Data Analysis and Interpretation of Reliance Jio

Data Analysis
Data analysis and interpretation
The data was collected both from primary data as well as secondary data. The primary data was
collected by the source of questionnaire method. The samples were distributed among 90 users
of Jio and Airtel users. Among 90 we also found few respondents who were using other mobile
service provider. As the population is huge, it is impossible to collect data from the entire
population. So, a group of people, of different Age, Occupation, Gender were chosen for
distribution of samples. The respondents have different opinions about their respective mobile
service provider.
1. Which operator’s service do you use?
No. Of Respondents
2%
27%
a)JIO
b)Airtel
71%
c)Others
INTERPRETATION
(Sources: Questionnaire- Personal Details)
The above data is collected from the primary data collection method i.e by questionnaire method.
The questionnaire was distributed among 90 mobile users of different age groups, gender and
professions living in different places of Bhubaneswar. Out of 90 respondents on an average, 71%
were Jio users, 27% were Airtel users and only 2% were using other mobile service provider.
2) How did you come to know about the service provider?
No. of Respondents
2%
47% a)Banners
50% b)Friends
c)Mgazines
d)T.V
1%
INTERPRETATION
The above pie chart represents the number of respondents who have come across their mobile
service provider through various medium. The survey was conducted among 90 respondents of
different age groups, profession, gender and from various places of Bhubaneswar. Out of 90, an
average of 50% respondents came to know about their mobile service provider from their
friends, 47% came to know about it from T.V, and the rest 2% and 1% from other mediums like
Magazines and Banners respectively.
3) What is your average monthly expenditure on mobile (in RS)
No of Respondents
21% 27% a)Rs 100-Rs 200

b)Rs200-Rs300
17% c)Rs300-Rs400
35%
d)Above Rs400
INTERPRETATION
The above pie chart shows the number of respondent’s average monthly expenditure on mobile
service provider. In the above data 90 respondents have different monthly expenditure of their
respective mobile service provider. Out 90, on an average 35% of the respondents have chosen
the option of Rs 300- Rs 400, which is the highest among others. Other 27%, 17% and 21% of
the respondents have chosen the option of Rs 100- Rs 200, Rs 200- Rs 300 and Above Rs 400
respectively. This clearly indicates that more number of user’s monthly expenditure on mobile
service is Rs. 300- Rs 400.
4) Since when are you using your service provider?
No of Respondents
12%
a)6 Months
55% 33%
b)1 year
c)More than 1 year
INTERPRETATION
The above data shows that out of 90 respondents on an average, more than 55% of the users have
been using their respective service provider more than a year. 33% of the users have been using
their respective service provider since a year and 12% of the users have been using their service
provider for less than 6 months. Hence more than half of the respondents have been using their
respective service provider i.e Jio, Airtel, and Others (Vodafone and BSNL) for more than a
year.
5) Do you use any offer of the service provider?
No. of Respondents
12%
a)Yes
b)No
88%
INTERPRETATION
The above data is about the number of respondents using any offers of their service provider. Out
of 90 respondents an average of 88% of them have chosen the option YES. And rest 12% have
chosen the option NO.
6) Are you satisfied with your current service provider?
No of Respondents
13%
a)Yes
b)No
87%
INTERPRETATION
The above data shows the percentage of respondents who are satisfied with their current service
provider. Out of 90 respondents by taking an average, 87% of them are completely satisfied with
their present mobile service provider. And 13% of them are not satisfied with their respective
service provider.
7) Which feature of your service provider do you like the most?
No of Respondents
3% 17%
a)Connectivity
48% b)Schemes
32%
c)Network Coverage
d)Advertisements
INTERPRETATION
The above data shows the different features of the service provider which is mostly preferred by
the users. Out of 90 mobile service users, an average of 48% have liked their respective mobile
service provider for their network coverage area. 32% have chosen the option of ‘schemes’ that
the service provider is offering to its users. 17% have chosen the option ‘connectivity’ and 3%
have chosen the option ‘Advertisement’ which attracted them the most. This gives a clarity that
because of the network coverage of the mobile service provider, most of the respondents are
interested to choose their respective mobile service provider.
8) Why did you choose this service provider?
No of Respondents
a)Network
Coverage a)Network Coverage
d)All the
above 11%
37% b)Unlimited b)Unlimited calls and
calls and data services
c)Price data services c)Price Factor
Factor 42%
10%
d)All the above
INTERPRETATION
The above data shows why the customers are interested to choose their mobile service provider.
In the above data out of 90 respondents, on an average basis 10% have chosen the option of price
factor, which is the lowest among all others. 11% have chosen the option of network coverage,
42% have responded the option of unlimited calls and data services, 37% have chosen the option
of taking all the factors into consideration. From the above figure it is clear that maximum
number of respondents have chosen the option of unlimited calls and data services of their
respective mobile service provider.
9) Do you want to change your service provider in future?
No of Respondents
a)Yes a)Yes
b)No 44%
56% b)No
INTERPRETATION
The above data shows the number of respondents who want to change their respective service
provider in future. Out of 90 respondents, on an average of 56% respondents have chosen the
option ‘No’ and 44% have chosen the option ‘Yes’. Because those 56% users are satisfied with
their present service provider, so they do not want to change their respective mobile service
provider in future.
10) If yes, Which service would you prefer?
No of Respondents
Others
5%
30%
a)Jio
b)Airtel
65%
c)Others
INTERPRETATION
The above data shows that if the respondents out of 90 are interested to change their present
mobile service provider in the future then what would it be. Out of 90, on an average basis 65%
have chosen the option ‘Airtel’, 30% have chosen to opt for ‘Jio’ in the future, and the rest 5%
have chosen the option ‘Others’. From this data it is clear that maximum number of people are
interested to change their present service provider to Airtel. And least are interested to change
their current service provider to others.
Table 11.1: AGE WISE CLASSIFICATION
AGE (IN YEAR) NO. OF PERCENTAGE (%)

