COURSE DETAILS

Course Title: E-commerce

Course Code: EC Hours: 30 Credits: 3

Area: IT-Elective Faculty: Sanjay Chaudhary

Pre-requisite Course( with Code): NIL

Faculty Email: sanjay.chaudhary@dsb.edu.in Phone: 27343401 extension 357

Course Type: Core or Elective
Elective
Students Limit for Elective Course : None

Academic Trimester: 6th Term

Course Introduction

This course teaches the essentials of electronic commerce. Course covers terminology, business model, IT
and other technologies plus supply chain components essential to make e-commerce work for you.
The main components of business value chain and supply chain are interlinked with IT, information publishing, payment
system and marketing basics to make participants understand the working model of e-commerce. The real case studies,
demo of on-demand platform, hands on with e-commerce engine dashboard are used for hands-on approach. Students
who wish to become partner, employee or entrepreneurs, will find this short contemporary course relevant.

Course Outcomes (CO)

Participants are expected to attain following learning outcomes depending on their participation-
CO1. Better understanding of e-commerce and its implication on business
CO2. Knowledge of E-commerce technology and its main components
CO3. Understand and select the E-commerce B2B and B2C business models
CO4. Project Management: Able to use and deploy simple website on popular E-commerce platform
CO5. Undertake (Practical) E-commerce marketing and advertising activities including E-commerce
analytics
Mapping of Course Outcomes with Program level outcomes
Following are the Program Outcomes and Program Specific Outcomes of the PGDM course of DSB-
Program Outcomes (PO) -
PO1: Apply the knowledge of management theories and practices to solve business problems.
PO2: Foster Analytical and critical thinking abilities for data-based decision making.
PO3: Ability to develop Value based leadership ability.
PO4: Ability to understand, analyze and communicate global, economic, legal, and ethical aspects of business.
PO5: Ability to lead themselves and others in the achievement of organizational goals, contributing
effectively to a team environment.
PO6: Ability to gain communication skills required for business management.
PO7: Ability to integrate business ethics in decision making
PO8: Ability to consider sustainability of business in formulating business solutions

Program Specific Outcomes (PSO) -

PSO1: Work professionally in industries as change agents by applying knowledge gained in the program

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 PSO2: Think and act as entrepreneur with a view to enhance employment opportunities for the society at large
PSO3: Apply technological advances in managerial decision making.

Considering the weights of 1 to 3 as ‘Low’ to ‘High’, all course outcomes are mapped with Program Outcomes and
Program Specific Outcomes as follows-

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3

CO1 2 3 2

CO2 2 3 2 3

CO3 2 3 2 3

CO4 3 3 3 2 3

CO5 2 2 3 2 3 3

Teaching and Learning Methods

Learning Methods Link with Course Outcomes

Interactive Lectures & Presentation 1-2
Discussion of case-lets and problem solving 1-2-3
Case discussions 1-2-3
Presentation of case analysis by group 4-5
Project Work 4-5

Assessment Methods

Method Description Weight Link with Course

Outcome :

Class Participation Active class participation by students to own 20% 1-2-3

the responsibility of learning.
If attendance less than 80%, CP = 0
Quiz Quizzes will include multiple choice 10% 1-2-3
questions and conceptual questions to check
students' understanding of subject of
finance.

Case Analysis and Students' will be given cases to analyze to 10% 1-2-3
Presentation assess their application and analysis of
concepts and theories.

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Project Work E-Commerce Website Creation: Practical 10% 4-5
Project Work demonstrable in Computer
Lab in controlled settings
Term Exam (in class): Students will be assigned simple questions, 50% 2-3-4-5
comprehensive cases, problems to analyze and answer

Guidelines for Grading & Norms of Assessment

Grading will be as follows:

Grade Performance Indicator Points % Marks

A+ Exemplary 7 points >=85%
A Excellent 6 points >=75% & <85%
B+ Very good 5 points >=65% & <75%
B Good 4 points >=55% & <65%
C+ Average 3 points >=45% & <55%
C Pass 2 points >=40% & <45%
D Inadequate 1 point >=35% & <40%
F Fail 0 points <35%

Problem Based Learning (PBL)

In PBL, the group of 5/6 students is given a business case where they have to work in group to find
missing/latest/remaining information from web/newspaper/textbook/company and solve the case by answering the
relevant/linked questions. The case questions may or may-not involve numerical analysis. Course will use several cases
for this purpose.

Students may keep learning diary, to reflect on achieving their own learning objectives OR learning objectives shared
by teacher before each topic.

Selectively, Teacher may ask group/individual to submit Write up/solution.

The student group then present their solution in the class where other student ask them relevant questions or engage in
discussion.

Case Discussion

Course will use several cases. Compared to PBL, here the business cases will be more comprehensive and has all the
information student require. Now, students will use their knowledge of subject they had acquired by textbook reading,
lecture or peer interaction to answer the questions linked to the case.

All students must read case in advance and be prepared to discuss in class. Selectively, Teacher may ask to submit notes
on class discussion on the case.

