OWN & EXCLUSIVE BRAND

SHELF FRIENDLY
PACKAGING &
REGULAR CARTON
A toolkit and guide to help you
create your outer packaging

Version 1.6 - 17/05/2018

 Content
Section 1: Shelf Friendly Packaging
5 Easy Steps for the Best SFP’s 3
Types of Cartons 4
Styles of Shelf Friendly Packaging 5
Shelf Depths 5

Section 2: Technical Requirements

TUN Barcode Specifications 6
Pallet Requirements 7
Substrates 8

Section 3: Templates
Regular Slotted Carton (RSC) Template 9
Perforated Carton Template 10
Hood Template 11
Tray / Tray & Shrink Template 12
Print & Apply Label / Printed Shrinkwrap 13
Packaging Symbology 14

Section 4: Branding
Woolworths Branding 15
Essentials Branding 16
Other Branding 17

It is important that before creating artwork that the below Style Guide is carefully
followed in order for compliance and execution. Please use the correct template
provided below. If you have any queries about Shelf Friendly Packaging & Master
Cartons please contact Woolworths Packaging Development Team.

Shelf Friendly Packaging & Outer Carton Guidelines 2

5 Easy Steps for the Best SFP’s

The 5 easies are a brief set of 5 simple rules to create the best SFP that works
from factory, through the supply chain and to our Woolworths Supermarkets.

1 Easy to Identify

 Recognise in DC’s and stores

 Clear simple graphics inline with Style Guide
 Barcodes visible and printed on minimum of 4 sides
 Correct symbology ‘SHELF READY CARTON’ on top panel

2 Easy to Open
 No carton cutter/knife required for opening,
except tray and shrink
 No tape or straps covering perforations
 Pull tabs (finger holes) on panels where required
 Perforations tear easily and cleanly
 Quick to open (less than 5 seconds)
3 Easy to Replenish
 Cartons are designed to match shelf facings
 Product is stable when packing on shelf
 Carton doesn’t exceed 12kg for SFP
 Inline with category shelf requirements and dimensions

4 Easy to Shop

 Customer can remove and replace the product with ease

 Product must be easily identified by the customer
 Product branding/colour creates brand blocking on shelf
 Unit of measure should be on carton if front lip covers it

5 Easy to Recycle/Breakdown

 Secondary component should be easy to collapse

 Correct recycle symbology printed on outer packaging
 Easy separation of packaging components to allow for
recycling

Shelf Friendly Packaging & Outer Carton Guidelines 3

Types of Cartons

1 Tray & Hood

 External white lined tray

 Brown corrugated hood
 Hoods must contain finger holes
for easy opening

2 Tray & Shrink

 External white lined tray

 Minimum 2x print & apply labels
 Minimum 1 colour print for tray

3 Perforated Carton (Preferred in

Food and Grocery categories
only)
 External white lined carton
 Finger holes must be used

4 Regular Slotted Carton

 Brown corrugated carton

5 Wrap Around Carton

 External white lined carton if SFP

 Brown corrugated carton if non-SFP

Shelf Friendly Packaging & Outer Carton Guidelines 4

 Styles of SFP’s
Products that are not self standing, that are unstable from
Cartons 1. U-Shape front-to-back. Categories that best utilize a U-Shape:
Medicinal, Biscuits, Stationary, Confectionary

Products that are intended to be stacked on top of eachother

2. Dual U-Shape
in an off location: Serviettes, Cups, Plates, Seasonal lines

3. U-Shape For any products that need the slightest vertical support.
Wedges

4. Standard Wedge Products that are self supported.

Trays 5. Standard Tray Products that are self supported.

For premium products that need support: Health & Beauty

6. Acetate Tray

Shelf Depths

Health and Beauty

- Shelf 1 & 2 = 330mm
- Shelf 3 & 4 = 410mm
- Shelf 5, 6 & 7 = 460mm

Grocery
- 460mm

Chilled
- 510mm

Freezer
- 550mm
Pillar Height Height
(PH) (H)

Shelf Friendly Packaging & Outer Carton Guidelines 5

  TUN barcodes should meet GS1 specifications and must not be obscured to allow for
easy scanning in the DC environment.
 Barcodes must be positioned min. 32mm from the carton base and 19mm away from
any edge and/or side crease - except if box is too small to allow
Barcodes direct printed onto board
 ITF-14 only
 Must be printed between 80-100% magnification. Some exceptions are allowed for
smaller shippers where the barcode size cannot be achieved.
Barcodes on print and apply labels
 TUN barcodes must be 50-100%
 Either GS1-128 or ITF-14 are acceptable for print and apply labels.
ITF-14 EXAMPLE - at 100% magnification
152.35
142.75
.
. . *
. .

