Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
(Week 7/ Day 1)
Content Standard The learners demonstrate an understanding of the values and differences of the
sources of media and information.
Performance Standard The learner shall be able to examine the reliability, accuracy, value, authority, and
timeliness of the different sources of media and information.
Learning Competencies The learner…
1. explain copyright, fair use, etc. vis-à-vis human rights (MIL11/12
LESI-IIIg-20).
I. Learning Objectives
B. Developmental Activities
b. 1 Activity
The students will evaluate the given poster on the board as an introduction to the lesson about
intellectual property.
b. 2 Analysis
Call on the learners to answer the following questions:
b. 3 Abstraction
From the student’s work, the teacher will discuss more about the following:
Piracy- the unauthorized reproduction or use of a copyrighted book, recording, television program, patented
invention, trademarked product, etc. (www.dictionary.com/browse/piracy)
Intellectual Property (IP) - refers to creations of the mind, such as inventions; literary and artistic works;
designs; and symbols, names and images used in commerce.
- RA 8293 Intellectual Property Code of the Philippines
World Intellectual Property Organization (WIPO) - refers to creations of the mind, such as inventions; literary
and artistic works; designs; and symbols, names and images used in commerce
- is the global forum for intellectual property services, policy,
information and cooperation.
- is the UN agency responsible for treaties involving copyright,
patent, and trademark laws. WIPO can be a force for progressive
change, helping the world take into account public interest and
development needs.
TYPES OF INTELLECTUAL PROPERTY
1. Copyright- a legal term used to describe the rights that creators have over their literary and artistic works.
- books, music, paintings, sculpture and films, to computer programs, databases, advertisements, maps
and technical drawings.
RA 8293 INTELLECTUAL PROPERTY CODE OF THE PHILIPPINES
COPYRIGHT VALIDITY PERIOD
Literary Works During the lifetime of the author plus 50 years after death
Art 25 years from the date of creation
Photographic Work 50 years from publication
Audio-Visual Work 50 years from publication
Sound Recording 50 years from year recording took place
Broadcast Recording 20 years from the date of broadcast
Trademark Valid for 10 years and may be renewed for a periods of 10 years
Invention Patent Valid for 20 years from filling date application
3. Trademarks- a sign capable of distinguishing the goods or services of one enterprise from those of other
enterprises.
- Infringement refers to the violation of a law or a right.
5. Geographical Indications and Appellations of Origin- signs used on goods that have a specific geographical
origin and possess qualities, a reputation or characteristics that are essentially attributable to that place of origin.
- most commonly includes the name of the place of origin of
the goods.
Plagiarism- the act of using another person's words or ideas without giving credit to that person.
- The practice of taking someone else's work or ideas and passing them off as one's own.
TYPES OF PLAGIARISM
1. The Ghost Write- The writer turns in another’s work, word-for-word, as his or her own.
2. The Photocopy- The writer copies significant portions of text straight from a single source, without alteration.
3. The Potluck Paper- The writer copies from several different sources, tweaking the sentences to make them fit
together while retaining most of the original phrasing.
4. The Poor Disguise- The writer has altered the paper’s appearance slightly by changing key words and phrases.
5. The Labor of Laziness- The writer takes the time to paraphrase most of the paper from other sources and
make it all fit together.
6. The Self-stealer- The writer “borrows” generously from his or her previous work.
1. The Forgotten Footnote- The writer mentions an author’s name for a source, but neglects to include specific
information on the location of the material referenced.
2. The Misinformer- The writer provides inaccurate information regarding the sources, making it impossible to
find them.
3. The Too-perfect Paraphrase- The writer properly cites a source, but neglects to put in quotation marks on
text that has been copied word-for-word, or close to it.
4. The Resourceful Citer- The writer properly cites all sources, paraphrasing and using quotations appropriately.
The catch? The paper contains almost no original work!
5. The Perfect Crime- The writer properly quotes and cites sources in some places, but goes on to paraphrase
other arguments from those sources without citation.
b. 4 Application
The teacher will call the students one at a time to explain the topic discussed.
Generalization
The authors published work is a product of his effort and intellectual input. Any published work
is protected by the copyright law to secure the original author’s piece from any artistic act. Ethical
standards should be observed online so that Internet users will know how to act properly and politely.
IV. Evaluation
Fill-in the blanks the words that will complete to each statement to make it correct.
1. WIPO is the ____________ for intellectual property services, policy, information and cooperation.
2. Patent is an exclusive right granted for _______________.
3. Geographical Indications and Appellations of Origin most commonly includes the name of the ___________
of the goods.
4. Piracy is the ___________ or use of a copyrighted book, recording, television program, patented invention,
trademarked product, etc.
5. Industrial Design constitutes the ornamental or aesthetic aspect of ______________.
V. Assignment
1. What is Fair use and Creative Common?
2. Explain the difference between copyright, fair use and creative common and give some example.
Content Standard The learners demonstrate an understanding of the values and differences of the
sources of media and information.
Performance Standard The learner shall be able to examine the reliability, accuracy, value, authority, and
timeliness of the different sources of media and information.
Learning Competencies The learner…
1. discuss current issues related to copyright vis-à-vis government/ provide
sectors actions (MIL 11/12 LESI-IIIg-21);
2. put into practice their understanding of the intellectual property,
copyright, and fair use guidelines (MIL 11/12 LESI-IIIg-17); and
3. explain actions to promote ethical use of media and information (MIL
11/12 LESI-IIIg-22).
