Research Methodology:

A. Introduction
Research concerns itself with obtaining information through empirical
observation that can be used to systematically develop logically related so as to attempt
to establish causal relationship amongvariables.
A careful investigation or inquiry especially trough search for new facts in any
branch of knowledge Research as a process involves defining and redefining problems,
hypothesis, formulation, organizing and evaluating data, deriving deductions,
inferences and conclusions after careful testing and analysis

Facts, information or premises systematically collected and presented for the

purpose of the drawing inferences may be called data. The first-hand information
bearing on any research, which has been collected by we or his agent or assistant, may
call data.

For collecting the information for this project I have used the source of data. For
the collection of the data I have used in-depth interview method for that purpose. I have
taken a general interview of consumers. Thus the data obtained through this method is
primary one and true.

Definition –

The American Marketing Research Association (AMA) has defined marketing

research as follows -

“Marketing Research is the function which links the customer & public to the
marketer through information used to identify & define marketing opportunities &
problems, general and refine & evaluate marketing actions, monitor marketing
performance & improve understanding of market as aprocess”.
 B. Research Objectives
 To study the Market share of Bridgestone Tyre.
 To study the Competitor Market share.

C. Scope of thestudy
It is marketing research project undertaken to study of Market share of Bridgestone
Tyre Pvt.Ltd.

The research was conducted in the form of market research to identify the Market share.
The researcher had collected the information for Pune region market which helps to
study actual share of tyre.
The project understand has four objective touching different aspect of the company. So as to
contribute effectively in deciding specific strategic flowed by the company. The information
has been presented after collecting data for the area of Pune .

D. ResearchDesign:

Selection of research topic

The India is fast growing country. It influences even the lowest segment of the society.
To study how advertising affect the mind-set of consumers while buying products,
particularly All type products was thought to be an interesting research topic.

Types of ResearchDesign:

Descriptive research is a study designed to depict the participants in an accurate

way. More simply put, descriptive research is all about describing people who take
part in the study.

There are ways a researcher can go about doing a descriptive research project.

o Observational, defined as a method of viewing and recording theparticipants

o Survey, defined as a brief interview or discussion with an individual about a
specific topic,

Hence researcher has used descriptive research design for his study.
Datacollection

The data collected for this study was from two sources

 PrimaryData
The data was generally collected by structured questionnaire, the technique applied
through personal direct survey, and visit apartment in debt interviews were taken and
by observations.
Primary data’s most important role is in knowing the –
1. Respondents & attitude& opinion.
2. Respondents & awareness about the product/availability.

 SecondaryData

The secondary data was collected from various research papers, journals,
newspapers, databases and internet. Based on the experience of the pilot study the
questionnaire was modified and the final questionnaire is attached in the annexure.

Sample Design

Population
For this study population is considered as all consumers who can interested in use tyre
on there vehicle in area of Pune .
Sampling Unit
For the study my sampling unit was all consumers who can use of tyre.

Sampling Technique:
The data after collection has to be processed and analyses in accordance with the outline laid
down for the purpose at the time of developing the research plan. By Analysis we mean the
computation of certain indices or measures along with searching for patterns of relationship
that exist among the data groups.

For this project percentage method is used for the analysis of the available data. With the help
of percentage method the data has been converted into percentage and has been represented
with the help of graph.
For this research work researcher has used Quota Sampling.

Quota Sampling:

Quota sampling method is anon-probability sampling and it can be defined as “a

sampling method of gathering representative data from a group”. Application of
quota sampling ensures that sample group represents certain characteristics of the
population chosen by the researcher. Quota sampling can be divided into two groups:
controlled and uncontrolled. Controlled sampling involves introduction of certain
restrictions in order to limit researcher’s choice of samples. Uncontrolled sampling,
on the other hand, resembles convenience sampling method in a way that researcher
is free to choose sample group members according to his/her will. The main
difference between quota and stratified sampling can be explained in a way that in
quota sampling “researchers use non-random sampling methods to gather data from
one stratum until the required quota fixed by the researcher is fulfilled”. Accordingly,
the quota is based on the proportion of subclasses in thepopulation.

Selection of sample

Sample selection is a crucial aspect of any survey. Selecting the right sample is critical
for the accuracy of any survey. This survey has taken responses from Fleet Owner (
logistecs transport office).

SampleSize

To determine the sample size various factors were considered like research questions,
methods, money, and time factors to determine the availability of subjects. The sample
size was fixed as 90 subjects.

Data analysis

The data gathered has been analyzed and presented in tables and figures in the next
chapter in results.
Limitation of the study
1. The study is limited only Pune Area.
2. Due to the time constraints, it was not possible to go far a very large sample size.
3. The sample consists of small numbers of Fleet(logistecs transport office).
4. The company provided limited data as per company policy.