SIDE CREASE
.

00000000000000

MANDATORY
.

32mm
BASE CREASE

MINIMUM
ITF-14 Barcode Dimensions 19mm

Magnification X-Dimension Width Bar Height Quiet Zones

80% 0.81 97.94 32.00 8.13

85% 0.86 104.06 32.00 8.64

90% 0.91 110.19 32.00 9.14

95% 0.97 116.31 32.00 9.65

100% 1.02 122.43 32.00 10.16

GS1-128 EXAMPLE

Shelf Friendly Packaging & Outer Carton Guidelines 6

 Pallet Requirements
 Australian & New Zealand 2D pallet stacking patterns are required to be printed on all
SRT/outer carton packaging. Top panel preferred or base of tray.
 AU: 1165x1165mm NZ: 1200x1000mm
Pallet Configurations
 Pallets must be stable and efficiently configured within the pallet space, with NO overhang
 Minimum 80% Pallet Area Utilisation otherwise it may be rejected
Pallet Labelling
 Each pallet rquires a minimum of 2 labels, one on each of the fork lift access sides of the pallet.
For details, refer to www.wowlink.com.au/wps/portal > packaging and barcodes >
packaging and barcode specification documents > and download the files

Pallet Heights
The following maximum pallet heights include the height of the timber pallets (150mm):
Weight (K g) Maximum P allet H eight
> = 16 kg 1 .3 m

> = 10 kg to < 16kg 1 .5 m

< 10kg 1 .8 m
Other
Frozen (Versacold) max weight 1000kg 1.2m

ALL NZ Pallets (1000 x 1200mm) 1.2m

The above are maximum height ranges based on outer carton gross weight (not the
inner case picks)
For square outer cartons (i.e box length equals width), pallet height should not exceed 1.5m
When inner cartons are packed into an outer box, pallet height must not exceed 1.5m
Max pallet weight is 1300kg (including weight of the pallet). Versacold max pallet weight
is 1000kg (including weight of the pallet)

Shelf Friendly Packaging & Outer Carton Guidelines 7

Substrates
Flute Flute thickness (mm)
F flute 0.8
E flute 1.6
C flute 4.0
B flute 3.2
A flute 4.8

Corrugated Board: When choosing a flute it is important to consider the gross weight, size
and logistics. ‘B’ and ‘C’ flute are most commonly used for regular slotted cartons and
perforated cartons. ‘A’ flute or a dual flute should be used for cartons with heavier products or
floor ready displays.

‘F’ and ‘E’ flute are more commonly used for light weight product and should be used
for inner case picked cartons.

Outer cartons and hoods must be strong enough to withstand shelf stacking and supply
chain transportation

Vertical Flute Horizontal Flute

White Front Liner Brown Front Liner

Flute Flute

Back Liner Back Liner

 Shelf Ready Carton  Regular Slotted Cartons

 Trays  Hoods

Shelf Friendly Packaging & Outer Carton Guidelines 8

 Non Shelf-Ready Carton Template

000 mm 000 mm 000 mm 000 mm

GROSS WEIGHT: XX.X kg

VENDOR NUMBER: XXXXX
MANGERE AUCKLAND NEW ZEALAND
1000mm X 1200mm 1165mm X 1165mm
000 mm

80 FAVONA ROAD
HERE HERE .
BELLA VISTA NSW 2153 AUSTRALIA
1 WOOLWORTHS WAY CONFIGURATION CONFIGURATION
PACKED FOR WOOLWORTHS LIMITED PALLET PALLET
PLACE THE NZ PLACE THE AUST

AUST NZ
PALLET STACKING PATTERN
1 9300633 000000
INSERT INSERT INSERT INSERT

BRAND LOGO BRAND LOGO BRAND LOGO BRAND LOGO

Product Description Product Description Product Description Product Description
Quantity x Weight per unit OR Pack Size Quantity x Weight per unit OR Pack Size Quantity x Weight per unit OR Pack Size Quantity x Weight per unit OR Pack Size
Item Ref: XXXXXX Item Ref: XXXXXX Item Ref: XXXXXX Item Ref: XXXXXX
000 mm

Gross Weight: XX.X kg Gross Weight: XX.X kg Gross Weight: XX.X kg Gross Weight: XX.X kg
STORE IN A COOL, DRY PLACE STORE IN A COOL, DRY PLACE
. . . .

