Capstone Till Date

Capstone Summary from Summer 2015 to Fall 2
Sr. No
1
2
3
4
Total
Summer 2015
Sr. No Company Name
1 Abbott
Pharmaceuticals
2 Alhabib
Pharmaceuticals
3 COPHC
4 Dabur
5 Dalda Foods
6 Dalda Foods
7 Online
Distribution
Ltd
8 Premier Agencies
9 Wavetec
Fall 2015
Sr. No Company Name
1 Unilever, Engro,
HBL, Pepsico,
PTCL
2 Premier Agencies
3 ZONG CMPAK LTD

4 SoGo
5 Jaffer Business
Systems
6 AutoCom
7 Orient energy
8 UBL
9 Dadex
10 Premier Agencies
11 Premier Agencies
12 PharmEvo (Pvt.)
Ltd
13 COPHC
14 Nutra Lake
Healthcare
15 Wavetec
16 Enercon Systems
17 Digitz
18 Engro Corp
19 Engro Corp
Spring 2016
Sr. No Company Name
1 Dany
Technologies
2 Television Media
Network(Express
News)
3 Medicam
4 ICI Pakistan
5 Coke
6 Pepsi Co. Inc
7 COPHC
8 COPHC
9 Tullo
10 Leopard Courier
11 Liaquat National
Hospital
12 M&P
13 Charter of
Compassion
14 ICI Pakistan
15 Ernst & Young
Ford Rhodes
16 Reckitt &
Benckiser
17 Television Media
Network(Express
News)
18 COPHC
19 COPHC
20 Blitz Advertising
Pvt. Ltd
21 QnE
22 Dany
Technologies
23 UBL
24 Engro Corp
25 TCS E-Com (Pvt.)

Ltd
26 Hashwani Group
27 Hashwani Group
28 Hashwani Group
Pvt. Ltd
30 CDC
31 Hashwani Group
Summer 2016
Sr. No
Company Name
1 Blitz Advertising
Pvt. Ltd
2 Appylink 360
3 Merck Pharma
4 Blitz Advertising
Pvt. Ltd
5 Pizza Hut
6 GSK
7 Zack Services
8 Merck Pharma
9 COPHC
10 Abbott
Pharmaceuticals
11 HBL
12 KFC
13 Abbott
Pharmaceuticals
14 Tata Best Foods
15 Askari Bank Ltd
16 Getz Pharma
17 Eye Sight Trust

18 Charter of
Compassion
19 Askari Bank Ltd
20 CDC
21 HBL
22 CDC
23 COPHC
24 Charter of
Compassion
25 Charter of
Compassion
26 Market Research
27 Hashwani Group
28 GSK
Fall 2016
Sr. No Company Name
1 Eye Sight Trust
2 GSK
3 CDC
4 CDC
5 JS Bank Limited
6 NBP
7 Charter of
Compassion
8 TCS E-Com (Pvt.)

Ltd
9 Askari Bank Ltd
10 Television Media
Network(Express
News)
11 Ehtesham
Packages
12 Ehtesham
Packages
13 Pharma Industry
14 Abbott
Pharmaceuticals
15 ZONG CMPAK LTD
16 ZONG CMPAK LTD
17 ZONG CMPAK LTD

18 Qindeel Academy
19 Unity Group of
Companies
20 Unity Group of
Companies
21 Agro Processors &

Atmospheric
Gases
22 CPEC
23 Leopard Courier
24 GFK Pakistan
25 NAFA
26 APEX
27 Market Research
28 Market Research
29 APEX
30 Ideas by Gul
Ahmed
31 Pepsi Co. Inc
32 Pepsi Co. Inc

33 HBL
34 MySehat.pk
35 HBL
36 Alpha Container
Industries Pvt. Ltd
37 Getz Pharma
38 Dynatis
International &
Red
Communication
&Arts
39 HBL
40 Charter of
Compassion
41 Engro Corp
42 CPEC
43 HBL
44 Hinopak Motors
Limited
45 Lucky Cement
46 Bar BQ Tonight
47 Market Research
48 Market Research
49 Market Research
50 Market Research
Spring 2017
Sr. No Company Name
1 Nutra Lake
Healthcare
2 Nutra Lake
Healthcare
3 SMEDA
4 SMEDA
5 COPHC
6 COPHC
7 COPHC
8 Shield
Corporation
Limited
9 Ephlux (Pvt.)
Limited
10 EFU Life
11 Pakistan State
Oil(PSO)
12 Telemart
13 Indus Motors
Company
14 Unity Group of
Companies
15 Inter Market
Securities Limited
16 GFK Pakistan
17 GFK Pakistan
18 Network of
Organizations
Working with
People with
Disabilities
(NOWPDP)
19 Network of
Organizations
Working with
People with
Disabilities
(NOWPDP)
20 Network of
Organizations
Working with
People with
Disabilities
(NOWPDP)
21 Network of
Organizations
Working with
People with
Disabilities
(NOWPDP)
22 Network of
Organizations
Working with
People with
Disabilities
(NOWPDP)
23 JS Bank Limited
24 Hashwani Group
25 Venture
Pharmaceuticals(
Pvt.) Limited
26 King Chemical
Corporation
27 Gresham's
Eastern Pvt.
Limited
28 Gresham's
Eastern Pvt.
Limited
29 CDC
30 Al-Hilal Foods
31 Medline
Technologies
(Pvt.) Limited
32 Medline
Technologies
(Pvt.) Limited
33 United Nations
Development
Programme -
UNDP
34 HBL
35 Engro Corp
36 Habitt
37 Habitt
38 NBP
39 Gorey
International
40 Date Juice
41 ZONG CMPAK LTD
42 ZONG CMPAK LTD
43 Ideas by Gul
Ahmed
44 Market Research
45 Market Research
46 CPEC
47 Unilever Suppliers
48 IoBM
49 Agility Logistics
Pvt Ltd.
50 Eye Sight Trust

51 Agha Khan
University
Hospital
52 PharmEvo (Pvt.)
Ltd
Summer 2017
Sr. No Company Name
1 Shield
Corporation
Limited
2 Ehtesham
Packages
3 Energy Solutions
(Pvt) Limited
4 Energy Solutions
(Pvt) Limited
5 Eye Sight Trust
6 Meezan Bank
Limited
7 Meezan Bank
Limited
8 Meezan Bank
Limited
9 ICCBS
10 ICCBS
11 Vocational
Training Centre
(girls) Korangi 4
12 NAFA
13 Liquico, ‘Clean
Water for
Everyone’ –
Water Filtration
Company
14 Oil Purification
Systems, Inc
15 Shield
Corporation
Limited
16 Nestle Pakistan
Ltd.
17 GFK Pakistan
18 GFK Pakistan
19 GFK Pakistan
20 NED Date Juice

21 Mother Care
22 Mother Care
23 Agha Khan
University
Hospital
24 Soneri Bank
Limited
25 Soneri Bank
Limited
26 Soneri Bank
Limited
27 USAID
28 Shield
Corporation
Limited
29 Krypton Energy
30 MotelsPk.com
Pvt. Ltd
32 Pepsi Co. Inc

33 National Foods
PVT. LTD
34 Fin tech
35 COPHC
36 Pirani Group of
companies
37 Market Research
38 Market Research
39 Market Research
40 Market Research
41 Crescent Steel
42 Market Research
43 Crescent Steel
44 Market Research
45 IoBM
46 Gawadar Port
Fall 2017
Sr. No Company Name
1 Aman Foundation
2 Pizza Hut
3 Cheetal
Technology
4 Network of
Organizations
Working with
People with
Disabilities
(NOWPDP)
5 Network of
Organizations
Working with
People with
Disabilities
(NOWPDP)
6 Network of
Organizations
Working with
People with
Disabilities
(NOWPDP)
7 Network of
Organizations
Working with
People with
Disabilities
(NOWPDP)
8 Torch Office
Furniture
9 Block Chain Tech

(Pvt) Ltd.
Part of Planet N
Group
10 Tez Financial
Services
11 Bush Boake Allen

Pakistan (Pvt) Ltd
12 Gadoon Textile
Mills Limited
13 Allied Rental
Modaraba – (CAT
Rental Store)
14 Charter of
Compassion
15 DATALOG –
www.datalog.pk
16 Patients’ Welfare
Association Civil
Hospital Karachi
17 Gorey
International
18 Nutra Lake
Healthcare
19 GFK Pakistan
20 GFK Pakistan
21 The Sohail Zindani

Company
22 Telemart
23 Sukoon.com.pk
24 Jang Media Group

25 Nutra Lake
Healthcare
26 COPHC
27 E-Agro Pvt Ltd
28 10xC (Private)
Limited
29 Pioneer
Distributor
30 Pioneer
Distributor
31 Unipedia Edtech
(PVT) Ltd.
32 COPHC
33 Amir Adnan -
Shapar (Pvt.)
Limited
34 Burger King
35 Engro Corp
36 Atlas Honda
37 Mandi Express
38 TPL Holdings Pvt

Ltd
39 TPL Holdings Pvt

Ltd
40 Ehtesham
Packages
41 Ehtesham
Packages
42 Dollar Industries
Private Limited
43 MARCH DESIGN
44 Horizon Pakistan
45 Ismail Industries
Limited
(CandyLand,
Snack City &
Bisconni)
46 Sync & Secure
47 SMEDA
48 NBP
49 NBP
50 IoBM
51 CDC
52 SMEDA
53 SMEDA
54 Market Research
55 Market Research
56 Market Research
57 Market Research
58 K-electric
59 Market Research
60 Market Research
61 Market Research
62 Market Research
63 Market Research
64 Market Research
65 Market Research
Spring 2018
Sr. No Company Name
1 Global linkers and

Developers
2 Reveal Pakistan
3 The Car Mall
4 Upsurge Global
5 Television Media
Network(Express
News)
6 Habitt
7 Habitt
8 Dalda Foods
9 Pakistan State
Oil(PSO)
10 Textile Institute of
Pakistan
11 Textile Institute of
Pakistan
12 Salaf Foods
13 Salaf Foods
14 Salaf Foods
15 Salaf Foods
16 Ismail Industries
Limited
(CandyLand,
Snack City &
Bisconni)
17 Ibex Global
18 Technopak
Advisors (Pvt.) Ltd
19 Pak-Qatar General
Takaful Limited
20 Santex
21 Gaditex
22 United Nations
Development
Programme -
UNDP
23 Brain Child
Communications
Pakistan
24 Forever Living
Pakistan
25 Sindh TEVTA
26 Sindh TEVTA
Pvt. Ltd
28 Mother Care
29 Mother Care
30 Abbott
Pharmaceuticals
31 Agha Khan
University
Hospital
32 Agha Khan
University
Hospital
33 Soneri Bank
Limited
34 UBL
35 UBL
36 Dunkin’ Donuts
Karachi
37 Pepsi Co. Inc

