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Submitted by:

Omamalin ,
Ledie Jean
Regine
Christy
Jose Nilo

Submitted to: Mr. Roso, Arnold

MARKETING INFORMATION SYSTEM(MIS)

Everything you need to know marketing information system. Not to be confused for a
management information system, marketing information systems are designed specifically
for managing the marketing aspects of the business. A formal MkIS can be of great benefit
to any organization whether profit making or non- profit making, no matter what its size or
the level of managerial finesse. It is true today that in many organization an MkIS is
integrated as part of a computerized system. A marketing information system (MkIS) is
intended to bring together disparate items of data into a coherent body of information. An
MkIS is, as will shortly be seen, more than raw data or information suitable for the purposes
of decision making. An MIS also provides methods for interpreting the information the MkIS
provides. "A marketing information system is a continuing and interacting structure of
people, equipment and procedures to gather, sort, analyse, evaluate, and distribute
pertinent, timely and accurate information for use by marketing decision makers to improve
their marketing planning, implementation, and control".
Jobber (2007) defines it as a "system in which marketing data is formally gathered, stored,
analysed and distributed to managers in accordance with their informational needs on a
regular basis."
Kotler, et al. (2006) defined it more broadly as "people, equipment, and procedures to
gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to
marketing decision makers
Marketing information systems are really the frameworks used for managing, processing
and accessing data. They can be simply a sharing of information by key departments, but
are more likely to be some form of integrated system based around information technology.
The important issue is that the information from such a system is presented in a way that is
useful to the marketing decisions.
Even in quite small companies they can involve large quantities of data. One apparently
logical approach to the problem of extensive data is to develop, using computer technology,
a system which stores and provides access to the information needed by those making
marketing decisions

The term ‘marketing information system’ or MkIS is used to describe such a system. Such
systems are generally discussed in the context of marketing information or marketing
research. (It should be observed that the term MIS is commonly used for the somewhat
more far reaching ‘management information system’).
While it is essential for organization to have systems by which marketing information can be
stored, processed and accessed, it should be clear from the points made regarding the
nature of information in general, and marketing information in particular, that such systems
have fundamental limitations. At best the system can only handle such tangible and
intangible information as is made available to it.

Example of MkIS

AGRICULTURAL MKIS IN ASIA AND


PACIFIC REGION

Different countries have developed


different systems, with variations
only partly related to the amount of
money invested in the system. They
are also related to planning priorities,
and the type of commodity produced.
Most countries in Asia operate a
marketing information service with
the express aim of promoting
efficient marketing and raising farm
incomes. The form it takes varies
according to the level of economic
development, and especially the extent to which agriculture has changed from subsistence
to commercial farming. In Indonesia, Japan, Korea, Malaysia, Philippines, Taiwan ROC, and
Thailand, agricultural marketing information is a national government service which receives
regular government funding. It is usually run by the Ministry of Agriculture or its equivalent,
sometimes by several Ministries (for example in Thailand, marketing information it is jointly
operated by the Ministry of Agriculture and Cooperatives and the Ministry of Commerce).
There are often additional independent services for particular interest groups. For example,
Japan has an information service operated by ZEN-NOH, the national farmers' cooperative
organization. Malaysia, a major agricultural exporter, is the only one of the seven not to
have a single government service covering all major crops. Instead, each major export crop
has its own price information service, run by the special government agency that is also
responsible for extension and technical research for that crop. Information about vegetables
and other domestic food items in Malaysia is the work of FAMA, the Federal Agricultural
Marketing Authority.

FEATURES OF MARKETING INFORMATION SYSTEM

1.Continuous system: MIS is a permanent and continuous system of collecting information. It


collects information continuously.
2.Basic objective: The basic objective of MIS is to provide the right-information at the right-
time to the right-people to help them take right decisions.
3.Computer based system: MIS is a computer-based system. It uses computers for storing,
analyzing and supplying information. It also uses micro-films for storing information.
Therefore, it is very quick and accurate.
4.Future-oriented: MIS is future-oriented. It provides information for solving future problems.
It is not past-oriented.
5.Used by all levels: MIS is used by all three levels of management, i.e. top, middle and lower.
It is used for making marketing plans, policies and strategies. This is used to solve
marketing problems and to take advantage of business opportunities.
6.Sources: MIS collects information from both, internal and external sources. For example,
information is collected from company records, publications, etc.
7.Collects marketing information: MIS collects all types of marketing information. It collects
information about the consumer competition, marketing environment, government policies,
etc. It supplies this information to the marketing managers.
8.Helps in decision making: MIS supplies up-to-date and accurate information. It helps
marketing managers to take quick and right decisions.