1 9300633 000000 1 9300633 000000 1 9300633 000000 1 9300633 000000

GROSS WEIGHT: XX.X kg 1 9300633 000000

000 mm

Dieline
.

Print and apply stickers can also be used on regular cartons. Refer to print and apply label page
Note: Use by, Best Before & Batch Codes should appear minimum 1 vertical side.

Shelf Friendly Packaging & Outer Carton Guidelines 9

 Perforated Carton Template

000 mm 000 mm 000 mm 000 mm

GROSS WEIGHT: XX.X kg

VENDOR NUMBER: XXXXX

SHELF
MANGERE AUCKLAND NEW ZEALAND
1000mm X 1200mm 1165mm X 1165mm
000 mm

80 FAVONA ROAD
HERE HERE .
BELLA VISTA NSW 2153 AUSTRALIA

READY
1 WOOLWORTHS WAY CONFIGURATION CONFIGURATION
PACKED FOR WOOLWORTHS LIMITED PALLET PALLET
PLACE THE NZ PLACE THE AUST

AUST NZ
PALLET STACKING PATTERN
CARTON
1 9300633 000000

Product Description Product Description Product Description

Quantity x Weight per unit OR Pack Size Quantity x Weight per unit OR Pack Size Quantity x Weight per unit OR Pack Size
000 mm

Item Ref: XXXXXX Product Description Item Ref: XXXXXX Item Ref: XXXXXX
Gross Weight: XX.X kg Quantity x Weight per unit OR Pack Size Gross Weight: XX.X kg Gross Weight: XX.X kg
STORE IN A COOL, DRY PLACE Item Ref: XXXXXX STORE IN A COOL, DRY PLACE
. Gross Weight: XX.X kg .
.
mm

1 9300633 000000 1 9300633 000000

00

Refer to Page 14-16 for Logo Position 1 9300633 000000

GROSS WEIGHT: XX.X kg 1 9300633 000000

CARTON
000 mm

READY
SHELF .

Perforations should avoid cutting through barcodes and other critical product information
Print and apply stickers can also be used on perforated cartons. Refer to print and apply label page
Note: Use by, Best Before & Batch Codes should appear minimum 1 vertical side.
Finger holes must be included in perforations Shelf Friendly Packaging & Outer Carton Guidelines 10
 Hood Template

000 mm 000 mm 000 mm 000 mm

VENDOR NUMBER: XXXXX

MANGERE AUCKLAND NEW ZEALAND GROSS WEIGHT: XX.X kg
1000mm X 1200mm 1165mm X 1165mm
000 mm

80 FAVONA ROAD

SHELF
BELLA VISTA NSW 2153 AUSTRALIA
HERE HERE
1 WOOLWORTHS WAY CONFIGURATION CONFIGURATION .
PALLET PALLET

READY
PACKED FOR WOOLWORTHS LIMITED
PLACE THE NZ PLACE THE AUST

AUST NZ
PALLET STACKING PATTERN CARTON
1 9300633 000000

INSERT INSERT INSERT INSERT

BRAND LOGO BRAND LOGO BRAND LOGO BRAND LOGO

Product Description Product Description Product Description Product Description
Quantity x Weight per unit OR Pack Size Quantity x Weight per unit OR Pack Size Quantity x Weight per unit OR Pack Size Quantity x Weight per unit OR Pack Size
Item Ref: XXXXXX Item Ref: XXXXXX Item Ref: XXXXXX Item Ref: XXXXXX
000 mm

Gross Weight: XX.X kg Gross Weight: XX.X kg Gross Weight: XX.X kg Gross Weight: XX.X kg
STORE IN A COOL, DRY PLACE STORE IN A COOL, DRY PLACE
. . . .

1 9300633 000000 1 9300633 000000 1 9300633 000000 1 9300633 000000

Finger holes must be present in hoods

Print and apply stickers can also be used on regular cartons. Refer to print and apply page
Note: Use by, Best Before & Batch Codes should appear minimum 1 vertical side.