RESPONDENTS
18-20 20 22
21-25 27 30
26-30 15 17
31-35 16 18
36-40 07 8
41 & Above 05 5
Total 90 100
Fig 1.1: -
NO. OF RESPONDENTS
5%
8% 18-20
22% 21-25
18% 26-30
30% 31-35
17%
36-40
41 & Above
INTERPRETATION: -

The above Table 11.1 shows the data of the no of users, of different mobile service provider on
the basis of their age. The age, no of respondents out of 90 and their percentage is shown the
table 11.1.
Fig 1.1 shows that: –
On an average basis out of 90 respondents-
22% of the Respondents are in the age group of 18-20
18% of the Respondents are in the age group of 31-35, 8% and 5% of the Respondents are in the
age group of 36-40 and 41 above respectively. This is because of the new technologies arriving in
the market which are mostly used by the youths, because the age group above 41 are not yet used
to the technologies as compared to the present youths and moreover they are less aware about the
technologies in the market mostly in remote areas.
Table 11.2. OCCUPATION WISE CLASSIFICATION
OCCUPATION NO. OF RESPONDENTS PERCENTAGE

Students 40 44
Businessman 23 26
Servicemen 12 13
Teachers 08 09
Others 07 08
Total 90 100
Fig 1.2: -
Occupation wise Classification

50
40 44
40
30
20 26
23
10
12 13 8 9 7 8
0
Students Businessman Servicemen Teachers Others
NO. OF RESPONDENTS PERCENTAGE
INTERPRETATION: -
The above table 11.2 shows the occupation wise classification of different respondents having
different mobile service provider. The number of respondents out of 90, their occupation and
their percentage is shown in table 11.2.
Fig 1.2 shows that: -
On an average basis, out of 90 respondents -
44% respondents are students, 26% respondents are businessman, 13% respondents are
servicemen, 9% are teachers and 8% are others respectively. Which clearly states that the
maximum number of users of different mobile service providers are Students. Because the
students are getting more used to the new technologies invented in the market as compared to
any other profession.
Table 11.3. AGE V/S USAGE OF DIFFERENT SERVICE PROVIDER
Age (in year) Airtel Jio BSNL Vodafone Total

