The School�s research output in the last decade has been both significant and

considerable, as testified by our AACSB accreditation in 2011. We take great pride

in the fact that our faculty have contributed more than 150 articles to reputed
academic and practitioner journals.

In the past few years, ISB faculty members have published over 60 papers in top-
tier journals. Our faculty have received numerous coveted research grants awarded
by premier academic institutions, research centres, corporate houses and reputed
foundations such as the Bill and Melinda Gates Foundation, Ford Foundation,
MacArthur Foundation, WWF, McCombs School of Business, UT-Austin and others. These
awards attest to the scope, depth and impact of the research conducted at the ISB.

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PUBLISHED PAPERS
Pedada, Kiran., , S. Arunachalam., Dass, Mayukh. (Forthcoming) "A Theoretical Model
of the Formation and Dissolution of Emerging Market International Marketing
Alliances", Journal Of The Academy Of Marketing Science
PUBLISHED PAPERS
Zerrillo, Philip., Dr Tony Tan. (2019) "Integrity Meritocracy and Inclusiveness",
At The Helm, 5 (2)
PUBLISHED PAPERS
Zerrillo, Philip., Havovi Joshi, Christopher Dula. (2019) "The Transformation of
Globe Telecom", Asian Management Insights, 5 (2)
PUBLISHED PAPERS
Bommaraju, Raghuram., Ahearne, Michael.,Krause, Ryan.,Tirunillai, Seshadri. (2019)
"Does a Customer on the Board of Directors Affect Business-Business Firm
Performance?", Journal Of Marketing
PUBLISHED PAPERS
Bommaraju, Raghuram., Boichuk, Jeffrey.,Ahearne, Michael.,Steenburgh, Thomas.
(Forthcoming) "Managing Laggards: The Importance of a Sales Deep Bench", Journal Of
Marketing Research
PUBLISHED PAPERS
Chowdhry, Bhagwan., Eduardo Schwartz. (Forthcoming) "How should Firms Hedge Market
Risk?", Critical Finance Review
PUBLISHED PAPERS
Saha, K, Reddy, M. D, Das Swain, V, Gregg, J. M, Grover, T, Lin, S, Martinez, G. J,
Mattingly, S.M, Mirjafari, S, Mulukutla, R, Nies, K, Robles-Granda, P, Sirigiri,
Anusha., Yoo, D. W, Audia, P, Campbell, A. T, Chawla, N. V, D�Mello, S. K, Dey, A.
K, Jiang, K, Liu, Q, Mark, G, Moskal, E, Striegel, A, De Choudhury, M.
(Forthcoming) "Imputing Missing Social Media Data Streams in Multisensor Studies of
Human Behavior.", 8th International Conference On Affective Computing And
Intelligent Interaction (ACII),
PUBLISHED PAPERS
Viswanathan, Madhu., Xiaolin Li, Om Narasimhan, George John. (Forthcoming) "�Is
Cash King? A Field Experiment on Mental Accounting in a Salesforce", Journal Of
Marketing Research, , 55 ((3))
PUBLISHED PAPERS
Jain, Ankit., Tantri, Prasanna., Thirumalai, Ramabhadran S. (2019) "Demand Curves
For Stocks Do Not Slope Downwards: Evidence Using an Exogenous Supply Shock",
Journal Of Banking And FinanceCentre for Analytical Finance
READ ABSTRACT >
PUBLISHED PAPERS
Bayram, Armagan., Deo, Sarang., Iravani, Seyed.,Smilowitz, Karen. (2019) "Managing
Virtual Appointments in Chronic Care", IISE Transactions On Healthcare Systems
Engineering