Company information

1. Name of the company Helados Naho

Helados Naho
2. Trade’s name Manufacture and packaging of dairy products

3. Company’s activit

History of the company in detail Advertising

has been traditionally done?
What kind of advertising and what issues
were addressed?
What were the objectives of previous
campaigns?
Naho ice cream; Founded in March 2016,
the result of a family project and with its
own resources, in the course of the
market study, has been developed to
identify the riches of the market.
Marketing processes in our establishment
through tastings and product display at
market booth with large numbers of
people.
Exhibitions in the establishment, POP,
oral and written advertising. There were
economic problems, due to the cost of the
flyers, the competition has flyers in
different parts of the neighborhood that
makes it a problem for Naho Ice Cream
because they do not have enough
resources to hire more staff, which makes
it a problem for the company .
The objectives were to make the product
known to people and places that were not
impacted in the launch of the product, plant
the product, try to obtain acceptance among
people who did not know our product

What are the characteristics of your product or Naho ice cream; They are fruit-based ice
service? cream, without artificial preservatives, fruit,
rich in vitamins E,. That is why it is said to be
100% natural.

What is the current position of your product in

the market?