Mobi Manifesto V2

Created By: Ralph “Ruck” Ruckman Co-Founder

IMGrind | Revived Media | iMobiTrax

With The Help Of My Amazing Team!

Founders, Entrepreneurs, Advertisers, Affiliates, Software &

App Developers, Coaching Forum Owners, Media Buyers

Become A Smarter Marketer

 Introduction
Welcome Grinder,

That's what we call people out there trying to better

themselves, get smarter, build more business and
just kick more ass in life. So when I refer you to as
a Grinder from now on, that's the respect I'm showing
you for having the motivation and inspiration and
work ethic to download this guide.

The Mobi Manifesto was originally launched as an

internal document and set of strategies of our
internal team of mobile media buyers. Ryan and I
got our start in mobile, tracking campaigns with
Prosper202 and CPV Lab. They both lacked and
still do lack the features we need to scale our mobile advertising budgets internally and on the Mobile
Affiliate Media Buying channel at Revived Media.

After releasing the first one, I didn't think it would have been that successful. My mind is still blown
to this day. This guide produced 11 millionaires at Revived Media (our Mobile CPA Network). This
guide has been downloaded over 15,000+ times since its release. We have hundreds of affiliates make
thousands a day at Revived Media with Mobile CPA Offers. We've had our millionaire affiliates as
well as our multi-millionaire Mobile Ad Network Partners generate ( I actually don't know how
much...a shitload...who cares)

The point is this. If you are willing to read, study and do what we tell you, then the reality is that you
will make money with Mobile CPA Offers. Matter of fact, we don't allow anyone to work with us
unless they generate a minimum of $1,000 a month. Don't worry young grasshopper. Your best
thinking has gotten you here, now let me throw you a bone, because I honestly believe you might
deserve it. I know sounds like a cliché right? With all the selfish, cheating, lying, backstabbing
motherfuckers out there, you couldn't possibly believe I wrote this guide out of the goodness of my
own heart right?

Fuck no. I wrote this so WE COULD ALL make more money. We're not saving the whales here and
I'm not trying to be some rockstar. I'm hear to share with you what we know, so you can use it!
Warning: And I do mean FUCKING warning.

In case you aren't familiar with who I am, as if you even cared anyway...You should know that I'm a
Extremely Blunt & Radically Honest type of guy. I wasn't always this way. Matter of fact, I used to
be a seriously over weight, obsessed with money, asshole who neglected anyone and everyone that
ever gave a fuck about him.

The funny part is that I was making a shitload of money back then. It's fucking peanuts compared to
what we are doing now. Who would have though that instead of “doing it for the money” that I would
become more successful 10X fold when I started “Doing it because I fucking love it.”

I'm not here to be a fucking ebook guru. Or whatever lame ass shit your dumb ass might have been
scammed by in the past. I apologize if that seems offensive. I remember when I first come online to
try and make money, I got scammed out the ass, because I was dumb. Not stupid. Stupid isn't fixable
but not being dumb can be. If you're smarter than that, it didn't make you mad...for you others, that's
the sledge hammer to the face that so you need so you can wake the fuck up.

For you badasses out there that I know exist...I know you exist because we're now working together
at Revived Media on your Affiliate Business...this guide will serve as your stomping ground in the
Industry of Mobile CPA Performance Advertising and Marketing.If you aren't working with us, then
lucky for your ass, you got this guide. You will become a Mobile Affiliate Marketer, which we will
often refer to you as a Mobile Media Buyer, or a Mobile Publisher. I know there are a lot of Affiliates
out there. I know there are a lot of CPA Networks out there. I also know there are a lot of Tracking
options, Ad Networks and coaching forums.
But, I do not know of ANYONE DOING IT ALL...and then passing that knowledge and expertise
down to their Affiliate Channel. That's what this document is designed to do. Help you kick ass.
Foreword: Follow Fucking Directions

If I only knew how many people were going to download this when I wrote it, I would have sold it
for millions of dollars. Because that's what it's worth... if you can SERIOUSLY focus, grind, and stay
consistent.

The fact is we still made millions so who fucking cares HA! This guide has helped so many mobile
affiliate marketers during the first version...I just knew I had to sit my ass down and document
everything we had learned.

99% of people can't follow simple directions. What's worse is people's ability to literally tear down
and cannibalize their own thoughts. People can't control their own fear. Let me tell you something
about fear. I learn this April 10, 2010 when I blacked out during a motorcycle wreck...

If you aren't out there with a purpose in life. Something that drives you to want to get smarter, more
efficient, diversified, and just doing shit you enjoy, then I'm sorry to tell you but when the lights go
out for your last time...none of that shit is going to matter. None of it.

Do you know what an Askhole is?...

It's someone you take the time out of your life to focus and help them with theirs. You give them your
best advice of what works, what's successful and even – What to exactly fucking do! Yet, they fuck it
up. They have a better idea. Or lose focus. Or motivation. Or whatever other distraction. Whatever it
is, People like that disgust me. If you're one of them, exit your silly ass now before the rest of us
awesome motherfuckers embarrass the living shit out of you.

We've had Mobile Affiliates generate millions of dollars in revenue for themselves through our
Mobile CPA Network at Revived Media. Some of our affiliates have agreed to use screenshots of
their earnings for this guide. Ohh, c'mon now you didn't think I would let them just make all that
money with Mobile CPA Offers without a little better extra sugar did ya? :-)
Ohh, there's likely to be a grammor mistake or two. So eat shit if you are shallow like that.
Part 1. Understanding Mobile

I don't want to sound or seem like a know it all because I'm not. Everything I know I've learned on
my own, taught myself or have had a good samaritan from time to time pop in and help me out. But I
don't fucking rely on anyone. You shouldn't either. You should be a 1-Man Army. A fucking wrecking
ball. A mobile media buying freak of nature. And you will be, if you can follow exactly what I say.

You get smart by learning new shit, trying new things and stepping out of your comfort zone. Well,
you might just be well out of your comfort the first time after reading this, but that's a good thing! I'm
not going to just sit here and spoon feed you the answers. Fuck that! I don't even know you and I'm
99% sure you don't fucking deserve it anyway.

What I will do is challenge your mind. I'll do that by giving you something better than just straight
answers. I'll make you fucking think. Think hard. That's right. Every word and step in this guide is
designed for people to succeed or fuck up...it's really that simple even though I'm about to become a
loose cannon and fire out a massive wealth of knowledge to you.

In the most way, I'm going to start by telling you exactly what to read, learn and where to go. For
understanding mobile, there are a few elements out there that you really need to pay attention to, that
most people simply won't tell you. We know this because we spent millions learning it.

I really hope you are familiar with “affiliate marketing” “mobile marketing” “mobile advertising”
“performance advertising” “Cpa marketing” terms. If not – Google them. What you need to know is
that Desktop Web Marketing & Advertising versus Mobile Marketing & Advertising requires a
different mindset, approach, advertising and marketing skills. Let's make this simple and say you do
over $1,000,000 a month on Google Adwords, Bing, Facebook etc..that would typically indicate
you're a pretty good marketer right?

Wrong. You don't know fuck. Matter of fact, you know less than that. You wouldn't believe how
many people tell me they spend $5K, $100K $1M+ and end up losing and giving up. Please...let's get
to ground zero right now. It's not a pride or ego thing. It's “I don't give a shit what you have done, or
what you think you will do” - I see it time and time again. Still.

So now that we've leveled with each other, let me lay it out for you. Don't just fucking rely on us to
spoon feed you over at Revived Media after you learn this. Yes, we do but until you work your way
up the latter, this is where I start everyone. It's so that you progress naturally, not stressfully.
Desktop VS Mobile
Right now, I want you to forget what you know and what
you might think you think you know about mobile
advertising and marketing. Get it? Erase that shit from
your mind now. Don't be prideful or egotistical here. I'm
throwing you a bone here and going to teach you some
really cool shit that's gonna make you a ton of money. So,
I will keep it a secret, if you will. There's no 1-upping
here. No better man. We're equals here, so let me explain
some really important stuff about desktop ads versus
mobile ads.

Right we get it. Ryan and I have made millions on

Adwords, Bing, Yahoo, Media Buys, Facebook and too many other traffic sources I dont even
remember. Because that shit is irrelevant. Which means what? Remember I told you, I'm not just
going to give you answers. I'm going to make your ass think and figure shit out yourself. You will be
way more efficient and successful this way.

