Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Our commitment extends to helping our local communities, BMW Children’s Traffic Safety Education (CTSE) is a BMW
investing in the education of children, supporting the arts and expert CSR programprogram that targets children’s road
culture, helping disadvantaged youth, protecting and safety in China, and aims to improve children and adults’ road
improving the environment, and providing necessary support safety awareness. Leveraging its core competencies to
when large-scale disasters strike. respond to the society’s hottest issues, BMW CTSE introduces
new ideas to children’s road safety education to get to the
Our strategic philanthropic and corporate social responsibility root of the issue. Creating shared value and positively
(CSR) efforts are aligned to reflect the diverse interests of our impacting many children and families across China
BMW China Culture Journey CSR Awards
BMW China Culture Journey is a BMW iconic CSR For years, BMW has been adhering to the concept of
program that aims to promote and conserve the traditional sustainable development, pursuing the harmonious
Chinese culture as well as intangible cultural heritage through development between corporate and society, passing
in-depth exploration, cultural exchanges and product honesty and warm heart to the public, and contributing to
exhibitions. Integrating traditional Chinese culture rich in the society with innovative CSR concept. Therefore, BMW has
history into modern life using innovative methods, this been widely recognized and received many CSR awards
program inspires sustainable development and demonstrates
an a successful example of corporate involvement in the Starbucks Corporate Social Responsibility initiatives
conservation of intangible cultural heritage.
Starbucks’ social responsibility strategy is based on
BMW JOY Home three pillars: Community, Ethical Sourcing, and
the Environment. Here’s what the company does to
BMW JOY Home is a BMW exclusive stakeholder
have a positive impact in each of those areas:
engagement program tailored to help left-behind children in
China’s underdeveloped areas. This program widely engages
To have a positive impact on the communities it works
BMW customers, dealers, associates and other warm-hearted
with and in, Starbucks develops community stores that
people across the nation, and aims to provide left-behind
partner with local nonprofits. The nonprofits these
children with equal development opportunities. In 2017, in
line with BMW’s CSR strategy upgrades, BMW JOY Home stores work with offer services aimed to meet the needs
achieved its strategic transformation. To address left-behind of the communities they’re located in. Starbucks in turn
children and migrant children’s real and urgent needs, BMW donates $0.05 to $0.15 per transaction to the nonprofit
JOY Home launched the all-new program theme of “Joyful partner. You can find a list of these community
Football”, leveraging its core competencies and upgrading stores here. Starbucks has pledged to hire at least
from charitable donations to the empowerment of its 10,000 veterans and military by 2018, and focuses
beneficiaries. on diversity and inclusion in the workplace. The
BMW Sustainability & CSR Forum company also provides training opportunities for youth
in their communities, and has even developed
BMW has consistently dedicated itself to being a good the Starbucks Foundation, a 501c3 whose goal is to
corporate citizen, actively performing the obligations of its strengthen those communities further. These are just a
localization strategy, and contributing to the sustainable
few of their many community-centric initiatives.
development of China. With an international perspective,
BMW has run the BMW Sustainability & CSR Forum in The second pillar, Ethical Sourcing, dictates the way that
cooperation with various partners since 2013, providing a Starbucks purchases its products. The company is
platform for key stakeholders to demonstrate, share and
committed to ensuring that their coffee, tea, cocoa,
exchange their experiences in sustainability, while involving
and manufactured goods are responsibly and ethically
extensive social forces to encourage creative ideas and
produced and purchased. They say their “success is
practices on corporate social responsibility.
linked to the success of the farmers and suppliers who
China Charity Federation BMW Warm Heart Fund grow and produce [their] products,” and so they only
purchase those products from farms and manufacturers
The foundation of our CSR efforts is the China Charity
that adhere to a certain standard of ethical treatment.
Federation BMW Warm Heart Fund, which was established
jointly with the China Charity Federation (CCF) in 2008. As a Starbucks refers to the planet as their “most important
platform for all-round stakeholder engagement, China Charity
business partner,” and takes a comprehensive approach
Federation BMW Warm Heart Fund not only supports a wide
to reducing their environmental impact. To do this, they
array of programs and partners across the country, but also
brings together BMW customer representatives, dealers and
build LEED certified stores, are committed
employees to give back to society. to recycling and conserving water and energy, and
pursue strategies that address climate change on a
global level. Generally, Starbucks tries to be as
environmentally friendly as possible in every aspect of
their operations.