TABLE OF CONTENTS

CHAPTER 1 INTRODUCTION 1

1.1. BACKGROUND OF THE STUDY 2

1.2. STATEMENT OF THE PROBLEM 4

1.3. PROJECT GOAL AND OBJECTIVES 5

1.4. SIGNIFICANCE OF THE STUDY 5

1.5. SCOPE AND LIMITATIONS 6

1.6. DEFINITION OF TERMS 6

CHAPTER 2 REVIEW OF RELATED LITERATURE

2.1. HISTORY OF VISUAL ARTS IN THE PHILIPPINES 8

2.2. STRUGGLES OF PHILIPPINE ARTS 8

2.3. WHAT’S THE USE OF ART? 9

2.4. FINE ART PUBLICITY: THE COMPLETE GUIDE FOR GALLERIES AND

ARTIST 10

2.5. ADULT EDUCTION, MUSEUMS AND ART GALLERIES 11

2.6. INTERPRETING ART IN MUSEUM AND GALLERIES 12

2.7. MUSEUM SKEPTICISM – HISTORY OF DISPLAY OF ART IN PUBLIC

GALLERIES 12

2.8. GUHIT PINAS OVERVIEW 13

2.9. DEVELOPMENT OF PHILIPPINE MUSUEMS 13

CHAPTER 3 RESEARCH METHODOLOGY

3.1. RESEARCH DESIGN 18

3.2. RESEARCH INSTRUMENTS 18

3.2.1. SURVEYS 18
 3.2.2. CASE STUDIES 19

3.2.3. INTERVIEWS 19

3.2.3.1. INTERVIEW QUESTIONS 19

3.2.4. SECONDARY DATA 22

CHAPTER 4 SITE PROFILE AND ANALYSIS

4.1. SITE SELECTION CRITERIA 23

4.1.1. ACCESSIBILITY 23

4.1.1.1. TARGET MARKET 23

4.1.1.2. CENTRALITY 23

4.1.1.3. ROAD 23

4.1.2. SCALE 23

4.1.3. PROPER LAND USE AND ZONING 23

4.1.4. ROOM FOR EXPANSION 24

4.1.5. SAFETY 24

4.1.5.1. PUBLIC SERVICES 24

4.1.5.2. SOCIAL HAZARDS 24

4.1.5.3. ENVIRONMENT WEATHER 24

4.1.6. COST 24

4.1.7. NEARBY ESTABLISHMENTS 24

4.1.7.1. COMMERCIAL 24

4.1.7.2. RESIDENTIAL 24

4.2. SITE JUSTIFICATION 25

BIBLIOGRAPHY 26