18-20 08 12 03 02 23
21-25 07 11 03 03 26
26-30 05 07 01 03 16
31-35 02 07 03 03 15
36-40 01 02 01 01 05
41 & Above 01 01 03 00 05
Total 24 40 14 12 90
Fig 1.3: -
Age V/S Usage

14 12
12 11
10 8
8 7 77
6 5
4 33 3 3 333
2 2 2
2 11 1 1 1 1
0
0
Airtel Jio BSNL Vodafone
!8-20 21-25 26-30 31-35 36-40 41 & Above
INTERPRETATION: -
(Sources: - Questionnaire- Personal Details)
The above table 11.3 shows the Age V/S Usage of different mobile service provider. Out of 90
respondents, in the above table, users of different age groups, and their respective mobile service
provider is classified.
Fig 1.3. shows that-
On an average basis, out of 90 respondents -
Out of 90 respondents, 24 respondents use Airtel Company’s Telecom. And 40 respondents are
using Jio Mobile Service Provider, 14 users are using BSNL, and 12 users are using Vodafone as
their respective service provider. As Jio introduced many free services which others did not, it
gave huge benefits for the users of different age groups to choose Jio as their service provider.
After Jio, Airtel has 2nd position of usage, and the 3rd and 4th position has BSNL and Vodafone
respectively.
Table 11.4: Ratings of Airtel Service Provider
Attributes Rank 5 Rank 4 Rank 3 Rank 2 Rank 1
Network Coverage 28 10 04 01 03
Data Services 11 22 10 01 02
Calling Services 12 20 10 03 01
Value Added Services 09 21 12 03 01
Customer Services 09 19 13 03 2
New Schemes and offers 13 21 11 00 01
Fig 1.4: -
Airtel Respondents
30 28
25 22 21 21
20 19
20
15 12 12 13 13
10 11 10 10 11
9 9
10
4 3 3 3 3 2
5 1 1 2 1 1 0 1
0
Network Data Services Calling Value Added Customer New Schemes
Coverage Services Services Services and offers
Rank 5 Rank 4 Rank 3 Rank 2 Rank 1
INTERPRETATION: -
(Sources: - Questionnaire – Personal Details)
The above table 11.4 shows the ratings of Airtel service provider. Out of 90 respondents, 46
people have given ratings from 1-5 (1 being the lowest and 5 being the highest) for different
mobile services.
Fig 1.4 shows that-
On an average basis, out of 90 respondents –
a) Network Coverage: -
It was found that the number of Airtel users out of 90 is 46. The above data shows the
ratings of the respondents who use Airtel service provider. Out of 46, the highest rank i.e
5 is given by 28 respondents in Network Coverage category and the least rank i.e 1 is
given by 3 respondents. And rank 2, 3, 4 are given by 1, 4, 10 people respectively
regarding the same category.
b) Data Services:
Out of 46 Airtel Users, the highest rank i.e 5 is given by 11 respondents in Data Services
category and the least rank i.e 1 is given by 2 respondents. And rank 2, 3, 4 are given by
1, 10, 22 people respectively regarding the same category.
c) Calling Services:
Out of 46 Airtel Users, the highest rank i.e 5 is given by 12 respondents in Calling
Services, and the least rank i.e 1 is given by 1 respondent. And rank 2, 3, 4 are given by
d) Value Added Services:

Out of 46 Airtel Users, the highest rank i.e 5 is given by 9 respondents in Value Added
Services, and the least rank i.e 1 is given by 1 respondent. And rank 2, 3, 4 are given by
e) Customer Services:
Out of 46 Airtel Users, the highest rank i.e 5 is given by 9 respondents in Customer
Services, and the least rank i.e 1 is given by 2 respondents. And rank 2, 3, 4 are given by
f) New Schemes and Offers:
Out of 46 Airtel Users, the highest rank i.e 5 is given by 13 respondents in New Schemes
and offers, and the least rank i.e 1 is given by 1 respondent. And rank 2, 3, 4 are given by
The above ranks were given by 46 respondents out of 90 in the favor of Airtel service
provider. The ranks vary from different mobile services which is provided by Airtel.
According to the choices of the users the ranks were given by them.
Table 11.5. Ratings of Jio Service Provider

