CRIBS Inc.

A Dormitory Project
Fostering Success by providing deluxe student accommodations

Committed, Reliable, Industrious partners in the Board & lodging Services

Contents
Executive Summary ................................................................................................................................................................. 2
Rationale ................................................................................................................................................................................. 3
First Project ............................................................................................................................................................................. 5
Products & Services ................................................................................................................................................................ 6
Deluxe Room: Solo Occupancy Room .............................................................................................................................. 6
Standard Room: Double Occupancy Room ......................................................................................................................... 7
QUAD ROOM: 4 PERSONS SHARING A ROOM ............................................................................................................................. 8
Room Comparisons ............................................................................................................................................................. 9
Amenities: ............................................................................................................................................................................. 10
BUILDING AMENITIES ............................................................................................................................................................ 10
OTHER AMENITIES ................................................................................................................................................................ 10
Ancillary Businesses .............................................................................................................................................................. 11
Self-Serviced Cafeteria .................................................................................................................................................. 11
24 hours Convenience Store ............................................................................................................................................. 12
Coin Operated Laundry Services ....................................................................................................................................... 13
Market Analysis ..................................................................................................................................................................... 14
Marketing strategy................................................................................................................................................................ 15
Staffing .................................................................................................................................................................................. 17
Ownership ............................................................................................................................................................................. 22
Facilities................................................................................................................................................................................. 24
Financial Projections ............................................................................................................................................................. 20
FUNDING NEEDED ................................................................................................................................................................. 21

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EXECUTIVE SUMMARY

7 years of experience in the student condominium management has given us an in depth

understanding of the student housing problems, the aspirations of the parents for their children
and the reality that threaten these dreams. With these understanding of the needs of the parents
and their teenagers, we recognize the important role of a dormitory to support these dreams.
How to balance the struggle of freedom and independence while remaining obedient to parental rule becomes difficult
when the parents are not there. The parents need to trust that the place of their children can handle and manage these
concerns. A place that is not just safe and comfortable but one that can also look after the best interest
of their children when they are not there. While the children are looking for a place not just conducive
for learning but that will also satisfy their need to have fun while balancing academic and social life.
In the Philippines, there are still a lot to be improved in the student housing business, the services to be
provided and the management style. These are all crucial, however unassuming, but somehow a key
component in the overall success of every university student. To foster success thru a balance of these
3 components is what we aim to resonate in our dormitories: deluxe rooms, studies focused services,
and management with a heart.

IT IS A BUSINESS THAT FOCUSES ON THE HIGHER PURPOSE WHILE REALIZING A GOOD RETURN OF INVESTMENT .

Businesswise, the dormitory business never runs out of

customers. As long as there are students enrolling in the
universities, the student accommodation business will thrive.
Investors looking for stability and predictability of income will
find this business suitable. 2

VISION: Fostering Success by providing deluxe student accommodations

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RATIONALE

A
lthough universities have their own university dormitories for their students and administration,
the number of students and faculty and staff far exceed the maximum number of occupants that university
dormitories can accommodate. Since the primary pursuit of the universities are academic,
dormitories are just consequential and giving opportunities to neighboring properties to the business of
housing students. Outside the university dormitories, students either rent rooms in private homes or
boarding houses near the university. The academic pursuit of the students will be further reinforced if
the students interact with those of the same academic pursuit even outside the school.
In Philippine setting, a university degree is seen as the parents’ primary goal for their children. A
diploma is a symbol to signify the end of a parent’s obligation to their child. Indeed, a college diploma
represents all the sacrifices, the dreams fulfilled, and the aspirations of a better future for their children
than what the parents had. This dream is threatened by the reality of all the obstacle that a family
faces. A child living away from the guidance and protection of a parent is vulnerable to distractions.

As a student in a university away from the comforts of

their home and hometown, there are many adjustments
that they have to make. While getting accustomed to
a new place, the student has to adapt to taking care of
his daily needs, something that were previously taken for
granted when they were in the comforts of their home.
Diversions and interruptions abound and while others
adapt easily and learn to effortlessly prioritize, it is not the
case for everyone. The parents worry that their child will not be able to graduate because of distractions.

