SECTION 1

EXECUTIVE SUMMARY

Chocolaates never go out of season, so this makes it a good product to sell. All you need
is a little imagination, good sense of taste and creativity to attract every potential customer that
may glaze upon the product. Everybody loves chocolates which makes this great mood lifter and
viable business.

Chocolate candies are perfect giveaways at weddings, as party favors, as gifts or simplyb
as desserts. Another good thing is they’re easy to make, as chocolate molding involves only three
processes: melting, pouring and setting
Our business goal and mission is to provide innovative and aggressive service options.
We would like to get the attention of the target market and perceive our business as the
destination for chocolate products that are of high quality, great tasting and at the same time
affordable.

The target market of our business covers an area of diverse groups. The food concept and
product image of our business will surely attract almost all kinds of consumers. Since it was
stated above, everyone loves chocolates.
A certain study shows that 99% like chocolate while 90% actually say they crave for it
and 50% say they would spend their money for it. In 2006, dark chocolate consumption had
increased. In order for you to get a clear picture , we can see that out of ten people, two will not
buy chocolates, three will just purchase other products from other stores and five of them would
spend their money for chocolate. So, we have five as our pool of customers and in an average
scale, there will be two of these who will visit continuously avail our products.
Given this fact, we can assume that we have a 35% market share. In the given area the
other competitors are La Resurrecion chocolate and Lian Hing Candy Store. Our edge in this
competition will be our low prices not to mention we have come up with different strategies as
presented before to cope with the competition.
 SECTION 3
OVERVIEW

I. Name of Business
The name of our business is .
II. Business Model
The company is a partnership among the authors and their trainers. Each of them
agrees to provide some fraction of the capital, to share equally the profits and to
share the losses of debts of the company.
III. Vision – Mission
Our company’s vision is to innovate new and creative ways on how to improve
this kind of business by setting out new trends and styles for the said industry.
Our mission is to more than satisfy customer’s need and budget. We would also
take into consideration the effect of the products being offered to the health and
well-being of our customers and take note of the high quality attitude, fairness,
understanding and generosity between staffs and the customers.

SECTION 4
BUSINESS PLAN
I. The Problem/ Need
Chocolate, a popular and coveted food world over, is often referred to as the food
of the gods. This description is not surprising considering that a number of
delightful sensations are associated with chocolate. Indeed, chocolate is perceived
as a delightful treat, a comfort food, a romantic gift, an energizer and a mood
enhancer. Beyond the froth, cocoa teems with antioxidants that prevent cancer,
Cornell University food scientists say. Comparing the chemical anti-cancer
activity in beverages know to contain antioxidants, they have found that cocoa has
nearly twice the antioxidants of red wine and up to three those found in green tea.
Because of these reasons, we decided to establish a company that will surely
satisfy the people’s cravings for chocolate. We provide great tasting and high
quality chocolates without sacrificing our customer’s budget. Besides, given the
fact that our location is primarily accessible, our shop will welcome people from
all walks of life.
II. Vision – Mission/ Goal
VISION
Our business envisions having the motto “New Thinking, New Chocolate”. The
business aims to serve the people with an exceptional service that will be the basis for our
standards in ging the best quality of service for our customers.
MISSION
Our business’s mission is that of multi-faceted success. We will give our full shot
of efforts in giving the customers the best services we can offer. We will strive to give
them what’s best and will still continue in pursuing good products and services. We will
sell products at an affordable price but at its best quality.
1. To create a product identity, quality and novelty.
2. Make sure that we will have high employee motivation and good sense of
attitude.
3. Have products at its best quality but in an affordable price.
4. To inspire young entrepreneurs to engage in small scale business.
GOAL
The main goal of our business is to give the customers their satisfaction in
terms of food and especially in terms of services. We would also revolutionize the trend
and style in the field of chocolate business and to innovate new and creative ways to
improve the quality of this field.
III. MARKETING PLAN
A. RESEARCH AND ANALYSIS
Our dominant target market is a regular stream of local residents, tourists and
students of the nearby universities and colleges that are near our area. Personal and
expedient customer service at a competitive price is the key to maintaining the local
market. Based on our research, we may expect the residents within 1km radius to be our
frequent customers.
Based on who the research presented in the earlier part of the plan of 10 people, 2
will not buy chocolate, 3 who will just purchase other products from others stores and 5
of them would spend their money for chocolate. So we have 5 as a pool of customers and,
on an average scale, there will be 2 of these who will visit our shop frequently. To get the
bigger picture, there are at least 1000 people within the area, 200 of whom will not buy
chocolate, and 300 of whom will just purchase other products form other stores. From the
remaining 500, we may expect 200 to be our frequent customers. Given these, we may
assume that we have a 35% market share. In the given area, the other competitors are La
Resurreccion Chocolate and Lian Hing Candy Store.
B. MARKETING PLAN
Our marketing plan will be the following:
Promos for our services:
• Cocoorikabel Promo - free 1 cutie box of chocolate coated
polvoron for the first customer of the day.
• Cookie card – a customer with this card will have 20% discount
based on the transactions the holder made.
• Stick It to Win It! – a customer can collect 5 stickers for every P
100 worth of purchase of any chocolate product we sell.
• Sweet 16 Celebration – every 16th day of the month, we’ll offer a
new and exciting product.
• Chocolate Day - every first day of the month(except Sundays)
we’ll be giving 1 free chocolate lollipop for kids 12 years and
below.
Advertisements:
We will set a good amount of our investment for flyers and
banners for retention. We shall also use certain websites (like Facebook and
Multiply) to advertise our products.
IV. Production Plan