It means your experience to this point, don't mean shit.

I've seen failure after failure from some of the brightest
web marketers on the planet. They just rushed in mobile
thinking they “could learn as they go.” In other words,
they didn't have a plan. Because they were idiots. What
kind of dumb ass starts a new strategy or business
without a plan? The truth is Grinders, you can't. You
have to (more than ever) have an outline and business
plan. That's what I'm going to give you here. Not only
the outline and business plan, but also the support you
will need in the coming months and years of generating
revenue with Mobile CPA Offers.

Mobile has become so key to consumers’ lives that for the first time this year, time spent on non
voice mobile activities will surpass time spent online on desktop and laptop computers, eMarketer
estimates. US adults will spend 43.6% of their overall media time with digital this year, including
19.4% on mobile—compared to 19.2% on laptops and PCs. Time spent with mobile phones and
tablets, excluding voice calls, has risen from 13.4% of all media time last year, and has nearly tripled
since 2011.
To make this easy to understand for everyone. I'm going to break this into two parts: 1. Marketers
who are familiar with web-based marketing & advertising (Desktop) 2. Marketers who are just
coming into the mobile game (Greenhorns)
Marketers who are familiar with traditional web-based advertising probably know a little bit about
marketing methods such as:
• SEO
• Social Media
• PPC
• Cost Per View (CPV aka PPV)
• Facebook Ads
• POF – Plenty Of Fish
• Banner Advertising aka Display
If that's you, ask yourself this?
• Are you getting tired of constantly being controlled by Ad Review Teams?
• Sick of creating Adwords & Facebook Accounts?
• Fed up with FTC, Attorney General and other regulations coming out?
To be quite honest. It's not getting any easier for Affiliate Marketers out there.
To be straight up, I'm going to tell you right now that mobile devices already out number Desktops 4
to 1 across the world.
If this stat alone doesn't make you want to get into mobile, then you're possibly retarded.
For the Greenhorns just coming into mobile marketing, ask yourself this:
• Who can you trust as a mentor to relay consistent and current strategies?
• Who is reputable enough in the Industry that you can learn from?
• Who has actually provided the knowledge and tools to succeed in mobile?
• Who is going to be there with you to make sure you succeed going forward?
I will tell you something. It's not easy out there for a lot of people. Matter of fact, it's down-right sad.
That's why I decided to come forth and put this out there for the masses.
A real “take it” or “leave it” approach for everyone to be level on the playing field, so to speak.
No matter if you are an experienced mobile marketer or just intrigued by it, you cannot deny how fast
mobile is really changing the world.
Here are some pretty astonishing facts that I have picked up, saved and compiled to fuel your
motivation and inspiration into mobile affiliate marketing.
 • Comscore has predicted mobile to surpass desktop Internet Usage in 2014 70% of Facebook's
1 Billion+ user base returns to Facebook daily on their mobile device compared to 40%
returning daily on their desktop Statcounter has reported that 80% of smartphone users don't
leave home without their mobile phone. Pretty hard to carry your desktop around isn't it?
• Over 75% of the world's mobile phone users go to bed with their mobile phone
• There are currently over 1.5 Billion+ mobile web users in the world
• Mobile broadband subscriptions have grown 45% annually the last 4 years
• Mobile broadband subscriptions outnumber fixed broadband subscriptions 2:1
• The most popular browsers for web page visits on a mobile device Opera at 21.9% and
Android with 21.1% according to Statcounter
• In Egypt – 70% of the population ONLY have a mobile device to access the web
• In India – 59% of the population ONLY have a mobile device to access the web
Think about this for a minute would you. Did you know that almost 1/7 of the world doesn't even
have electricity? In countries such as the Dominican Republic, as much as 1/10 of their population is
indigenous. But guess what they have up em them mountains? – Cell towers and Cell phones!
A lot of people do not have Refrigerators, TV's, radios, even more important things such as running
water, electricity, heat and air. You know what almost the entire world does have? - A Mobile Phone.
Pretty astonishing right? With 21.6 million people in Australia, there are over 26 million mobile
phone subscriptions. In many countries, there are more mobile subscriptions than people.

Mobile Smartphone & User Behavior

Here’s a stat for you. 2 years earlier than predicted, mobile phones outsold computers.

Cheaper and more portable, smartphones give you the world in your hand (and the chance to spend
more money). Here are a few insights into how mobile consumers act:

They Shop Off-Hours

Peak times for mobile use include lunchtime, weekends and, especially, evenings.

They Have a Bigger Need

With mobile shoppers, they want to be in, out and on with their lives. They’re in the market for
something now! If you’re not catering to their immediate need, you’re history.

They’re More Spontaneous

Which means they’re more likely to call (after all, they have the device in their hands) or buy (if they
can do it easily on a mobile-enhanced site).

They’re Locally Inclined

They’re passing by the mall. They’re looking for a Friday night activity.

• 1 in 3 perform a local search

• 61% have then called a business
• 59% have visited a business
• 36% have purchased in-store
• Mobile user behavior will also vary according to:
• Gender
• Single/Married
• Age Range
• Shopping Preferences
• Education Level
• City/Living Area
• Income Level
• Language ability (e.g. Multilingual)
• Kids/No Kids
• Occupation
• and so forth.

Today’s consumer has a choice of three types of devices to use for shopping, entertainment, travel,
and so on – Mobile Phones, Tablets and Laptops. We are going after mobile phones and tablets. 2/3
isn't bad right?
Mobile Statistics

Black Americans
Now let's have a look at some US ethnic mobile user behavior stats:
Black Americans use more mobile voice minutes per month (1,261) than any other group in the US.
HISPANIC MOBILE USERS

• Send or receive 941 SMS (text) messages a month, more than any other ethnic group
• Make 13 phone calls per day, 40% more than the average U.S. mobile user
• Spend 68% more time watching video on the Internet and 20% more time watching video on
their mobile phones than non-Hispanic whites
• Almost 3 in 5 Hispanic mobile subscribers use Smartphones

Latinos form the core of projected U.S. growth in the next 40 years:
ASIAN AMERICAN MOBILE USERS

Stream the most online video, averaging 10 hours and 39 minutes in more than double the overall
mean of 4 hours and 20 minutes Asian American and Pacific Islanders have been the quickest to
adopt Smartphones:
THE IMPACT OF MOBILE STATS

These are just a small portion of statistics in the US. We haven't even talked about the other
regions of the world. So what does this all mean? You better research and understand your
mobile market as best you can before you even think about marketing to them. As with every
initiative, it means one campaign does not fit all.

If you don’t want to waste your marketing dollars, your team needs to understand that U.S. mobile
owners use their phones in different ways. Hispanic Americans out-text others; Asian Americans
stream the most online video.
Target the mobile channels your consumer prefers (apps, text, display ads, video etc.) And cross-
fertilize with their preferred social media avenues (If you’re looking for real-life examples, have a
gander at Navigating the Digital Ocean: Cross Channel Marketing Strategies from iProspect.)
Receptiveness to Ads
Content purchasers are more receptive to ads than other smartphone owners, and they tend to have
more positive opinions toward ads on the whole:
•29% of smartphone content purchasers say smartphone ads are eye-catching, compared with 17% of
all smartphone owners.
•26% of smartphone content purchasers say ads are relevant, compared with 15% of all smartphone
owners.
•25% of smartphone content purchasers say ads are unique and interesting, compared with 14% of all
smartphone owners.
Similarly, content purchasers are far more likely to take action on an ad.
Among all smartphone owners, 39% of the all smartphone content consumers have been driven to
take action after seeing a smartphone ad, 15% have clicked through an ad, 12% have used a special
offer or coupon, and 12% have made a purchase either via a PC or at a store.
By contrast, 79% of content purchasers have taken action after seeing an ad, 31% have clicked
through an ad, 30% have used a special offer or coupon, 27% have made a purchase via a PC, and
24% have made a purchase at a store as a direct result of an ad.
The Mobile Web is growing at a phenomenal pace, and it is forecast to overtake the desktop web in
2014. Or in other words, more users will be accessing the Internet through their mobile phone versus
their PC for the first time in 2014. Currently, approximately 900 million people access the web
through their mobile phones, compared to 1.4 billion desktop Internet users.
In 2014, mobile web users will outpace desktop users (1.7 billion to 1.65 billion approximately). In
another year, by 2015, the number of mobile phone Internet users is expected to increase to 2 billion.
During the same time frame, assuming an annual growth rate of about 2 percent anually between
2010 and 2015 in cell phone subscriptions (77% of world population in 2010 to 87% in 2015), about
6.35 billion people worldwide will have mobile phone subscription and approximately 1 out of 3 ( 2
billion out of 6.35 billion) of them will be accessing the Internet via their phone.
A majority of Internet users in the Global South will come online via the mobile web. Most don't own
a computer, and even if they have a computer they cannot afford an Internet connection, especially
broadband, making mobile the only platform for accessing the Internet.
Although, worldwide the profile of mobile Internet users will vary depending upon geography, ICT
infrastructure, income and education of users etc, according to a study conducted by Donner and
Gitau of mobile users in South Africa, mobile only Internet users were in their twenties, and had
managed to get through their school without PC training. Most of them worked in settings where they
did not have PC access.