THE GOAL IS TO PROVIDE A WORRY FREE ENVIRONMENT

WHERE STUDENTS CAN FOCUS ON THEIR STUDIES.
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 The most recent data from the Commission on Higher Education (CHED) based on the
submissions of higher educational institutions. The total number of enrolled students in the Philippines is
3,589,484 for the academic year of 2016-2017. If divided among the type of schools they’re into, Private
schools has the most population with a total of 1,947,877, next are State Universities and Colleges
(SUC’s) with a total of 1,410,985, Local Universities and Colleges (LUC’s) with a total of 224,396 and
lastly, other Government Schools (OGS) with a total of 6,226.

Region SUCs LUCs OGS Private Grand Total

01 – Ilocos Region 67,358 12,087 – 80,103 159,548
02 – Cagayan Valley 81,449 – – 50,616 132,065
03 – Central Luzon 173,198 18,521 – 138,385 330,104
04 – CALABARZON 170,211 31,626 1,030 229,494 432,361
05 – Bicol Region 75,810 20,705 – 80,350 176,865
06 – Western Visayas 81,820 5,521 186 77,238 164,765
07 – Central Visayas 68,862 14,810 – 165,989 249,661
08 – Eastern Visayas 102,082 4,364 – 36,205 142,651
09 – Zamboanga Peninsula 71,570 161 – 47,100 118,831
10 – Northern Mindanao 55,033 10,538 – 79,547 145,118
11 – Davao Region 36,874 5,662 – 115,100 157,636
12 – Soccsksargen 47,417 1,116 – 86,164 134,697
13 – Nat. Capital Region 151,349 85,605 996 514,811 752,761
14 – Cordillera Adm. Region 33,469 – 818 73,711 107,998
15 – Autonomous Region of Muslim Mindanao 38,982 – 3,196 57,770 99,948
16 – Caraga 34,112 728 – 35,163 70,003
17 – MIMAROPA 61,546 413 – 23,371 85,330
18 – Negros Island Region 59,843 12,539 – 56,760 129,142
Grand Total 1,410,985 224,396 6,226 1,947,877 3,589,484

These data shows that there is a huge market in the student housing business. Strategically
located walking distance from the universities, the dormitory business will thrive for as long as
there are students enrolling in the universities and the numbers are increasing annually.

Out of the 3.5M college students in the Philippines, 70% or

approximately 2.5M are renters in dormitories or other alternative student
housing. We would like to capture 10% of the student renters market or
approximately 251,623 students. That would generate monthly gross
revenues of about $10B or an annual gross revenue of $120B.
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 In The Cordillera Administrative Region, there are 107,998 college students. 70% or 75,598 of them are
renters. Of the 70% renters, we are targeting 10% or 7,559 students in our chain of dormitories.

Potential Market Share If we capture 10%

of the student
renters market in
10% the Cordillera
Administrative
No. of students in CAR 107,998 Region alone, that
Renters 75,599
Target Market in CAR 7,559
would generate
90%
gross revenues of
about $6-8Million
annually.
Renters Target Market

FIRST PROJECT

For our first dormitory project in Baguio City, Philippines, it will be located in New Lucban, within
walking distance to the biggest university in North of Luzon- St. Louis University Main Campus which
comprises of eight colleges with more than 30,000 enrollees in the school year 2016-2017. Public
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transportation is available along New Lucban 24 hours a day, 7 days a week. The New Lucban area
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is a street lined with dormitories, apartments, and other alternative housing for students.
PRODUCTS & SERVICES

Deluxe Room: Solo Occupancy Room

RENT:
$160 per month
Inclusive of electricity and water

ROOM INCLUSIONS:

Private Bathroom with hot & cold shower

Single Bed
Study table with lamp
Study chair
Wide closet with mirror
Room Intercom

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 Standard Room: Double Occupancy Room

RENT:
$120 per month per bed
Inclusive of electricity and water

ROOM INCLUSIONS:

Private Bathroom with hot & cold shower

2 Single Beds
2 Study tables with lamp
2 Study chairs
2 Closets with mirror
Room Intercom
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 QUAD ROOM: 4 PERSONS SHARING A ROOM