Network Coverage 26 28 13 04 01
Data Services 26 26 14 03 03
Calling Services 28 29 08 06 01
Value Added Services 16 28 22 03 03
Customer Services 12 22 20 16 02
New Schemes and offers 24 29 14 03 02
Fig 1.5: -
Jio Respondents
40
2628 2626 2829 28 29
30 24
22 2220
20 14 16 16 14
13 12
8 6
10 4 3 3 3 3 3 2
1 1 2
0
INTERPRETATION: -
(Sources: - Questionnaire- Personal Details)
The above table 11.5 shows the ratings of Jio service provider. Out of 90 respondents, 72 people
have given ratings from 1-5 (1 being the lowest and 5 being the highest) for different mobile
services.
Fig 1.5 shows that-
It was found that the number of Jio users out of 90 is 72. Out of 72, the highest rank i.e 5
is given by 26 respondents in Network Coverage category and the least rank i.e 1 is given
by 1 respondent. And rank 2, 3, 4 are given by 4, 13, 28 people respectively regarding the
same category.
b) Data Services:
Out of 72 Jio Users, the highest rank i.e 5 is given by 26 respondents in Data Services
category and the least rank i.e 1 is given by 3 respondents. And rank 2, 3, 4 are given by
Out of 72 Jio Users, the highest rank i.e 5 is given by 28 respondents in Calling Services,
and the least rank i.e 1 is given by 1 respondent. And rank 2, 3, 4 are given by 6, 8, 29
people respectively regarding the same category.

Out of 72 Jio Users, the highest rank i.e 5 is given by 16 respondents in Value Added
Out of 72 Jio Users, the highest rank i.e 5 is given by 12 respondents in Customer
Out of 72 Jio Users, the highest rank i.e 5 is given by 24 respondents in New Schemes
and offers, and the least rank i.e 1 is given by 2 respondents. And rank 2, 3, 4 are given
by 3, 14, 29 people respectively regarding the same category.
The above ranks were given by 72 respondents out of 90 in the favor of Jio service
provider. The ranks vary from different mobile services which is provided by Jio.
According to the choices of the users the ranks were given by them.
Table 11.6 Ratings of Other Service Provider(Vodafone)
Network Coverage - 02 07 - -
Data Services - 03 05 - 01
Calling Services - 05 04 - -
Value Added Services - 02 06 - 01
Customer Services - 03 05 01 -
New Schemes and offers - 02 06 01 -
Fig 1.6: -
Vodafone Respondents
8 7
6 6
6 5 5 5
4
4 3 3
2 2 2
2 1 1 1 1
0 0 0 0 0 0 0 0 0 0 0 0 0 0
0
Network Data Services Calling Services Value Added Customer New Schemes
Coverage Services Services and offers
(Source: - Questionnaire- Personal Details)
The above data shows the respondents of Vodafone mobile service. Out of 90, there were 15
respondents who chose the option of using other mobile service provider. Among those 15
respondents there were 9 users of Vodafone service provider.
The above table 11.6 shows the ratings of Vodafone service provider. Out of 15 respondents, 9
mobile services.
Fig 1.6 shows that-
It was found that the number of Vodafone users out of 90 were 15 respondents and
among them 9 people have given ratings. In Network Coverage service maximum people
i.e 7 have given a rating of 3, and 2 people have given a rating of 4. And the rest of the
ranks were given by 0 respondents.
b) Data Services:
Out of 9 Vodafone Users, in Data Services, maximum people i.e 5 have given a rank of 3,
and 3 people have given a rating of 4. And 1 respondent had given the rank 1 & the rest
of the ranks were given by 0 respondents.
Out of 9 Vodafone Users, in Calling Services, maximum people i.e 5 have given a rank
of 4, and 4 people have given a rating of 3. And rest of the ranks were given by 0
respondents.

