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• Quantitative research does not study • Good for exploratory research and
things in a natural setting or discuss the hypothesis generation
meaning things have for different people.
• The participants are able to provide data
• A large sample of the population must be in their own words and in their own way
studied for more accurate results
Disadvantages
II. Qualitative research
• It is more difficult to determine the
1. It is non-numerical, descriptive, validity and reliability of linguistic data
applies reasoning and uses words.
• there is more subjectivity involved in existing knowledge to produce
analyzing the data. useful products.
• “Data overload” – open-ended questions o Researchers and practitioners jointly
can sometimes create lots of data, which investigate the work practice,
can take along time to analyze! analyze the empirical data and do
design for change of the actual work
• Time consuming
practice.
III. Mixed research
4. Experimental Research
Mixed research- research that
The simplest experimental design
involves the mixing of quantitative
includes two variables and two
and qualitative methods or
groups of participants.
paradigm characteristics. Nature of
data is mixture of variables, words The two variables(Independent
and images. versus Dependent variables).
3. Developmental work research (DWR) • The IV is the predictor variable
whereas the DV is the outcome
o Developmental Work Research
variable. • Researchers manipulate
(DWR) is a methodology for
and control the IV to study it's effect
simultaneous research and
on the DV.
innovation in workplace settings.
The two groups of participants
o Developmental research method
(Control versus Experimental group).
involves disciplined investigation
• Before beginning the experiment,
conducted in the context of the
the researcher (randomly) assigns
creation and implementation of a
his/her sample to two different
product or process for the purpose
groups: the control group and the
of improving either the thing being
experimental (treatment group or
developed or the developer.
clinical group). • The control group
o Developmental research – also receives no manipulation of the IV
called “action research.” This is a (no treatment), whereas the
decision-oriented research involving experimental group receives the
the application of the steps of the manipulation of the IV.
scientific method in response to an
5. Exploratory Research
immediate need to improve existing
practices. Exploratory research might involve a
literature search or conducting focus
o If a researcher continues to find
group interviews. The exploration of
practical applications from
new phenomena in this way may
theoretical knowledge and use this
help the researcher’s need for
better understanding, may test the
feasibility of a more extensive study, 6. Descriptive research
or determine the best methods to
The descriptive research is directed
be used in a subsequent study. For
toward studying “what” and how
these reasons, exploratory research
many off this “what”. Thus, it is
is broad in focus and rarely provides
directed toward answering
definite answers to specific research
questions such as, “What is this?”.
issues.
Advantages:
The objective of exploratory
research is to identify key issues and • The people individual studied are
key variables. unaware so they act naturally or as they
usually do in everyday situation;
Exploratory research is a type of
research conducted for a problem • It is less expensive and time
that has not been clearly defined. consuming than quantitative
Exploratory research helps experiments;
determine the best research design,
• Collects a large amount of notes for
data collection method and
detailed studying;
selection of subjects.
• As it is used to describe and not make
The results of exploratory research
any conclusions it is to start the
are not usually useful for decision-
research with it;
making by themselves, but they can
provide significant insight into a Disadvantages
given situation
• Descriptive research requires more
Exploratory research is not typically skills.
generalizable to the population at
• Does not identify cause behind a
large.
phenomenon
Exploratory research can be quite
• Response rate is low in this research.
informal, relying on secondary
research such as reviewing available • Results of this research can change
literature and/or data, or qualitative over the period of time.
approaches such as informal
7. Explanatory research
discussions with consumers,
employees, management or Its primary goal is to understand or
competitors, and more formal to explain relationships.
approaches through in-depth
It uses correlations to study
interviews, focus groups, projective
relationships between dimensions
methods, case studies or pilot
or characteristics off individuals,
studies.
groups, situations, or events.
Explanatory research explains (How now, without any sense of whether
the parts of a phenomenon are there is a history or trend at work.
related to each other).
10. Action research
Explanatory research asks the
Fact findings to improve the quality
“Why” question.
of action in the social world
8. Longitudinal Research
11. Policy-Oriented Research
Research carried out longitudinally
Reports employing this type of
involves data collection at multiple
research focus on the question ‘How
points in time. Longitudinal studies
can problem ‘X’ be solved or
may take the form of:
prevented ?’
1. Trend study- looks at population
12. Classification research
characteristics over time, e.g.
organizational absenteeism rates 1. It aims at categorization of units in
during the course of a year to groups
2. Cohort study- traces a sub- 2. To demonstrate differences
population over time, e.g.
3. To explain relationships
absenteeism rates for the sales
department; 13. Comparative research
3. Panel study- traces the same sample To identify similarities and
over time, e.g. graduate career differences between units at all
tracks over the period 1990 – 2000 levels.
for the same starting cohort.
14. Causal research
4. While longitudinal studies will often
It aims at establishing cause and
be more time consuming and
effect relationship among variable
expensive than cross-sectional
studies, they are more likely to 15. Theory-testing research
identify causal relationships
It aims at testing validity of a unit
between variables.
16. Theory-building research
9. Cross-sectional Research
To establish and formulate the
One-shot or cross-sectional studies
theory
are those in which data is gathered
once, during a period of days, weeks
or months. Many cross-sectional
studies are exploratory or
descriptive in purpose. They are
designed to look at how things are