RENT:

$90 per month per bed

Inclusive of electricity and water

ROOM INCLUSIONS:

Private Bathroom with hot & cold shower

4 Single Beds
4 Study tables with lamp
4 Study chairs
4 Closets with mirror
Room Intercom

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 Room Comparisons

Deluxe Solo Room Standard Room Quad Room

double occupancy 4 persons occupancy
ROOM SIZE 10sqm 10sqm 20sqm

NO. OF BEDS 1 2 4

BED SIZES Single Single Single

MATTRESS Salem 6” thickness Salem 6” thickness Salem 4”thickness

BED L INENS Pillows, Sheets, Comforter Pillows, Sheets, Comforter Pillows, Sheets, Fleece Blanket

TABLE Study table w desk light Study table w desk light Study table w desk light

CHAIR Leather cloth cloth

CLOSET SIZE Double Door Single Door Locker

BATHROOM Hot & cold shower Hot & Cold shower Hot & Cold Shower

WATER Included Included Included

ELECTRICITY Included Included Included

WIFI Free Free Free

L AUNDRY Coin operated washer and Coin operated washer and Coin operated washer and
dryer dryer dryer

LOUNGE Common Common Common

KITCHEN Common Common Common

$160 per month $120 per bed $90 per bed

per month per month
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AMENITIES:

BUILDING AMENITIES OTHER AMENITIES

 Coin Operated
 24 hours security
Laundry room
 CCTV cameras on common areas
 Cafeteria
 Room Intercom
 24hrs convenience store
 Standby Generator
 Internet cafe
 Wi Fi available on all floors
 Other Commercial
 Elevator
Business Spaces for Rent
 Separate floors for boys and girls
 Well ventilated rooms
 Drinking fountains
 Lounge
 TV Room
 Library
 Recreational Room
 Modern Architecture & Interior Design

COMPETITIORS DATA

DORMITORIES RENT PER BED PER MONTH ROOM OTHER COMMON AREA
Solo Room Room AMENITIES BUSINESSES AMENITIES
for 2 for 4
1. Rex Hall $250 $170 $130 Coffee Library TV Room
Residences Kitchen
Study Room
Outdoor
Garden
Elevator
Room Intercom
Balcony per room
Cordilleran Inspired Decors
2. Cuesta None $102 None Coffee shop TV Room
Dormitories Restaurant Kitchen
Store Study Hall
Laundry Piano
Computer Shop Roof Deck
Elevator
Replica of Classic Paintings
3. Royale $200 $85 None Spa TV Room
Residences Canteen Gym
Study Hall
Ping Pong Table
Elevator
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Korean wood flooring

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ANCILLARY BUSINESSES

Self-Serviced Cafeteria

PRODUCTS & SERVICES:

Variety of home-style food prepared and served for our guests with different cuisine every day.

 Monday: Thai dishes

 Tuesday: Filipino Dishes
 Wednesday: Korean Dishes
 Thursday: Noodles day
 Friday: Pizza, pasta, and salad
 Saturday: Mongolian
 Sunday: Burger and Barbeque Day

Beverages: Coffee, Fresh Fruit Juices and shakes

CLIENTS:
 Dormitory residence
 Foot traffic
 Dormitory residence guests

KEY STAFF:

 Kitchen Cook/ Resident Chef- main cook

 Line Cook-assistant of the main cook
 Restaurant Manager-supervises the cafeteria
 Busboy/Busgirl- cleans customers area
 Kitchen Porter- dishwasher

PROJECTED POTENTIAL INCOME:

Cafeteria
1 meal $ 1.00
Frequency per resident per month 20 meals
No. of residents in the dorm 1,290
Potential Revenue $ 25,813.33
Less: Cost of Food Sold (60%) $ 15,488.00
Gross Income $ 10,325.33
Less: Operating Expenses
Salaries $ 1,300.00
Utilities $ 364.00 $ 1,664.00
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Potential Net Income/month $ 8,661.33

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Potential Net Income/year $ 103,936.00

 24 hours Convenience Store

PRODUCTS & SERVICES:

