mix

 B. Target market and Promotion

 C. Market and Producer

 D. Produce and Agent

55. The course of a product's sales and profit over its lifetime is called

 A. The sales chart

 B. The product life cycle

 C. The dynamic growth curve

 D. The adoption cycle

Target market of education loan is

 A. delivery person

 B. prospective buyers

 C. all salespersons

 D. all school students

97. The target group for personal loans is

 A. newborn infants

 B. all private limited companies

 C. minor children

 D. all salaried person

98. The target group for a car loans is

 A. all car dealers

 B. all BPL person

 C. all high income individuals

 D. blind person

99. The segmentation of market based on the gender of the customers is a type
of

 A. demographic segmentation

 B. life style segmentation

 C. price segmentation

 D. geographic segmentation

100. Which among the following feature of good forecasting mode?

 A. Economy

 B. Availability

 C. Simplicity

 D. Accuracy

 E. All of the above

101. What is HNI ?

 A. Highly Needed Incentives

 B. Highest Net Income

 C. Human Narrow Innovation

 D. High Networth Individuals

96. Target market of education loan is

 A. delivery person

 B. prospective buyers

 C. all salespersons

 D. all school students

97. The target group for personal loans is

 A. newborn infants
 B. all private limited companies

 C. minor children

 D. all salaried person

98. The target group for a car loans is

 A. all car dealers

 B. all BPL person

 C. all high income individuals

 D. blind person

99. The segmentation of market based on the gender of the customers is a type of

 A. demographic segmentation

 B. life style segmentation

 C. price segmentation

 D. geographic segmentation

100. Which among the following feature of good forecasting mode?

 A. Economy

 B. Availability

 C. Simplicity

 D. Accuracy

 E. All of the above