SUNDER RAJAN L.

E-mail: srajan150678@gmail.com
Phone: +91- 7026819819

Result-driven professional with a verifiable track record, targeting assignments in Sales & Business Development with an
organization of repute preferably in FMCG industry

CORE COMPETENCIES PROFILE SUMMARY

Channel Sales
Business Development
Channel/Distribution Management
Revenue Generation
Product Launch & Promotion
Client Relationship Management
Team Management
A C A D E M IC D E TAI LS
2006
MBA (Marketing and Human Resources)
from Sikkim Manipal University
1999
Bachelor of Arts from Delhi University
1997
Diploma in Secretarial Practice with
Office Management from New Delhi,
YMCA
 A goal-oriented professional with nearly 12 years of experience in
FMCG industry; worked with world’s best FMCG companies like
Nestle India Limited, Nutricia International Private Limited & Ferrero
India Private Limited
 Spearheaded Channel Sales – Traditional Trade, Modern Trade &
CSD Operations
 Possess excellent analytical skills for allocating stock levels depending on
geographic area, turnover & customer ratio to different stores thereby
maintaining inventory levels
 Skilled in establishing territory strategies for achievement of top line & bottom-
line targets & business planning and assessing revenue potential within
business opportunities
 Expertise in directing the marketing functions to identify & develop new
customers for products and services; establishing / implementing the short &
long range goals, objectives, policies and procedures
 Steered efforts in providing a growth-driven environment to the team and
sustaining well-planned initiatives for performance management, appraisal
and on the job training of associates to achieve the desired results
 Experience in building & maintaining healthy business relations with corporate
clients, ensuring high customer satisfaction matrices by achieving delivery
and service quality norms
 Successfully led the expansion of distribution network, accomplished steady
increase in sales year after year and developed relationships with the
distribution networks to explore and develop new opportunities
 Expertise in heading the Profit Centric Operations along with managing
strategic relationships, market analysis & expansion, competency
development and GTM

O RGANISATI ONAL E XPERI ENCE

SC Johnson Products Private Limited Sep’18 – Till Date
Business Associate
Reporting to Area Sales Manager

Key Result Areas:

 Conceptualization & executing strategies to drive sales augment turnover & achieve desired targets as well as monitor
competitor activities to retain high market share
 Managing complete business operations with profitability, forecasting monthly/ annual sales targets, & executing them in a given
time-frame
 Identifying & perusing business opportunities through market surveys and mapping as per targeted plans as well as through lead
generation
 Establishing the sales plans and objectives to be achieved by team member in terms of primary & secondary sales, direction,
market share acquisition and sales targets
 Formulating the sales plan and monthly promotional schemes that drive business growth and revenue
 Recognizing & networking with financially strong / reliable channel partners, resulting in deeper market penetration and improved
market share
 Conducting and organizing sales promotional activities as a part of brand building and market development effort by mapping the
target customers/ audience
 Building productive, professional relationships with personnel in key accounts to achieve customer satisfaction and retention;
creating price proposals and lead negotiations for deal closure

Unibic Foods India Private Limited, Bangalore Mar’18 – Sep’18

Business Officer
Reporting to South Head
Highlight:
 Led and directed 4 On-Off roll TBI, 4 Promotors and appointed 2 new Distributors and 8 employees (Off-roll)
 Mentored 2 Cash Disributors (CD) and 9 Chennels like Super Market, Grocery Large, Grocery Small, Pan Plus, Bakeries,
Out of Home, Chemist, Wholesalers & Convenience Store

Ferrero India Private Limited, Bangalore Feb’17 – Feb’18

Senior Sales Officer (Reporting to Senior Area Sales Manager – General Trade)
Highlight:
 Managed 1 Cash Distributor (CD) and 9 Channels like Super Market, Grocery Large, Grocery Small, Pan Plus, Bakeries, Out of
Home, Chemist, Wholesalers & Convenience Store

R. R. Enterprises, Bangalore Aug’14 – Jul’16

Entrepreneur (Partner)
Highlight:
 Supervised the 2000 square feet Super Market by the name 6ten Super Market in the Apna Enclave in the Railway Road,
Gurgaon

Nutricia International Pvt. Ltd., Chennai, Madurai & Bangalore Oct’13 – Jun’14
Area Sales Manager
Highlights:
 Successfully managed Sales & Operations of Bangalore, Chennai & Madurai City
 Led and directed 7 Sales Officers of the company

Nestle India Limited, Bangalore & Chennai Feb’06 – Jun’13

Growth Path:
Sales Officer – General Trade Feb’06 – Jun’07
Reported to the Area Sales Manager – General Trade

Sales Officer / Sales Executive – CSD Jul’07 – Sep’10

Reported to the Regional Sales Manager – Chennai

Sales Executive – General Trade Oct’10 – Jul’12

Reported to Area Sales Manager (General Trade)

Key Account Executive Aug’12 – Jun’13

Highlights:
 Supervised Direct and Indirect Business of Nestle for the areas / accounts managed; ensured availability and placement of the
Shelf Talkers at the outlets so that the scheme / promotion for the month are communicated to the customers
 Directed 4 Cash Distributors (CDs) and 18 Redistributors (RDs) in Bangalore; managed 10 Channels like Super
Market, Grocery Large, Grocery Small, Pan Plus, Bakeries, Out of Home, Chemist, Wholesalers, RDs and
Convenience Store
 Led the biggest Defense Depot of South at Chennai and also one of the biggest direct accounts of Nestle
 Successfully covered 73 URCs (Unit Run Canteens) and 12 Extension Counters in the political State of Tamil Nadu,
excluding Port Blair
 Managed 5 Distributors in Chennai, 3 Distributors in Chennai i.e. 1 Distributor in Porur, Kundrathur and Poonamallee, 1 in
Sri Perambudur and 1 in Kanchipuram
 Acknowledged as first Officer in Chennai City to do 1 Crore in one trade distributor point in Chennai City in January, 2004 with a
total sales for Rs.1.75 Crores
 Received appreciation by the Regional Sales Manager of Karnataka, Nestle Branch Management and the Head Office
Management for Curtain Programme implementation across the zone in Bangalore City in 2009
 Achieved Long Service Award from the Chairman & Managing Director in 2011
 Attained Certificate of Excellence from EVP Sales of Nestle for Outstanding Contribution to the Growth in Coffee Category
during Jan-Oct’07 YTD in CSD Channel, Ministry of Defense, Chennai

TRAININGS

 Attended:
o Nestle ‘PDG Skills : Personal Excellence Workshop
o Several Nestle In-house training programmes during my career, which includes Negotiations Skills, Customer Management,
Driving a Performance Culture
o Training Programme for Theoretical and Practical Suraksha Defensive Driving for LMV

P ERSONAL D ETAILS

Date of Birth: 15th June 1978

Languages: English, Hindi, Tamil & Kannada
Address: C-127, Rail Vihar, Gandhi Nagar, Taluk Office Road, Near TI Cycles (Factory & Ground), Ambattur,
Chennai – 600 053, Tamil Nadu