Personal Care Products Food Products School Supplies Snack Bar

Hair Care Products Canned Goods Paper products Espresso

Body Care Products Packed Foods Pens & Pencils Hot Choco Drink
Facial Care Products Ice cream Envelopes & Folders Hotdog Sandwiches
Tissue Breads & Cookies

Feminine Care Products Rice

Egg

Noodles

Chips

Chocolates

Bottled Beverages

CLIENTS:
 Dormitory residence
 Foot traffic
 Dormitory residence guests

KEY STAFF:
 General Store Operator
 Stocker

PROJECTED INCOME:

Convenience Store
Grocery need per month per resident $ 38.36
No. of residents in the dorm 1,291
Potential Revenue $ 49,506.29
Less: Cost of Goods Sold $ 46,040.85
Gross Income $ 3,465.44
Less: Operating Expenses
Salaries $ 617.50
Utilities $ 120.00 $ 737.50
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Potential Net Income/month $ 2,727.94

Potential Net Income/ year $ 32,735.28
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 Coin Operated Laundry Services

PRODUCTS & SERVICES:

 Wash and dry your own clothes with our coin operated washing and drying machines or;
 Have our professional labanderas wash, dry, and fold your clothes for you.
 Handwashing Services
 Dry Cleaning Services

CLIENTS:
 Dormitory residence
 Foot traffic
 Dormitory residence guests

KEY STAFF:
 General Laundry Store Operator

PROJECTED INCOME:

Laundry
Daily Consumption/ student 1kg
Monthly consumption/ student 30kg
Price per kilo of laundry $ 0.50
Monthly consumption/ student $ 15.00
No. of students in the dorm 1,291
Potential Monthly Revenue $ 19,360.00
Less: Monthly Operating Expenses
Soap $ 178.56
Salaries $ 411.67
Utilities $ 1,548.31 $ -1,959.98
Potential Net Income/month $ 17,400.02
Potential Net Income/year $ 208,800.25

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MARKET ANALYSIS

F
or our Baguio Project, most of our clients are college undergraduate students
from St. Louis University Main Campus. These undergraduate students are ages
18- 25 years old. Generally from the Ilocos Region, Central Luzon, and Metro
Manila, and other regions in Luzon, they come to Baguio city for their university
studies because St. Louis University is the top university in Nothern Luzon,
ranking 19 in the Philippines. Other clients will be undergraduate students from
University of Baguio and University of Cordilleras, both are also considered as
one of the largest university in Baguio, next to St. Louis University.
A recent survey conducted by Business Management majors in St. Louis University has
produced the following results:

When choosing a dormitory, students who participated in the survey chose

price, security, environment, location, and accessibility to transportation as the top 5 factors affecting their decision.

Factors
224
201 188
165 151

89 85 88
45 7

Factors

Influence
144 Influence

92
57% of the respondents say they
choose their dorms on their own. 36%
say their parents choose their dorms.
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14 Survey of 250 St. Louis University Students

studentstussrespondents
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Parent Own choice others

 Other Services

204

161
149
137
106 116

61
6

canteen parking laundry internet convenience school computer others

space store supplies shop

Other services that the student respondents need when choosing a dormitory are internet as
the most essential, followed by a convenience store, laundry facilities, canteen, then
computer services. The potential for income coming from ancillary services is also profitable.

MARKETING STRATEGY

We will utilize the power and influence of SOCIAL MEDIA as a platform to introduce and
promote our project. Since our target market is online every day, we will rely heavily on
ONLINE MARKETING . We will create a dedicated WEBSITE, use PAY PER CLICK ADVERTISEMENTS,
make social media accounts like FACEBOOK and boost it online to reach more people.
Also, we will venture on VIDEO MARKETING to deliver the right message to the right market
and attract the right kind of customers. We will use YOUTUBE also since it is the second
most visited site. Aside from these, we will also give out FLYERS in the universities during
enrollment. We also have a competitive AGENT’S REFERRAL PROGRAM ongoing all year
round. Our competitive commission for every closed contract is still effective and
attractive to agents. Agents fill in the gaps of our own marketing efforts and therefore
help in achieving a high occupancy rating.
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Below is a sample of flyers and marketing materials we are currently using and have effective results.
Brochures and flyers for our dorm projects will include same key elements:

We also have referral promotions for our residents.

