VLCC C

VLCC Cosmetics
ti

Shivani Malik
Saloni Mittal
Raju
j Sharma
Sh
Naushad
MBA 2nd Yr
MBA 2
 INTRODUCTION
V  ‐> vandana
L  ‐> Luthra
C  ‐> Curls
C  ‐> Curves
• Form                ‐‐ Private company
• Type
Type                 ‐‐ Health & Wellness 
Health & Wellness
• Founded year ‐‐ 1989 
• Headquarter ‐‐ Gurgaon 
Headquarter    Gurgaon
• Key people      ‐‐ Vandana luthra (founder)
Mukesh Luthra (Chairman)
 Company History
Company History
• In 1989,, Vandana Luthra formed a ggroup p of
Transformation centre in New Delhi.
• The objective
j was to offer weight g loss
solutions and a threpeutic approach for
beauty, fitness and health.
• It is among the largest chains of slimming and
beauty centres across Asia.
• Spreaded its operations in India, Sri Lanka,
Nepal, UAE, Saudi Arabia, Kenya etc.
 Products offered by VLCC Cosmetics
Products offered by VLCC Cosmetics
• Fairness products.
Fairness products
• Slimming Kits and Therapy.
• Anti Ageing products.
i i d
• Hair Conditioning products.
• Acne Control products.
• Anti Allergic products
Anti Allergic products.
• Hairfaal Control products.
 COMPETITORS
The competitors of VLCC COSMETICS are as 
The competitors of VLCC COSMETICS are as
follows :
 TARGET AUDIENCE
TARGET AUDIENCE 
The target audience of VLCC COSMETICS include 
The target audience of VLCC COSMETICS include
:
* Teenagers
* Teenagers
*Youths
*Brides 
*Working Women
g
*Fitness oriented people 
 ADVERTISMENT OF VLCC
ADVERTISMENT OF VLCC 
1.
 ADVERTISMENT OF VLCC
ADVERTISMENT OF VLCC 
2.
Strategies of VLCC Cosmetics
Strategies of VLCC Cosmetics
 Customer Loyalty Programme
Customer Loyalty Programme
• VLCC
VLCC follows the following Loyalty programmes:
follows the following Loyalty programmes:
1. Way of Life: ‐
9
9A Reward program related to beauty needs.
d l d b d
9Focuses on regular customers and their family.
9Provides extra benefits at no additional cost.
9It supports referrals and recommendations from
9It supports referrals and recommendations from 
existing customers.
 2. Family Cards
2 F il C d
9 Provides Beauty services for the entire family 
throughout the year.
9Also provides flat discount on Slimming and 
Beauty packages.
9This
This card is valid upto
card is valid upto a period of 6 Months.
a period of 6 Months.
THANK YOU
THANK YOU