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MASS TOURISM (price, changing fashion) and outside

(global economic trends, political


- PROS situations) the industry.
- Mass tourism as the epitome of
aggressively large-scale sold
standardized packages
NICHE MARKET
- mass tourism could be found in the
most reputable international places: - PROS
from the historic center of Venice to
- in sharp contrast with coastal
the shorelines of the Caribbean,
destinations whose number of arrivals
Cancun Punta Cana
was smaller but the economic returns
- Mass tourism brings an overall volume were much higher
of revenue that supports economic
- But the impact of tourism economy is
growth. The massive arrival of visitors
not without negative effects on the
(who are all consumers) offers hope for
host economy. There are effects on
a fruitful tourism entrepreneurship and
land values between overvaluation and
tourism revenues in the host country.
speculation. The logic of the economy
- The local tax base increases so the in particular leads to the exclusion of
local government can invest in schools uses considered less profitable (like
health care and social services fishing, gardening, agriculture).
- Tourist introduce new values and Tourism precipitated the breakdown of
cultures and learn about new cultures fragile local economies, inflation and
this causes cultural understanding exclusion.
- CONS - A national tourism strategy is a
- they do not manage to rank very high government policy that encourages
when it comes to receipts or tourism that brings benefits to the
expenditures made by tourists.
country. Niche tourism is often
- Mass tourism is characterized by an
promoted by national tourism
extreme concentration of tourists in
one place, like the tourist traffic in the
strategies because it is seen as a
streets of Santorini Island (Greek). more sustainable way of developing
Saturation of a place, and therefore its tourism
degradation and its loss of - There are relatively low numbers of
attractiveness are the result of tourists
massification. - They are genuinely interested in
- Mass tourism is defined by the volume
seeing the destination as it is, rather
of tourists compared to the concerned
than demanding changes to it such
territory and to the local population
density. as more hotel facilities
- Trans National Corporations from rich
- They are often willing to pay
countries are often involved, this can
result in a lot of profits leaving the more to see a unique
country. environment
- Tourists consumes huge amount of - Therefore, the tourist attraction
resources including food and water this (such as architecture, local culture, a
type of tousim can be unsustainable in rainforest and so on) is more likely
this manner to be preserved because it is now
- Tourist introduce new values and economically and socially valuable to
cultures, this causes cultural pollution. the country. This means
- Over dependence of tourist destination
conservation efforts are more
on tourism this is dangerous because
tourism is volatile and highly
successful and the tourism is more
susceptible to changes from inside sustainable.
- CONS - Promotion of a single niche can
put other people off going to the
- There are relatively few tourists, location. Potential tourists may
so it is unlikely to be scaled up as not realise that there are other
a huge growth industry. things to do and decide to go
- Niche tourism is susceptible to somewhere else.
‘shock’ events. For example, if
terrorism begins to affect people
visiting religious buildings, those
tourists might not travel – which
means the whole tourist industry
is at risk.
- Niche tourism often attracts
people from a very specific
demographic, whose tastes may
change too quickly for the
destination to adapt. For
example, a TV set location may be
popular only as long as the TV
show is on the air, after which
tourism may decline.
- Because of the relatively small
number of tourists, a destination
may suddenly lose its customers
because of competition. For
example, an island might have a
tourists but then an island in the
new location improves its tourist
infrastructure and people choose
to go elsewhere.
- Too many niche tourists means
too many people doing the same
thing, resulting in those same
tourists having a negative
experience. A good example is
scuba diving off some Thai
islands, where the number of
visitors has put off some from
going back.
- Family decisions about holidays
usually involve compromise. If
the destination caters to only one
type of tourist, that person may
not go to the destination because
there is nothing for their partner
or family to do.
https://geographycasestudysite.wordpress.com
/niche-tourism/

https://www.theguardian.com/sustainable-
business/six-reasons-mass-tourism-
unsustainable

https://www.ukessays.com/essays/tourism/the
-special-interest-and-niche-tourism-tourism-
essay.php