Mobile Network Operators/Carriers/ISP

Most people tend to over-think and over-analyze anyway, and never take action. So I'm going to split
the world into mobile network operator regions. Later on, you will see that I segment much closer.
For instance, you will see me split the Americas region into North America, LATAM (Latin America)
and South America. For now, let's start slow and keep this simple.
What's a mobile network operator? In the simplest terms:
Mobile Network Operator – (aka MNO) is known as a wireless service provider, wireless carrier,
cellular company or mobile network carrier. They are the providers of wireless communication
services around the world.
Yes – In different parts of the world, they are referred to by different names because cultures and
languages all over the world differ. So just keep the above mentioned names in mind when I cover
Networks/Carriers/ISP's (Internet Service Provider)
To cover all the regions and network operators in the world is an insane task. Thankfully for us,
someone has done it for us, so I'm just going to refer you to the proper information and you can study
each region, country in that region and the network operators/carriers/ISP's accordingly.
A Mobile Network Code (MNC) is used in combination with a Mobile Country Code (MCC) (also
known as a "MCC / MNC tuple") to uniquely identify a mobile phone operator/carrier using the
GSM/LTE, CDMA, iDEN, TETRA and UMTS public land mobile networks and some satellite
mobile networks.
I really want you to bookmark every resource I give you in this guide. For starters, here are some
links so you can study world wide mobile operators and mobile carriers.
Bookmark these resources:
List Of World Mobile Network Operators

List Of Mobile Country Codes

Entire List Of World Wide Telephone Operating Companies

List Of Mobile Network Operators Of Europe

List Of Mobile Network Operators Of The Americas

List Of Mobile Network Operators Of The Asia Pacific (APAC)

List Of Mobile Network Operators Of The Middle East & Africa

This is a list of the world's 30 largest terrestrial mobile phone network operators measured by number
of subscribers (and by proportionate subscribers, if the company has holdings in other operators).

Now if you are in the US like I am, it's pretty astonishing to look at this and realize just how small we
really are in the mobile world. Literally, out of the top 30 Mobile Network Operators in the world,
the US has just 2 that make the list. Are you starting to see the potential of mobile marketing and
reaching people yet?

Mobile marketing is way more than just its own unique marketing channel, it's a UNIQUE mass
media. Even thought TV, Print and Internet advertising was before it, mobile advertising is the most
widespread form of mass media worldwide.What makes mobile advertising such an effective
marketing tool for advertisers is that you are reaching consumers one at a time on their mobile
devices versus reaching mass audiences all at once.

A word on 3G Networks. I want to add this in here just so we are clear on Network speeds. Most of
the world is still on 3G however, 4G is quickly gaining market share. Morgan Stanley has forecast
that 3G penetration will grow phenomenally, reaching 2,776 million or 43 percent of mobile phone
subscribers in 2014. To give you an idea of how many 3G subscribers are out there, KPCB conducted
an enormous study. In the Global 3G Stats, there were 1,098MM Subscribers, Penetration of 18%
and overall growth of 37%.
3G networks are now been launched in 159 countries. Some countries such as Sweden, Norway,
Ukraine and United States are already moving to 4G. Ericsson (June 2012) forecasts that, by 2017,
85 percent of the world’s population will be covered by high-speed mobile networks. These networks
will mostly be based on WCDMA/HSPA. LTE will be available at the high-end (led by deployments
in the US, Korea, Japan and Western Europe).

Almost 60 percent of operators plan to launch LTE-based services in 2012 (33.7 percent) or 2013
(24.9 percent), according to a survey of mobile operators by Informa (May 2012). LTE, sometimes
called 4G (forth-generation), networks allow increased download and upload speeds and faster
response times, in particular for data-intensive services such as video.

The world’s largest LTE operators are Verizon Wireless (US), NTT DoCoMo (Japan) and AT&T
(US), but lack of smartphone that support LTE, today, is preventing LTE becoming truly mass-
market.

Mobile Operating Systems

A mobile operating system, also referred to as mobile OS, is the operating system that operates a
smartphone, tablet, PDA, or other digital mobile devices. Modern mobile operating systems combine
the features of a personal computer operating system with touchscreen, cellular, Bluetooth, WiFi,
GPS mobile navigation, camera, video camera, speech recognition, voice recorder, music player,
Near field communication, personal digital assistant (PDA), and other features.

Now there are many mobile operating systems out there. Way too many for me to cover here but I
really don't have to. All you need to be concerned with is that the world is moving towards
smartphones (Which we will get into later). However, here is a list of the major mobile operating
systems active in existence:
• Symbian OS – Nokia’s Cell Phone operating system
• Android OS – Google’s free, open-source cellphone operating system
• iPhone OS (iOS) – Apple’s mobile operating system
• BlackBerry OS – Proprietary mobile operating system, developed by Research In Motion for
its BlackBerry
• Windows Phone 7 ( Windows Mobile ) – Mobile operating system developed by Microsoft
• Palm OS (Garnet OS)- mobile operating system initially developed by Palm
• Palm webOS – Mobile operating system from HP/Palm
 • Bada - Mobile operating system developed by Samsung Electronics
• Maemo OS – from Nokia (open source, GPL)
• MeeGo OS – from Nokia and Intel (open source, GPL)

Tip: Whatever operating system you target in mobile marketing, you should go to Google and start
doing your own research on each operating system. The major ones that I will be concentrating on in
this document are Symbian, Android, iOS, Blackberry and Windows Mobile. For you visual learners,
I've enclosed some helpful data charts on OS market shares:
IDC forecasts growth in market share of the Android from 59% in Q1 2012 to 61% in the entire year
2012 and to decline to 53% until 2016. The Windows Phone to grow from 2% in Q1 2012 to 5% in
the entire year 2012 and then grow to 19% until 2016.
The iPhone (iOS) to decline from 23% in Q1 2012 to 21% in the entire year 2012 and then decline to
19% until 2016. The BlackBerry market share is expected to keep current 6% until 2016.

In short – Android and iOS dominate smartphones. However, smartphone penetration is

DIFFERENT in every country. There are tons of old time feature phones still being used, which we
will get to later.

As of August 2012, mobile data usage shows 66% of mobile data traffic to be from iOS, 21% from
Android, 2% from BlackBerry, 1% from Symbian, and 1% from Windows Phone.

Short Recap: It's important that you study each and every one of the charts I've listed. It will give
you a better understand of mobile operating systems which is going to be a very big factor in
succeeding with mobile marketing.

Tip: Critical Resource → World Wide Comparison Of Mobile OS's

Mobile Operating System Market Share

Mobile Manufacturers aka Brands
In short, a mobile manufacturer is referred to as the company who made/created the mobile device. It
would take the rest of my life to go through all of them so what I'm going to do is provide you the
exact same resource I use to research mobile manufacturers.

Some of the most popular mobile manufacturers include:

Tip: Don't over-think or over-analyze this. You don't need to go study every mobile manufacturer
before you start mobile marketing and advertising. Besides, you will never get anything done
researching BEFORE testing. However, to give you the exact 3 resources I use when I want research
a manufacturer, I've provided them below:

All Mobile Phone Brands – GSM Arena (Knock Yourself Out)

All Phone Manufacturers – Phone Arena (Double Whammy POW)
List Of Mobile Phone Makers By Country (Good God)
 While Nokia has lost the pole position in the
smartphone market, it continues to firmly hold
the feature phone market in its grasp. Nokia
accounted for over 27% of total feature phone
shipments in H1 2011, followed by Samsung
with 20% and LG with 7%.