A. Description of Products

We are going to offer 3 kinds of mouth-watering chocolate products namely:

CHOCOLATE LOLLIPOP

• Plain (white)- P9.00, (dark)- P10.00, (colored)- P11.00

• Cookies and Cream/ crunchies (white)- P10.00 (dark)- P11.00 (colored)- P12.00

COATED POLVORONS

• Chocolate Coated Polvorons

o Singles- P6.00

o Cutie Box (12 pcs.)- P60.00

o Regular Box (25 pcs.)- P115.00

• White Chocolate Coated Polvorons

o Singles- P5.00

o Cutie Box (12 pcs)- P115.00

o Regular Box (25 pcs)- P110.00

SINFUL BARS:

• MInnies (35g)

o Plain (white)- P20.00 (dark)- P21.00

o Cookies And Cream (white)- P21.00 (dark)- P22.00

o Rice Crispies (white)- P22.00 (dark)- P23.00

o Mallows (white)- P20.50 (dark)- P21.50

o Almond (white)- P24.00 (dark)- P25.00

o Sprinkles And Nips (white)- P20.50 (dark)- P21.50

 • Biggies (60g)

o Plain (white)- P26.00 (dark)- P27.00

o Cookies And Cream (white)- P28.00 (dark)- P29.00

o Rice Crispies (white)- P30.00 (dark)- P31.00

o Mallows (white)- P26.50 (dark)- P27.50

o Almond (white)- P31.00 (dark)- P32.00

o Sprinkles And Nips (white)- P26.50 (dark)- P27.50

Below is the detailed breakdown for the following products:

ITEM TOTAL PRODUCT COST MARK-UP SELLING PRICE
CHOCOLATE LOLLIPOP
• Plain (White) /(Dark)/(colored)
o Chocolate P5.00/ P6.00/P7.00

o Lollipop Stick P0.50

o Plastic P0.25

o Twist Ties P0.25

o Electricity P1.00

P7.00/P8.00/P9.00/P10.00 P2.00 P9.00/P10.00/P11/00

• Cookies and Cream (White) /(Dark)/(colored)