Shelf Friendly Packaging & Outer Carton Guidelines 11

Tray / Tray & Shrink Template
 Brand logo and colour on each panel Note: Use by, Best Before & Batch
Codes should appear minimum 1 vertical side.
 Australian & New Zealand pallet patterns both present on artwork
AU: 1165x1165mm NZ: 1200x1000mm
Print and apply stickers can also be used on tray and shrink cartons.
Refer to print and apply label page

00
mm
000 mm

Refer to Page 14-16 for Logo Position

PACKED FOR WOOLWORTHS

Refer to Page 14-16 for Logo Position

Refer to Page 14-16 for Logo Position

1 WOOLWORTHS WAY
BELLA VISTA NSW 2153 AUSTRALIA

000 mm
80 FAVONA ROAD
MANGERE AUCKLAND NEW ZEALAND
VENDOR NUMBER: XXXXX

INSERT BRAND
ON EACH PANEL
PALLET STACKING PATTERN
AUST NZ

PLACE THE AUST PLACE THE NZ

PALLET PALLET
CONFIGURATION CONFIGURATION
HERE HERE
1165mm X 1165mm 1000mm X 1200mm
mm

Refer to Page 14-16 for Logo Position

00

OF PRINT
POSITION
PLY LA
BEL
AND AP

INT
N OF PR
POSITIOPLY LABEL
AND AP

Shelf Friendly Packaging & Outer Carton Guidelines 12

 Print & Apply Label & Printed Shrinkwrap
 2x Print & Apply labels placed on adjacent or opposite sides. Labels can appear on
two sides with a single label wrapping around corners
 Some suppliers may use a different layout. Ensure all information is still present
 Preference to the label to be A6 size (105mm W x 148mm H)

Print and apply label example

Product Description
Quantity x Weight OR Pack Size
Item Ref: XXXXXX Best Before: DD/MM/YYYY
Gross Weight: XXkg Batch Code: XXXXXXXX
Vendor Number: XXXXXX Storage Instructions

11mm

Printed shrink wrap example

Shelf Friendly Packaging & Outer Carton Guidelines 13

 Packaging Symbology
Storage Instructions
Grocery STORE IN A COOL DRY PLACE
Chilled KEEP REFRIGERATED STORE AT 1 - 4°C
Frozen KEEP FROZEN STORE AT OR BELOW -18°C
Heavy Lift Symbol include freezer logo
CAUTION

On all 6 sides of a carton when the gross weight exceeds 10kg

Print & Apply labels require 1 per label GREATER
THAN 16KG’s

Recycle Symbol

The Recycle symbol should be placed on the base of all

cardboard cartons in the relevant PMS colour

Fragile Symbol

The Fragile symbol should be used for all glass product, fragile
bakery products or anything that is high risk in the supply chain

Limited Quantity Symbol

Any dangerous goods, gas or liquid should have

the limited quantity symbol a minimum of 2 sides (39x39mm WxH)
Please refer to current Australian Standards for more details.
Gross Weight
The gross weight should be present on all 6 sides of
a shipping carton or on both Print & Apply labels Gross Weight: XX.X kg
Opening Instructions
Correct graphic instruction to be included on SRT artwork

Perforated Tray
Carton & Hood

Shelf Friendly Packaging & Outer Carton Guidelines 14

 Woolworths Branding

In order to simplify and create visual

harmony across all SRT’s across the
supermarket, a choice of 3 point sizes
for product title are recommended
based on the height of the SRT. =X
(see chart below right). XXXg

The product title is locked up to

the Woolworths icon and should be
enlarged proportionately.
Colour
For consistency please use:
PMS 3425 – Woolworths Brand Colour
Logo & Clearspace
Lo Short Product Title XXXg
The clearspace is dictated by the ‘leaf’
element of the ‘W’ icon. (The ‘leaf’
element has been rotated 90˚ on the top
and bottom.
Logo Alignment
The Woolworths icon is left aligned and
centred vertically across the height of
the SRT. Extra Long XXXg
Product
Product Title Title Product Title
Font is Fresh Sans Bold.
For point size based on height of tray
please see chart below. Y
All printing will be Post Print Logo size guide

