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THE
CREAMY
HOMEMADE
DESSERTS
BUSINESS PLAN
LA LIBERTAD TECHNICAL-VOCATIONAL SCHOOL
South Poblacion, La Libertad, Negros Oriental
Email: lalibertadtvsnegor@yahoo.com Website: lalibertadtvsnegor.multiply.com Facebook: lalibertadtvsnegor@yahoo.com
SECTION 1
Filipino people really loves to eat sweet foods or desserts after eating their meals.
It is already a tradition to every family to have something to eat after eating their meal.
Dessert is a very good and healthy substitute for soft drinks. We decided to have
a homemade dessert business to provide the needs of every Filipino who loves to eat
sweet foods or desserts.
Creamy Homemade Desserts are very affordable yet very delicious that fits to
every Filipino`s taste.
LA LIBERTAD TECHNICAL-VOCATIONAL SCHOOL
South Poblacion, La Libertad, Negros Oriental
Email: lalibertadtvsnegor@yahoo.com Website: lalibertadtvsnegor.multiply.com Facebook: lalibertadtvsnegor@yahoo.com
SECTION 2
PERSONAL DETAILS
THE PROPONENTS
ERWIND S. FAUSTORILLA
He was born on September 28, 1998. He
is currently a Grade 12 student at La Libertad
Technical Vocational School. He is a son of Mr.
Errasmo Faustorilla and Mrs. Herminigilda
Faustorilla and his ambition is to become a
Policeman.
JULYAN ESTORCO
MEREJOIE C. ABSIN
CHRISTY CRISOSTOMO
CHARITA VILLANUEVA
RITCHEL PEDRO
THE ADVICER
He is a teacher in Department of
Education Philippines. He is one of the
Business Teacher that teaches
Entrepreneurship at La Libertad Technical
Vocational School Senior High School.
LA LIBERTAD TECHNICAL-VOCATIONAL SCHOOL
South Poblacion, La Libertad, Negros Oriental
Email: lalibertadtvsnegor@yahoo.com Website: lalibertadtvsnegor.multiply.com Facebook: lalibertadtvsnegor@yahoo.com
SECTION 3
OVERVIEW OF THE BUSINESS
Creamy Homemade Desserts, provide Filipinos the best desserts ever that fits to
their taste. We offer creamy mango floats, creamy mango tiramisu, black sambo,
chocolate balls, creamy ice creams, maja blanca, leche flan and etc. We noticed that
Filipino people really love to eat desserts after their meal. Creamy desserts are also a
healthy and best substitute to soft drinks. Therefore, we believed that this kind of business
as the answer to their needs.
Section 4
5. Availability of vehicle
To be able to deliver the ordered desserts, we need a motorcycle.
LA LIBERTAD TECHNICAL-VOCATIONAL SCHOOL
South Poblacion, La Libertad, Negros Oriental
Email: lalibertadtvsnegor@yahoo.com Website: lalibertadtvsnegor.multiply.com Facebook: lalibertadtvsnegor@yahoo.com
The information below shows the mission, vision, and values based on the
prepared product.
VISION;
We envision the satisfaction of every Filipino with the delicious desserts we
provided.
Through the desserts we offer online, we can see that our customers are satisfied on
their needs.
We also envision that the desserts we offer will be known not only in our place but
also to different places and we will become the best known supplier of creamy homemade
desserts.
MISSION;
“To provide the needs of every Filipino who loves to eat desserts.”
Through our online shop, we make sure to provide a very affordable yet healthy
and delicious desserts to every Filipino who loves to eat dessert according to their
preferred taste.
VALUES;
We value the Filipino culture that’s why we want to provide their needs according
to their taste considering the importance of their health.
LA LIBERTAD TECHNICAL-VOCATIONAL SCHOOL
South Poblacion, La Libertad, Negros Oriental
Email: lalibertadtvsnegor@yahoo.com Website: lalibertadtvsnegor.multiply.com Facebook: lalibertadtvsnegor@yahoo.com
MARKETING PLAN
The information below shows the marketing plan A, B, and C based on the offered
product and information we gathered. It includes the features of the product we offer, the
target market and the marketing strategies.