38 Ehtesham
Packages
39 Nutra Lake
Healthcare
40 Pioneer
Distributor
41 Pioneer
Distributor
42 Ferrero Trading
Luxembourg
43 SoGo
44 SoGo
45 Syngenta Pakistan
Limited
46 GFK Pakistan
47 Upsurge Global
48 Ideas by Gul
Ahmed
49 Qureshi
Enterprises
50 Qureshi
Enterprises
51 Keenu Wallet
52 Solen Istanbul
53 Television Media
Network(Express
News)
54 Daraz.pk – Rocket
Internet
55 Meezan Bank
Limited
56 Foundation
Securities Pvt. Ltd
57 Researchspedia
58 Taurus Securities
Pvt. Ltd.
59 Writerspedia
60 NSE
61 USAID
62 IoBM
63 Market Research
64 Rajby apparel
65 Market Research
66 Market Research
67 Market Research
68 Shaheen Airways
69 Market Research
70 Market Research
71 Market Research
72 Market Research
73 Market Research
74 Crescent Steel
75 Crescent Steel
76 Market Research
Summer 2018
Sr. No Company Name
1 Bake Parlor
2 Engro Corp
3 Foodpanda (R-SC
Internet Services
Pakistan Pvt
Limited)
4 GSK
5 Nova Foods
6 Searle Company
Ltd
7 Sync & Secure
8 Engro Corp
9 Inter Market
Securities Limited
10 Inter Market
Securities Limited
Pvt. Ltd
12 EFU Life
13 SMEDA
14 Foundation
Securities Pvt. Ltd
FALL 2018
Sr. No Company Name
1 Torch Office
Furniture
2 Torch Office
Furniture
3 International
Foundations &
Garments (Pvt)
Ltd.
4 Institute of Cost
and Management
Accountants of
Pakistan (ICMA
Pakistan)
5 GFK Pakistan
6 Quality Aviation
7 Telemart
8 NAS - Global
Enterprise
9 Al Khair
10 Akhuwat
Foundation
11 United Nations
Development
Programme -
UNDP
12 Changan
13 Anjum Asif & Co.

14 Del Monte
Pakistan – Anjum
Asif & Co.
15 Pakistan
Corrugated (Pvt )
Ltd
16 International
Brands Ltd.
17 Abbott
Pharmaceuticals
18 Abbott
Pharmaceuticals
19 Abbott
Pharmaceuticals
20 International
Business Council
21 International
Business Council
22 Alkaram
23 Dany
Technologies
24 Pepsi Co. Inc

25 Sybrid Pvt. Ltd. –
A Lakson Group
Company
26 Trading Resource
Linked
27 Alkaram
28 Television Media
Network(Express
News)
29 Reckitt &
Benckiser
30 Reckitt &
Benckiser
31 Nutra Lake
Healthcare
32 Nutra Lake
Healthcare
33 Nutra Lake
Healthcare
34 Daraz.pk – Rocket
Internet
35 Pacific
Management &
consultancy
services
36 Foodpanda (R-SC
Internet Services
Pakistan Pvt
Limited)

A Lakson Group
Company

A Lakson Group
Company
39 UBL
40 UBL
41 UBL
42 UBL
43 Habitt
44 Habitt
45 Four Corners
Group Pvt Ltd
46 Agility Logistics
Pvt Ltd.
47 PharmEvo (Pvt.)
Ltd
48 Italiano
49 Espresso
50 Alkaram
51 EfroTech Services
52 Ibex Global
53 Agha Khan
University
Hospital
54 Naveena Export
Private Limited
55 Global
Management
Consultants
56 K-Electric
57 Searle Company
Ltd
58 Naveena Export
Private Limited
59 Samson Group of
Companies
60 Kifayah Securities
61 Kifayah Securities
62 Taurus Securities
Pvt. Ltd.
63 Al-Shajar Capital
64 Al-Shajar Capital
65 Standard Chartered
Bank
66 Foundation
Securities Pvt. Ltd
67 IIRA (Islamic
International Rating
Agency)
68 NBP
69 Institute of Cost
and Management
Accountants of
Pakistan (ICMA
Pakistan)
70 National Refinery
Limited
71 Al Hamd
International
Container limited
72 IoBM
73 Atlas Autos Limited

74 Allied Rental
Modaraba – (CAT
Rental Store)
75 BYCO Pakistan
Limited
76 Bayer Pharma
77 Honda Atlas
78 Market Research
79 Market Research
80 HUBCO
81 Market Research
82 WASHMART
Capstone Summary from Summer 2015 to Fall 2018
Functions Projects
Marketing 269
Finance 47
Human Resources Management 85
Logistics and Supply Chain Management 71
472
Summer 2015
Project Details Department
Model transformation from Product to Category Communication: Framework Marketing

and Concept understanding, issues being faced, suggestions for improvement.
Analyze and recommend strategies for marketing and sales covering Marketing
organization’s positioning, performance of field force. Prepare a marketing
plan for pharma division of the company.
Design and implement a training policy and program for personal and Human
professional development of employees. Resources
Management
Market Analysis of new products to be launched. Comprehensive Marketing

study is required along with market analysis in terms of market shares,
completion, pricing, communication, distribution, major trends, brand
awareness etc.
Titanium Category: Category Understanding, Gaps identification, Packaging Marketing

design recommendation, Brand Strategy development, Downstream
Innovation
Riverboat Category-JNSD (Category development, Complete Marketing Mix Marketing
development and Brand Strategy Development)
A training manual needs to be designed focusing on the following: Marketing
Partners Sales Training (Pricing, SKU, Ordering, Product Description, Licensing)
Partners Pre Sales Training (Product Info, Positioning, Solution, Use Case)
Partners Post Sales Training (Order Correction, Order Execution, Order
Amendment, Return Material Authorization Process and SLA)
Hankel: How to sell a Hankel portfolio to our customers (shop keepers) when Marketing
the Principal is not doing enough marketing but Premier can do something
extra.
Vendi team to work on various tasks such as: Marketing
1. Help develop brand image of Vendi for target market

2. Identify key issues faced by consumers and improve product user
friendliness
3. Help develop a smooth distribution channel to make sure inventory KPIs
are met
4. Work on identifying brand ambassadors for each location
5. Do detailed analysis to identify key SKUs for each location
6. Come up with innovative ideas to increase sales
7. Help the company build sustainable processes & expand organically
Fall 2015
Traces of Company Strategy for Bottom of Income Pyramid in Pakistan Marketing
Prepare Premier brand products market feasibility report. Marketing
Repositioning in two top areas/segments Marketing

Design Brand positioning Strategies for Sogo Products. Marketing
Design strategies for Customer Services business. Marketing
Design Internal & External Brand Positioning Strategies. Marketing
Construct HR Manual/ Survey of Competitive Salary Human

Resources
Management
Design Business Strategies for Prepaid cards. Human

Resources
Management
Design Business Revival Strategies for Dadex. Marketing
Application of Lean principles to Distribution Logistics &

Supply Chain
Management
Design Sales Force retention Strategies. Human
Resources
Management
Improving Supply Chain/Channel integration Logistics &

Supply Chain
Management
Development of HR Strategy & Manual Human

Resources
Management
Develop Marketing Plan and its Execution Marketing
Develop Marketing Plan and its Execution Marketing
Business Analysis & Competitive Strategy development Marketing
Research on consumer profile and habits for social media. Marketing
Women diversity policy and procedure Human

Resources
Management
Study of Disabled Educated Professional for Hiring. Human
Resources
Management
Spring 2016
Strategies for international marketing and sales processes design for the same. Marketing
To identify the net reach of channel to identify target groups of TV viewers and Marketing
channel ratings as per target groups.
Study of market dynamics of toothpaste industry and preparing a line Marketing

extension plan for Medicam
To design a platform on which customer can openly give their feedback or Marketing
lodge any complaints.
Identification of strategic issues in gaining market share and preparing Marketing
recommendation.
Coverage and route identifying opportunities and relist PJP. Marketing
To conduct the industrial review analysis comprehensive business report for Marketing
Gawader free zone on various industries of Pakistan.
To conduct the industrial review analysis comprehensive business report for Marketing
Consumer insight and retail survey for an optimal brand positioning. Human
Resources
Management
Issues with Job satisfaction of Senior Manager. Human
Resources
Management
Process mapping of activities of different depts. and preparing SOPs and JDs. Human
Resources
Management
Process mapping and SOP development of core activities. Human

Resources
Management
Identification of problems faced by women and find a feasible solution Marketing

through entrepreneurship.
Feasibility for introducing new products in chemical division a project of Marketing

industry research
Marketing plan and branding strategies to set the company as an HR service Marketing
provider.
Preparing a case of pharmacy detailing for R&B products to influence the Marketing
pharmacies to recommend their OTC products to consumers.
To identify the personification of Express News liking and disliking and how to Marketing
improve.
To conduct the industrial review analysis comprehensive business report for Finance
To conduct the industrial review analysis comprehensive business report for Finance
Consumer preference study for food and beverage industry. Study of Marketing
purchasing patterns and preferences of consumers.
Marketing plan for online grocery start up. Marketing
Market analysis and feasibility for opening 100 exclusive stores for its exclusive Human
products. Resources
Management
Marketing plan for Wiz Prepaid cards. Human

Resources
Management
Public welfare development project to hire disabled people. Human

Resources
Management
Examine the current workforce and develop means to employee more female Human
employees to improve work efficiency. Resources
Management
Process mapping of different activities of different depts. and preparing SOPs Human
and JDs. Resources
Management
Marketing study and strategy development of IQF. Marketing
Study of supply Chain management for IQF. Marketing
Consumer preference study for food and beverage industry. Study of Marketing
purchasing patterns and preferences of consumers.
Reasons for low investor base in capital markets of Pakistan. Finance
Study of supply Chain management for IQF (Individually quick and frozen-fruits Logistics &
and vegetables) products at Hashwani Group. Supply Chain
Management
Summer 2016
Conduct a retail and sales audit of FMCG in karachi. Marketing
Create an online platform of doctors and health specialist for patients. Marketing
Analyze vitamin-E market and make benefit strategies. Marketing

