Is your blog helping you to grow

your business?
Transform your blog into a lead and traffic magnet with Matcha
Agenda

1. Why a blog is critical to your DTC business

2. How Matcha helps
3. How Matcha works
4. Case studies
Selling online is incredibly competitive & challenging
Going DTC can reap huge benefits, but an effective omni-channel approach is needed.

800k Amazon 98%

ecommerce stores continues to disrupt Product ads are getting of website visitors don’t
started in the last X and doesn’t let you own more and more buy
years your audience expensive
 Shopify calls blogging “the holy grail of growth.”
More traffic More leads Build trust

+3.5x +126% 81%

of consumers trust
more traffic when you more leads for small
information and advice
publish regularly business who blog
from blogs
HubSpot, 2015 HubSpot, 2015
BlogHer, 2016

Improve likelihood Increase

of purchase engagement

+131%
more likely to buy after
74%
of visitors to
consuming educational Matcha-powered blogs
content engage with content
Conductor, 2017 Matcha, 2019

Source: What Is the Future of Ecommerce? 10 Insights on the Evolution of an Industry (2019)
Why don’t more SMBs
leverage their blog?
● No time to write
● Not sure what to publish
● Haven’t see results
● Not sure what results should be
 Turn on performance blogging with Matcha
Drive more Capture more Send better Discover new
traffic leads emails niches
2,000-4,000+ new visitors 10 - 20x better conversion Give your list more Understand the
per month. 90% lower rates. 50-75% lower cost reasons to open. Get segments of your
cost than traditional paid per lead. more revenue from email audience more deeply.
advertising. (2-10x) Customize your
marketing.

Increase trust and engagement Impact revenue

74% of visitor actually engage with your content Content can engage and woo visitors to become
using Matcha customers. Influence increases 40-50% per month.
 Matcha Performance Blogging Platform
Powerful, easy-to-use tools you need to achieve results. A team to help guide you.

Publish Distribute Convert Measure

End the content
Publish
drought.
Content library
15,000+ professionally produced articles
with photography

Original content
Lead magnet content, branded articles,
buying guides, and more.

Extend your team

Get a dedicated editor, content strategist,
article curation, and freelance management.
 Distribute
Managed content ads
Matcha promotes blog articles on
Facebook and Instagram to drive traffic at
90% lower cost

Send better emails

Use Matcha content in your newsletter to
increase engagement and give customers a
reason to keep coming back
Convert
Content-powered popup
Capture 10-20x more leads at a lower CPL

➔ Contextual popup on your blog

➔ Gated content included
➔ Popup design included
Measure
Content analytics
Traffic, engagement, and insights

➔ Audience insights
➔ Channel performance
➔ Lead and revenue influence

Team of experts
Get quarterly insights reports and analysis
from our team of growth experts
Case study

Everly grows with a performance blog

Everly is an early-stage CPG company that sells
natural, sugar-free drink mixes that taste good

Challenge
● Diverse, broad target audience
● Needed to find new, inexpensive ways to
generate traffic and leads
● Wanted to take an omni-channel approach to
marketing
● Small team (CEO is executing marketing)
Case study

Everly increases conversion rate by 20x

19%
lead conversion
71%
decrease in
17%
of revenue now
47%
monthly increase
rate average cost per influenced by in revenue
vs. 1% before Matcha lead content influenced by
CPLs as low as $2.43 Total revenue is up content
20-25% YoY

“Content is such a powerful marketing tool, but it can be

Ryan Gaines intimidating to do on your own. I would recommend
CEO Matcha’s content library and strategies to just about any
ecommerce brand.”
– Ryan Gaines, CEO at Everly
2 Year Case Study

11.6k 13¢ 4.35%

monthly blog cost per click on click-through rate
Footwear insole manufacturer with a long visitors Facebook on Facebook
history of product innovation
in 2019 vs. 45¢ apparel vs. 1.24% apparel
Matcha package: Core industry average industry average

“Matcha is like a content
marketing easy button.”
– Jessica Spencer, Marketing
Specialist at Superfeet
Challenge
Superfeet had a loyal following of athletes
who loved their products, but they needed a
way to drive awareness with new
audiences.
They were seeking a way to use their blog to
grow website traffic and target their
audience more efficiently.
Goals
• Generate high-quality, low-cost
traffic from social media
• Nurture their audience with a
constant cadence of valuable
content published to the blog
• Test new target audiences to
bring ad costs down
How you use Matcha
 Easy-to-use and powerful
Matcha helps you to drive ever increasing performance with a unique process enabled by
technology and a savvy advisors

Publish

Measure Distribute

Convert
Your Matcha-powered blog fills the funnel,
retains customers, and grows your tribe.

Acquire 1. Attract the right audiences

Engage 2. Capture and engage audiences

Purchase
3. Deliver a winning offer

4. Keep customers and extend LTV

Retain