City

Response No.

Annexure- III Questionnaire for Consumer Durable

Dear Respondent, as a part of my doctoral study, I am conducting a research :o understand
“Consumer Buying Behavior and Preference towards Organized and Unorganized
Retail Formats” for the purchase of Consumer Durable. Information shared by you
would be used only for academic purpose and in any circumstances will not be
shared with someone else. I request you to please spare some of your valuable time.
Thanks a lot.
Q-l Kindly give your preference for the format from where you purchase Consumer
Durable majority of the times
OR
From which format did you purchase consumer durable maximum times in last
Three to five purchases/ visits
(Mark anyone format and then give your preferred store into the same )

Organised Formats
Unorganised Formats

Dimension A:
Shopping Oriented Temporal Aspects

A. Kindly give your shopping orientation that drives your preference towards the
format preferred in Q-l. In the below questions, numbers indicate the code

A-l. Please specify your consumer durable Shopping pattern /Frequency in terms of
time interval

A-2 Please indicate your purchase planning habit for Consumer Durable

A-3 Please specify your purchase pal (The one who accompanies you in your visit) if
any for the purchase of consumer durable

A-4 Please specify your elasticity to travel the distance for the purchase of Consumer
Durable
 Dimension B:
Consumption Preference for Consumer- durable items/Merchandise mix

B. There are various items that come under Consumer durable/accessories. Below
given is a list of these various items. Please give your consumption preference(As
possession of durable at your home) for the following consumer durable driving your
preference towards particular retail format
Code Explanation
1 You have consumption preference for particular consumer durable and majority
of the times you purchase it from stores in the organized formats
2 You have consumption preference for particular consumer durable and majority
of the times you purchase it from stores in the unorganized formats
3 If There is no consumption preference for particular consumer durable

Refrigerator 1 2 3 Microwave/ ovens 1 2 3

Air conditioner 1 2 3 Food processor 1 2 3
Washing machine 1 2 3 Toaster 1 2 3
Air cooler 1 2 3 Juicers 1 2 3
fans 1 2 3 Dish washers 1 2 3
heater 1 2 3 Mixer/Grinder/blender 1 2 3
geyser 1 2 3 Coffee/tea-maker/kettle 1 2 3
iron 1 2 3 Electric chimney 1 2 3
healthcare 1 2 3 Air purifier 1 2 3
personal care 1 2 3 Water purifier 1 2 3
vacuum cleaner 1 2 3 1 2 3

Entertainment
Television 1 2 3 Mobile phones 1 2 3
DVD Player 1 2 3 Telephones 1 2 3
Audio system 1 2 3 1 2 3
Portable systems(Radio,Mp3,4,I-Pod) 1 2 3 1 2 3
Cameras(All 'digital) **
Desktop 1 2 3 Camera 1 2 *
Laptops 1 2 3
Tablets 1 2 3
Printers 1 2 3

Video Game console 1 2 3

Electronic tovs 1 2 3

Mobile phone accessories 1 2 3

Camera accessories 1 2 3
Kitchen accessories/small supplemental appliances& crockery 1 2 3
Computer/laptop accessories 1 2 3
Audio-video accessories 1 2 3
Video Games ,Cds (Audio-Video) 1 2 3
 Dimension C:
Store attributes

C. State the level of influence of the following store attributes on your preference
towards the format given in Q-l
Please rate them on the scale of 1 to 5

Where, 5- Means Extremely influential

1- Means Not at all influential
Common store |1||||
attributes iMHB

Established store image

Developed ambience of
the store
Availability of space with
arrangement of
merchandise
Availability of quality of
technical assistance
Affordable Pricing
structure of a particular
format
Convenient store location
Availability of brands to
decide upon
Availability of all/
multiple sizes
Variety into merchandise
ensuring wider options
Attractive Promotions
Convenient parking
facility
Good packaging of
items/Delivery of durable
item
Established relation with
the store person
Guarantee-Warrantee
/Availability of exchange
facility
Good lighting and
brightness inside the
store
Cleanliness in the store
Mode of payment
Recommendation of
relatives/friends
In-store temperature
Advertisement of the
store on TV/News paper
etc
After sales service
assistance
In-store demonstration

Visual merchandise

Display and self­

selection

Availability of all items

under one roof

Unlimited shopping

hours

Luggage keeping facility

Advantage of

membership discounts

In-store advertisement

Availability of music

Demonstration of

multiple brands at the

same time

Financial schemes

offered by stores

Attributes exclusively pr 315

Possibility to go for
Bargaining
 Dimension D:
Situational Variables

D. Give your preference towards the formats in the given situation with reason
(Multiple ticks are allowed)

Heavy promotions/ gift offers at 1 Unorganized market better 1

the time of festival understands requirement of festival
Celebration of festival at the 2 Bargaining is possible 2
shopping place makes the purchase
joyful

More choice under one roof 1 Convincing price range

Attractive packaging 2 Relation with the seller gives more 2
trust for purchase
Store image adds on to the gift 3 Sometimes flexibility into payment 3

Dimension E:
Consumers’ Characteristics

D. State your demographic and socio-economic profile that stimulus your preference
towards the format preferred in Q-l
Education Post graduate professional(M.Tech,M.B.A.,C.A. etc) 1
Post graduate general(M.A.,M.Com etc) 2
Graduate professional(Engineering,medicine etc) 3
Graduate general(B.Com,B-A.) 4
UG literate/vocational education/diploma 5

Earning capacity Independent in earning capacity 1

Not independent in earning capacity(Dependent) 2

Occupation Self employed professional 1

Service/salaried 2
Businessman 3
Household 4
Student 5
Retired 6

Marital status Unmarried/single due to any reason 1

Married 2
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Family structure Nuclear 1
Joint 2

Family size 1 member 1

2 members 2
3 members 3
4 members 4
5 members 5
6 members 6
7 or more members 7

Religion Hindu Gujarati 1

Hindu Non -Gujarati 2
Non Hindu 3

Total earning 1 member 1

members 2 members 2
(earners in the 3 members 3
family 4 members or more 4

Influencer is Influencer is a chief earner 1

Enjoying chief Influencer is not a chief earner 2
earner’s status in
family

Monthly Family Less than 9000 1

income 9001-20000 2
(in Rs.) 20001-50000 3
50001-100000 4
100000+ 5
Vehicle possession Only two wheeler 1
Two wheeler and four wheeler both/only four wheeler 2

Yearly Less than 20000 1

expense/Spendings 20001-50000 2
on Consumer 50001-100000 3
durable 4
(Approx. In Rs.) 100000+

Q-2 Give your level of satisfaction towards preferred format in Q-l for the following
generic attributes given consideration at the time format selection
Please rate them on the scale of 1 to 5.
Where, 5- Means Extremely satisfied
1- Means Not at all satisfied

Price
Quality
Availability of brands
Promotion
Location
Space/ proper
arrangement
Mode of Payment

Q-3 Give your top of the mind reason responsible for not preferring the other format
over the one majorly preferred by you in Q-l for Consumer durable purchase
Reason- ___________________