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Location
Posted on May 3, 2018 by Heidi Cohen in Small Business | 2 Comments
Turn Your Bad Small Business Location Into An Asset
Location, location,
location matters because it’s a key driver of attention, traffic and
sales
There’s reason that place is one of the original 4Ps of Marketing since it
determines your business’s location physically and mentally in your prospect’s
mind.
A bad small business location causes your firm to be out of sight and out of
mind for your audience. Your small business marketing must compensate to
stay visible and easy to do business with.
In today’s connected world, you may think that a bad small business location
matters less. But as my Accounting professor used to say, “It depends,”
because a poor location applies to your physical and online addresses.
Even if your resources are tight, don’t make your real estate decisions based
solely on price. Take time to assess other related marketing and business
expenses.
This article will show you how to overcome your bad small business location.
Before using these small business location tactics, take some time to assess
your business location and set your key marketing basics. This will help
streamline your small business marketing.
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Overcome your poor small business location using your company vehicle
Overcome A Bad Small Business Location: Offline Tactics Outside Your
Front Door
Think outside your front door to extend your small business reach to
overcome a bad business location.
Consider this when you opt to select a non-dotcom URL. To help you better
understand this, here’s a domain name guide.
44. Use appropriate social media platforms. While social media
drives traffic, branding and sales, it can be overwhelming, especially for a
small business. Be selective in your social media use based on your
audience.
45. Keep your content and messaging visible on social
media. Skip the once and done content. Share your content on a consistent
basis.
46. Reuse your content to make it contextually appealing on
different social media platforms. Here are 100+ ways to reuse,
repurpose and repromote content.
47. Take advantage of under-utilized social media platforms like
Pinterest.
48. Tap into the power of long form content. Build a following or
test a new direction on publishing platforms like LinkedIn Publishing and
Medium.
49. Experiment with niche focused social media platforms. For
example, Ravelry supports its knitting and crocheting community.
50. Republish your videos on YouTube to extend visibility.
YouTube is the second biggest search engine after Google.
51. Participate in groups on different social media entities. It’s a great
way to expand your network.
Overcome A Bad Small Business Location: Online Third Party Media
Tactics
Unlike other forms of offline media, local media remains solid because it
focuses on topics that its community cares about. Having worked for a local
newspaper, I know that readers always check to see what’s going on with their
friends and neighbors.
Happy Marketing,