Conduct a retail and sales audit of Roh Afza in Karachi. Marketing
Design Digital marketing strategy for pizza hut. Marketing
Supply chain SOP for inventory and warehousing. Marketing
Industry research and marketing plan for cheese market in Pakistan. Marketing
Analyze the factors that trigger the doctor to prescribe certain medicines. Marketing
Prefeasibility report on Palm Oil Industry in Pakistan. Marketing
Measuring the cannibalization impact within the pain category of Abbott. Marketing
Research on reasons for large no. of non-banking population and opportunity Marketing
exist in the market.
Improving the overall restaurant excellence with respect to consumer insight. Marketing
To capture the post launch lesson of marketing campaign for Mospel. Marketing
Marketing plan for tata best food. Marketing
Analysis of current power sector, future trend and benefits. Marketing
Develop strategy for successful penetration in the health care for OTC Marketing
products.
Fundraising and awareness campaign about the aim and object of eye sight Marketing
trust.
Introduce comparison education. Marketing
Cash Management Services offering and GAP analysis. Marketing
Study on stock market Investment. Finance
Perception of customer towards Islamic Banking and strategies for corporate Finance
and Islamic Banking window.
Stock market investment trends and comparison with international Finance

benchmark.
Pre-feasibility report on Indutries of Pakistan. Finance
Cricket training to young players in underserved & marginalized communities. Human

Resources
Management
Collaborative Library Project (CLP) Human

Resources
Management
Industry Research Project on Cash on Delivery (COD). Human

Resources
Management
Construct Promotion and Succession Planning Policy. Human

Resources
Management
Supply chain SOP for inventory and ware housing at GSK Logistics &
Supply Chain
Management
Fall 2016
Awareness and fundraising campaign about the aim and objective of Eye Sight Marketing
Trust.
Supply chain SOP for inventory and ware housing. Marketing
Stock market investment trends and comparison with international benchmark Finance
& bond market risk and return analysis.
Risk and return analysis of mutual funds. Finance
Ranking of Pakistani industries and impact of JS Group on economy of Finance

Pakistan.
Identify most widely used products offered in Islamic banking and the Finance
marketing elements used to promote them. Devise strategies for corporate
and Islamic banking window.
Women Empowerment-Socially and economically empower females and Marketing

encourage them to initiate their own ventures.
To explore and recommend best industry HR practices being followed by local Human
and international companies. Resources
Management
Comparative analysis of Corporate banking in Pakistan and strategies to Marketing

improve services at Askari bank.
To identify the net reach of channel to identify target groups of TV viewers and Marketing
channel ratings as per target groups.
Make feasibility report for a reel to reel Label Printing machine with online Marketing
additional option.
Analysis of the current market size, potential customer and their volumes, Marketing
SKU’s (with samples) and prices of reel to reel Label Printing Machine.
Issue of raw material local production. Marketing
Impact of Line extension of selected consumer division’s products. Marketing
To conduct a research in the SEC A, areas of Karachi to find positioning of Zong Marketing
after its rebranding.
To conduct a research in the SEC B, areas of Karachi to find positioning of Zong Marketing
To conduct a research in the SEC C, areas of Karachi to find positioning of Zong Marketing
Develop a donor-action plan: social,develop accounting control, and teach the Human
school staff recording of expenses. Develop awareness campaigns Resources
Management
Identify cooking oil brands available (SKU-wise) at different sales points Marketing
(Hyperstar, Imtiaz, Metro and normal retail outlets), Local (Dalda, Habib, Eva,
Meezan, Kissan, Barkat, Molvi) and International brands (Coroli and Alpha).
To make job descriptions of entire organization, job profiles and performance Human
management process. Resources
Management
Market Analysis & Product Launch, Analyze the Sauces Market in Pakistan. Marketing
Propose a comprehensive product launch plan for Ketchup & Mayonnaise in
the Karachi market.
Export potential of Pakistani products and impact of China Pakistan Economic Logistics &
Corridor (CPEC) on Logistic operation and significant aspects of Logistic in Supply Chain
CPEC Projects. Management
Conduct consumer insight surveys and improvement surveys and find out the Marketing
impact and effects before and after , SWOT analysis and mystery shopping
surveys.
Market & consumer acceptance of HTC brand in the market. Marketing
Detailed analysis of Mutual Funds investors profile in Pakistan and design Marketing
Marketing Plan.
Export potential of Pakistani products. Marketing

An industry research project on Millennial turnover. Human
Resources
Management
An industry research project on recruitment analytics. Human

Resources
Management
Export potential of Pakistani products. Marketing
To identify the need of Employee Engagement and its implementation in Gul Human
Ahmed Textile Mills and reasons for staff turnover. Resources
Management
Indirect distribution focus to identify the compliance gaps in system and bridge Marketing
this gap with awareness as well as innovative solution. Present insights for HHT
implementation and create an effective HHT implementation plan.
Coverage and Route Storming: identifying opportunities on route and re-list Marketing
PJP on identified route establishing the insights through properly identifying
coverage opportunities for all 3 brands with customer feedback.
Talent Development programs - To evaluate talent development practices in Human
the industry Resources
Management
Design a loyalty program for MySehat.pk which will provide its users with Marketing
discounts and deals on various health related vendors (Gyms, Life Insurances,
and Eateries etc.)
To evaluate/gauge the effects of traditional audit practices in Banking Industry. Finance
Proper placement of workforce is also required, with details either our Human
workforce are working up to its potential or not. Resources
Management
To develop a strategy for successful penetration of the consumer healthcare Marketing

market with existing range of OTC products.
Find out the communication, retail and distribution channel become the Marketing
number 1 brand in the country.
Analyze how kids relate with HBLM Club. How to attract the influencer- kids Marketing
and decision makers-parents towards its products.
Toolkit development and coaches training. Human

Resources
Management
New channels and market identification for new products. Human

Resources
Management
Potential of Pakistan industries Finance
Pre-feasibility report on Gender diversity Human

Resources
Management
Recommendation for improvement in warehouse system and facilities at Logistics &

Hinopak in line with business process Re-engineering Supply Chain
Management
Suggestion for the appropriate disposal of coal ash. Logistics &

Supply Chain
Management
Market analysis on food industry Logistics &
Supply Chain
Management
Lean six sigma applications in textile industries Logistics &

Supply Chain
Management
End to End supply chain management in textile industries Logistics &

Supply Chain
Management
Solar project of Institute of Business Management (Iobm) Logistics &

Supply Chain
Management
Moving a Pharmaceutical company to 4.0 Level Logistics &

Supply Chain
Management
Spring 2017
Create awareness & design launch campaign of Diabetic Silver Socks And Marketing
Maternal Care Herbal Products.
Design launch campaign for Hair Care Products & Beauty Cream Roses of Marketing
Bulgaria.
Pre-Feasibility Report on Media House/ Production House. Finance
Pre-Feasibility Report on Vegetable Starch. Finance
In depth analysis on Electric Vehicle Industry. Marketing
In depth analysis on Stainless Steel Industry. Marketing
In depth analysis on Vocational Training. Human

Resources
Management
To conduct a research with the objective of getting market insight for school Marketing
items like school bags and water bottles, etc.
To develop a plan for Pakistani Market to make them aware about cloud base Human
products for CX and ERP. Resources
Management
In depth analysis on factors impacting employee satisfaction in EFU Life. Marketing
Understanding the shift in the POL & Retail Industry of Pakistan. Marketing
Analyze the market and prepare a suitable franchising program for Telemart Marketing
Develop detailed SOPs for the sales department. Marketing
Conduct a research to explore the market for branded Wheat Flour and create Marketing
Brand Awareness.
Design ways to educate and increase number of investors in stock market. Marketing
Conduct Market Mapping Analysis and Census study for Technical Consumer Marketing
Goods (TCG) market.
Develop a tracking strategy with GPS coordination to track Mobile Phone and Marketing
Home Appliances market in Karachi.
Construct Salary and Compensation Plan for NOWPDP. Human
Resources
Management
NOWPDP BRAND BUILDING Human

1. Research for NOWPDP's Communications Resources
2. Develop a youth engagement campaign Management
3. Research & Strategy for NOWPDP's Merchandise
Developing an opportunities portal for self employment. Marketing
Developing a job portal for persons with disabilities. Human

Resources
Management
Design Vocational Training for Persons with Disabilities(PWDs). Human

Resources
Management
Conduct detailed financial, social & environmental feasibility of JS Bank. Finance

Digitalization of HR Activities. Human
Resources
Management
Design strategies to increase overall business of venture pharmaceuticals(Pvt) Marketing

Limited.
Design the launch strategies for men's deodorants. Marketing
Design effective strategies of marketing for boilers in Oil & Gas Industry. Marketing
Finding out the causes of the decline in sales. Suggesting the ways and Marketing
strategies to increase the sales ratio.
Mutual Fund Industry in Pakistan- Challenges faced and their solutions in light Finance
of global practices.
Research on Nutrition, healthy and hygienic food service in offices. Marketing
Development of departmental SOPs and new HR policies, revision and Human

implementation of existing HR Policies and SOPs. Resources
Management
Employer Branding- identifying new and unforeseen organizational challenges. Human

Resources
Management
Analysis of employment opportunities for vulnerable youth in boutiques in Human
Major Retail Zones in karachi. Resources
Management
Develop a Talent Retention Plan at entry and middle management level of the Human
company. Resources
Management
To conduct a census of total potential customers with regard to Food Services Human
Resources
Management
A comprehensive competitive analysis on establishing competitive brands. Marketing
To conduct a research to gauge customer buying experience. Marketing
Strategies for increasing Banking Population in Pakistan. Finance

To analyze the market potential of Hygiene Disposable Razor for male segment Marketing
in Karachi.
To create market awarness campaign for Date Juice. Marketing
Detailed in depth analysis of mobile usage among university students. Human

Resources
Management
Design vendor appraisal system Logistics &

Supply Chain
Management
Improving supply chain at Gul Ahmed using Lean Sigma Practice. Logistics &
Supply Chain
Management
Tuna Fish supply chain management at Gawadar case study. Logistics &
Supply Chain
Management
Risk management strategies in Food and Beverage Industries.Bar BQ and other Logistics &
selected Industry case study. Supply Chain
Management
Coal Stock yard management at Port Qasim of a CPEC Project. Logistics &
Supply Chain
Management
Packaging Material & Green Supply Chain study of Unilever Suppliers. Logistics &
Supply Chain
Management
Solar Project- Green Initiative of IoBM. Logistics &

