BICOL UNIVERSITY

COLLEGE OF BUSINESS, ECONOMICS AND MANAGEMENT

BS ACCOUNTANCY

Task 1:
SWOT ANALYSIS

SUBJECT: BUSINESS POLICY AND STRATEGY

STUDENTS: CELLONA, FRANCIS EDRIAN
CLEOFE, ARVIN
ESCALANTE, ANGELICA
EVANGELIO, VERONICA
GUARDIAN, JULIUS IAN
PROFESSOR: PROF. CHRISTINA UY-BALLESTEROS
IMPERIAL, HANS CHRISTIAN
FORTES, RHYSSA MARI ANGELA
MALEJANA, BEA
TANAY, MICHAEL SALVADOR
TEE, VIRGETTE
 Strengths
1. Quality of products and services is the
top most priority of the business.
2. Offers review/tutorial services
conducted by CPAs for Accountancy
and ABM students
3. Availability of pre-owned accounting
books that can be used, rented or
bought by the customers
4. Ambiance is suitable for the customer
because of the minimalist design
making it brighter and more ventilated
5. Availability of cubicles for group
studying
6. Have a nook made for self-studying
students
7. High-speed unlimited internet
connection
8. Availability of sockets for charging of
devises
9. Student-friendly prices
1. Has the ability to
attract coffee enthusiasts and students
who are looking for a place where they
could study and enjoy good food.
2. No other café offers textbooks as a
part of the café experience which will
encourage BSA and ABM students to
visit the place
3. Serve as avenue for building friendship
and social life through the tutorial
services offered and will help the
questioning minds regarding the
subjects
4. An opportunity to provide tips and
encourage students who are taking up
BSA and ABM
5. Level of satisfaction a customer
experiences can spread through word-
of-mouth
Opportunities
Weaknesses
1. Since the café offers and displays old
textbooks, some people may find it
obsolete and would then be of no use
2. Although helpful, the unlimited Wi-Fi
available may serve as distraction to
customers when they use it
uncontrollably
3. Schedule of tutorial sessions from CPA
managers might be in conflict with the
schedules of the target customers
4. Due to the peaceful ambiance and
unlimited Wi-Fi, customer might stay
longer in the café, therefore
hampering the fast customer turnover
to become slower
5. Non-ABM or Non-Accountancy
students might feel unwelcome to the
café
6.
1. Presence of competitors in the
surrounding areas (other existing
cafés)
2. Changing market tastes
3. Limited income of the target market
4. Challenging marketing strategies
5. Low reputation during the
commencement due to being a newly-
founded business as compared to
other existing cafés
6. Unfavorable economic conditions due
to lower demand for expensive
beverages
Threats