MARKETING PLAN A
Product
LA LIBERTAD TECHNICAL-VOCATIONAL SCHOOL
South Poblacion, La Libertad, Negros Oriental
Email: lalibertadtvsnegor@yahoo.com Website: lalibertadtvsnegor.multiply.com Facebook: lalibertadtvsnegor@yahoo.com
LA LIBERTAD TECHNICAL-VOCATIONAL SCHOOL
South Poblacion, La Libertad, Negros Oriental
Email: lalibertadtvsnegor@yahoo.com Website: lalibertadtvsnegor.multiply.com Facebook: lalibertadtvsnegor@yahoo.com
LA LIBERTAD TECHNICAL-VOCATIONAL SCHOOL
South Poblacion, La Libertad, Negros Oriental
Email: lalibertadtvsnegor@yahoo.com Website: lalibertadtvsnegor.multiply.com Facebook: lalibertadtvsnegor@yahoo.com
Target market
All reachable people who love to eat desserts or sweet foods after their meals or
during their snacks, parties and past time.
Our products is very easy to avail specially for the people who are always online.
They just need to name what they want and order.
Competitors
Our possible competitors are those who are also selling desserts. But we are
confident enough that we are ready to compete with any selling desserts online since they
don`t consider the desired taste of the customers. They only follow their own ingredients
and they are not willing to make any adjustment for the sake of their customers.
LA LIBERTAD TECHNICAL-VOCATIONAL SCHOOL
South Poblacion, La Libertad, Negros Oriental
Email: lalibertadtvsnegor@yahoo.com Website: lalibertadtvsnegor.multiply.com Facebook: lalibertadtvsnegor@yahoo.com
MARKETING PLAN B
Pricing
Our product prices will depend on the ingredients we use plus a little interest or
profit. It means that we are not going to charge our costumer a very high price unlike our
competitors.
Our competitors charge high because they are only up to make money without
considering their customers.
Advertising
We will use the following tools to advertise our products:
* Cellphones
* Laptop
* Computers
This is for better communication and better display site of our products.
LA LIBERTAD TECHNICAL-VOCATIONAL SCHOOL
South Poblacion, La Libertad, Negros Oriental
Email: lalibertadtvsnegor@yahoo.com Website: lalibertadtvsnegor.multiply.com Facebook: lalibertadtvsnegor@yahoo.com
MARKETING PLAN C
Public Relation
To be able to get the attention of the potential customers, we will use the following:
- Facebook
- Instagram
- Youtube Channel
In this sites, we can post our products and able to catch the attention of people
who are online.
The chart below shows our own production paradigm based on our product
concept.
LA LIBERTAD TECHNICAL-VOCATIONAL SCHOOL
South Poblacion, La Libertad, Negros Oriental
Email: lalibertadtvsnegor@yahoo.com Website: lalibertadtvsnegor.multiply.com Facebook: lalibertadtvsnegor@yahoo.com
All the available desserts will be posted online. After gathering all the information about
the customer`s order, it is the time to know what ingredients is needed. We will make the
ordered dessert when it is near to deliver to make sure that the dessert we deliver is
freshly made.
LA LIBERTAD TECHNICAL-VOCATIONAL SCHOOL
South Poblacion, La Libertad, Negros Oriental
Email: lalibertadtvsnegor@yahoo.com Website: lalibertadtvsnegor.multiply.com Facebook: lalibertadtvsnegor@yahoo.com
In this part, you will know our own organization/management chart based on our
chosen business.