Supply Chain
Management
Competency Profiling/Mapping: Human

Build competency framework and Resources
measure current competency level of employees Management
Awareness and fundraising campaign about the aim and objective of Eye sight Marketing
trust.
Conduct a research to figure out the loop holes in AKU Management Trainee Human
Program. Resources
Management
Comparative Analysis of Drug(Augmentin) Pricing Policy in Pakistan. Marketing
Summer 2017
A comprehensive research & market study aimed at getting market insights for Marketing
Adult Diapers & Incontinence Diapers
Study of market size of packaging material in term so printed boxes and self- Marketing
adhesive labels in FMCG and Food ,pharmaceutical and lubricate industry in
Karachi.
How to improve customers perception regarding Turkish products even though Marketing
they are as good (even better) as products sourced from UK, USA, EU etc?
How to jump start a new gas generator in a market where only two brands Marketing
virtually cater to hundred percent of industry’s requirements?
Awareness and fund raising campaign about the aim and objective of Eye sight Human
trust Resources
Management
Awareness and Preferences regarding Islamic banking in the General Public Marketing
Research on public perception regarding Auto Financing in Islamic Banks. Marketing
How to Convert from OTC to Mobile Wallet Finance
Design a comprehensive marketing,outreach and communications plan for Marketing

incubator.
Develop Training Need Analysis and Learning and Development program for Human
new businesses Resources
Management
Market Analysis, identification of new training programs, (skills in demand) Human

and their marketing strategies. Resources
Management
Gauge the market of investment products available in Pakistan and identify Marketing
potential of new Investment products to be introduced.
Complete a market study to capture the following intelligence; Extent of water Marketing
problems with drinking water in Pakistan, total market size, demographics,
geography, competitor analysis, business plan, sales and distribution strategy,
potential partners, pricing analysis and product positioning recommendations.
Develop a Business Plan and conduct a detailed market research for launching Marketing
its products in South East Asian Market.
Develop the HR Business Policies; Whistle Blowing policy, Fraud Detection & Human
Anti-corruption policy & Policy for termination of employee. Resources
Management
A detailed survey of Karachi customers across various channels to gauge the Marketing
efficiency & effectiveness of distribution services to trade.
Technical Consumer Goods (TCG) Market Mapping Analysis-Census Study. Marketing
Develop a detailed Job description and job specifications for GFk Pakistan. Marketing
The project will involve creation and revision of Company’s policy manual. Marketing
An in depth research on New Product development. Marketing

Assessment of Field Force (Karachi Region) to assess team’s working, conduct Marketing
a survey to identify issues and then propose solutions for better performance
to eventually reflect on company’s sales.
Assessing the market position of Mothercare (Pakistan) vis-a-vis the Baby Care Marketing
segment, Studying the potential of the Baby Care segment, current trends,
forecasting future trends and the possibilities for Mothercare (Pakistan).
Research on market practices on diversity in related and unrelated Human

organisations. Summarise current practices within the institution and Propose Resources
innovative methodologies of including diversity in workplace based on current Management
findings.
Introduce new and innovative product & services. The product should be Marketing
distinct and developed by understanding the existing market scenario and
analysis.
A digital strategy should be proposed for the bank which is unique from the Marketing
current market and should have digital incentive campaigns.The project should
have the assimilation of our brand promise “Roshan Har Qadam!”
Introduce a CSR policy for the bank by reviewing the previous years’ and Human
existing CSR activities and devise the future action plan for the same. Resources
Management
The companies (asset backed securitization) rules Pakistan Finance

Develop HR Strategies; Policy for Health & Safety and Succession Planning Human
policy. Resources
Management
Research on new market entry with: Further product enhancement, Investor Marketing
grade business plan and Strategic partner development
This Captone engagement is for Marketing

1. Research consumer needs, preferences
2. Partners identification and concept discussion
3. Complete business model development
4. Revenue and financial forecasting
5. Investment and ROI calculation
6. Go to market strategy
Strategies for developing an Effective HR Management System. Taking the Human

system towards functionality, identifying loopholes, making suggestions for Resources
improvement, user acceptance and training. Management
The idea is to analyze the sales patterns, SKU wise historical sales for profitable Marketing
SKUs, fluctuations in SKU wise sales and to better understand the safety stock
and other related warehouse KPIs.
In depth Comparative Market Research of National Foods-Jams and Jellies with Marketing
its competitor Mitchells.
Research Project on Mobile Payments for emerging markets. Marketing
Indepth anylsis on Petrochemical Industry. Marketing
Study to increase Productivity through better Supply Chain Management and Logistics &
Quality Management strategies of Motor Cycle Manufacturer Supply Chain
Management
Improving Supply Chain Management through Environmental compliance – Logistics &

Study, Analysis & Recommendations Supply Chain
Management
Application of Halal in Supply Chain Management Logistics &

Supply Chain
Management
Developing cold Chain for Increasing fish supply Logistics &

Supply Chain
Management
Analyzing Prospect of Digital Technology in Agriculture – to increase Supply Logistics &

Chain – Bench marking best practices Supply Chain
Management
Life cycle assessment of Pipe material for water, oil & gas – Large diameter Logistics &
pipes Supply Chain
Management
Companies motivation to promote OSHA – through the supply chain Logistics &
Supply Chain
Management
Supply Chain of Pipeline material issues and best practices. Logistics &
Supply Chain
Management
Research on Pak Afghan transit issues. Logistics &

Supply Chain
Management
Implementation of ISO 50001 to Solar Project IoBM (Energy Management) Logistics &
Supply Chain
Management
Application of Supply Chain securities -Port Management Logistics &

Supply Chain
Management
Fall 2017
Conduct a research to gain an insight on what factors an organization Marketing

considers when developing a CSR initiative, How does it identify social sector
organizations based on its CSR objectives, primarily
● Banking
● FMCGS
● Pharma
● Corporates
● Textile
Conduct a comparative analysis of Pizza Hut and its competitors to figure out Marketing
the reason for decline of its market by analyzing its Channels and Marketing
strategies.
Design a plan to decrease accidental rate by providing an accurate warning Marketing
signals for approaching train and make people alert if any train is within the
warning range.
Develop Strategy for Merchandise. Marketing

NOWPDP would like to create a merchandise brand to showcase the various
skills of persons with disabilities.
Conduct a research on Employability and Opportunities for young persons with Human
disabilities interviews, compiling data, and organizing workshops and Resources
conferences pertaining to the research. Management
Identify and reach out to new organizations who could be potential employers Human
for persons with disabilities. Resources
Management
To work for the project Yaqeen (Self-employment) which includes identifying Marketing
potential PWDs interested in starting their own business and making business
plans.
Construct a Marketing Plan which comprises of Industry analysis, key Marketing

challenges within the Industry and overall assessment of 4Ps and service level
of the Industry.
A feasibility report to determine the acceptance and viability of common Marketing
platform of loyalty programs.
Conduct a research to assess the demand for nano credit, which would help Marketing
Tez develop its product development/launch strategy.
Identify how production can be increased with existing resources. Formulate Marketing
succession planning and make job description of organization profile &
management process
Formulate a robust strategy to keep itself on the edge from its competitors in Marketing
accordance with the socio-economic outlook of country
Study and Analyze Cranes Market in Pakistan (Excluding Tower/ Building Marketing
Cranes/Port Cranes)
Design Marketing Plan to equip children of all ages with basic education and Marketing
empower them with skills that will speed up their learning.
Conduct market survey and identify the IOT Solution needs of different market Marketing
segments. These segments are:
1. Oil and Gas
2. Solar Energy
3. Water Management
4. Manufacturing – Production Monitoring
5. Warehousing / Logistics
Conduct a research based marketing plan & strategy to make PWA a brand. Marketing
Design the brand element for Hygiene razor of Gorey International and Marketing
formulate a positioning strategy, brand essence and product launch &
campaign.
Conduct detailed research for launching the dietary supplements. Marketing
Design a detailed job description and specification under the supervision of Marketing
HR’s representative.
To make a detailed Consumer Experience Business Plan for GfK Pakistan Marketing
analyzing competitor analysis along with services which are being offered.
To set up Pakistan’s first ever Speaker Bureau. The objective of the bureau is Human
highlight top-class Pakistani speakers, along with a scope / prospect of having Resources
international trainers on the same panel. Management
Conduct a study of overall E-commerce industry of Pakistan : Marketing

1. Most selling Products/Categories
2. Threats to the industry
3. Opportunities for growth
4. Future of online shopping in Pakistan
5. Comparison with E-commerce industry of other countries (USA, UK & India)
6. Recall of Telemart
7. Analysis of major e-commerce players of Pakistan.
Design a pricing strategy for Sukoon.pk and to introduce a ‘phygital’ model of Marketing
Sukoon where we leverage local hardware store.
To conduct a research analyzing how Digital Media is taking over on Print Marketing
Media.
Conduct detailed research on maternal care herbal products and design Marketing
awareness campaign for the benefit of the products.
Target market:
1. Married Females
2. Obs/Gynecologist
3. Dermatologist
Pre-feasibility report on Heavy Metal Recycling. Marketing
Design a marketing plan and conduct a consumer buying and media channel Marketing
survey in different areas of Karachi for launching of retail store.
Conduct a research which will entail the task of preparing a detailed data base Marketing
information. The research may entitled to Startups eco system, Companies,
Angel Investors, Universities, New technological trends and Incubators.
Pre-Feasibility report on acquiring distribution of local or foreign companies in Marketing

pharmaceutical and consumer goods category.
Feasibility report towards expansion by setting up a manufacturing facility of Marketing

pharmaceutical and OTC products in Karachi.
Develop Brand Positioning strategies for Unipedia. Marketing

Pre- Feasibility report on Coal Industry. Marketing
Conduct a research on industry practices relating to education and Human

compensation structures of sales force in retail industry. Resources
Management
Design strategies to regain market share by doing comparative analysis. Marketing
Create brand awareness, formulate promotion, channel strategy, digital Marketing

strategy for other allied agriculture inputs like Seeds and Pesticides.
Prepare Sales Standard Operating Procedure Manual ( Application Part-2 ) Marketing
Create, execute and optimize marketing campaigns by using data analytics, Marketing
google and face book analytics for organic products.
Design the following: Human

1. Learning & Development Dashboard (Training record) Resources
2. Learning & Development Manual Management
Design and Implement Learning Management System (LMS) Human

Resources
Management
Design Management Trainee program Marketing
Design the following; 1. Job Human

description and K.P.I 's for those job designations. 2. Design quarterly Resources
evaluation forms. Management
Extensive research on benchmarking training & development policies & Marketing

procedures, departmental structures, interventions, relevant vendors including
technical and non-technical, budgeting, TNA methodologies, staff profiling and
result oriented T&D practices of manufacturing industry (SME to large
companies).
To reinvigorate existing marketing plan with activation planning at schools & Marketing
universities across Pakistan), & creating an operational plan (leading to fool-
proof data, inventory, & personnel management) given our existing resources.
Develop the following; Marketing

