Week 9 T 3/12 Spring Break

Week 10 T 3/19
Write 5 to 7 pages for 100 points. Due by 3/ 20 at 6 p.m. EST.)

You should create an original advertisement for an existing brand. You need to create
original copy and layout for this brand.
You may use the existing product signature or a picture of the product or package.
However the overall layout must be original.

In 5-7 typed pages answer in some detail EACH question on this outline. Please
answer using the outline format provided.
Use the APA style sheet to cite sources. You must cite at a minimum 5 sources.
Cite the source Next to any quote, statistic, or other data that you would have not have
normally known in the text.

Name:

Name of Product/ Brand:

Brief description of the product/ brand

Brief description of competition
Describe the Target Market in some detail - Must Cite MRI or other data about the
demographics.
A. Demographics
B. Psychographics

C. Behavior of Product buyer/ user

Media Selected
A. Justify why the media is appropriate
B. Media Costs (cite media kit or SRDS)

C. CPM

Justification of copy or lack of copy This is usually in terms of the target market and
media choices. Refer to the book, lecture or other sources to justify.
A. Headlines
B. Body Copy

C. Symbols/ Metaphors/ Figures of Speech

Justification of layout/ design Refer to the book, lecture or other sources to justify.
A. Overall layout

B. Unity/ Balance/ Informal Balance

C. Color/ Shape/ Symbols

References used listed in APA format. You should have at least 5 sources.

Magazines: American Hunter 4,535 99 1,374 2.36 30.29 128

Magazines: Car And Driver 7,798 243 2,566 4.40 32.90 140

Magazines: Cigar Aficionado † † 1,667 42 527 0.90 31.59 134

Magazines: People en Español 6,762 205 2,466 4.23 36.47 155

Magazines: Vanidades 4,739 134 1,708 2.93 36.05 153