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STAFFING

CHIEF OPERATING OFFICER

 Designs and implements the dormitory operations
 Establishes policies that promote a culture of service with a heart and the vision of
fostering success.
 Leads employees and encourages maximum performance and dedication.
 Takes accountability for the effectiveness of the quality management systems
 Provides day-to-day leadership and management
 Ensures communications, resolution of issues, and project development
 Ensures the development of health and safety practices for the Corporation and
oversee compliance with those practices
 Attends meetings of the board and present the information necessary or relevant to the
board for discharging its duties
 Fosters a corporate culture that promotes ethical practices, customer focus and service
and encourages individual integrity
 Maintains a positive and ethical work climate that is conducive to attracting, retaining
and motivating a diverse group of top-quality employees of all levels
 Coordinates the sustainability strategies of the Corporation
 Manages employee performance by establishing clear goals and expectations,
tracking progress against the goals, ensuring timely feedback, and addressing
performance problems and issues promptly

DORM MANAGER
 Oversees the daily operations of the dorm.
 Inspects the whole property.
 Trains new employees.
 Oversees a budget.
 Come up with strategies to increase sales and resident satisfaction.
 Problem solver.
 Acts as guardian or second parent to all residents.
 Processes sanctions and evictions.
 Supervises on-site staff and coordinates repairs and maintenance
 Processes leases, collects rent, verifies income, and maintains a waiting list
 Ensures that the rooms are ready for occupancy.
 Oversees completion of all necessary paperwork and ensures proper customer service.
 Addresses the concerns of current residents in a timely manner and provide excellent
customer service for both current and potential residents.
 Guides potential residents through the application process, lead dorm tours, negotiate
lease terms, and coordinate documentation completion and approval
 Ensures high collection rates
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 Maintains high occupancy rates

 Draft comprehensive marketing and dorm lease plan
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RESIDENT ASSISTANTS

 Accompany prospective renters to view rooms of their choice.

 Discuss the size and layout of the rooms, amenities, and the logistics to the
schools nearby. Discuss rent price, living standards and the terms of the leasing
contract, and dorm rules and regulations.
 Guides potential residents through the application process, lead building tours,
negotiate lease terms, and coordinate documentation completion and
approval.
 Addresses the concerns of current residents in a timely manner and provide
excellent customer service for both current and potential residents.
 Assists in processing lease renewals and rent collection
 Checks all vacant rooms.
 Help residents understand leasing contracts and fill out paperwork correctly.
 Issue warnings to residents for issues such as noise violations, late rent, or failure
to follow rules.
 Inspect rooms are well maintained, and checks room inventories.

GENERAL ACCOUNTANT

 Oversees the flow of cash and financial instruments

 Preparing reports as required by law, regulations or company policies
 Ensuring compliance with applicable laws and procedures
 Providing financial reports and interpreting financial information to managerial
staff while recommending further courses of action.
 Advises on investment activities and provide strategies that the company should
take
 Maintains the financial health of the organization.
 Analyzes costs, pricing, variable contributions, sales results and the company’s
actual performance compared to the business plans.
 Develop trends and projections for the dorm’s finances.
 Conduct reviews and evaluations for cost-reduction opportunities.
 Manage the preparation of the company’s budget.
 Liaise with auditors to ensure appropriate monitoring of company finances is
maintained.
 Answers residents’ questions about billing and resolve any errors.
 Manages accounts, collect payments, and update accounts to reflect changes.
 Communicates with all customers to ensure payments and evaluate all expired
accounts and maintain accurate records.
 Evaluates and resolves all credit issues and monitor all accounts for billing details.
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 Manages all communication for all overdue accounts and investigate all
customer complaints and resolve all issues.
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HOUSEKEEPING
 Assists residents with any needs, such as cleaning issues, as well as coordinate
repairs by contacting the appropriate management to resolve the issue.
 Sweeps and mops the whole building to ensure that it is clean.
 Cleans out trash
 Cleans resident’s rooms upon moving out
 Cleans the management office, hallways, lounges, and common areas.
 Maintains the cleanliness of the whole place