Height of
Front lip height P oint siz e Leading
Woolworths Icon

20 mm-39mm H igh 11.4mm 21pt 21pt

40 mm-59mm H igh 15.2mm 28pt 28pt

O ver 60 mm H igh 17.4mm 32pt 32pt

Shelf Friendly Packaging & Outer Carton Guidelines 15

 SRT
Essentials Branding
The essentials range has one branded
SRT that is used for the entire range

To keep consistency across different

dielines, please use the following:

Colour
PMS 485 - Essentials brand colour

XXXg
Positioning
The lockup should always sit
comfortably on the bottom left hand
side of the SRT

Logo and Clearspace

XXXg
The SRT uses and Off Pack Essentials
Lock up with no Tab device

The clearspace is dictated by the ‘leaf’

element of the ‘W’ icon. (The ‘leaf’ Logo size guide
element has been rotated 90 on the Height of
Height of P oint siz e Leading
top and bottom) Front lip height Woolworths Icon
P oint siz e Leading Woolworths Icon

NB: The Off Pack Eseentials Lockup

20 mm-39mm H igh 11.4mm 21pt 21pt
should only be used on SRT’s

40 mm-59mm H igh 15.2mm 28pt 28pt

All printing will be Post Print

O ver 60 mm H igh 17.4mm 32pt 32pt

Shelf Friendly Packaging & Outer Carton Guidelines 16

 Other Branding - individual guides will be supplied

These are visual references ONLY - please ensure to refer to provided guidelines for step-by-step instructions

BRAND LOGO FRONT LIP LAYOUT & BRANDING

PMS COLOURS
TO BE USED IN PRODUCT (SPF ONLY)
DESCRIPTION

PERFEC T FOR CELEBRATING

® ®
PANTONE PANTONE BLACK
600 C 871 C

PANTONE ® BLACK
258 U

PANTONE ® BLACK
369

Product Name

®
PANTONE BLACK
715

Shelf Friendly Packaging & Outer Carton Guidelines 17

 Shipper Artwork Checklist - these are the elements that are
checked when approving artwork

Criteria Requirements

Dieline Must be the same dieline as what is approved in dieline review stage
Refer to guidelines (page 5)
Barcode Size ITF-14 > 80% Print & Apply (ITF-14 or GS1-128) > 50%
Extreme cases (small products) may not allow these sizes.
This is okay in this instance.
Only 2 accepted -
Barcode Symbology ITF14: if printed directly on shipper or print & apply - more robust
GS1-128: can be used only on print and apply label.
Barcode Position Min 32mm from the bottom and 19mm from side. helps to be marked
on artwork. Sometimes not do-able in extreme circumstances

Barcode number As per OBSA (business award)

Number of Barcodes Minimum 2 on vertical sides

Item Reference Number As per OBSA (business award)

Pallet Diagram Check one is pictured for Aus and NZ (if travelling to Aus and NZ)

State contents of the shipper Eg. 12 x 1.25L or 4 x 185g.

Net Weight (Qty x Weight) For vendor packs write as ‘how many OM’s’ x (qty x weight)
eg. 6 x (4 x 185g)
Gross weight Should be on all 6 sides. If over 1kg - X.Xkg or XXXg if below
Required if over 10kg (see guidelines pg 15) otherwise use NA
Should be on all 6 sides of the carton
Heavy Lift Logo If over 16kg should be 2 person lift logo
Grocery- Store in a cool, dry place
Storage Instructions Chilled- Keep refrigerated store at 1-4
Frozen- Keep frozen store at or below -18. Sell in freezer logo to be used
Dangerous Goods Logo Only for dangerous products i.e. flammable / aerosols
Packed for Woolworths Limited,
Woolworths Address 1 Woolworths Way, Bella Vista, NSW, 2153, Australia,
80 Favona Road, Mangere, Auckland, New Zealand
Vendor Number 5 digit vendor number. “001” or “002” are not required at the end of the
number. 0’s at front may be added if the number is shorter than 5 digits
Product Description Will be as per the retail unit/OBSA unless advised otherwise
Product Branding Should match SFP guidelines/brand guidelines
Will be confirmed internally as to what is desired/allowed to be
written on the front. Essentials will be generic. Weight statement
Description on Front Panel
normally required for individual shippers or generic shippers that only
use one weight of product

Shelf Friendly Packaging & Outer Carton Guidelines 18

 If you have any questions please contact your Woolworths Developer.
The Woolworths logo assets are available to download from myLibrary in PLMS.