PURPOSE MARKETING INFORMATION SYSTEM

“Marketing Information System consists of people, equipment and procedures to gather,


sort, analyze evaluate and distribute needed, timely and accurate information to marketing
decision markers.”

The role of MIS is to assess the manager’s information needs, so as to help them out in
their analysis, planning, implementation and control responsibilities, develop the needed
information and distribute the information in a timely fashion. Hence, the information system
is concerned with managing the flow of data from inside and outside the organization to the
managers who will use it.
How To Start Network Marketing

Once you’ve weighed the benefits,


risks, and resource needs, you’re ready
to get started setting up your own
marketing information system. The
basic steps are fairly simple but can be
more complex and time-consuming
than they may look, so make sure to
plan accordingly.

STEP 1 : KNOW YOUR WHY.


To be successful in any business, one
must first have a dream. Your first step
is to determine the WHY. Why do you
want to enter network marketing? Is it
because you want to be recognised?
May be you want to live rich life? A car
or a house? Education of your
children? You must have a dream to
keep you going. Also, ask yourself whether you are ready to commit to it, even if it is one
hour a day! In bold, write down your dream.
STEP 2: DECIDE A GOAL.
Each step is going to build a great foundation to your network marketing business. Now that
you know why you want to get in network marketing, the second question is how. With help
of this guide and your upline (recruiter), decide long term, yearly and monthly goals.
STEP 3: TAKE TRAININGS OFFERED BY YOUR COMPANY AND LEADER.
The company you are working with knows the best way to become successful in that
business. Thus, follow their training program and learn various tactics to form a successful
customer base. Most of the good MLM companies will have excellent training program. This
is where choosing a good leader is worth an effort. If you have a good leader, you will have
a person to look upon, a mentor to help you grow, and a friend to celebrate small victories
together!
STEP 4: MAKE A KILLER ACTION PLAN.
After you have mastered the how-to’s of business, it’s time to put goals to action. Based on
your dream, goals and training, plan your calendar. Create a weekly task list of the month
and share it with your Down line/ team members. Remember, in network marketing
business, the more your team members grow, the better.
Your whole action plan must focus on 1. Team members and 2. New personal recruits. You
are a leader and you are responsible for the growth of your team.
STEP 5: PLAN TO ACTION.
Most of the people stop after planning, successful people convert their plans into reality.
While 80% will give up after planning, be a leader and put your effort to convert your dream
into reality
STEP 6: REVIEW YOUR ACTIONS.
At the end of each week or month, reflect on what you have achieved, the opportunities you
have missed, and what can be improved. Celebrate your victory with team members and
learn from the mistakes you made this month. Progress check session can tell you whether
you are going to be successful or not, how close are you towards your goal and prepare you
to generate effective action plans for the next month.

INFORMATION SYSTEM SECURITY FEATURES

1. Protects information from a range of threats


2. Ensure business continuity
3. Minimizes financial loss
4. Optimizes return on investments
5. Increases business opportunities

Defines Information Security as prevention of:

CONFIDENTIALITY- Ensuring that information is accessible only to those authorized to


have access.
INTEGRITY- Safeguarding the accuracy and completeness of information and processing
methods.
AVAILABILITY- Ensuring that authorized users have access to information and associated
assets when required.

Security breaches leads to:


 Reputation loss
 Financial loss
 Intellectual property loss
 Legislative breaches leading to legal actions (Cyber Law)
 Loss of customer confidence
 Business interruption costs

The advantages and disadvantages


of marketing information systems:

Advantages: Allows you to schedule each campaign, track how each marketing effort is doing, shows
how much money is being spent as well as how each event is performing. Assign tasks to employees then
track how each employee is achieving within each campaign with statistical data (if you decide to
implement lean or 6 sigma in the future this will be imperative). Track and compare how each variable is
doing against competition and other markets such as demographics, location, interests, most recent
purchase online and offline and in which market. Forecast and predict with heat maps on where the next
trends will be that align with your strategy.

Disadvantages: Someone still has to interpret the data and make a decision that would best represent the
company based on how the marketing went. If the company started off the marketing campaign without
knowing their refined targeted niche, then they probably started broad then will have to go through a few
more rounds of narrowing which entails doing the same thing over again and eliminating a few of the
variables until you get it right. There are a lot of advantages however, its basically like a robot spitting
back information at you, there still needs to be a human being to make the ultimate decisions.