1) Career Path
2) Promotion Policy
3) Succession Planning
4) Employer Branding
Develop comprehensive HR strategy for strengthening the employer branding Human

of Ismail Industries. Resources
Management
Design Marketing & Promotion strategy to address planning and execution of Marketing
chosen growth strategies.
Impact of CPEC on Netting Industry Finance
Market Study of Islamic House Financing Finance
Loan Feasibility for doctors’ in Pakistan Finance
Advisor on 'Techno-commercial appraisal of 30 KW Rooftop PV at CBM Building Finance

at IoBM - Modelling Load-to-Generation and Economic and environmental
Rewards'
Design and Development of a Shariah Compliant Stock Trading (from deferred Finance
to ready settlement of trades)
Impact of CPEC on Auto Parts Manufacturing Industry Finance

Prefeasibility report on Production House Finance
Study for the implementation of jit -inventory management system in NCB industry Logistics &
Supply Chain
Management
Implementation of tqm strategy for the improvement in parts supply system in for Logistics &
NCB industry Supply Chain
Management
ISO certifications for lab to help boost market study; case study development Logistics &
Supply Chain
Management
Feasibility of reviving Pakistan steel through supply chain and operation of its Billet Logistics &
Mill Supply Chain
Management
K-electric supply chain demand management to consumption process for material Logistics &
management Supply Chain
Management
Assessment of supply chain disruption at KPT & Port Qasim Logistics &
Supply Chain
Management
Assessing the characteristics of effluent flowing along cbm and its effect on supply Logistics &
chain of fisheries Supply Chain
Management
Analyzing supply chain export potential of local cement industry and estimating Logistics &
forecasts Supply Chain
Management
Analyzing price trends of Ferro Alloys and determining safety stock levels for people Logistics &
steel mill Supply Chain
Management
Assessment of green supply chain management practices & effect on export in a Logistics &
selected leather industry and benchmarking with neighboring country Supply Chain
Management
Sustainability assessment of palm oil import by a local industry Logistics &

Supply Chain
Management
Analyzing supply chain hurdles in export of rice. Case study development Logistics &
Supply Chain
Management
Spring 2018
Provide feasibility of starting construction in Bahria Town Karachi and DHA Marketing
City Karachi and Design detailed marketing plan based on local and
international best practices.
Design Marketing Plan for Reveal Pakistan Psychometric Testing Program. Marketing
Understand the impact of new SRO on import policy of Pakistan and its Marketing
implications . Design distribution channel and do research on product pricing,
distribution channels of competitors.
Coduct Competitive Analysis of local and international competitors of Upsurge Marketing

Global.
Conduct researches on TV viewer ship and to understand the co-ordination Marketing
between advertising and TV programs.
Storage-This study will help the merchandise dept in a more refined and Marketing
accurate selection of products for our customers. This should also help us
understand how they are currently addressing the issues faced and what are
the expectations that can be seen as gaps in the market.
Furniture- Is to verify if the range we have with respect to prices and designs is Marketing
appropriate. We might be undergoing major portfolio changes after this study
if required and stakeholders will include the merchant team, design team and
marketing.
Brand Strategy Development and Way Forward. Marketing
Pre- Feasibility report on Lubricant Industry in Pakistan. Marketing

How to increase awareness of Textile Institute of Pakistan and its 6 Marketing
undergraduate programs.
How can TIP improve its link with the Industry, especially Textile & Apparel, Marketing
and Allied.
Design and develop strategies for structuring of “Organizational Development” Human

department of the company. Resources
Management
Design & develop the department of “Franchise Support”. Human

Resources
Management
Develop Marketing & Sales plan of ‘iscoop’ to help its launch. Marketing
Develop Marketing & Sales plan of ‘iyshcleem’ to position it in top segment of Marketing
“Premium Ice-cream Retail Shops”.
Develop a comprehensive HR strategy for; 1. Employer Human

Branding 2. Performance Management Resources
System 3. Standard Operating Procedure. Management
Automation of Employee Onboarding, Lifecycle & Off boarding with impacts Human
on cost savings and employee engagement. Resources
Management
Comparative study: Process Observations and Data collection for identifying Human
the Gaps in production KPI of an apparel manufacturing organization and Resources
comparison against the international Bench Marks. Management
Develop Business and Marketing Plan supported by sustainable financial Marketing

growth.
Conduct a customer study on Butterfly Santex. Through which better Marketing
understanding can be gathered about usage , behavior and attitudes of
females concerning hygiene.
Formulate Strategies to grow Sav Your as a brand and promote participating Marketing
business brands to consumers.
Identify the requirement of employability skills (Technical & Life-skills) in Human

Karachi’s service sector and identification of potential service industries Resources
(Producer Services, Distributive Services, Personal Services and Social Services) Management
who can accommodate the growing number of labor force each year.
Conduct a customer study on E-commerce Industry. Through which better Marketing

understanding can be gathered about usage , behavior and attitudes of
consumers.
Develop Marketing and Sales Plan for ‘Forever’(US based herbal products) in Marketing
line with the consumer behavior in Pakistan.
Feasibility study for introducing new Market-driven Technical Education & Human
Vocational Training (TEVT) courses in 251 Sindh TEVTA institutes based on the Resources
current and future requirements of the China Pakistan Economic Corridor Management
(CPEC).
An analysis on the Impact on Technical Education & Vocational Training (TEVT) Human
sector in Sindh after the formation of Sindh TEVTA in 2009 Resources
Management
Research study on Pasta Industry. Through which better understanding can be Marketing
gathered about usage , behavior and attitudes of consumers and retailers
towards local and international branded Pasta.
Assessment of Field Force (Karachi Region) to assess team’s working, conduct Marketing
a survey to identify issues and then propose solutions for better performance
to eventually reflect on company’s sales.
A comprehensive research & market study aimed at getting market insights for Marketing
Diapers and Baby Hygiene Products.
Conduct Competitor Analysis for its Brand Pediasure, as competing brands are Marketing
spending higher on incentivizing trade and consumers.
Conduct an indepth research to understand employee aspirations, gain insights Human

into what makes an organization attractive to work for. Resources
Management
Conduct a survey identifying both local and global organisations with best Human
employee portals. Identify gaps and make suggestions to improve AKU existing Resources
employee portal. Management
Design and develop a unique youth centric bank account for Soneri Bank Marketing
customers.
Develop and propose plan for execution of Branding Strategies for UBL Insurers Marketing
Limited.
Conduct employee satisfaction survey and analyze factors affecting it, also Human
suggest areas of improvement. Resources
Management
Identify the issues affecting the sales at Dunkin’ Donuts. Marketing
Design and develop Distribution strartegies, with reference to Kaizen. Marketing

Digital Media Planning for Ethesham Packages. Marketing
Conduct a customer insight study by analyzing the global market trends and to Marketing
create public awareness of their Nutraceuticals Products. “ Health wise USA”
1 Joint Plus Tendons and ligament

2 Gluta Fair Whole skin whitening pills
Develop strategies to launch a pharmaceutical company by the name of Lifra Marketing

Pharmaceuticals.
Design and develop Distribution strartegies for new startup known as " Marketing
Organivo".
Conduct a Consumer Survey on Nutella( a brand of Ferrero). Through which Marketing

better understanding can be gathered about usage , behavior and attitudes of
consumers in SEC B,C.
Market Survey of imported toys being sold online. Develop strategies to Marketing
increase market share in Online Toys category
Market Survey of LED lights, bulbs, panels etc. Develop strategies to increase Marketing
market share, brand share in LED lights, bulbs and panel industry.
Develop consumer profile and market strategies for increasing consumer base. Marketing
Technical Consumer Goods (TCG) Market Mapping Analysis-Census Study. Marketing
Coduct Competitive Analysis of local and international competitors of Upsurge Marketing

Global.
Development of a contemporary brand strategy. Charting IDEAS on the Marketing

retail landscape as a brand
Mystery Shopper Analysis.
Design a Marketing Plan of Cooking Sauces from Thailand (Razmin) Marketing
Design a Marketing Plan of Pet Food (Me-O Cat Food, Smart Heart Cat food & Marketing
Dog food)
Evaluation of Keenu's current business model versus local and international Marketing
Digital Wallets. Propose future business and develop marketing and
communication strategy.
Construct Brand Development strategies for Chachagee Resturant. Marketing
To conduct researches on Advertisers for the effectiveness of their advertising Marketing

according to TV rating.
Customers reluctance towards Grocery shopping on Daraz.pk Marketing

-Assess factors that influence online buying decisions
-Recommendations/Solutions to incline customers towards Grocery shopping
Design strategies for Mezan foods brand extension and new market Marketing
development for spices & recipe mix
The study elaborates the importance of finding a simple and cost effective Finance
solution to a core business problem. It elaborates the cost effective approach
of Foundation Securities’ Management in reactivating its dormant client base
in order to capitalize the post Polling Stock Market rally
The project required to establish an online platform for international Finance

researchers in the field of natural and asocial sciences. Main task was to
establish a payment network to ensure reliable payment to client as well as
the researcher
The equity premium puzzle, identified by Mehra and Prescott (1985), refers to Finance
the sizeable excess return of equities over the returns to a risk-free asset – an
apparent anomaly that has been the inspiration of much quantitative and
theoretical research
The project required to develop kick-start strategies for an internet based Finance
creative writing company
Impact of earnings per share, dividend per share and price earnings ratio on Finance
share market price movements
A Study on Cash Management of USAID Company Finance
Development and testing of Bank's rating Model 'FIRES' - Converging Finance

performance, impact and stability'
Assessment of green supply chain management practices & effect on export in Logistics &
a selected leather industry and benchmarking with neighboring country Supply Chain
Management
Effect of wrap certification in improving supply chain performance in Rajby Logistics &
apparel Supply Chain
Management
Assessment of how LNG import has improved supply chain of indigenous Logistics &
fertilizers. Case study development. Supply Chain
Management
Knowledge management & supply chain; a study in Pakistan & German Logistics &
perspective; case study development with ses experts Supply Chain
Management
Improving productivity at a warehouse of local automotive industry (Motor Logistics &

Cycle & Rickshaw) Supply Chain
Management
Implementation of VMI in Shaheen Airways Logistics &

Supply Chain
Management
Economic & supply impact of sodium-ion batteries for renewable energy Logistics &
storage Supply Chain
Management
A study of implemantation Food Safety Management ISO 22000:2005 Logistics &

