SECTION 1

EXECUTIVE SUMMARY

KANTO Burger is a snack and refreshment stall that will be

located in Backyard Food District, Capitol Drive, Butuan City. It is a
quick-service kind of food stall where the customers will just sit
near the stall and will watch while their burger is made.

KANTO Burger will hold true to its vision of being a new

concept with an old fashioned feel in order to become a favorite
spot for butuanon natives. As the reported national leader in
money spent in stalls, BXU Food Park is an optimal location for
launching a new business concept. KANTO Burger also hopes to
become a destination for the Hundreds of Butuanons, both local
and foreign, which will happen to visit Butuan City every year
by creating a new product to the Food industry, KANTO Burger
will expect to increase their sales in the first year of the
operation. Through a philosophy of "nothing but the best"
regarding both product and service, KANTO Burger will establish
itself as an exceptional Burger stall in Butuan City. We will
also gain a competitive advantage in take out. This plan outlines
our Business concept, philosophy and forecasted financials. The
owner of the business will invest P50,000 as start up capital to
launch the business on the end of this year.

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 SECTION 2

GENERAL COMPANY DESCRIPTION

NAME OF BUSINESS

The name of the business is Kanto Burger. The owner comes

up the name of the business because he plans that the concept of
the business is about street or Kanto in tagalong.

BUSINESS ADDRESS

Backyard Food District, Capitol Drive, Butuan City

NATURE OF THE BUSINESS

Food Stall

FORM OF BUSINESS
Sole Proprietorship

NAME OF OWNER

Niel Dumanglas

MISSION
KANTO Burger is a hospitality business dedicated to provide
high-quality Burger in a comfortable atmosphere for clients
who seek a fun "gourmet" experience outside restaurants.

VISSION
To become the best and competitive burger provider in
Butuan City.

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OBJECTIVES

- To increase 10% of market share for the first year of

business operation
- To open up thousand of branch entire pilippines

SHARE VALUE
Customer Focus
Excellence
Teamwork
Honesty and Integrity
Respect for individuals

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 SECTION 3

PRODUCTS AND SERVICES

KANTO Burgers offer a gourmet healthy burger coupled with

exceptional customer service in a comforting atmosphere.
Customers can dine-in and watch the crew while creating their
delicious Burger. The Main product to be offered by Kanto burger
is their specialty of the house burger with a free side of
fries. Then in case if the customer will get thirst they can buy
the drinks at the stall of the owner of the business since it is
agreed by the entire tenant that only one stall supply the
drinks. The description of the product is, it is a burger with
the use of homemade patty which made of healthy ingredients then
layered with sliced tomato, cucumber, lettuce and egg and top
with 2 kinds of sauce.

While the product is been made, the customer enjoy

themselves watching the crew preparing the burger for them not
to get bored and be entertained while waiting and that is our
pride kind of service.

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 SECTION 4

MARKETING PLAN

TARGET MARKET

The target market of this product is the general public of

Butuan City. The students from different institutions and the
employees from different company who usually buy during their
break are also counted as our target market.

ECONOMICS

According to Wikipedia, Butuan City is the commercial,

industrial, and administrative center of Caraga region.[19] It
is a strategic trading hub in Northern Mindanao with major roads
connecting it to other main cities in the island such as Davao,
Cagayan de Oro, Malaybalay, Surigao, and soon, Tandag. The total
number of businesses registered in 2013 was 9,619 - reflecting a
growth of 9.86% and almost 3 times that of the next major Caraga
city. New businesses registered numbered 2,032 with a combined
capitalization of P504,598,667, an expansion of 75.63 from 2012.
As further proof of its dynamic economy, Butuan City's local
income reached P330,510,000 in 2013 besting other major cities
in the country. By 2014, its local income is expected to reach
P513,870,000.00 or register a growth of 55%; and total income
(including IRA) will be P1,515,970,000.[21] Butuan City was
ranked 4th and 16th Most Competitive City for the years 2012 and
2014 by the National Competitiveness Council of the Philippines.
More than 260 financial institutions are operating in the city
such as Metropolitan Bank and Trust Company (Metrobank), BDO
Unibank (Banco de Oro), Bank of the Philippine Islands (BPI),
Land Bank of the Philippines (Landbank), Philippine National
Bank (PNB), Chinabank, EastWest Bank, Rizal Commercial Banking
Corporation (RCBC), Union Bank of the Philippines (UnionBank),
Security Bank and Maybank. Rural banks are also expanding
aggressively. Based on a report from PDIC (as of December 2013),
total savings deposit in Butuan City amounted to
P18,944,854,000, comprising 45% of the total deposits in Caraga
Region.[22] The Bangko Sentral ng Pilipinas (BSP) opened its
regional office here to take advantage of the vibrant gold
trading industry in the region. Insurance companies, led by
Philam Life, are also present in the city.

