NAME:

Hania khan
Registration ID:
2173078
Subject:
Communication theory
Submitted to:
Ma’am Madiha Mamoon
DEFINITION
Communication is a systemic process in which individuals interact with and
through symbols to create and interpret meanings.
The interchange of thoughts or information to bring about mutual
understanding.
Communication is a process of sending and receiving a message between two
parties.
Communication is "a two-way process of reaching mutual understanding, in
which participants not only exchange (encode-decode) information but also
create and share meaning."
USES OF COMMUNICATION
● Communication also gives us the ability to influence others. This too is an
engine of change. We learn, teach, express our emotions, and so forth
through communication. It is our only means to share with another.
● If you are good at communicating and you know how to clearly express
your thoughts, then you can control or persuade a large audience, which
is called power. Think about the most popular leaders, they have always
been great at expressing their thoughts.
● Effective communication helps in resolving conflicts. It could be
personal, between two companies or two countries.
● Communication could help to make good relationships with others.
● Within organizations, communication determines directly profitability of
company. Also, at the heart of successful company, there lies effective
communication culture.

● Steve Jobs was a very good writer, speaker and thinker. He could
successfully make marketing, drive people, and make ideas, a reality.
Without communication, you can't imagine research and development,
product development, marketing, branding, customer service, distribution
etc.

● Marketing communication enables a small business to develop avenues

for reaching out and interacting with customers. Maintaining a
 communication connection creates an avenue for promoting products and
services and building brand awareness.
● Communication vehicles keep you in contact with consumers. This helps
you build your business, establish a sense of trust and familiarity, and
encourage repeat and referral business.

HISTORY OF COMMUNICATION

Human communication was revolutionized with the origin of

speech approximately 500,000 years ago. Symbols were developed about
30,000 years ago.
The oldest known symbols created for the purpose of communication
were ​cave paintings​, a form of rock art, dating to the Upper
Paleolithic age. The oldest known cave painting is located within Chauvet
Cave, dated to around 30,000 BC. These paintings contained increasing
amounts of information.
● The next advancement in the history of
communications came with the production
of petroglyphs, carvings into a rock surface.

● Pictographs were the next step in the evolution of communication.

A pictogram (pictograph) is a symbol representing a concept, object,
activity, place or event by illustration.

● Pictograms, in turn, evolved into ideograms, graphical symbols that

represent an idea.​ ​Ideograms, on the other hand, could
convey more abstract concepts, so that for example
an ideogram of two sticks can mean not only 'legs'
but also a verb 'to walk'.

● The next step was writing. . Most writing systems can be broadly divided
into three categories: logographic, syllabic and alphabetic (or segmental);
 however, all three may be found in any given writing system in varying
proportions, often making it difficult to categorise a system uniquely.

Professor ​Emeritus Claude E. Shannon​, known as the father of modern

digital communications and information theory, died February 24 at the
Courtyard Nursing Care Centre in Medford after a long battle with
Alzheimer's disease. He was 84 years old.

SIGNIFICANCE OF COMMUNICATION

● For transfer of ideas

● For interacting with society
● For education
● To update oneself
● To understand the world
● Essential part of management
● Provides effective leading

PURPOSE OF COMMUNICATION

● Flow of information
● Coordination
● Learning management skills
● Preparing people to accept change
● Developing good human relations