A Brief Study of

Sales Promotion of Steel Almirah

SANGAM ALMIRAH PVT. LTD.

MUZAFFARPUR

PROJECT REPORT
Submitted to

L.N. MISHRA COLLEGE OF BUSINESS MANAGEMENT,

Muzaffarpur

In the partial fulfillment of the requirement for the degree of

MASTER OF BUSINESS
ADIMINISTRATION

SESSION: 2018-2020

Under the Guidance of: Submitted by

Dr. Vipin Kumar Priya
MBA, Ph.D. Roll no.: 181006
Session: 2018-20
MBA (Marketing)
 ACKNOWLEDGEMENT

This project report instead of being an individual effort is a collective one where in helps
from various quarters especially business and academic ones have been derived. The list of
those providing a helping hand is quite comprehensive but it would be pertinent of
mention a few who have played a major role in completion and preparation of the project
and continue to have a positive influence in my process.

I have been placed in Bihar & Jharkhand No.1 powder coated Almirah manufacturing
company “SANGAM ALMIRAH PVT.LTD.” Muzaffarpur. I shared the real skills and
knowledge from their experienced enthusiastic and cordial executive without whom I
would have not been able to achieve the desired results.

I wish to express my sincere gratitude to Mr. S.K. Karn, Sangam Almirah Pvt. Ltd.
Muzaffarpur, for giving me the opportunity to do my summer training at his highly
esteemed organization.

I would like to express my deep sense of gratitude to Dr. Vipin Kumar, L.N. Mishra
College of Business Management, Muzaffarpur, whose timely guidance made me possible
for me to prepare this report.

Last but not least I cannot forget to express my great-fullness to my parents for providing
me moral as well as financial support. I have also consulted the works of many learned
authors and all of them have been listed in the bibliography. I express my immense debt of
gratitude to all of them.

(Priya)
 PREFACE

I take enormous pleasure in presenting this project report on “Sales Promotion”. This
project report is intended to full fill the partial requirement for the completion of MBA
Master Program.

The real objective behind the partial training and the presentation of the report is to gain
experience to the actual work environment and including the required knock to guide
knowledge toward facilitating its application for my professional practical training and
close contact with prevailing system in an organization is of great importance.

This project report has been completed within a short span of time: therefore, the
presentation is not as up to the mark as I intended to be. But while preparing this project
report, a care has been taken to make it comprehensive have used to make it easy to
understand.

In preparing this report care has been taken to make it comprehensive, reliable and
analytical to the extent possible. Its relevance lies in the face that almost all the activities
and achievement of an enterprise heads and subheads though in this report facts & figure
with rules & procedure followed in the “SANGAM ALMIRAH Pvt. Ltd.’’ Muzaffarpur
have dominated the scene, efforts have been made to make it more interesting as per as
possible without sacrificing the accuracy of the details.

(Priya)
 PLAN OF THE STUDY

Acknowledgement
Preface

1. Introduction to Study
a) Objective of Study
b) Scope of Study
c) Methodology to be used
d) Limitations of the Study

2. Introduction to Sangam Almirah

a) History and Organizational Structure
b) Product Profile
c) Growth of the Organisation
d) Organaizational Structure of Sangam Almirah
e) Competitors

3. A Theoretical Aspect of Sales Promotion

4. A Practical Aspect of Sales Promotion
5. Data Interpretation
6. Conclusion and Suggestion
 INTRODUCTION

 Objective of study
 Scope of the study
 Methodology to be used
 Limitations of the study

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 INTRODUCTION

This Project is completed through “Sangam Almirah Pvt. Ltd.” This chapter deals with the
introductory aspect of the study. This study of sales promotion is the most important of the
marketing management. Entire marketing procedure revolves around these.