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COMPETITION

As we all know, in the food industry, almost all of the

businesses offered this kind of product. In Butuan City, we have

a lot of competitors namely Pedro’s, Minute Burger, R. Kelly,

Jollibee, Mc donalds and many more. But all I can say is that
our business KANTO burgers can compete with these competitors
and we aim to become the leading as compare to them because we
will ensure to provide a burger that is exceptional when it
comes to the taste and the presentation and it is more appealing
and more healthier than any other burgers in Butuan city.

STRATEGIES

PROMOTIONAL – Free taste of our product during the soft

opening of the business, then we also have tarpaulins to be
posted.

PRICING – it is affordable and low in price compare to our

competitor; our burger is worth P45.00 only.

PRODUCT – it is exceptional when it comes to the taste and

the presentation and it is more appealing and healthier.

PLACE OF DISTRIBUTION – food stall inside backyard food

district.

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SALES FORECAST

The projected market size of this business every day is 80

and it is operated 22 days a week so the total demand is 1760 a
month, then assumed that the expected percentage of the customer
to be satisfied is 80% so the projected market size is 1408, and
then multiplied by the no. of operating months per year which is
12 so the projected sales volume is 16, 896 then multiplied by
the selling price which is P45.00 so the forecasted sales in one
year is P. We will show you the computation of sales forecast
below.

Projected potential market size per month 1,760

% of customer to be satisfied 80%

Projected market size 1,408

X No. of operating months/year 12

Projected Sales Volume 16,896

X total selling price 45

Sales forecast 760,320

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 SECTION 5

OPERATION PLAN

PRODUCTION

This is the production process of making KANTO Burgers are

as follows:

INGREDIENTS

Burger Buns Patty

Egg Tomato

Cucumber Lettuce

Mayonnaise Secret Sauces

PROCEDURES
1. Cut the burger bun into half.
2. Grill the beef patty then set aside
3. Spread mayonnaise in the buns
4. Put the patty then layered the tomato, lettuce, cucumber
5. Top with secret sauces

5. Serve hot within 5 minutes.

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LOCATION

KANTO Burger will be located at Backyard Food District.,

Capitol Drive, Butuan City.

LEGAL ENVIRONMENT

KANTO Burger will operate legal because their business is

registered in DTI and they get also Business permit at the city
hall to operate the business and then paid their taxes as well.

INVENTORY

The daily inventory of KANTO Burgers is shown below:

Raw Materials No. Of Stocks Cost of Stock

Burger Buns 80 pcs/5.00 each 400.00
Patty 80 pcs./20.00 200.00
Tomato 1 kilo/ 120.00 120.00
Lettuce ½ kilo / 210.00 115.00
Cucumber 1 kilo/ 100.00 100.00
Mayonnaise 1 kilo/ 750.00 750.00
Egg 4 dozens/ 160.00 640.00
Secret Sauce 1 kilo / 1000.00 1000.00
Oil 2 kilo/ 60.00 120.00
Fries 5 kilo/ 300.00 1500.00
Hot Sauce 1 bottle/ 120.00 120.00
Mustard 1 bottle/ 145.00 145.00
TOTAL INVENTORY: P 5,210.00

SUPPLIERS

The suppliers of KANTO Burgers who have already a sign

contract are MR. Luisito Garay From Langihan Public Market who
will supply the meat and vegetables, Then I’ams specialty bread
is the one who will supply the burger bun.

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 SECTION 6

MANAGEMENT AND ORGANIZATION

ORGANIZATION CHART

Neil Dumanglas

Owner

Nikki Lim Jessica Café

Production Crew Cashier

JOB DESCRIPTION

PRODUCTION CREW – He is the one who will prepare the foods and
will do the inventory of the raw materials and the one maintain
the cleanliness of he area.

CASHIER – The one do the cashiering, accept the payment of the

Customer and give the change and the one who sell the product
and count the total sales every day.

JOB SCHEDULING

Name of Mon Tues Wed Thurs Fri Sat Sun

Crew
Nikki Lim 5pm- 5pm- 5pm- 5pm- 5pm- 5pm- 5pm-
12am 12am 12am 12am 12am 12am 12am

Jessica 5pm- 5pm- 5pm- 5pm- 5pm- 5pm- 5pm-

Cafe 12am 12am 12am 12am 12am 12am 12am

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 SECTION 8

BUDGETARY REQUIREMENTS

SALES DISTRIBUTION

SOURCE REVENUE RATIO OF SALES OVER GROSS

Food Sales 532,224 70%

Beverage Sales 228,096 30%

TOTAL 760,320 100%

BUDGET DISTRIBUTION

BUDGET ITEMS BUDGET IN PESOS COST RATIO OF SALES

Food 202,245 38% Food

Beverage 45,619 20% Beverage

BREAKDOWN ALLOWANCE EXPENSES

Cost of Sales 180,000 24%

Payroll and Other Expenses 48,000 6%

Direct Operating Expenses 66,000 9%

Rental 34,000 4%

Admin Expenses 39,000 5%

Amortization for Loan 25,000 3%

Utilities 46,000 6%

Repair and Maintenance 35,000 5%

Insurance 50,000 7%

Depreciation 70,000 9%

Others 15,256 2%

TOTAL EXPENSES 608,256 80%

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PROFIT 152,064 20%

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