Executive summary-

Apple is an American company, founded by Steven jobs and Stephen Wozniak in April1, 1976.
The company is software and Electronics Company founded in California. The key products of
apple are computers, smart phones, computer hardware and software, media players etc. Till
December 2009, the company opened 283 stores in 10 different countries. The products of the
company are sold worldwide through online marketing, apple stores and retailers. The company
has created iTunes store from where a customer can download music, games, books, videos
and other stuff. Macintosh computers, iPhones, iPod are under the lists of apples famous
products.

with regards to Apple’s deliver chain control (SCM) practices, there are contradictory
perspectives on their fulfillment but many people consider that its deliver chain version, splendid
stock manipulate and complicated software program structures are the name of the secrets that
maintain them on top of the global chief board.

Apple’s supply Chain has ranked #1 inside the global every 12 months from 2010 to 2013 by
research firm Gartner. In 2014 Gartner placed Apple in a brand new master’s category for
demonstrating sustained leadership in their supply chain and defining the very concept of an
“answer” deliver chain, blazing new trails with its call for introduction abilities.

Statistics approximately Apple’s complete supply chain is secretive.

Simplicity appears to be effective for Apple in extra methods than one. From their smooth brand,
to their clean product strategies, to their catchphrase “think different”, right down to these
simplified deliver chain making plans and control fashions.

1. According to inter brand’s analysis, apple brand is values at $180 billion, while
Google in second place is valued at $133 billion and coca cola in third is valued at $
73 billion (2016). Do you agree that apple should be so far ahead of its nearest brand
competition? What about Samsung (Samsung is valued at $52 million)?
Yes, I agree that apple ought to be to date before its nearest complete race compared to
some valuable brands like Google, cola and Samsung. Apple keeps on shocking its fans
worldwide with their new products launched once a year. Their giving is premium product
over what they referred to as the junk market. Thus their product strategy may be referred
to as because the greatest product strategy. Apple’s vision is to administer their
customers the simplest doable expertise in terms of private computing in its category.

2. With the 2011 death of Steve jobs, apple’s legendary founder and CEO, what can
we expect from apple in future? Will it be as innovative? Will it maintain brand value
leadership? Will it run the top global supply chains in the world?

Apple continues to be doing nice once it involves innovation and technology and therefore
the new chief financial officer of the corporate Tim Cook shocked the apple fans by
introducing the bit id in iPhone 5s in 2013, being the primary sensible phone within the
world to own a true fingerprint sensing element and whereas in 2015, 3D typewriting and
iPhone-X with its revolutionary time show style is incredibly appealing. Thus i believe apple
still has maintained its complete price.

3. Apple products have been priced above their competition and sold for their value,
intrigue and market leadership. Some would say Samsung is catching up on many of
these fronts and even, perhaps, passing Apple. Do you thing Apple can charge a
price premium for its products much longer?

Apple values are the standard that they guarantee to administer in each phase of their
product that they provide and principal of company to encourage their staff and to produce
the shoppers with the top after sales service support. So as to attain their organization
goals. Their packing offerings plans and updates are what build their complete a favorite for
apple and supply for a contest facet.

4. Apple’s global supply chains make it business thrive. There is secrecy among
suppliers, superior quality standards by every party involved in Apple supp ly chain
and a total value focus that ultimately makes the customers happy. Is this a suitable
business model for Apple’s global supply chain?
Apple’s distribution strategy involves commercialism the merchandise through closely
controlled channels. They sell their product on-line on apple store web site and so produce
a distributor network through giant electronic sellers.

Apple endorses their product through varied streams just like the media, the net huge
advertising in clock time channels and advertising through sports personalities. Apple’s
doable expertise is to administer the shoppers the simplest doable expertise in terms of
private computing in its category and affirmative it's a property business strategy.