However, the feature phone market is extremely

fragmented, with the top 7 players accounting for
just 64% of shipments. The remaining x%
belongs to the generic ‘other’ category. But what
is this dark, elusive gap in the market? The
answer lies in the plethora of primarily Asian
phone manufacturers out there (see a slightly
out-of-date list here), taking off-the-shelf
MediaTek hardware designs to create Shanzai
handsets for the Chinese market or brand name
handsets for India.

Tip: While manufacturers are important in

your mobile marketing campaigns, the
data you receive while testing campaigns is
going to reveal what I already know to
you. Your mobile success can and will
ALWAYS come down to exact mobile
devices. So don't stress too much on
manufacturers.
What you need to know is this. Whoever
has the top OEM's by share of total
mobile market and smartphone markets
PER Country – That's where the traffic is
going to be.

Read that over and over until you memorize it ^^^^^^^^^^^^^^ For Instance: In the chart below, it's a
safe bet there's a ton of mobile traffic for Samsung & LG phones as well as iphones. (There is – I
know :-)
Mobile Phones & Handsets

A mobile phone (also known as a cellular phone, cell phone and a hand phone) is a device that can
make and receive telephone calls over a radio link while moving around a wide geographic area. It
does so by connecting to a cellular network provided by a mobile phone operator, allowing access to
the public telephone network.From 1990 to 2011, worldwide mobile phone subscriptions grew from
12.4 million to over 6 billion, penetrating about 87% of the global population. So we are going to
cover two types of Mobile Handsets:

Feature Phones - A feature phone is a mobile phone which at the time of manufacture is not
considered to be a smartphone due to it lacking in several features, but nevertheless has additional
functions over and above standard mobile services. It is intended for customers who want a lower-
price phone without all the features of a smartphone.

Smartphones - A smartphone is a mobile phone built on a mobile operating system, with more
advanced computing capability and connectivity than a feature phone. The first smartphones
combined the functions of a personal digital assistant (PDA) with a mobile phone. Smartphones - A
smartphone is a mobile phone built on a mobile operating system, with more advanced computing
capability and connectivity than a feature phone. The first smartphones combined the functions of a
personal digital assistant (PDA) with a mobile phone.

A complication in distinguishing between smartphones and feature phones is that over time the
capabilities of new models of feature phones can increase to exceed those of phones that had been
promoted as smartphones in the past. Because technology changes rapidly, what was a smartphone
ten years ago may be considered only a feature phone today.

Though the difference between feature phones and smartphones is a bit fuzzy, it’s an important
difference to note when launching a mobile marketing campaign. Generally speaking, feature phones
have limited or no web access, and a limited ability to run third-party applications. Though
smartphones are largely the focus of media attention, 2/3 of mobile devices purchased in 2011 were
feature phones. Globally, a vast majority of users are still using feature phones.

Feature phone users include the budget-conscious, people in developing countries, and people living
in rural areas where 4G coverage is not yet established. While some types of applications won’t work
on feature phones, a campaign to target feature phone users can include content such as wallpapers,
ringtones, games and themes.
 Most feature phone users access the Web via on-
deck browsers, which is provided through the
carrier’s Web portal, while off-deck use is
primarily done by smartphone users. WDA has
the ability to work with both. Now the following
charts are CRITICAL to your mobile marketing
success. What you REALLY need to know is
which countries have more feature phone market
share versus smartphone market share. Again –
This is critical.

Now the following charts are CRITICAL to

your mobile marketing success. What you REALLY need to know is which countries have more
feature phone market share versus smartphone market share. Again – This is critical.
Now, I'm really not going to spend too much time
talking about Feature Phones. Even though there are
still a lot of them throughout the world still in
circulation, Smartphones Adoption is growing so fast,
we have stopped bothering chasing Feature Phone
traffic. The money is in Brands for Mobile Content
Billing, Adult, Gaming, Apps & More.

Here's a kickass resource to use:

Resource: Enormous List Of Best

Selling Mobile Phones
Tablets

A tablet computer, or simply a tablet, is a mobile computer, larger than a mobile phone or personal
digital assistant, integrated into a flat touch screen and primarily operated by touching the screen
rather than using a physical keyboard. It often uses an on screen virtual keyboard, a passive stylus
pen, or a digital pen.

As of March 2012, 31% of U.S. Internet users were reported to have a tablet, which was used mainly
for consuming published content such as video and news. Among tables available in the market in
2012, the top-selling device is Apple's iPad with 100 million units sold by mid October 2012,
followed by Amazon's Kindle Fire with 7 million, and Barnes and Noble's Nook 5 million, according
to estimates by Forrester Research.

Typical functions of tablet computers in 2012 are:

• Wireless mobile browser functions (using 2G,3G,4G or WiFi)

• E-mail and social media devices (typically with integration apps to bring all feeds into the
same view)
• Potential cell phone functions (Messaging, video calling, speakerphone or headset cellphone
uses)
• GPS satellite navigation
• Stills and video camera functions, photo and video viewing and editing
• E-book reading (including electronic versions of periodicals)
• Downloadable apps (games, education, utilities)
• Portable media player function
• Weigh around one or two pounds (0.5 - 1 kilogram)
• Battery life of three to twelve hours depending on usage pattern.

In 2010, Apple released the iPad, which used the operating system and touch screen technology
similar to that used in their iPhone and became the first mobile computer tablet to achieve worldwide
commercial success. This has sparked a new market for tablet computers and a variety of other
manufacturers have produced versions of their own including Samsung, HTC, Motorola, RIM, Sony,
Amazon, HP, Microsoft, Archos and many others.
So far, I've told you about:

• Mobile Network Operators/Carriers/ISP

• Mobile Operating Systems
• Mobile Manufacturers
• Mobile Handsets
• Tablets
• Device Models

Now that might be enough for some people to be successful in mobile marketing on a campaign or
two, but if you want to be around for the long haul, here's what you need to know: Sample Scenario
For Smartphones:

US Carrier: AT&T
Manufacturer: Samsung
Operating System: Android 2.3.6

Now for most mobile targeting on mobile ad networks, these are basic targeting options. To the
novice mobile marketer, they will likely target these 3 options right?However, I'll tell you something
I already know. Mobile is a very fragmented space. I think it always will be even as technology
improves. We are going to look at 3 Samsung Smartphones that AT&T carriers with mobile operating
systems from Android 2.3.6.
We will be looking at:

• Samsung Galaxy Appeal (AT&T) Android 2.3.6 OS

• Samsung Exhilarate (AT&T) Android 2.3.6 OS
• Samsung Galaxy S II Skyrocket (AT&T) Android 2.3.6 OS

To the untrained eye, this looks like pretty easy right? Not exactly. Because even though all 3 of these
AT&T Samsung Android 2.3.6 Smartphones they differ in screen sizes and resolutions.
MEANING: Your ads could display differently on each one!
Another “Secret” Gem In Mobile

Now this next part, I planned on leaving out. The reason being is that it's going to be hard to explain.
I'm going to lay this out best I can, so bear with me. I call this “Phone Trending.” I know for a fact,
nobody else I've ever talked to pays attention to this.

Now there are three parts to this, and I know I'm jumping a little ahead of myself here but here goes.
Basically, I like to keep my eyes on the Carriers around the world. Carriers are really my “go-to”
source for knowing which upcoming phones are coming out. Now you're probably thinking, why
wouldn't I watch the Manufacturers? Because there are more manufacturers than I care to watch. I
like to keep my eyes on 3 things from my favorite carriers.

• Available Phones & Tablets

• Upcoming Phones & Tablets
• Discontinued Phones & Tablets

Now before you ask why I would keep my eye on discontinued phones from a Carrier, I'm going to
go ahead and explain that to keep you from getting confused. Remember when I said that multiple
Carriers may carry the same device?

That's your answer. :-) Plus, just because a Carrier may discontinue a device, that does not end that
device's lifespan (So to speak). A perfect example of this is all of the feature phones that have been
discontinued in the US compared to other countries. Why is this?

Because the US Smartphone adoption rate is faster than almost every other country. Some countries
people cannot afford smartphones thus they buy feature phones Some countries (like the APAC
Region) are ruled by pre-paid phones (Mostly Feature).

Remember that huge list of tools and resources at the start of this guide? After this guide, a great first
step is to start setting up folders on your machine, and bookmarking them into an organized fashion.
One of my favorite tools is Phone Arena.