Supply Chain
Management
A study of advantages for Antimicrobila Textile materials in Hospitals Logistics &

Supply Chain
Management
E-Procurement Planning using Open Source System: Odoo as a case study Logistics &
Supply Chain
Management
Web-based Warehouse Management System Implementation Logistics &

Supply Chain
Management
Analysing disruptions due to Block Chain on Logistics & Supply Chain Logistics &
Management of Crescent Steel & Allied Products Supply Chain
Management
How could Industry 4.0 Version transform Crescent Steel & Allied Products : Logistics &
Role of Digital supply Chain Management & Innovation Management Supply Chain
Management
Augmented Reality - 3D in hospitality industry. Logistics &

Supply Chain
Management
Summer 2018
Brief: Marketing
-Usage & attitude study of Bake parlor Recipe Mixes.
-To identify the consumer needs, their lifestyle, usage pattern, and gap
identification.
-Competitors analysis (Kolson)
-To quantify the qualitative results through quantitative survey
-Retailer’s feedback about the product in-depth market survey.
Conduct market research and feasibility study for the launch of PVC branded Marketing
outlet in Karachi showcasing variety of PVC products from construction and
interior design industries.
Foodpanda has recently launched corporate business in Pakistan. This project Marketing
entails detailed industry analysis and scoping to identify key sectors,
developing understanding of food ordering requirements and problem areas,
identifying potential business avenues and challenges, and devising marketing
strategy to target corporate sector.
Brief: Marketing
1. Understanding the digital behaviors of Doctors (Even Urban and Rural
Spread)
2. Identifying Doctor needs that GSK can help fulfill via digital channels (Social
Media, Website, Email, etc.)
3. Suggesting content for selected brands for various MCM Channels
4. Identifying new viable channels foreseeing the future trends and analyzing
HCP needs
To conduct a market research for launching a new dairy product for guaging Marketing
Market Preferences and Consumer Behavior.
Capstone team need to work both in field and with marketing teams at Searle Marketing
HO for detailed understanding of Customer Profiling and the Product Value
Map of Searle.
We expect them to deliver actionable advice on developing Value Propositions
for Generic Brands of Searle.
Draft comprehensive Sales Strategy and Implementation Plan to outline sales Marketing
tactics and stimulate sales, focused on both new and existing customers and
inevitably leading to sales management success.
Procurement E-solution, Vendor Strategic Partnerships & Green Supply Chain Logistics &
Supply Chain
Management
Design SOPs and Job Descriptions of the following departments; Human

1. Operations Resources
2.Finance & Accounts Management
3. Risk Management
Design SOPs and Job Descriptions of the following departments; Human
4. Compliance Resources
5. Information Technology Management
6. Adminstration and HR
Project Title: Employee climate survey and HRIS tutorial implementation at Human
Blitz. Resources
Project Description/ Objectives: Management
To analyze the results of the annual Employee Climate Survey and make a
presentation of the results and analysis in front of the management ,as well as
development of video tutorials and manuals of HRIS to boost employee
satisfaction.
A study on investment options and investors attitude towards investment in private insurance
Finance companies
A study on investment pattern with special reference to small and medium Finance
capitalization companies
An analysis of various investment avenues with special reference to mutual Finance

funds in Investment Sector
FALL 2018
Design Digital Strategy and work plan for Torch Office System promotions. Marketing
And Provide new ideas for website
design and face book page.
Design Sales Channel and Promotion Plans Marketing
To conduct a comprehensive study of Triumph and design a strategic roadmap, Marketing

communication plan and gain consumer insight.
Develop strategies for the branding of ICMA Pakistan. Marketing
The focus of the project will be collecting the list of organized TCG Retail Marketing
Chains for market mapping within Karachi.
Students will be assigned to provide analysis on the following domains. Marketing

1. Inbound tourism vs outbound tourism
2. How to increase the inbound tourism
3. Creative marketing measures to increase our customers and their trust.
4. Corporate group tours and packages analysis.
This project is a part of Telemart’s expansion plan into the offline business Marketing
model across Pakistan. Telemart is looking for potential offline/ retail partners
to develop a distribution system for Telemart’s Star Products. The students will
be required to conduct a feasibility analysis for the project and ensure the
smooth implementation of the same.
Project will be based in Karachi at Telemart’s head office. However, the scope
and impact of this project will be across Pakistan.
Develop a strategic plan based on SWOT Analysis. Marketing
Feasibility report on launching of a health/farmers store. Marketing

- Focus on strong supply chain.
- Financial feasibility of retail store.
- Competitor Analysis.
- Market penetration strategies
Project Name: Setting footprint and brand development Marketing
strategies & Maximizing funding opportunities in Sindh.
Details of the issues:
· Setting the footprint in Sindh and creating brand name in the industry
· Letting more people take loans and contribute as well
Scope of Work: Extending operations in Sindh related to Micro finance
. Capacity building of the targeted youth groups enabling them to become Marketing
employable through trainings in digital, business management and
entrepreneurship skills
. Increase in the total number of project beneficiaries by 400 skilled youth
. Stakeholder mapping leading to strategic liasioning with partner
organizations
. Mobilization of vulnerable youth from volatile areas in Karachi to support
youth development and engagement.
Research Project for Changan ( Division of Master Motors) Marketing

1. Acceptance of Chinese vehicle brand in Pakistani Market.
2. Identify Changan’s old customers who exists in the market( Driver’s of Old
Changan Vehicles)
3. Identify Customer needs and prefences in Pick up and Van(7-Seater
Category)
Anjum Asif & Co. is planning to launch itself in the Pasta & Noodles category Marketing
hence, an intensive Market feasibility Report is required for the following
objectives as:
•Industry Overview
•Market Size
•Market Share
•Competition Analysis
•Product Category Analysis
•Sale Volumes
•Analysis of the Existing Marketing Strategies
Del Monte Pakistan despite being one of the most highly recognized brand, its Marketing
position in the retail avenue is blur.
Expected Outcome: identification of the present position of Del Monte with
respect to its competition and how it can be improved with the help of
efficient trade marketing strategies.
To analyze the current market size and develop marketing strategy for our Marketing
company.
1-Analysis of Market Size
2- Potential Customers
3- Marketing Strategy
To reach the root cause of non-acceptability of product(Heinz) Marketing

Project Brief:
To identify an alternative penetration strategy for Heinz to acquire greater
market share through increased brand awareness and TOM recall.
This shall include:
- Retail Audit
- Low budget marketing plan
- Consumer in-dept Interviews
- Devise alternate solution to the problem.
In market Sales survey, Gap Analysis and recommendation Marketing
Trade marketing spend and calculation of ROI Marketing
Direct to patient, through free medical clinic. Marketing

MAB Cosmetics Marketing
• Market Research
• Pricing
• Brand Management
Introduction of 4 brands in Pakistan but require detailed Market Research.
Introduction of Sapna (Brand for Ginger and Garlic paste) in Pakistan. This will Marketing
involve market research, product mapping and setting up distribution. We
would require students to do the market assessment.
Marketing: Gap analysis of our prime customers IKEA and material trend Marketing
forecast of upcoming season.
Audionic is a leading sound brand serving masses since more than a decade Marketing
but two years back we have started our online marketing and sales division,
where consumers are ordering through digital platforms and we are delivering
it nationwide through our partner courier companies, now following
requirements are in hand to be accomplished from capstone
- Hard & soft data assortment of Courier companies

- Analysis of Data & identification of issues
- Ware Houses surveys
- Logistics companies Surveys
- Ware house standard operating procedures of E-Market Places
- Comparison of Audionic procedures with Market Standards
- Propose solution for identified challenges
Deploy three teams of Capstone Project students; Growth Mapping Challenge: Marketing
Phase 1:Market Visits, Problem Identification
Phase 2:Recommendation,Revamp Report
Phase3:Implement Planned Action
Phase 4:Map overall growth report
Problems affecting the food industry in Pakistan Marketing
The objective is to identify the gaps (customer services and technological) in
Pakistani food industry and how BPO and technology companies can bridge
that gap.
Following are the deliverables we are expecting:
- Identifying the different stakeholders in the food industry (frozen food
makers, ingredients supplier, food flavor suppliers, fast food suppliers, home-
made food suppliers etc.)
- Identifying the different problems faced by the stakeholders (whether it be

delivery, order taking, inventory management, ordering ahead etc.) that we
can cater to.
- Establish different point of contacts in the industry.
.To assess Water filtration market in Pakistan Marketing

.Assess and identify the consumption pattern and consumption occasion of
drinking water
.Assess the knowledge of consumers on water borne diseases and Hazards and
how concerned they are about it. Are they aware of the source of the water
being delivered to their households
.Assess the In home drinking water consumption
.Will the market be open to a solution which fits in the tap of a home’s kitchen
with a life of 2 years and runs without electricity or pressure pumps
. Assess the Convenience, Hazard and Credibility pyramid for 19 liter water
bottles vs the product
. Create a GTM and RTM plan for coverage over 200 towns of Pakistan
Gap analysis of our prime customers Walmart and material trend forecast of Marketing
upcoming season.
To conduct a research on likeness and dis-likeness of Pakistan news channels Marketing

and draw comparison with TV ratings.
Analyze and recommend strategies for marketing and sales covering Marketing
organizations positioning performance of field force.
Construct an in depth analysis of multichannel sales strategies. Recommend Marketing
strategies to overcome its implications for sales force.
To conduct a customer insight study by analyzing the global market trends and Marketing
to create public awareness of their Nutraceuticals Products. “ Health wise
USA”.
1. Centamin Men Multi vitamin for men

2. Anti-Wrinkles For face wrinkles
3. Centamin Women Multi vitamin for women
USA”
1. Fat Burner For Slimming

2. Sugar Balance
USA”
1. Hair, Skin & Nails

2. Strontium, Osteporosis
A detailed overview of the pricing of FMCG products in Pakistan, whether it be Marketing

on ecommerce or brick and mortar. We should use all the available data of
best practices used by the top companies of the world and see how they
achieve their pricing objective
Devise a plan for pricing for a top ecommerce firm like Daraz and explain why
your strategy is the best.
Design Strategy and Action Plan for the success of “ Digital Marketing” in real Marketing
estate.
Foodpanda essentially want to understand how Foodpanda can increase the Marketing
"customer base in Pakistan". Objective is to study the market and to craft
marketing strategies/product initiatives which foodpanda need to take to
attract a bigger customer base in Pakistan.
The development of BPO industry in Sindh. Marketing