Out of 9 Vodafone Users, in Value Added Services, maximum people i.e 6 have given a
rank of 3, and 2 people have given a rating of 4. And 1 respondent had given rank 1 & the
rest of the ranks were given by 0 respondents.
Out of 9 Vodafone Users, in Customer Services, maximum people i.e 5 have given a rank
of 3, and 3 people have given a rating of 4. And 1 respondent had given rank 2 & the rest
Out of 9 Vodafone Users, in Customer Services, maximum people i.e 6 have given a rank
The above ranks were given by 9 respondents out of 15 Vodafone users in the favor of
Vodafone service provider. The ranks vary from different mobile services which is
provided by Vodafone. However very less ratings were given to Vodafone as compared
to Jio and Airtel by the respondents.
Table 11.7 Ratings of Other Service Provider(BSNL)
Network Coverage 01 - 04 01 -
Data Services 01 - 04 01 -
Calling Services 01 - 02 03 -
Value Added Services - 02 03 01 -
Customer Services 01 - 04 01 -
New Schemes and offers - - 04 02 -
FIG 1.7: -
BSNL Respondents
5
4 4 4 4
4
3 3
3
2 2 2
2
1 1 1 1 1 1 1 1
1
0 0 0 0 0 0 0 0 0 0 0 0 0
0
INTERPRETATION: -
(Source: - Questionnaire- Personal Details)
The above data shows the respondents of BSNL mobile service. Out of 90, there were 15
respondents who chose the option of using other mobile service provider. Among those 15
respondents there were 6 users of BSNL service provider.
The above table 11.7 shows the ratings of BSNL service provider. Out of 15 respondents,6
mobile services.
Above fig 1.7 shows that-
It was found that the number of BSNL users out of 90 were 15 respondents and among
them 6 people have given ratings. In Network Coverage service maximum people i.e 4
have given a rating of 3, and 2 people have given rating of 5 as well as 2 respectively.
And the rest of the ranks were given by 0 respondents.
b) Data Services:
Out of 6 BSNL Users, in Data Services, maximum people i.e 4 have given a rank of 3,
and 2 people have given a rating of 5 as well as 2 respectively, the rest of the ranks were
given by 0 respondents.
Out of 6 BSNL Users, in Calling Services, maximum people i.e 3 have given a rank of 2,
and 2 people have given a rating of 3. And 1 respondent had given 5. Rest of the ranks
were given by 0 respondents.

