Report:

Every March the Formula One Grand Prix comes to Melbourne. It is a major part of the Tourism
and Hospitality focus for the first part of each year.
Many hospitality businesses want to be part of it in order to benefit their organization.
As a partner in a catering business you can benefit from the Grand Prix, but only if you can
convince the other partners that it is worthwhile, in a written presentation you will need to explain
what relationships you would have to establish, how you would go about doing so and what
arguments you would use to convince your partners to become part of the Grand Prix.
You need to make them recognize and upon this opportunity. In addition to this you need to
stipulate which important points you would wish to be included in a written contract with the
Grand Prix organizers to try ensure a positive experience.
The written report will need to be at least 1500 words in length.
Need to show that you have actively seek out information and advice, be able to pre-empt potential
problems and what actions you would take.
Peter Rowland started from a small boutique catering and events company in 1962 in Melbourne,
and now it is one of the most successful company in relations to multi-faceted food and
entertaining. The business’s scope of service has been widened in different aspects including event
catering, exclusive private event management, restaurant and café, venue management, hospitality
consultancy, to name but a few. The enterprise has been the supplier of various business titans
such as Kerry Packer, Alan Bond and Christopher Skase.
Formula One Australia Grand Prix
Formula One racing for a long has been seen as the pinnacle of motor racing since it would
definitely attract large numbers of audience at the race itself, television audiences all over the
world, media attention and huge amount of sponsorship. The Formula One is conducted every year
in major cities in the world. The Formula One Australia Grand Prix takes place on an annual basis
over four days in March in Melbourne and Albert Park. This is a huge opportunity for Melbourne
to promote its image to the world as well as develop remarkable economic, cultural and social
benefits such as job generation, tourism attraction, infrastructure development, industry
development, inward investment, community involvement, to name but a few. The fact remains
that the Formula One Australia Grand Prix is projected to increase Melbourne’s image to 80
million global audiences, in which China, Japan and India could be considered key markets. The
event in 2019 witnessed huge numbers of audience of 324,000 people which increased by 10% in
comparison with that in 2018 (ref). As a result, this event plays an important role in the Tourism
and Hospitality industry. Besides, various businesses in this industry will attain huge benefits from
becoming part of the Grand Prix. It is essential for the giant company such as Peter Rowland to
generate partnership as a catering partner with the Grand Prix through a deal or a contract.
There are several points that need to be addressed in the contract between the Grand Prix and
Peter Rowland as follows:
- Peter Rowland is considered the main catering partner who provides food and
entertainment services for the Grand Prix
-

Marking guide:
- Points covered that needed to be included in contract
- Professional cover sheet including company logo
- Proactive identification of possible business relationships with suppliers
- Proactive identification of possible business relationships with customers
- Proactive identification of possible business relationship with organizers
- Proactive identification of possible business relationships with government bodies
- Explanation of benefits accruing from supplier relationships
 - Explanation of benefits accruing from customer relationships
- Explanation of benefits accruing from relationships with organizers
- Explanation of benefits accruing from relationships with government
- Strength of concluding argument

https://www.researchgate.net/publication/227425409_The_Formula_One_Australian_Grand_Prix_Expl
oring_the_triple_bottom_line

https://www.premier.vic.gov.au/roaring-success-melbourne-secures-grand-prix-extension/

https://www.theage.com.au/national/victoria/melbourne-to-host-grand-prix-until-at-least-2025-
20190719-p528ol.html

https://www.grandprix.com.au/sites/default/files/pdf/AGP18725-2018-AGPC-Annual-Report-Text-A4-
FA-6-Combined-LR.pdf

https://www.grandprix.com.au/fan-zone/news/formula-1-extends-contract-keep-race-melbourne-until-
2025

https://www.abc.net.au/news/2014-03-13/campbell-why-wont-economists-leave-the-grand-prix-in-
peace/5318202

https://www.grandprix.com.au/fan-zone/news/new-era-formula-1-australian-grand-prix-hospitality