The objective of the project is to identify the different companies operating as
BPO companies, the challenges and opportunities that they have identified,
the industries they are catering to whether in local or international markets,
what are their future growth plans, what are the key trends in terms of
business (international vs domestic), hiring, technology etc.
The objective of the research is to identify the various CRM software used by Marketing
various SMEs in Pakistan, what features do they possess, what features are
missing and they would want included etc. Also if they don’t have any CRM
software, how do they manage, what process they follow, what are the factors
due to which they don’t use any etc. Also identify the costs, opportunity and
challenges associated with the implementation of the software.
Conduct an analysis on effectiveness of Discount Alliances for Payment cards. Marketing

This should also include comparative analysis and customer insight on the
overall scope of card holder value.
Conduct an analysis on customer who attrite from credit cards. Marketing
This should also include comparative analysis and customer insight in order to
retain.
• A research conducted on the forecast of Auto’s industry after introduction of Marketing

4 new players
• Depict customer’s behavior to opt for online processing model for Auto
financing
A research on understanding of the market demand and consumer behavior Marketing

on evergreen loans
Understanding the purchase funnel & consumer buying behavior for furniture Marketing
category Part 1
Understanding the purchase funnel & consumer buying behavior for furniture Marketing
category Part 2
1. To analyze the corporate image of Market Research Firms. Marketing

2. To evaluate the overall standing and rankings of the following Market
Research Firms on the whole basis of Quantitative and Qualitative methods:
• Ac Nielsen
• Kantar
• Four Corners Group
• Ipsos
• Aftab Associates
• Others
Following areas will be covered in the research: Marketing

• CIS Countries trade and current freight flows.
• Estimation of current freight flows and what it will be should CPEC land
routes be used in short, medium and long term.
• Trade flows bottlenecks identification for infrastructure enhancement.
• Possibility of a specialized trade policy should be designed for this transit
hub in order to safeguard the interests of the local industry and promote the
creation of trade opportunities.
Gauge Consumer behavior about purchasing of blood glucose monitoring Marketing

system and monitoring blood glucose habit.
Conduct a research to improve its distribution channel, calculate shelf Marketing
management, design promotional strategies and ideas execution for brand
development.
To understand the audience mindset as over the years increase in competition Marketing
has compelled us to figure out where the market is going and what the trends
are and what is now expected from our customer as a brand. This will also
enable us to figure out a new location for our outlet and changes in the menu.
Create model of demand planning for replenishment business. Result should Logistics &
reflect an increase of ITO. Supply Chain
Management
To analyze and compare ‘eAppraisal’ with ‘Performance & Goals’ in terms of Human
features & cost, resultantly assisting with creating awareness about and boost Resources
sales of TimeTrax - eAppraisal system in Pakistani Market. Management
Develop a competency based frame work for people management processes Human
including Recruitment & Selection, Promotions, Competency Based Resources
Performance Evaluation & Succession Planning, based on the company values. Management
To understand the full context and scope of the AKU Aspire MT Program and Human
develop a comprehensive testing mechanism fit to vet the candidates Resources
thoroughly for the desired level of competency. Management
Develop a two dimensional competency dictionary for Naveena Exports, Human
developing clusters of the competencies and defining the desired behaviours Resources
at the various levels of management. Management
Construct a salary and compensation plan, and an accompanying grading
structure.
To conduct a study on the gap in the market where student and employer's Human
expectation were different from each other. Resources
Management
To reconcile and modify job descriptions of various positions at upper and Human
middle level management. Resources
To identify and eliminate the tasks that are repetitive. Management
To evaluate the employees on their updated job descriptions.
Conduct primary research in a consultancy based venture to offer structure to Human

the organizational Design at Searle. Resources
Management
Revamping of HR Structure Human

Reviewing SOP's &Process Mapping for leave , Recruitment and Performance Resources
Management. Management
Prepare and standardizing new JD's of HR.
Prepare KPI's according to the new JD's
Develop strategies to hire MTOs, retain employees and strategies for Human
succession planning Resources
Management
Tracking Insider Trading in PSX. Finance
Analyzing Investor Trends in Inter-day Trading Finance
Calculating Liquidity in Stock Market Finance
Impact of Auditor Rotation on Earnings Management Finance

Scope of Impact Investment in Pakistan Finance
Level of Operating Risks in Pakistan Manufacturing Sector Finance
Exploring Foreign Portfolio Trends in Asian Top Economies Finance
Study on ROSCAs in Karachi Commercial Markets Finance
Credit Score Card to assess Borrower’s Credit Worthiness. Finance

Study to assess the various Costing systems prevalent in manufacturing companies Finance
operating in Pakistan.
Implementation of Balance score card. Logistics &

Supply Chain
Management
Space Optimization and logistics cost reduction Logistics &

Supply Chain
Management
Evaluation of prerequisite for food safety implementation at cafeteria of IoBM as per Logistics &
the requirements of ISO 22000:2005 and recommendations as per codex alimenterius Supply Chain
commission RCP1969 rev 3 2004 for food preparations and handling area Management
Designing of warehouse framework & business process re-engineering at Atlas Autos Logistics &
Limited Supply Chain
Management
Optimization of Spare Parts inventory at Allied/Caterpillar Logistics &
Supply Chain
Management
Redsigning of High speed Diesel Supply Chain Network Logistics &

Supply Chain
Management
To Improve the Inventory & Logistics system Logistics &

Supply Chain
Management
Remodelling the inbound logistics of materials Logistics &

Supply Chain
Management
Green supply chain management in Pakistan Textile Industry - Bench marking with Logistics &
Neighboring countries Supply Chain
Management
Analyzing Logistics Performance Index of Pakistan-2018 and bench marking with Logistics &
German practices. OOCL will be helping in study, German Expert George Dressler will Supply Chain
be co-supervisor. Management
Optimization of outage spares management at HUBCO, how ISO standard on Energy Logistics &
Management (ISO 50001) will help. Supply Chain
Management
Analysis of performance management of selected Pakistani SMEs and study the role Logistics &
of supply chain management: A case study development on Pakistan Armor Supply Chain
Management
Washmart Supply chain network development and E-Commerce application. Logistics &
Supply Chain
Management
Companies
156
21
48
28
253
Faculty
Dr. Aamir Saeed
Ekhlaque Ahmed
Javeria Baig
Dr. Aamir Saeed
Ekhlaque Ahmed
Ekhlaque Ahmed
Ekhlaque Ahmed
Dr. Aamir Saeed
Dr. Aamir Saeed
Faculty
Dr. Aamir Saeed
Dr. Aamir Saeed
Ekhlaque Ahmed
Dr. Aamir Saeed
Ekhlaque Ahmed
Dr. Aamir Saeed
Javeria Baig
Erum Zaidi
Saeed ur Rehman
Moinuddin Ali
Khan/Ekhalque
Ahmed
Javeria
Baig/Ekhlaque
Ahmed
Moinuddin Ali
Khan/Ekhalque
Ahmed
Javeria Baig
Ekhlaque Ahmed
Dr. Aamir Saeed
Ekhlaque Ahmed
Ekhlaque Ahmed
Erum Zaidi
Erum Zaidi
Faculty
Dr. Aamir Saeed
Dr. Aamir Saeed
Dr. Aamir Saeed
Ekhlaque Ahmed
Ekhlaque Ahmed
Ekhlaque Ahmed
Ekhlaque Ahmed
Ekhlaque Ahmed
Erum Zaidi
Javeria Baig
Javeria Baig
Javeria Baig
Kausar Saeed
Kausar Saeed
Kausar Saeed
Kausar Saeed
Saeed ur Rehman
Tazeen Arsalan
Tazeen Arsalan
Ekhlaque Ahmed
Ekhlaque Ahmed
Erum Zaidi
Erum Zaidi
Erum Zaidi
Erum Zaidi
Javeria Baig
Saeed ur Rehman
Saeed ur Rehman
Saeed ur Rehman
Tazeen Arsalan
Moinuddin Ali Khan
Faculty
Saeed ur Rehman
Saeed ur Rehman
Saeed ur Rehman
Ekhlaque Ahmed
Ekhlaque Ahmed
Ekhlaque Ahmed
Ekhlaque Ahmed
Ekhlaque Ahmed
Ekhlaque Ahmed
Atif Rafeeq
Atif Rafeeq
Atif Rafeeq
Atif Rafeeq
Dr. Aamir Saeed
Dr. Aamir Saeed
Dr. Aamir Saeed
Dr. Aamir Saeed

Kausar Saeed
Kausar Saeed
Tazeen Arsalan
Tazeen Arsalan
Tazeen Arsalan
Tazeen Arsalan
Javeria Baig
Javeria Baig
Javeria Baig
Javeria Baig
Moinuddin Ali Khan
Faculty
Ekhlaque Ahmed
Ekhlaque Ahmed
Tazeen Arsalan
Tazeen Arsalan
Tazeen Arsalan
Kamran Rabbani
Kausar Saeed
Erum Zaidi
Ekhlaque Ahmed
Ekhlaque Ahmed
Kausar Saeed
Kausar Saeed
Ekhlaque Ahmed
Atif Rafeeq
Atif Rafeeq
Atif Rafeeq
Atif Rafeeq
Javeria Baig
Naveed Ilyas
Erum Zaidi
Atif Rafeeq
Sheikh Abdul Qadir
Naveed Ilyas
Atif Rafeeq
Naveed Ilyas
Naveed Ilyas
Javeria Baig
Javeria Baig
Kausar Saeed
Javeria Baig
Ekhlaque Ahmed
Ekhlaque Ahmed
Erum Zaidi
Naveed Ilyas
Tazeen Arsalan
Javeria Baig
Kausar Saeed
Kausar Saeed
Atif Rafeeq
Javeria Baig
Erum Zaidi
Tazeen Arsalan
Erum Zaidi
Sheikh Abdul Qadir
Sheikh Abdul Qadir

Sheikh Abdul Qadir
Moinuddin Ali Khan
Moinuddin Ali Khan
Moinuddin Ali Khan
Moinuddin Ali Khan
Faculty
Saeed ur Rehman
Amber Raza
Tazeen Arsalan
Kamran Rabbani
Amber Raza
Naveed Ilyas
Shiraz Ahmed
Saeed ur Rehman
Shiraz Ahmed
Saeed ur Rehman
Ekhlaque Ahmed
Afzal shahabuddin
Naveed Ilyas
Naveed Ilyas
Afzal shahabuddin
Faisal Ali Shaikh
Faisal Ali Shaikh