GENERAL M AINTENANCE
 Generally responsible for the upkeep and maintenance of the building to ensure that
they meet health and safety standards and also the legal requirements.
 Accounts for services such as cleaning, waste disposal, security and parking, to make
sure the surrounding environment is in a suitable condition to residents.
 Maintains equipment and supplies to meet health and safety standards
 Inspects building’s structures to determine the need for repairs or renovations
 Reviews utilities consumption and strive to minimize costs
 Controls activities like parking space allocation, waste disposal, building security etc.
 Repairs building fixtures including lights, locks, windows, doors, walls, floors, sinks, and
drains.
 Performs routine preventive maintenance to ensure that the building systems operate
efficiently and that the physical conditions of the building do not deteriorate.
 Performs maintenance tasks such as carpentry, painting, plumbing, and electrical
repairs to ensure that the building is properly maintained.
 Checks that predefined maintenance tasks that are scheduled to run daily are running
successfully.

SECURITY OFFICERS

 Prevents Security Problems

 Deters theft, vandalism, assault, or other undesirable behavior.
 Patrols the premises, observing unusual behavior and other security problems.
 Oversees security monitors.
 Writes detailed reports of what occurred during shift.
 Responds to Incidents
 Removes disruptive persons from the premises
 Checks for intruders
 Manages crowd control in emergencies.
 Calls the appropriate agency in case of emergencies.
 Verbally enforces rules.
 Authorizes people to enter the building and checks if they have hazardous object
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FINANCIAL PROJECTIONS
Financial Projections for our 1st project:

1,291 BED Dormitory

PROJECTED INCOME STATEMENT at 100%
Occupancy

Monthly Annually
Revenues
Revenues from Rent from Commercial Spaces $ 7,200.00 $ 86,400.00
Revenues from Dorm Rent $ 153,120.00 $ 1,837,440.00
Less: Total Cost of Services $ -11,616.00 $ -139,392.00
Gross Income from Rent $ 148,704.00 $ 1,784,448.00
Operating Expenses-Dorm $ -11,115.00 $ -138,668.33
Common Areas Electricity $ 800.00 $ 9,600.00
Common Areas Water $ 160.00 $ 1,920.00
Elevator Maintenance $ 200.00 $ 2,400.00
Insurance $ 166.67 $ 2,000.00
24 hrs Security $ 1,320.00 $ 15,840.00
Internet $ 1,000.00 $ 12,000.00
Housekeeping supplies $ 300.00 $ 3,600.00
Salaries and Wages $ 5,048.33 $ 65,628.33
Pest Control $ 120.00 $ 1,440.00
Repairs and Maintenance $ 2,000.00 $ 24,000.00
Marketing and Administration Expenses $ -5,359.20 $ -64,310.40
Interest Expense $ -14,550.73 $ -174,608.74
Less: Total Expenses $ -31,024.93 $ -377,587.48
Net Income from Rent $ 117,679.07 $ 1,406,860.52
Other Income
Potential Net Income from Laundry $ 17,400.02 $ 208,800.25
Potential Net Income from Cafeteria $ 8,661.33 $ 103,936.00
Potential Net Income from Store $ 2,727.94 $ 32,735.28
Capital Appreciation $ 13,393.88 $ 160,726.50
Net Income before tax $ 159,862.24 $ 1,913,058.56
Provision for Income tax $ 47,958.67 $ 573,917.57

NET INCOME AFTER TAX $ 111,903.57 $ 1,339,140.99

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FUNDING NEEDED

TOTAL FUNDS NEEDED FOR THIS PROJECT IS $6.375M

PAYBACK PERIOD = TOTAL PROJECT COST / NET INCOME AFTER TAX

ACCOUNTING RATE OF RETURN = NET INCOME AFTER TAX / TOTAL PROJECT

OCCUPANCY RATE ANNUAL NET INCOME AFTER TAX PAYBACK PERIOD ACCOUNTING RATE OF RETURN

100% $ 1,339,140.99 5 YEARS 20%

95% $ 1,265,268.81 5.3 YEARS 19%

90% $ 1,191,140.67 5.6 YEARS 18%

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85% $ 1,117,012.53 6 YEARS 17%

