PEOPLE MEDIA

OBJECTIVES:
 Explain from the studies how media affects the individual and
the society.
 Identify and explain the different roles of people in media and
information.
 Describe how people can be a medium of communication to
other people.
 Discuss an article on how social media affects each learner’s
own family, community, and self.
MEDIA & CAREERS: PRE-SPANISH ERA

Knowledge was passed on through folk

media and indigenous forms of media.
Careers: Town crier, messenger,
community scribe.
MEDIA & CAREERS: SPANISH ERA
 While education was limited to the elite, publication of books
(i.e., Noli Me Tangere and El Filibusterismo) and newspapers (La
Solidaridad) advanced the Propaganda movement which led to
the people’s revolution against Spanish rule.
 Filipinos at that time did not have a common language. Only the
elite spoke and understood Spanish. Thus, communication was
limited. Pen names were used to avoid political oppression.
 Careers: book writers, newspaper writer, editor, publisher,
copyreader, artist.
MEDIA & CAREERS:
AMERICAN AND JAPANESE ERA
 During this era, major newspaper (i.e. Manila Times
and Manila Bulletin), radio broadcasting and movies
became available. Media was used for propaganda
by government and other groups.
 Careers: book writers, newspaper writer, editor,
publisher, copyreader, artist, cartoonist, reporter,
producer, broadcaster.
MEDIA & CAREERS: POST-WAR ERA
 The golden age of Philippine Journalism.
 Advertising, Communication Education, and press
freedom flourished in this era.
 Careers: book writers, newspaper writer, editor,
publisher, copyreader, artist, cartoonist,
reporter,producer, media technicians, advertisers.
MEDIA & CAREERS: MARTIAL LAW ERA
 Highlights of this era include the government
takeover of media and the press and the image
engineering of the Marcoses in the name of
nationalism.
 Careers: book writers, newspaper writer, editor,
publisher, copyreader, artist, cartoonist, reporter,
producer, media technicians, advertisers.
MEDIA & CAREERS: POST-EDSA ERA
 People Power brought greater freedom for Philippine
media.
 During this era, the new Constitution recognized the
vital role of communication and information in nation-
building.
 Press freedom influenced the growth in media careers.
 Careers: book writers, newspaper writer, editor,
publisher, copyreader, artist, cartoonist, reporter,
producer, media technicians, advertisers.
MEDIA & CAREERS: MODERN ERA

 Careers: web designer, online instructors, digital

producers, bloggers, animators, programmer,
archivist, metadata analyst, data miner, user
experience designer, call center agents, virtual
assistants.
PEOPLE AS MEDIA
 Individuals serve as channels of information.
 Traditionally, this is limited to folk media, writing,
or creating a media artefact.
 With the advent of social media, individuals have
been empowered to not just create media
artefacts but to give feedback, edit and add on to
the media artefact.
CHARACTERISTICS OF SOCIAL MEDIA
 Individualized, builds profiles (includes personal
details, pictures, likes)
 Connects with friends and people (includes
referrals by other friends or by the site itself)
 Uploads content in real time
 Enables conversations (both private and public)
 Provides tracking (history and threads)
FORMATS AND EXAMPLES OF SMs
 Relationship or Social networks - Facebook
 Micro-blogging - Twitter, Instagram
 Special interest networks -Linkedin, Pinterest
 Media Sharing - YouTube, Flickr
 Collaborative news -Reddit, Waze,
 Discussion Forums - Google Groups
 Group buying/merchant sites - OLX, Groupon, Deal Grocer
 Virtual worlds - Farmville, World of Warcraft, Second Life,
Minecraft
ADVANTAGES AND LIMITATIONS
AREAS ADVANTAGES
People who are physically apart can continue
to communicate at a lower cost, send pictures,
Relationships
use live-streaming, thereby strengthening the
ties between them.
Social media can provide great entertainment
Diversion/
and allow users to have a respite from their
Entertainment
busy schedules.
Social media provides a platform for real time
collaborative learning. Resources can be made
Learning
readily available. Learners
can take control of their own learning.
Instant recognition by the way of simply liking
Recognition
a post can be very gratifying and encouraging.
It has become easier to market oneself
Career
through social media. Connections and
Progression
referrals are established more quickly.
LIMITATIONS
Demands on relationship-building increases
with social media. People expect friends and
family to respond immediately. Some private
conversations can be made vulnerable to
exposure.
This form of entertainment can often be
addictive. Others find it more difficult to
manage their time wisely and to focus on the
task at hand.
Teachers need to develop skills for a more
inclusive and personalized way of facilitated
learning. Not all information is valid, accurate,
or beneficial.
Social media has created a specific need for
validation and attention.
There is no separation of private and
professional. What is posted about the private
self may affect the professional.
TEXT AND MEDIA INFORMATION
OBJECTIVES:

 Identify the basic elements in creating a text-based presentation

 Evaluate the text-based presentation through the design
principles and elements.
TEXT

 a simple and flexible format of presenting

information or conveying ideas whether hand-
written, printed or displayed on-screen