Carl Chandru A.

Khemlani September 05, 2019

BSAMT1A Purposive Communication

Four Maxims of Communication

1. The maxim of quantity, where one tries to be as informative as one possibly can, and gives as
much information as is needed, and no more.
2. The maxim of quality, where one tries to be truthful, and does not give information that is false
or that is not supported by evidence.
3. The maxim of relation, where one tries to be relevant, and says things that are pertinent to the
discussion.
4. The maxim of manner, when one tries to be as clear, as brief, and as orderly as one can in what
one says, and where one avoids obscurity and ambiguity.

Functions of Communication

 Informative - when people share knowledge about the world in which they live, they are
participating in the process of informative communication. Informative messages attempt to
present an objective—that is, truthful and unbiased—view of the topics being considered.
 Persuasive - may be defined as the process through which people attempt to influence the beliefs
or actions of others. In many cases persuasive communication involves people who are important
to each other—parents influence children, children influence parents, and friends influence each
other. Persuasive communication such as advertising frequently involves strangers.
 Argumentative - considered a subset of assertiveness because, while all argumentation is
assertive, not all assertiveness is argumentative. Turning from constructive communication to
destructive communication, hostility seeks to destroy the other.
 Narrative - a kind of a detached communication, where the person who is speaking is more
involved in what he/she says rather than in the person who he/she is saying it to.
 Descriptive – provides information about how something or someone looks, sounds, feels, and
many more.

Speech Delivery and Public Speaking

 Local – a type of speech delivery and public speaking which can be located in a local area. It usually
addresses local area issues, topics, and social affairs. Local language or the universal language,
English can be used as the method to communicate and deliver the speech.
 Global – a type of speech delivery and public speaking that focuses on a larger scale of audience
or listeners. Culture, foreign languages and current status of individual nations are the type of
things to consider when speaking globally.