Javeria Baig
Shiraz Ahmed
Ekhlaque Ahmed
Javeria Baig
Afshan Rauf
Tazeen Arsalan
Javeria Baig
Saeed ur Rehman
Ekhlaque Ahmed
Afzal shahabuddin
Afzal Shahabuddin
Tazeen Arsalan
Faisal Ali Shaikh
Afshan Rauf
Afshan Rauf
Erum Zaidi
Erum Zaidi
Erum Zaidi
Amber Raza
Ekhlaque Ahmed
Kamran Rabbani
Amber Raza
Naveed Ilyas
Afshan Rauf
Moinuddin Ali Khan
Moinuddin Ali Khan
Moinuddin Ali Khan
Moinuddin Ali Khan

Moinuddin Ali Khan
Moinuddin Ali Khan
Moinuddin Ali Khan
Javeria Baig
Ekhlaque Ahmed
Erum Zaidi
Amber Raza
Faculty
Saeed ur Rehman
Amber Raza
Saeed ur Rehman
Naveed Ilyas
Javeria Baig
Naveed Ilyas
Naveed Ilyas
Misbah Iqbal
Naveed Ilyas
Afshan Rauf
Afshan Rauf
Naveed Ilyas
Ekhlaque Ahmed
Amber Raza
Afshan Rauf
Ekhlaque Ahmed
Faisal Ali Shaikh
Open
Faisal Ali Shaikh
Naveed Ilyas
Saeed ur Rehman
Saeed ur Rehman
Javeria Baig
Amber Raza
Faisal Ali Shaikh
Javeria Baig
Kamran Rabbani
Shiraz Ahmed
Afzal Shahabuddin
Afzal Shahabuddin
Afshan Rauf
Ekhlaque Ahmed
Afzal Shahabuddin
Amber Raza
Afzal Shahabuddin
Supply Chain
Supply Chain
Supply Chain
Supply Chain
Supply Chain
Supply Chain
Supply Chain
Supply Chain
Supply Chain
Supply Chain
Supply Chain
Faculty
Afzal Shahabuddin
Atif Rafeeq
Open
Saeed ur Rehman
Afshan Rauf
Afshan Rauf
Moazzam Hussain
Saeed ur Rehman
Amber Raza
Faisal Ali Shaikh
Afzal Shahabuddin
Nawaz Ahmed
Afzal Shahabuddin
Dr. Aamir Saeed
Naveed Ilyas
Amber Raza
Amber Raza
Amber Raza
Faisal Ali Shaikh
Faisal Ali Shaikh
Javeria Baig
Dr. Aamir Saeed
Dr. Aamir Saeed
Afzal Shahabuddin
Nawaz Ahmed
Faisal Ali Shaikh
Moazzam Hussain
Moazzam Hussain
Nawaz Ahmed
Nawaz Ahmed
Dr. Aamir Saeed

Moazzam Hussain
Javeria Baig
Naveed Ilyas
Naveed Ilyas
Naveed Ilyas
Naveed Ilyas
Javeria Baig
Javeria Baig
Saeed ur Rehman
Shiraz Ahmed
Saeed ur Rehman
Atif Rafeeq
Afzal Shahabuddin
Shiraz Ahmed
Atif Rafeeq
Kamran Rabbani
Kamran Rabbani
Kamran Rabbani
Muhammad Arsalan
Muhammad Arsalan
Kamran Rabbani
Kamran Rabbani
Adeel Shah
Adeel Shah
Adeel Shah
Adeel Shah
Adeel Shah
Sheikh Abdul Qadir
Sheikh Abdul Qadir

Sheikh Abdul Qadir
Rashid Qutub
Rashid Qutub
Rashid Qutub
Rashid Qutub
Faculty
Naveed Ilyas
Naveed Ilyas
Naveed Ilyas
Naveed Ilyas
Dr. Erum Hafeez
Faisal Ali Shaikh
Ekhlaque Ahmed
Naveed Ilyas
Atif Rafeeq
Naveed Ilyas
Nawaz Ahmed
Javeria Baig
Shiraz Ahmed
Atif Rafeeq
Dr. Aamir Saeed
Javeria Baig
Javeria Baig
Shiraz Ahmed
Atif Rafeeq
Moazzam Hussain
Moazzam Hussain
Javeria Baig
Moazzam Hussain
Farooq Shaikh
Shiraz Ahmed
Shiraz Ahmed
Saeed ur Rehman
Saeed ur Rehman
Saeed ur Rehman
Saeed ur Rehman
Javeria Baig
Javeria Baig
Afzal Shahabuddin
Moazzam Hussain
Javeria Baig
Afzal Shahabuddin
Ekhlaque Ahmed
Afzal Shahabuddin
Nawaz Ahmed
Nawaz Ahmed
Nawaz Ahmed
Faisal Ali Shaikh

Dr. Aamir Saeed
Dr. Aamir Saeed
Ekhlaque Ahmed
Faisal Ali Shaikh
Naveed Ilyas
Dr. Aamir Saeed

Dr. Aamir Saeed
Afzal Shahabuddin
Farooq Shaikh
Farooq Shaikh
Faisal Ali Shaikh
Ekhlaque Ahmed
Farooq Shaikh
Ali Sajid
Ali Sajid
Ali Sajid
Ali Sajid
Muhammad Arsalan
Muhammad Arsalan
Muhammad Arsalan
Rashid Qutub
Rashid Qutub
Rashid Qutub
Maj Mansoor
Maj Mansoor
Rizwan Malik
Zahid Ahmed
Moinuddin Ali Khan
Sufyan
M.Asghar
M.Asghar
Moinuddin Ali Khan
Moinuddin Ali Khan
Sufyan
Faculty
Ekhlaque Ahmed
Naveed Ilyas
Ekhlaque Ahmed
Ekhlaque Ahmed
Naveed Ilyas
Naveed Ilyas
Ekhlaque Ahmed
Supply Chain
Pervez Mobin
Pervez Mobin
Pervez Mobin
Muhammad Arsalan
Muhammad Arsalan
Muhammad Arsalan
Faculty
Faisal Ali Shaikh
Saeed ur Rehman
Amber Raza
Naveed Ilyas
Marketing
Muhammad Tabish
Afzal Shahabuddin
Muhammad Tabish
Muhammad Tabish
Amber Raza
Afzal Shahabuddin
Naveed Ilyas
Ekhlaque Ahmed
Ekhlaque Ahmed
Saeed ur Rehman
Ekhlaque Ahmed
Akram Shaheen
Akram Shaheen
Akram Shaheen
Amber Raza
Afzal Shahabuddin
Naveed Ilyas
Afzal Shahabuddin
Muhammad Tabish
Saeed ur Rehman
Ekhlaque Ahmed
Naveed Ilyas
Faisal Ali Shaikh
Saeed ur Rehman
Saeed ur Rehman
Faisal Ali Shaikh
Saeed ur Rehman
Amber Raza
Naveed Ilyas
Irteza Hussain
Ekhlaque Ahmed
Afzal Shahabuddin
Irteza Hussain
Javeria Rab Siddiqui

Irteza Hussain
Faisal Ali Shaikh

Ekhlaque Ahmed
Afzal Shahabuddin
Irteza Hussain
Amber Raza
Moinuddin Ali Khan
Pervez Mobin
Pervez Mobin
Azeem Qureshi
Raj Kumar
Raj Kumar
Azeem Qureshi
Azeem Qureshi
Raj Kumar
Raj Kumar
Ali Sajid
Ali Sajid
Ali Sajid
Ali Sajid
Ali Sajid
Ali Sajid
Ali Sajid
Ali Sajid
Shariq Ayubi
Shariq Ayubi
Zahid Ahmed
Zahid Ahmed
Zahid Ahmed
Zahid Ahmed
Zahid Ahmed
Rashid Qutub
Rashid Qutub
Rashid Qutub
Rashid Qutub
Moinuddin Ali Khan
Moinuddin Ali Khan
Moinuddin Ali Khan
Moinuddin Ali Khan

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Capstone Summary from Summer 2015 to Fall 2

3 ZONG CMPAK LTD

6 Pepsi Co. Inc

25 TCS E-Com (Pvt.)

14 Tata Best Foods

15 Askari Bank Ltd

17 Eye Sight Trust

19 Askari Bank Ltd

1 Eye Sight Trust

8 TCS E-Com (Pvt.)

9 Askari Bank Ltd

15 ZONG CMPAK LTD

16 ZONG CMPAK LTD

17 ZONG CMPAK LTD

21 Agro Processors &

31 Pepsi Co. Inc

32 Pepsi Co. Inc

41 ZONG CMPAK LTD

42 ZONG CMPAK LTD

50 Eye Sight Trust

20 NED Date Juice

32 Pepsi Co. Inc

9 Block Chain Tech

11 Bush Boake Allen

21 The Sohail Zindani

24 Jang Media Group

27 E-Agro Pvt Ltd

38 TPL Holdings Pvt

39 TPL Holdings Pvt

1 Global linkers and

3 The Car Mall

37 Pepsi Co. Inc

7 Sync & Secure

13 Anjum Asif & Co.

24 Pepsi Co. Inc

37 Sybrid Pvt. Ltd. –

38 Sybrid Pvt. Ltd. –

73 Atlas Autos Limited

Model transformation from Product to Category Communication: Framework Marketing

Market Analysis of new products to be launched. Comprehensive Marketing

Titanium Category: Category Understanding, Gaps identification, Packaging Marketing

Vendi team to work on various tasks such as: Marketing

1. Help develop brand image of Vendi for target market

Traces of Company Strategy for Bottom of Income Pyramid in Pakistan Marketing

Prepare Premier brand products market feasibility report. Marketing

Repositioning in two top areas/segments Marketing

Design strategies for Customer Services business. Marketing

Design Internal & External Brand Positioning Strategies. Marketing

Construct HR Manual/ Survey of Competitive Salary Human

Design Business Strategies for Prepaid cards. Human

Design Business Revival Strategies for Dadex. Marketing

Application of Lean principles to Distribution Logistics &

Improving Supply Chain/Channel integration Logistics &

Development of HR Strategy & Manual Human

Develop Marketing Plan and its Execution Marketing

Develop Marketing Plan and its Execution Marketing

Business Analysis & Competitive Strategy development Marketing

Research on consumer profile and habits for social media. Marketing

Women diversity policy and procedure Human

Study of market dynamics of toothpaste industry and preparing a line Marketing

Coverage and route identifying opportunities and relist PJP. Marketing

Process mapping and SOP development of core activities. Human

Identification of problems faced by women and find a feasible solution Marketing

Feasibility for introducing new products in chemical division a project of Marketing