In the modern era of competitons, the business executive and educationalists have given
emphasis to the philosophy, that the market should be consumer oriented with the views of
changing attitude of the consumer and environment. The competitive marketing activites
should not be merely with the objective of the maximization of profit and sales volume
whereas it should be with prime objective of maximization of consumers’ satisfaction.
Befor business can develop maketing starategies, they must undersand what factors
influence buyer’s behavior marketing and how they make purchase decisions to satisfy
their needs and wants. Buyers are moved by a complex set of deep and subtle emotion.
Their behavior result from deeply held values and attitudes their perception of the world
and their place in it. There are also several stages through which the comsumer exhibit
before deciding to purchase goods or services. These include 5 steps which are : problem
or need recognition, information search, alternative evaluation, purchase and post-purchase
evaluation.
Insurance is in a manner of speaking the last frontier in the financial sector to open. It is
also a sector, which leads to benefits across the full spectrum, from the individual who
have wider choices, to the economy, which see increased savings, to the infrastructure
sector, which can look forward to long term funding being available. In an under-insured
economy, newer channels of distribution have to be utilized to intensify the reach of
insurance both in urban and rural markers. This will create huge employment opportunities
not only within insurance companies but also as agents and consultants of insurance
companies.

OBJECTIVE OF STUDY
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The objectives of the factors
To evaluate the factors underlying sale promotion towards office Almirah.
To develop and standardize a measure to evaluate sale pattern in office Almirah.
To assess the competitive strength of the product with any other Almirah in the Market.
To estimate future sales of the office Almirah of Sangam.
To find out the problems faced by the users of office Almirah
This study suggests necessary and required measures for the improvement in the marketing
activity.
To create interest as well as find out the potential new consumers.

SCOPE OF THE STUDY

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The scope of the study for management student is to apply all their theoretical
knowledge in organization’s project training. During this project training I solve the
particular problem given by the company and come to know various things
particularly.

Before the survey could be launched several decisions were necessary. The scope
of the study must be defined. It has to be made by taking into account the research
project needs and the possibility of the available resources and time. The project
report has dealt mainly with the SWOT analysis of Reliance Life.

RESEARCH METHODOLOGY USED:

Research in common refers to a search of knowledge. One can also define research as
scientific & systematic search for pertinent information of as specific topic. It is the pursuit
of truth with the help of study observation, comparison & experiment.
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DEVELOPING RESEARCH PLAN:

After deciding the objective of marketing research, the next step is deciding Research plan
for gathering effective information related to this research project. The research consists of
following steps, which are discussed subsequently.

Research Design:

Descriptive Research: In my market survey descriptive research process was carried out to
describe the market characteristics, consumer profiles, distribution strategies, and market
potential.

Data Source:

During project study I use both primary as well as secondary data source. For primary data
collection I visited various area of Bihar & Jharkhand for the secondary data. I went
through Books, Journals & Internet. The information collected is relevant, correct &
unbiased.

Research Design:

I followed survey technique for collecting the data. In market survey research approach.
Here, I carried out information from respondents have carefully selected the instrument &
methods of surveying like I have chosen personal contact methods because of higher
response rate & meaningful responses this helped me to get the general feedback of
Sangam Almirah.

Sampling Plan:

In designing the sampling plan following points were considered:

Sampling Unit: It includes who is to be a surveyed respondents of Bihar & Jharkhand.

Sampling Size: I have surveyed about area specified to me so size would reach up to 600.

Contact Method: In my research process, I have collected information through personal

interview process with the help of EDS. Form given by the company because it is the most
reliable & accurate method for collecting primary data. Through this, the analysis of body
language & facial expressions can be made.

LIMITATIONS OF THE STUDY:

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This study is an outcome of the main handicap was of time frame. Beside the efficiency of
personal, limitation cannot be ruled out. It was not possible to understand particularly all
aspects of the subject.

The study is based on information provided by the company personnel. As the

management keeps much information confidential to itself so truly accuracy of facts could
have not been ascertained, this could be a drawback of the collection of data.

So, the authenticity of the study depends upon the data and information made available to
me by the company and through survey analysis only limited study hurdles. However, each
and every factor has been carried out carefully as much as possible. Limitations to study
are beyond control.

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INTRODUCTION TO THE ORGANIZATION

 Company Profile
 Product Profile
 Organizational Structure
 Competitors