Out of 6 BSNL Users, in Value Added Services, maximum people i.e 3 have given a rank
Out of 6 BSNL Users, in Customer Services, maximum people i.e 4 have given a rank of
3, 1 respondent have given a rating of 5. And 1 respondent had given rank 2 & the rest of
the ranks were given by 0 respondents.
Out of 6 BSNL Users, in Customer Services, maximum people i.e 4 have given a rank of
3, and 2 people have given a rating of 2. And the rest of the ranks were given by 0
respondents.
The above ranks were given by 6 respondents out of 15 BSNL users in the favor of
BSNL Telecom Service. The ranks vary from different mobile services which is provided
by BSNL. However very less ratings were given to BSNL as compared to Jio, Airtel, and
Vodafone by the respondents.
FINDINGS
During the project I met various people & tried to find their perception regarding various
mobile services in Bhubaneswar. While studying I found that the main customers or the
users of mobile services are the Students and self- employed persons who have their own
business.
Jio is the leading mobile service provider in Bhubaneswar region & it is far ahead from
their competitors in terms of customers. Which have come just a year ago has captured a
good market in such a short time period. Jio is capturing a lot of market because of its
good services in many areas where other mobile services are still trying to develop
themselves. From the beginning itself it is well accepted by the people by its low call rate
& good network connectivity.
Airtel had captured the market when Jio was not even launched, It had created an image
in the high- class customers by its good network and good quality of voice in long
distance. After the launch of Jio, Airtel faced a lot of problems because, the demand of
Jio increased very quickly which was a huge demerit for many other mobile service
providers. As Jio was distributed free of cost at the beginning, other service providers had
to decrease their complete tariff plan so as to survive in the market.
However, because of Jio, other mobile service providers gave many benefits to their
customers by reducing the cost of tariff plans. Which attracted their customers and they
were somehow able to survive in the competing market.
Recommendations
As the competition between Jio and Airtel is still continuing in the market, in order to survive
Airtel has to bring many new features in providing services which will help them to gain the
position before Jio was launched. After the Study, I would like to recommend the following
services for both Airtel and Jio service provider: -
 Airtel should improve the voice quality and strong connectivity.
 Both Jio and Airtel should Expand their connectivity to Rural areas.
 Adding new features may not attract customers, so improvement in the current services
should be done in order to compete with Jio.
 In order to survive in the market, it is important that Airtel has to reduce the tariff price.
CONCLUSION
This research report is conducted to compare the two biggest competitors in telecom
sectors. In this research we find that both Jio and Airtel are well- established companies
in the market. Customers are aware of the name of both the companies. They prefer to
buy both.
Before the launch of Jio, Airtel was more popular than Jio. And it was preferred by many
users because of its better quality and better service provider than its competitors. After
the launch of Jio, as it was given to users for free, many people were attracted towards it.
And then Jio took over Airtel and now they give new schemes in the market which is
very low as compared to other mobile services.
Last but not the least, we can say that both Airtel and Jio are competing equally to
survive in the market. But the result is, Jio is better than Airtel in Bhubaneswar area. The
customers in Bhubaneswar think that Jio is offering better schemes and offers as
compared to Airtel. So they consider Jio services are better than any other mobile service
provider.
REFERENCE
TEXT BOOK
 Philip Kotler (2004) Marketing Management
 C. R. Kothari (2004) Research Methodology
 G.C. BERRY (2002) Marketing Research
WEBSITE
 www.google.com
 www.jio.com
 www.airtel.in

Data Analysis and Interpretation of Reliance Jio

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Data Analysis and Interpretation of Reliance Jio

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Data Analysis

Data analysis and interpretation

(Sources: Questionnaire- Personal Details)

(Sources: Questionnaire- Personal Details)

21% 27% a)Rs 100-Rs 200

(Sources: Questionnaire- Personal Details)

(Sources: Questionnaire- Personal Details)

(Sources: Questionnaire- Personal Details)

(Sources: Questionnaire- Personal Details)

(Sources: Questionnaire- Personal Details)

(Sources: Questionnaire- Personal Details)

(Sources: Questionnaire- Personal Details)

(Sources: Questionnaire- Personal Details)

AGE (IN YEAR) NO. OF PERCENTAGE (%)

(Sources: Questionnaire- Personal Details)

OCCUPATION NO. OF RESPONDENTS PERCENTAGE

Occupation wise Classification

NO. OF RESPONDENTS PERCENTAGE

(Sources: Questionnaire- Personal Details)

Age (in year) Airtel Jio BSNL Vodafone Total

Age V/S Usage

!8-20 21-25 26-30 31-35 36-40 41 & Above

(Sources: - Questionnaire- Personal Details)

Attributes Rank 5 Rank 4 Rank 3 Rank 2 Rank 1

Rank 5 Rank 4 Rank 3 Rank 2 Rank 1

(Sources: - Questionnaire – Personal Details)

d) Value Added Services:

Attributes Rank 5 Rank 4 Rank 3 Rank 2 Rank 1

Rank 5 Rank 4 Rank 3 Rank 2 Rank 1

(Sources: - Questionnaire- Personal Details)

d) Value Added Services:

Attributes Rank 5 Rank 4 Rank 3 Rank 2 Rank 1

Rank 5 Rank 4 Rank 3 Rank 2 Rank 1

(Source: - Questionnaire- Personal Details)

d) Value Added Services:

Attributes Rank 5 Rank 4 Rank 3 Rank 2 Rank 1

Rank 5 Rank 4 Rank 3 Rank 2 Rank 1

d) Value Added Services:

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