I. Learning Objectives
At the end of the lesson, the students will be able to:
1. discuss current issues related to IPR, copyright, social media use and others;
2. put into practice their understanding of the intellectual property, copyright, and fair use guidelines;
3. create an action plan to promote ethical use of media and information. In their own words.
b. 2 Analysis
Call on the learners to answer the following questions:
1. What is the difference between copyright, creative commons and fair use?
2. How creative common differ from fair use?
3. Why copyright is more restricted than public domain?
b. 3 Abstraction
From the students work, the teacher will discuss more about the following:
Fair Use- means you can use copyrighted material without a license only for certain purposes. These include:
Commentary
Criticism
Reporting
Research
Teaching
Creative Commons- is an American non-profit organization devoted to expanding the range of creative works
available for others to build upon legally and to share. The organization has released several copyright-licenses
known as Creative Commons licenses free of charge to the public.
Attribution: You must credit the creator.
Non-Commercial: You can't make a profit.
No Derivative Works: You can't change the content.
Share Alike: You can change the content, but you have to let other people use your new work with the
same license as the original.
b. 4 Application
The teacher will call the students one at a time to explain the topic discussed.
Generalization
Copyright is a work that cannot be used, adapted, copied, or published without the creator’s
permission. The Creative Commons are works that may be used without permission, but only under certain
circumstances. In Public Domain, work can be used, adapted, copied, and published completely without
restrictions and no permission needed. Fair use means you can use copyrighted material without a license
only for certain purposes.
IV. Evaluation
Modified True or False
Write true if the underline concept is correct. If it is false, write the correct concept on the blank to make
the statement true.
_____________1. Fair Use means you can use copyrighted material without a license only for certain purposes.
_____________2. Creative Commons is an American profit organization devoted to expanding the range of
creative works available for others to build upon legally and to share.
_____________3. In Copy Right, work can be used, adapted, copied, and published completely without
restrictions and no permission needed.
_____________4. As part of Creative Common, you cannot change the content, but you have to let other people
use your new work with the same license as the original.
_____________5. Attribution means you must credit the creator.
V. Assignment
1. Define the meaning of the following technical terms:
1.1 Digital Citizenship
1.2 Netiquette
1.3 Digital Footprint
2. What are the key principles with elements of digital citizenship?
3. What are the core rules of netiquette?
4. What are the importance of positive digital footprint?
Content Standard The learners demonstrate an understanding of how representations are constructed
in diverse media types and how they converged.
Performance Standard The learner shall provide an outline of media convergence in different areas by
identifying the different platforms and the convergence therein.
Learning Competencies Leaners…
demonstrate proper conduct and behavior online (netiquette, virtual self) (MIL
11/12LESI-IIIg-18;
I. Learning Objectives
At the end of the lesson, the students will be able to:
1. Distinguish digital citizenship and core netiquettes;
2. enumerate how to demonstrate proper conduct and behavior online; and
3. Editorialize an action plan of students’ netiquettes.
1. What are your experiences with using internet such as emailing, chatting, posting, messages, and
others?
2. How these netiquette rules will be implemented?
b. 3 Abstraction
From the students work, the teacher will discuss more about the following:
b. 4 Application
The teacher will call the students one at a time to explain the topic discussed.
Generalization
Social Issues on media and information should be addressed to maintain order and organization.
There should be no excuse for netizens to misbehave on social media. Although the Internet is technically
a virtual world, users are still expected to follow rules accordingly and become law-abiding citizens.
IV. Evaluation
Identify the following in each statement.
V. Assignment
1. What is digital divide?
2. What is cyber bullying?
3. What is virtual self?
Content Standard The learners understand media and information codes, conventions, and messages
in relation to consumers, producers, and other stakeholders.
Performance Standard The learner shall be able to examine and identify pertinent media and information
codes, conventions and messages given a visual resource.
Content Standard Learners…
Put into action personal resolve to combat digital divide, addiction, and bullying
(MIL 11/12LESI-IIIg-19).
I. Learning Objectives
At the end of the lesson, the students will be able to:
1. Define digital divide, virtual self, cyber addiction and cyber bullying;
2. Enumerate action plan to personally resolve digital divide, addiction, and bullying; and
3. Create their own poster advocating to stop digital divide, addiction, and bullying.
B. Developmental Activities
b. 1 Activity
Each student will create their illustration of themselves in a virtual world. They can create their own
emojis, avatar, character to represent who they are in the virtual world.
b. 2 Analysis
Key Questions:
1. How do you label yourself in the virtual world?
2. How do you represent yourself online?
b. 3 Abstraction
From the students’ work, the teacher will discuss more about the following:
1. Digital divide
2. Virtual self
3. Dangers of the internet
a. Addiction
b. Online crimes such as cyber bullying
b. 4 Application
INDIVIDUAL WORK: Each learner shall create their own poster advocating to stop digital divide,
cyberbullying, and cyber addiction.
Criteria:
Content – 10
Presentation – 10
Creativity - 5
Generalization
Digital divide or the separation of people accessing the virtual world and those who are not as well as
virtual self are common concept in the atmosphere of new media. In addition, cyber-related crimes should
also be observed today. There is no excuse for netizens to misbehave in using social media.
IV. Evaluation
Make a story board of the students’ film with video treatment not less than 6 scenes. The output will be
evaluated using the criteria below:
Criteria Points
Content and Quality of Information and Idea - 4 (Expert)
Presentation and Layout - 3 (Advanced)
- 2 (Intermediate)
- 1 (Beginner)
V. Assignment
1. What are some influence and power of media?