With Phone Arena you can see the Available, Upcoming and Discontinued Phones across US
Carriers and Device Manufacturers.
As you can see above in the US, Verizon has 48 available phones, 13 upcoming phones and 270
discontinued phones. Follow along here, I'll try to explain this best I can.

Part 1 – Available Phones

To be quite honest here, I don't pay much attention to the available phones a carrier has. However,
since this is three parts, I wanted you to be aware that you can keep tabs on the current phones from
carriers.

Part 2 – Upcoming Phones

Now this is where you can really cash in. REALLY QUICK too. How? Because if you have an idea
of when a carrier is going to release an upcoming phone, you will be one of the first marketers that
can enter the mobile world and begin targeting that phone with ads immediately. Pretty powerful
right? I'm willing to bet, 99% of the mobile marketers have never thought about this.

Think back when the iPhone 4 was released. If you were one of the first mobile marketers to jumped
on that in just the first 3-4 weeks of it's release, how much cash do you think you could have rolled
in? The answer is likely – ASTRONOMICAL.

Part 3 – Discontinued Phones

Knowing which phones are discontinued from a Carrier can make you a better mobile marketer than
most. Why? Quite simply, you can start expecting and preparing for a decline in that exact device's
Carrier traffic. By understanding discontinued phones from a Carrier, you can get a leg up on the
competition. In this game, it's critical.

Whewww...Still with me ladies and gents? We just went through a ton of nerdery, but I promise
you...the more you can learn from the resources I use, the better off on your own you will be. And
that's what everyone wants out this. To make a lot of money in mobile affiliate marketing. There's
plenty for everyone. But, now you have to understand the terms and lingo in Mobile. Let's keep
grinding...
Mobile Dictionary

If you made it this far, I'm almost impressed. So close to being impressed, I'm about to throw down
some mobile terms you need to know, understand and be familiar with.

In the first guide, you wouldn't believe how many people skipped over this part, thinking they knew
the terms. They then went and created a bunch of shitty forum threads we deleted...What a fucking
waste...