Case analysis should have an analytical approach rather than descriptive. There should be clear identification of the
actionable problems, situational analysis, quantitative and qualitative analysis, critical thinking. Analysis should be
based on the concepts and theories of E-commerce. Students will consider and evaluate various alternatives and justify
the choice of one alternative. (See Rubric)

Attendance & Class Participation

Class participation evaluation will be judged in only class sessions involving Case Discussions. Grades will depend on
the presence in the class, level of preparation, frequency and quality of participation.

NOTE: 80% attendance is required for attendance marks. No minimum attendance for class participation

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Quiz
There may be a quiz. Quiz will check the concepts and problem solving of the students. Since quizzes will have unique
answers, grades will be based on correctness of the answers.

Practical Project Work

E-commerce website project work is assigned to each student group of 5/6 students.

Student Feedback Process

After every quiz and exam, students will be given feedback on their performance and weak students will be counseled.
The scores for all test/assignments will be posted on Google Drive for shared view as and when event takes place. 360
degree Students' feedback on the effectiveness of teaching and learning may be taken from individual/group of students.

Policy (Attendance, Plagiarism, Academic Honesty, Discipline etc.)

Refer to Student Manual OR latest official guidelines from PGDM office

Additional Information
Resources (Videos, Tutorials, Lecture Presentations, Case PDF documents etc.) will be posted in the online Google
Classroom folder which will be used for content management.

Essential Readings

ELECTRONIC COMMERCE
Authors: Kenneth C Laudon, Edition: 10 or later, ISBN: 9789332556737, Publisher: Pearson

Optional Readings*:

1. E-Business & E-Commerce Management, Fifth edition

Author: Dave Chaffey, ISBN: 978-0-273-75202-8
2. Electronic Commerce: An Indian Perspective
Authors: P. T. Joseph, S. J., ISBN: 9788120351547

Tentative Course Content (20 sessions of 1 ½ hour duration)

Session No. Topic Reading Additional Learning Method

Session 1 Topic: Introduction Reading:

to Electronic Chapter 1
Commerce
Session 2 Electronic Reading:
Commerce: Chapter 2
Business Models &
Concept
Session 3 Topic: EDI Handout PBL Case 1: Indian Customs and Excise
Adopts ED Exchange (available in
Google classroom folder)
Session 4 Topic: Electronic Reading: Group Case 1: Akamai Technologies:
Commerce Chapter 3 Attempting to keep Supply Ahead of
Infrastructure Demand (Text book page no. 172)

Session 5 Building an E- Reading: Internet Exercise: Surf & familiarize

commerce Chapter 4 with Amazon.com, PayTM, FlipKart,
Presence IndiaMart websites

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 Group Case 2: Orbitz Charts its Mobile
Trajectory (Text book page no. 235)
Session 6 E-commerce Reading: Group Case 3: I Can Live Without
Payment Systems Chapter 5 Money, But I Cannot Live Without E-
Wallet”: Comparing Business Models of
E-Wallet (available in Google classroom
folder)
Session 7 E-commerce Reading: PBL Case 2: Deployment of Info
Security Systems Chapter 5 security infrastructure: experience of
IIML (available in Google classroom
folder)
Session 8 IT Lab: Shopify Demo
Shopify Hands on Project Begins: Shopify e-comm website

Session 9 Topic: E-comm Reading: Group Case 4: Instant Ads.: Real Time
marketing and Chapter 6 Marketing on Exchanges (Text-book
advertising page number 399)
Session 10 IT Lab. Google AdWords, Google AdSense
(Hands-on)
Session 11 IT Lab. Google Analytics (hands-on)

Session 12 IT Lab WordPress (hands-on)

Session 13 Topic: E-Comm Reading: Group Case 5: Learning from Amazon’s

Marketing Chapter 7 culture of Metrics (available in Google
Communications classroom folder)
Session 14 Topic: online retail Reading: Group Case 6: PayTM Cashback
& services Chapter 9 (available in Google classroom folder)

Session 15 Topic: online Reading: Group Case 7: Netflix: The Next

content & media Chapter 10 Blockbuster? (textbook page number
682)
Session 16 IT Lab Reading: Group Case 8:
Topic: social Chapter 11 ExchangeHunterJumper.com: Building a
networks brand with social marketing (textbook
page number 470)

IT Lab: Hootsuite (Hands-on)

Session 17 Legal Aspects of Handout PBL Case 3: Legal Issues in E-
E-commerce commerce (available in Google
Business classroom folder)
Session 18 Topic: B2B E- Reading: Group Case 9: Covisint – a typical
commerce: Supply Chapter 12 history of a B2B marketplace? (available
chain management in Google classroom folder)
and collaborative
commerce

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Session 19 IT Lab: Shopify 50% of Students
Group Project Platform
Presentation on E-
commerce Website
Session 20 IT Lab: Shopify Remaining 50% of Students
Group Project Platform
Presentation on E-
commerce Website