o Chocolate P5.00/P6.00/P7.00

o Lollipop Stick P0.50

o Plastic P0.25

o Twist Ties P0.25

o Electricity P1.00
 o Crushed Cookies P3.00

P8.00/P9.00/P10.00 P2.00 P10.00/P11.00/P12.00

COATED POLVORON (CHOCOLATE)
o Singles/ Cuttie Box/Regular

o All-purpose Flour P0.58/P7.00/P15.00

o Powdered Milk P0.83/10.00/P22.00

o Refined Sugar P0.25/P3.00/P8.50

o Chocolate P1.25/15.00/P33.50

o Packaging P0.67/P15.00/P20.00

o Electricity P0.42/P5.00/P10.00

P4.00/P55.00/P109.00 P2/P5/P6 P8/P60/P115

COATED POLVORON (CHOCOLATE)

• Singles/ Cuttie Box/Regular

o All-purpose Flour P0.58/P7.00/P15.00

o Powdered Milk P0.83/10.00/P22.00

o Refined Sugar P0.25/P3.00/P8.50

o Chocolate P1.25/15.00/P33.50

o Packaging P0.67/P15.00/P20.00

o Electricity P0.42/P5.00/P10.00

P4.00/P55.00/P109.00 P2/P5/P6 P8/P60/P115

SINFUL BARS (MINNIES)

• Plain
o Chocolate (White/Dark) P8.50/P9.50

o Sugar P3.00
 o Packaging P3.50

o Electricity P2.00

P17.00/P18.00 P3.00 P20.00/P21.00

• Cookies and Cream

o Chocolate /P9.50

o Sugar P3.00

o Packaging P3.50

o Electricity P2.00

o Crushed Cookies P1.00

P19.00 P3.00 P22.00

• Rice Crisps
o Chocolate (White/Dark) P8.50/P9.50

o Sugar P3.00

o Packaging P3.50

o Electricity P2.00

o Rice Crisps P2.00

P19.00/ P20.00 P3.00 P/22.00 P23.00

• Mallows
o Chocolate (White/Dark) P8.50/P9.50

o Sugar P3.00

o Packaging P3.50

o Electricity P2.00

o Mallows P0.50

P17.50/ P18.50 P3.00 P20.50/P21.50

• Almonds
o Chocolate (White/Dark) P8.50/P9.50
 o Sugar P3.00

o Packaging P3.50

o Electricity P2.00

o Almonds P5.00

P21.00/P22.00 P3.00 P24.00/P25.00

• Sprinkles and Nips

o Chocolate (White/Dark) P8.50/P9.50

o Sugar P3.00

o Packaging P3.50

o Electricity P2.00

• Sprinkles and Nips P0.50

P17.50/ P18.50 P3.00 P20.50/P21.50
SINFUL BARS (Biggies)

• Plain
o Chocolate (White/Dark) P8.50/P9.50

o Sugar P3.00

o Packaging P3.50

o Electricity P2.00

P17.00/P18.00 P3.00 P20.00/P21.00

• Cookies and Cream

o Chocolate /P9.50

o Sugar P3.00

o Packaging P3.50

o Electricity P2.00

o Crushed Cookies P1.00

P19.00 P3.00 P22.00

• Rice Crisps
o Chocolate (White/Dark) P8.50/P9.50

o Sugar P3.00

o Packaging P3.50

o Electricity P2.00

o Rice Crisps P2.00

P19.00/ P20.00 P3.00 P/22.00 P23.00

• Mallows
o Chocolate (White/Dark) P8.50/P9.50

o Sugar P3.00

o Packaging P3.50

o Electricity P2.00

o Mallows P0.50

P17.50/ P18.50 P3.00 P20.50/P21.50

• Almonds
o Chocolate (White/Dark) P8.50/P9.50

o Sugar P3.00

o Packaging P3.50

o Electricity P2.00

o Almonds P5.00

P21.00/P22.00 P3.00 P24.00/P25.00

• Sprinkles and Nips

o Chocolate (White/Dark) P8.50/P9.50

o Sugar P3.00

o Packaging P3.50

o Electricity P2.00
• Sprinkles and Nips P0.50
P17.50/ P18.50 P3.00 P20.50/P21.50