What I'm saying is, you know the drill. No short cuts. No easy way out. I'm right here with you and
have put myself through the fucking wringer learning these terms with my team from countless hours
of advertising, marketing and spending a shitload of money.
Terms To Learn & Live By In Mobile
Acquisition rate – the total participants who were offered to opt in on a mobile marketing campaign
divided by the total actual audience. The percent gives you the number of respondents who opt in.
Ad Network – An organization that places your ads across a variety of mobile websites. The result is
you don’t have to go hunt down each individual website to run your ad, the mobile ad network does it
for you.
Ad Optimization – Automated and semi-automated means of optimizing bid prices, placement,
targeting, or other characteristics that are usually carried out in 3 manners: behavioral targeting,
contextual targeting, and creative optimization using experimental techniques.
Aggregator – a company who provides an intermediary service between content providers,
application providers, and the mobile phone service carriers. This company can serve several
purposes including campaign management, analytics, administration as well as invoicing.
Alerts: Notifications, typically in the form of a text or multimedia message, containing time-sensitive
information (event details, weather, news, services updates) that are pushed to a mobile subscriber
who has opted-in to receive this information. Note: If the mobile subscriber has not opted in to
receive said information, the notification would be considered SPAM.
Analytics – System for tracking user behavior on the app/game both from a user experience and
advertisement perspective. Analytics help developers understand trends within their app/game and
optimize the user flow for maximum engagement and user retention.
Android OS – Google’s official mobile operating system.
Bandwidth– this is a measurement of how much data can be pushed through a connection. The
measurement is based on the number of bits per second (bps), kilobits per second (kbps), or megabits
per second (mbps).
Banner Ads – Basic ad units that are usually embedded within a site, application or game and come
usually in a high-aspect ratio shape such as narrow and tall or short and wide. These ad sizes tend to
be sized according to IAB standards.
Banner Size – The width and length of a display ad placed on the mobile web. It’s typically
presented in pixels: 305px X 64px and 215px X 34px are two common mobile banner ad sizes.
Blink Message – A message that contains blinking text for the purpose of emphasis.
Call-to-Action (CTA) – this is an instruction to the reader to act on the message that was received.
The action could be to click a link, send a mobile text via a common shared code, call a phone
number, or other types of actions.
Carrier – (mobile carrier, mobile network operator, network operator, operator company, wireless
carrier). A company that sends you a bill each month in return for access to its wireless
telecommunications services.
Click-through Rate (CTR) – this is a common measurement used to determine the number of users
who clicked to access more information or take action resulting from a B2B mobile marketing
campaign message.
Click to Call: A service that enables a mobile subscriber to initiate a voice call to a specified phone
number by clicking on a link on a mobile web site. Typically used to enhance and provide a direct
response mechanism in an advertisement.
Common Short Code (CSC) – often called a brand’s mobile marketing address, this is a short code
which is the inter-carrier connection for your mobile application, and is common across many
wireless service providers in the U.S. For many contests or marketing events, the target audience is
asked to call a four digit or five digit number (a CSC). This is a great source of revenue for mobile
operators.
Conversions – A descriptor encompassing an end user converting to a paying user or a user that
performs an action of some sort.
CPA – Cost per Acquisition. Refers to the overall costs associated with acquiring one user. This can
be calculated by dividing total marketing costs by total number of new users.
CPA Offers – Offers users can fill out to earn virtual currency within a game. The developer of a
game gets paid as an affiliate for whichever offer is filled out. These offers are largely aggregated by
offer companies so developers don’t have to manually include them in their game.
CPM – Cost Per Thousand impressions. This is the revenue paid to the publisher by the advertiser
for every thousand times the ad is shown.
Cross-platform – Software that can inter-operate on multiple computer architectures or operating
systems. i.e. A player playing Farmville on Facebook and then continuing to play on an iPhone.
CTR – Click Thru Rate. This refers to the % of users that see an ad with some sort of call to action
and click on the add to follow through. A higher click thru rate signals an enticing offering.
Data Collection – this is a huge variety of metrics, demographics, and statistics gathered by
marketers to analyze and plan campaigns.
Dedicated Short Code: The process of running only one service on a common short code at any
given time.
Direct Billing API – Direct Payment API that can be used to customize a purchase process that does
not require the user to leave where they are. For example, a developer can offer an in-game purchase
option to users using a service like Paypal where users can purchase virtual currency within the game
without going to an external site.
Downloadable Content – Content that’s offered to users to extend the experience of a game and
includes new levels, new items, and/or new challenges. DLC is a good way to increase user retention
as players may grow tired of the older content.
Double Opt-in: The process of confirming a mobile subscriber’s wish to participate in a mobile
program by requesting the subscriber to opt-in twice, prior to engaging the subscriber. A requirement
for premium and many other types of mobile services.
ECPM – Effective Cost Per Thousand Impressions. This can be calculated by total earnings /
impressions x 1000. This metric is associated with entities such as offer i-frames and help developers
realize how much they are earning for every thousand users that visit their i-frame. Social game
developers have seen eCPMs anywhere from $15 to $1000+. End-User– this is the person who
actually uses the product or service that is provided. The end-user is sometimes also referred to as the
consumer or client.
Free to End User (FTEU) – this is an application that is made available to an end-user at no cost
other than an opt-in subscription. The SMS/MMS costs that would normally be charged to the end-
user is absorbed by the application provider. In some cases the mobile carriers may opt to charge end-
users with other various fees, however.
Freemium Model – A type of business model that works by selling basic services, or a basic
downloadable digital product, for free, while charging a premium price for advanced or special
features.
HTML5 – A new standard for displaying content on the web through browsers. HTML5 is the new
rendition in work of HTML (hyper text markup language) that will be competing directly with Flash
and includes features like video playback and drag-and-drop functionality.
In-app store – The storefront within a game that showcases virtual goods for sale. Developers can
manage the in-app store as they would any other store and use retail marketing techniques to drive
virtual goods sales. This is strongest when coupled with in-app payments.
In-game Promotions – Offers that take place within a game, analogous to a direct payment system,
that are usually shown to the users in the context of the game being played. Limited edition and time-
sensitive offers have highest conversions.
Interactive Video Ads – Ad units that offer interaction to users such as some kind of a game
(advergame) or a quiz, poll, task etc.
Impressions – this measurement is used to count the number of times a person is viewing an ad or
message. Impressions have become a very important metric with B2B mobile marketing.
Interactive Voice Response (IVR) – this technology allows a user to respond to questions using
voice instead of text or numeric responses on their mobile device. IVR systems have become quite
sophisticated in recent years, and are very common with airlines and credit card companies.
Interstitial Ads – these are embedded into MMS messages in a variety of formats including image,
text, and video. The message provides an opportunity for the viewer to read the ad while listening or
viewing the MMS message.
IOS – Apple’s official mobile operating system for the iPad, iPhone, iPod and to be announced
devices, focusing on gesture based and multi-touch functionality.
KPI – Key Performance Indicators. Managers overlook KPIs, often times comparing them with
industry standards and competitor KPIs, to measure the health of their efforts. In games, metrics like
Daily Active Users and Average Revenue Per User are often looked at to assess the success of a game
Location-Based Games – LBGs are casual games for smartphones that incorporate the location of
players as part of their game dynamics. Traditional location based games usually incentivize users to
‘check-in’ to locations by physically being present there (checked via GPS) that result in free
marketing for these locations. In exchange users may earn points and unlock badges.
Location Based Services a.k.a. LBS: A range of services that are provided to mobile subscribers
based on the geographical location of their handsets within their cellular network. Handsets have to
be equipped with a position-location technology such as GPS to enable the geographical-trigger of
service(s) being provided. LBS include driving directions, information about certain resources or
destinations within current vicinity, such as restaurants, ATMs, shopping, movie theaters, etc. LBS
may also be used to track the movements and locations of people, as is being done via parent/child
monitoring services and mobile devices that target the family market.
MMS Messaging – Multimedia Messaging Service, or MMS, has become more prevalent with the
increase in bandwidth and evolution of mobile technology. Multimedia messages can be a picture, a
video clip, or an audio clip.
Mobile Advertising: A form of advertising that is communicated to the consumer/target via a
handset. This type of advertising is most commonly seen as a Mobile Web Banner (top of page),
Mobile Web Poster (bottom of page banner), and full screen interstitial, which appears while a
requested mobile web page is “loading.” Other forms of this type of advertising are SMS and MMS
ads, mobile gaming ads, and mobile video ads (pre-, mid- and post-roll).
Mobile Games – A video game played on a mobile device such as a mobile phone, smartphone, PDA
or other handheld systems
Mobile Gaming Platform – A platform that enables developers to plug in features such as
matchmaking, game servers, voice, achievements etc. to their games so developers don’t have to
spend lots of resources.
Mobile Search: Executing a search via mobile Internet.
Non-Personally Identifiable Information (NPII) – this is data that provides metrics and statistics,
but does not provide specific information to contact or identify a specific end-user.
Opt-In/Opt-Out – this is a decision mechanism that allows a subscriber to become part of a
campaign, or to remove the subscription from the campaign.
Page Views – Every time a page is visited counts as a page view. Page views help developers know
where users are spending most time within their app/game and whether it is because they have
trouble finding a way to other sections or simply because that specific page is really engaging.
Pay Per Download / Pay Per Access – Users pay to acquire a specific piece of content or
application. This is the traditional model used by App Stores such as those found in iOS or Android
OS enabled devices where users can pay a fixed cost like 99 cents to download an app or game.
Pay Per Install – The price developers on app stores pay everytime users download their app/game
through a platform within a app/game Payout Rate
Premium SMS – Premium rate text messaging used to opt-in to special content such as ring tones.
Preroll – The streaming of a mobile advertising clip prior to a mobile TV/video clip. The mobile is
usually 10-15 seconds in length.
Pull Messaging a.k.a. Wireless Pull Advertising, Content Pull Messaging:Any content sent to the
wireless subscriber upon request, shortly thereafter, on a one-time basis. For example, when a
customer requests the local weather from a WAP-capable browser, the content of the response,
including any related advertising, is Pull Messaging.
Push Messaging a.k.a. Wireless Push Advertising, Content Push Messaging: Any content sent by
or on behalf of advertisers and marketers to a wireless mobile device at a time other than when the
subscriber requests it. Push Messaging includes audio, (SMS) messages, e-mail, picture messages,
surveys, or any other pushed advertising or content.
QR Code – A QR code (abbreviated from Quick Response code) is a specific matrix barcode (or
two-dimensional code) that is readable by dedicated QR barcode readers and camera telephones. The
code consists of black modules arranged in a square pattern on a white background. The information
encoded may be text, URL, or other data.
ROI – Return On Investment. A metric that describes how much money is gained or lost on an
investment relative to the amount invested.
SDK – Software Developer Kit. Usually platforms provide developers with a set of development
toolkits that enable creation of software packages, frameworks, apps etc. There is usually an SDK for
each language that works on the platform that interfaces between the system to the programming
language.
Smartphones – Advanced mobile devices with powerful processors, memory, and large screens
(compared to basic feature phones) that usually have open operating systems installed
SMS Message – the Short Message Service (SMS) is a very common method of sending text
messages through mobile devices.
Sponsorships – These are payouts to developers of apps whereby a company integrates its brand
within a game, either as ad units (that can be placed in different formats and ways) or branded virtual
goods.
Subscriptions – The business model where users have full access to an app/game but pay a monthly
or weekly fee
Symbian OS – Nokia’s mobile operating system
Targeted Advertising – A form of advertising whereby advertisements are placed so as to reach
consumers based on various traits such as demographics, purchase history, or observed behavior. A
specific ad which would be meant for a specific type of consumer is shown and usually served based
on information gathered through planting of a pixel or cookie.
CPA offers in games that are served by a third party system are all targeted to the user to drive
maximum conversions.
Third Generation 3G: The third generation wireless service promises to provide high data speeds,
always-on data access and greater voice capacity. The high data speeds enable full motion video,
high-speed internet access and video-conferencing, and are measured in Mbps. 3G technology
standards include UMTS, based on WCDMA technology and CDMA2000, which is the evolution of
the earlier CDMA 2G technology.
Vanity Short Code – Short numeric numbers (typically 4-6 digits) that are specifically requested by
a content provider. The code usually spells out a name, brand, or an associated word or is an easy-to-
recall number sequence. (eg DISNEY = 347639).
Virtual Currency – The currency within a game that can be single or come in dual states: the
regular, earned currency and the premium currency that can only be bought for real money.
WAP 2.0: An increasingly popular format of choice for mobile web. Relies on a new set of standards
that are more in line with Internet standards. Using xHTML, mobile carriers, content providers and
media companies can present content and functionality in more robust formats via faster wireless
technologies.
WAP Landing Page: A secondary WAP page a consumer is taken to once they click on an MMS link
in order to give or receive additional info.
WAP Site: A website that is specifically designed and formatted for display on a mobile device.
WAP: An open international standard for applications that use wireless communication. Its principal
application is to enable access to the Internet from a mobile phone or PDA. Used to deliver content to
mobile devices.
Hate to sound like a broken record here but those terms are going to be a huge factor in succeeding or
failing. Just for inspiration, here's one of our mobile media buyers at Revived Media who has gotten
it right with us...In October he's scaled his mobile affiliate business with us to $531,221.48 and
fucking follows the steps at Revived Media through the Daily Email Newsletter. The reason why he's
so consistent every day? Because he follows what we teach to a T. You Feel me?
3 Critical Things You Must Have
Now comes the part where I expect to weed out a lot of lazy ding dongs. Yes, you people who expect
something for nothing, I'm about to clean you out for the people who are serious and will stick to the
end. Remember when I said that when I wrote this guide that I wrote it in a way that if you didn't
follow each step, you would probably fail?
This is the part where you step up to the plate and put your big pants on and challenge your
experience and knowledge, against mine. This is the part where I tell you right now, it's going to cost
you money at this point before you can even continue on.
Now before you say, I'll just read this whole thing and decide that for myself. I truly encourage that. I
actually want you to do that. Remember when I said I had a unique gift? Part of that gift is realizing
how lazy most people really are. I understand human nature.
How else could I have created multiple million dollar businesses online over the last half decade?
• Sold a Million+ in ebooks through Clickbank, Paydotcom & more
• Don't remember how many CPA Affiliate campaigns I've generated over $1,000,000.00 with
on my internal media buying. Let alone the (near $100 Million) we've generated for other
Advertisers & Clients.
• Sold a Million+ as an Advertiser...DVD's, Recordings...
• 1 Million+ Yearly Current Internet Marketing Forum – IMGrind
• 10 Million+ Yearly Current Mobile Agency – RevivedMedia
• Nearing $1,000,000 Current Mobile Tracker – iMobiTrax
Wish I could make this shit up. The fact is I'm stuck in Mobile because I absolutely fucking love it!
Everyday is a challenge, as if you couldn't tell already, I love me a good fucking challenge. Let's me
know I'm alive. And I don't tout these numbers to impress you...I don't give a shit what you think.
That's not the point. The point is I'm still sitting here, Grinding with you and letting you know what's
possible in CPA Affiliate Marketing. I hate posting screenshots. It's cheesy as fuck. But, when you
want to get a point across and you may possibly be retarded when it comes to imagery online, you
have to deal with my dum bass.
So I apologize right now, if any of this seems materialistic. Likely if you are reading this, you've read
my blog at IMGrind and understand where I'm coming from. Materialism, Money, Diamonds and all
that shit is nice, but let's face reality here. When you're lights go out for the last time, you aren't going
into your next phase of your own being with all that fool's gold, lust and objects of desire.
Nope. You're going to be accepted with what you have INSIDE you. That means memories,
experiences, happy and nice shit that fills your life with joy. Don't do this shit for the money. Do it
cuz you love it and the money will come. I fucking promise you. You'll enjoy each day a lot more
when you're happy versus being stressed out and working on your business out of necessity.
I get it. We all need more money. We all want to fire our boss. Be financially independent. Maybe
buy a house, badass care, go somewhere we have always dreamed. Yep, I totally understand and I'm
fucking stoked you have those things on your mind.Put them the fuck away right now because you
haven't done shit for it yet.
Are you starting to see a pattern here? Like maybe, I truly know what I'm doing? Know what a man
does when he meets an indestructible force? He destroys himself. Because he's a fucking coward and
that's all he can do. Or he stands up, gives it everything he has and achieves awesomeness through
the struggles others are too chicken shit to take on, endure and conquer.
So like I said. You can choose to read this entire document and go at it alone, or you can follow
exactly what I say, step by step and get rich with mobile marketing faster than most. Every detailed is
laid out for you to soak up. I point you to specific tools, resources, tutorials – everything you need to
be successful in mobile. I provided the education, knowledge, support, mobile offers, mobile
tracking, EVERYTHING you need going forward.
The choice is yours...this is the part where the bitches leave and the badasses step to the plate. This is
the part where I tell you the 3 things you need to be successful with mobile affiliate marketing.