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OWNERSHIP

ALEXANDER L. B ANGSOY - CHAIRMAN OF THE BOARD & CHIEF EXECUTIVE OFFICER

51 years old; Filipino

Accountancy, St. Louis University;
Doctor of Jurisprudence, Ateneo College of Law;
Masters in Entrepreneurship, AIM Guru Program;
Owner’s and CEO’s Program, Harvard University.
Finalist in the 2013 Ernst & Young Entrepreneur of the Year, Masters Category.
Previously, practicing lawyer for land cases;
Hired by Roberto V. Ongpin to handle titling cases in Baguio;
Founded TBF Realty Inc. as a real estate company which to date has sold over 6.3 has
of subdivided lots.
Alex grew up as an only child with a highly entrepreneurial mother. After the family
was thrown out of their dwelling place in La Filonila, New Manila, Quezon City, the
family went back to their home province, Baguio while the father worked in Saudi
Arabia. The mother and the young son tried their skills in business. Mother and son
pioneered in manufacturing and trading knitted sweaters and blankets in Baguio and
owned a store in the public market. The family later expanded into other businesses,
a sari sari store and taxi fleet. As a young boy and at high school age, and even up to
his college years, he was already involved in the family business. While studying in
Manila, he joined trade fairs selling sweaters that the family business manufactured.
Alex joined Big Bang in Alabang Trade Fair and manned the stalls even while in
college. After college, he worked as a lawyer in Tanjatco, Oreta, Berenguer Law
Office and Balgos & Perez Law Office. Later, he went to private law practice in
Baguio for 16 years. While in law practice, he specialized in real estate law, handling
the accounts of Roberto Ongpin, and other Manila based businessmen and
professionals.
Previously the Legal Consultant to the National Power Corp. Office of the President;
Licensed real estate broker since early 2000.
Currently Member, Victory Christian Fellowship;
Member of Anti-Gambling Multi Sectoral Group in Baguio;
Active member of Legal Aid, which provides free legal assistance to indigent clients.
Active member of Gawad Kalinga, providing home for the homeless and an active
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speaker of DTI.
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ANNABELLE C. BANGSOY- CORPORATE TREASURER

47 years old; Filipina; Finished Journalism in UP; Recipient of Baguio’s Outstanding

Citizen’s Award in Journalism for her work in The Gold Ore, a former community
newspaper in Baguio City; Finished Creative Writing Workshop in Gotham Writer’s
Workshop based in New York under her mentor, Carol Bugge; Fellow of an ongoing
workshop with Baguio Writers’ Group.

ALMA B. ATULBA- CORPORATE SECRETARY

44 years old; Filipina; Finished Nursing; Formerly Executive Secretary to the CEO; has
been employed in the business of Alex Bangsoy for the past 14 years. She was elevated
to several positions until appointed Corporate Secretary due to her competence in the
job and excellent work ethic.

PAMELA L. TECSON – CHIEF OPERATING OFFICER

39 years old; Filipina; Bachelor of Arts in Philosophy – University of the Philippines;

Real Estate Property Lessor; Real Estate Property Appraiser;
Real Estate Property Broker; Real Estate Property Manager;
Dorm Manager; Entrepreneur.
Built and operated a chain of computer shops in Quezon City, Metro Manila.
Ownership lasted for 13 years and reached 100 units per branch operating 24 hours a day.
Operated a canteen for 4 years.
Went into real estate thru the mentorship of her father.

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FACILITIES

CONDOMINIUM MANAGEMENT OFFICES:

 Property Management Office, 2nd Floor Amenities Blg, North Cambridge Condo,
Bareng Drive, Bakakeng Sur, Baguio City. (430 sqft)
o Office number : +63-74-246-0548
 Property Management Office, Parking Level, Manors Blg, The Courtyards
Condominium, Leonila Hill, Baguio City (322 sqft)
o Office number : +63-74-442-0631

BED AND BREAKFAST MANAGEMENT:

 Martha’s Rooms, 10 Montinola Subdivision, Kisad Rd, Baguio City (6,458 sqft)
o Office number : +63-74-665-3093

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