ORGANIZATIONAL
CHART
MEREJOIE C. ABSIN
PRESIDENT
CHARITA VILLANUEVA
SALES STAFF
LA LIBERTAD TECHNICAL-VOCATIONAL SCHOOL
South Poblacion, La Libertad, Negros Oriental
Email: lalibertadtvsnegor@yahoo.com Website: lalibertadtvsnegor.multiply.com Facebook: lalibertadtvsnegor@yahoo.com
SECTION 5
SUSTAINABILITY
This part shows the financial plan, projected cost revenue, projected revenue,
projected income statement, and cash flow.
FINANCIAL PLAN
Capitalization
Monthly Expenses
The table below shows our projected expenses per month during the initial year of
our operation based on our product.
LA LIBERTAD TECHNICAL-VOCATIONAL SCHOOL
South Poblacion, La Libertad, Negros Oriental
Email: lalibertadtvsnegor@yahoo.com Website: lalibertadtvsnegor.multiply.com Facebook: lalibertadtvsnegor@yahoo.com
VARIABLE
COST(MONTH)
RAW MATERIALS
MANGO FLOAT ₱ 3,000.OO ₱ 2,800.OO
ICE CREAM ₱ 5,000.OO ₱ 350.OO
BLACK SAMBO ₱ 5,000.OO ₱ 3, 500.OO
MAJA BLANCA ₱ 2,500.OO ₱ 1,500.OO
CHOCOLATE BALLS ₱ 500.OO ₱ 1,000.OO
TABLE 1 shows the projected per month during the initial year of operation. It is
noted that fixed cost is lower than the variable cost.
LA LIBERTAD TECHNICAL-VOCATIONAL SCHOOL
South Poblacion, La Libertad, Negros Oriental
Email: lalibertadtvsnegor@yahoo.com Website: lalibertadtvsnegor.multiply.com Facebook: lalibertadtvsnegor@yahoo.com
SP- 2
SP- 1
85.00 SP-
255.00 SP- SP- 91,800.00
7,650.00
C-895.00 C- C- 322,200.00
total 12 420 26,850.00
SP- SP- SP- 478,800.00
1,330.00 39,900.00
Table 2 shows the projected revenue. Based on the table, the total revenue is
₱478,800.00. It clearly shows that Creamy Homemade Desserts has the great potential
of generating profit.
Table 3 shows that every month, the profit is increasing and the months of July-
December are considered as the leading months. It assumed that every month, the
number of customers is increasing that makes the profits increased monthly. The profit
increased from 5%-10% each month.
LA LIBERTAD TECHNICAL-VOCATIONAL SCHOOL
South Poblacion, La Libertad, Negros Oriental
Email: lalibertadtvsnegor@yahoo.com Website: lalibertadtvsnegor.multiply.com Faceblalibertadtvsnegor@yahoo.com
2020 2021
REVENUE 534,350.00 561,067.50
COST/EXPENSES 265,075.00 278,328.75
PROJECTED NET INOME 269,275.00 282,738.75
CASH IN FLOWS
NET INCOME 39,900.00 40,000.00 42,000.00
CASH OUT FLOW
SOCIAL IMPACT
We call our business a socially responsible business because we are not just
thinking on how we can get high profit. We always considered the health and the needs
of our customers.
COMMUNITY friendly
Our target market will surely feel satisfied with their needs and will always feel
comfortable with us because in our business, customer`s health is very important. We
can build good relationship with them because we often do communicate them and talk
about their needs and health issues.
LA LIBERTAD TECHNICAL-VOCATIONAL SCHOOL
South Poblacion, La Libertad, Negros Oriental
Email: lalibertadtvsnegor@yahoo.com Website: lalibertadtvsnegor.multiply.com Facebook: lalibertadtvsnegor@yahoo.com
BUSINESS PLAN
In Partial Fullfilment of the
course Entrepreneurship
Submitted to:Mr. Diaz
Submitted by: GROUP 5
Merejoie C. Absin
Crisostomo, Christy
Pedro, Ritchel
Rife, Divine Grace
Villanueva, Charita
Estorco, Julyan
Faustorilla, Erwind