And yes, they cost money. Boo Hoo.

“If you're good at something, never do it for
free.” (The Joker said that)
Sell at a price so ridiculously low that the
value destroys any fear. (I say this)
Yea, that's all the selling I'm going to do here. You will either follow these 3 steps or won't. The shit
is so over-whelming as it is anymore, we've gotten to the point of where we're like → Take it or leave
it.They are all connected. They are required. Failure to have just 2/3 results in complete failure. I'll
explain how they all inter-twine for you so that it makes sense. In short you are going to need these 3
things from us and with us:
iMobiTrax to setup, track, analyze, optimize and scale your ads, landing pages, offers and campaigns.
Revived Media because it's our Affiliate Network with offers to promote.
IMGrind Private Forums so you can post your follow along and get coaching from us and the 2,000+
members that practically live in there. We don't offer 1-on-1 coaching. We don't have time. This is the
best we can do. But it's been enough to create a band of badass mobile Affiliates.
ImobiTrax Self Hosted Tracking & Analytics
Check out the Demo | What It Does | Features | Testimonials |
Originally our internal media buying tool that we decided to release to the public. It's for serious
Desktop & Mobile Performance Marketers. Before you ask...do a search or ask people you know...we
kick the living shit out of Prosper 202, CPV Labs, Stackthatmoney shitty Prosper addon, Mobit and
whatever other joker who's tries to come along and attempt to provide a tracking system like ours. It's
$149 per month. Software as a Service.
Revived Media Mobile CPA Affiliate Network (Signup)
IMGrind Forum Membership – Currently $99 a month (going up soon based on growth)with 2,000+
members and growing daily. This is where you will be posting your Follow-Along post. The Forum
has learning guides, strategies, videos, webinars and more. Here's how fast and furious the Follow-
Along Forums in IMGrind are:
From this point forward, if you don't have all three – You're going to get seriously lost because the
rest of this mobile document revolves around all three of our companies.
We have positioned ourselves as the Industry leads for providing mobile education to marketers,
mobile offers for marketers and of course, Proprietary mobile tracking for you to be successful.
Rarely, can you find such an opportunity such as this.
However, I've learned it's not all give, give, give. I've learned a lot about people over years and even
more about my businesses and my customers. The one thing I know that stands out is that people
always want “Free” or “Something for Nothing.”
Luckily, I've always gone against this by helping, supporting, coaching, training, and motivating in
such a unique way that very rarely can you find someone whom I've given an exact blueprint out and
they end up NOT successful. I'll say it just once more.
If you don't have ALL 3 of the above. You will get lost...and you will not receive any further
guidance from us. Sorry to seem like a dick. We've got people haggling us every day for the magic
bullet and all that fairy tale bullshit that only people with very low intelligence fall for.
Since you're reading this, I am going to assume you are not that type of person. Good, because this
awesome shit you're learning is no good to a person full of negativity and drama. It's also not for the
person with no money.
Seriously, you need to level with yourself. Being an Entrepreneur is a risk. Doing anything these days
is a damn risk.If you don't have a budget of say at least $1,000.00 AFTER you have followed the
directions I've given you, then do not signup to any of our properties. You will be wasting our time.
We will automatically deny you. We're here for the winners...and only the winners.
It's my full intent to get as many Grinders who don't mind putting in the grit
to start generating revenue on Mobile CPA Offers everyday like this:
Understanding Mobile Recap:

I know I probably gave you a lot more than you are used to from an ebook there but I really want to
give you everything I learned from, study and all the resources I have used and use to get smarter
with mobile. For your reference, here are the chapters outlined in Understanding Mobile:

• Desktop VS Mobile
• Mobile Smartphone & User Behavior
• Mobile Statistics
• Mobile Network Operators, Carriers & ISP's
• Mobile Operating Systems
• Mobile Manufacturers
• Mobile Phones & Handsets
• Tablets
• Device Models
• The Secret Gem In Mobile
• Another Secret Gem In Mobile
• Mobile Dictionary
• 3 Critical Things You Must Have

You should know that mobile is changing, literally every day. The best way to keep up with Mobile is
through the daily Revived Media Affiliate Network Newsletters. The interface is also customized
with a ton of reports and campaign strategies.

For the most part at Revived Media, we are sticking mainly with offers that can be direct linked.
Meaning, there's not a ton of research you have to do because by the time the offer ever makes the
affiliate channel, we know the strategy to hand out to mobile media buyers that gets them going right
off the bat.

However, if you don't see and understand why I we are ahead of the game, I'll put it as simple as I
can, one last time. It's because we research, study AND test. We are trying to get better and discover
new campaign types across the world in tons of countries. Don' short change yourself and forget to
study mobile consumers, smartphones, purchasing decisions, demographics and cool shit like that
when you can.

I can tell you from a ton of experience. Nearly every country and mobile behavior is different across
the world. We will get into that later, but I'm going to bring a rain storm of mobile knowledge down
on your ass so that you get REALLY smart with mobile, really quick.

For now, let's switch our thinking and start talking about mobile offers. I think you're ready.
Part 2. Mobile Resources & Tools
Get Really Fucking Smart, Really Fucking Quick

I get all the information I need about specific handsets and tablets from the websites below. I can find
discontinued phones & Tablets, currently active phones & Tablets + upcoming phones & Tablets
broken down per Carrier & Brand. What this means is that you can be very proactive on specific
mobile devices and setup post-click optimization rules in iMobiTrax according to the specs of certain
devices across Carriers and Brands.

Really this is information based on United States data, so keep that in mind because at Revived
Media, we focus mainly on International offers.

But, the strategy is sound and it's exactly how I do things.

Phone Lookup, Specs And Research

• Phone Arena - Phone News, Reviews & Specs. This is really my 1st choice when it comes to
doing research on handsets and tablets. There's more to this site than just researching specific
Device specs. Look it over really good on the navigation for filtering pages by Phones,
Tablets, News, Reviews, Discussions, Videos and more. On the sidebar, filter by Carriers,
Brands, + Tools Section.
• GSM Arena - GSM Phone reviews, news, opinions, votes, manuals and more. The way I use
them is to utilize their left sidebar and choose by Device Manufacturers (aka Brands). I also
make use of the Phone Finder Tool and List Of All Mobile Phone Brands.
• Phone Scoop - Use the search box at the top left, along with the Reviews, Phones, Phone
Finder, Carriers, OS's and more. The Phone Scoop Phone Finder Tool is handy.
Competitive Intelligence / Spy Tools
• What Runs Where - I use it for both web and mobile. Personal friends with Max, highly
recommended.
• Adult Ad Spy - From Jay & Tuan of Adult Media Buys Forum, Adult Media Buying Blog and
Jay Knows Cash. These guys are the shit in the adult and whizzes with iMobiTrax. Awesome
guys.
• Google Think Insights: Mobile Ads Showcase App
• Google Think Insights: The Full Value Of Mobile Calculator

Straight Up - I got to be hardcore honest here. I have Advertisers literally spoon feeding me WHAT
WORKS. So, I don't really do a lot of recon anymore. Most of what we need is given to us because
we possess the fine ability of shit crushing offers with a ton of traffic. :-)...
Mobile Marketing Stats & Resources
• Smart Insights Mobile Marketing Statistics
• MobileStatistics.com
• Mobi Thinking - Latest Mobile Stats
• w3Schools - Mobile Devices Stats & Trends
• Google Search: Web Search "mobile statistics" and Image Search "mobile statistics :-)
• Pinterest Search:"Mobile Statistics" "Mobile Infographics"
• Digby Mobile Statistics - Good god what a ton of stats all mashed into one easy to read page.
• Mobile For Development Intelligence - Use this resource! Good for Geography/Country
data.
• IDC: Telecom & Networks
• Convenant Eyes: Porn Stats
• Huffington Post: Porn Stats
• ITU Statistics

Statscounter Global Stats - Excellent tool to get a good idea on global stats for Mobile Operating
Systems, Browsers, Manufacturers, resolutions etc...
Publications To Read & Study

MobGrind: I did after all build it! Seriously, this is a simple news aggregator that displays posts and
tweets from mobile traffic sources separated in easy to follow tabbed navigation at the top:

• Mobile Advertising Networks

• Mobile DSP's (Demand Side Platforms)
• App Discovery Networks
• SMS Advertising
Seriously, bookmark Mobgrind and read the headlines daily!
Other Great Publications
• Marketing Land: Mobile Marketing Statistics
• Internet Retailer: Mobile Commerce
• Business Insider: BI Intelligence Premium Subscription (It's Awesome) $499/Yearly
• Mobile Payments Today: Mobile Trends & Statistics
• All Things D: Mobile Category
• BGR.com
• CNET: Mobile News
• Forbes: Mobile
• Mashable: Mobile
• t3.com - Latest tech news
• The Verge: Mobile News
• IDC Market Intelligence
• Gartner Technology Research
• Comscore
• Nielsen Mobile
• Juniper Research
• Mobile Marketing Association
• IAB.net

App Intelligence
• App Annie
• App Rankings
• Top App Charts
• Social Bakers: Apps On Facebook
• Applyzer
• App Data
• Facebook: App Center
Ad Network Data Research

Google Think Insights: Planning Tools - Use every tool that Google gives you. Seriously, it's good
stuff. Our Mobile Planet - This is Google's Smartphone Data from Google Search, Partner Networks,
Content Network, Apps, etc... All mobile web + mobile app smartphone data. Dive deeper into the
data for the country PDF's :-)
• Inmobi Mobile Ad Network: Inmobi Insights | Network Research | Consumer Research |
• Millenial Media: Smart Reports | Mobile Mix Report | Mobile Intel Series
• Adfonic Mobile Ad Network: Mobile Advertising Reports
• Buzzcity: Reports & Case Studies | Campaign Planner (Ok tool to gauge country +
combination traffic)
• Pontiflex: White Papers
• Smaato: White Papers (Scroll down to see the batch of awesome sauce)
• MoPub: Market Place Insight Reports
• DataXU: Marketing Resources (Absolute ton to learn here!)

Device Detection Resources

Mobile Device Detection (or 'Device Detection') is a process of identifying the type of mobile device
or other device visiting a web site or other service. This commonly uses the HTTP headers
transmitted by the user's browser such as User agent, though it can also be performed from other
headers if present, such as IMEI or UAProf links.Mobile device detection systems typically combine
a detection with the creation or retrieval of a capability profile of the device. These vary greatly in
complexity, ranging from one data point to many hundreds. A device detection process answers the
twin questions of "what is it?" and "what can it do?".
• Adtruth
• Device Atlas
• Maxmind
• Digital Element
• Neustar IP Intelligence
• Scientia Mobile
• 51Degrees.mobi: Device Explorer
• Detect Mobile Browsers
Mobile Development Tools

• jQuery Mobile - Pretty much everything to make you freaking awesome. Ryan has his own
thread with some great information on mobile landing page development with jQuery.
• IMGrind Forum Thread: Read Ryan's post on Mobile Landing Page Development with
jQuery
• Banner Creation: Photoshop | Paint | Gimp | Bannersnack (I use Photosop + Bannersnack)
• IMGrind Forum Thread: 5 Resources For Icons In Mobile Campaigns
• IMGrind Forum Thread: from mark_au (Thank you brother): Few quick tips to speed up
(pre)lander performance
• Firefox Addon: User Agent Switcher - adds a menu and a toolbar button to switch the user
agent of a browser.

Mobile Emulators & Simulators

Springbox Mobilizer - This is our favorite and most used tool for previewing landing pages, offers,
etc... GET IT.
• Blackberry Simulators
• iPhone Tester: This iPhone emulator allows you to check your site in the dimensions for
iPhone 3G and 4G, and iPod Touch. Just enter the URL of the site you want to test in the
address bar.Free to use.
• iPad Peek: This popular tool enables you to see how your website looks on the iPad or
iPhone. For an accurate simulation, use a WebKit-based browser, such as Apple Safari or
Google Chrome. Free to use.
• Screenfly: Screenfly allows you to view your website on a variety of device screens and
resolutions. Enter a URL and click on GO to get started. Free to use.
• Mobile Phone Emulator: This emulator enables you to see your site on a variety of mobile
phones, including iPhone, HTC, LG, BlackBerry, and Samsung. Free to use.
• The Responsinator: The Responsinator helps you quickly get an indication of how your
responsive site will look on the most popular devices, such as iPhone, iPad, Android, and
Kindle. Free.
• Matt Kersley’s Responsive Design Testing: This is another responsive web design testing tool.
Test your site in several widths at the same time. Enter your website’s URL into the address
bar to test a specific page. Free.
 • Opera Mini Simulator. Opera Mini is one of the fastest and most advanced mobile web
browsers. Take advantage of its free web-based emulator. Free
• iPhoney. iPhoney gives you a pixel-accurate web browsing environment, powered by Safari,
that you can use when developing web sites for iPhone. It’s the perfect 320 by 480-pixel
canvas for your iPhone development. Free.
• iTabbar: iPhone & Android Simulator.
• iPad Tester - This is a simple tool that allows you to input a url and see how it performs on
iPads.
Mobile Device Testing
• Mobi Ready - Free to use. The mobiReady testing tool evaluates mobile-readiness using
industry best practices and standards, such as W3C compliance. It provides a score (from 1 to
5) and in-depth analysis of pages to determine how well your site performs on a mobile
device.
• W3C MobileOK Checker - Free to use. This checker performs various tests on a web page to
determine its level of mobile-friendliness. It primarily assesses basic usability, efficiency, and
interoperability, based on the WS3 Mobile Web Best Practices.
• BrowserStack: BrowserStack provides web-based browser testing. It features fast access to
remote browsers, developer tools, and live testing. Access official mobile emulators for Apple
iOS, Android, and Opera Mobile. Test your site across a large range of devices. This is a paid
tool.
• Keynote Device Anywhere: Honorable mention. I do not use them currently but I've talked to
them at 2 conferences now so if I take the plunge, I'll update here. They are a paid service.
• 51Degrees.mobi - User Agent Tester
• Mobile Test Me: Test mobile sites and web apps from your browser across devices.

Performance Tools
• Gtmetrix - Analyze the performance of websites and mobile speeds.
• Which Loads Faster
• Max CDN - Content Delivery Network
• CSS Sprite Generator
• Mobitest - Free mobile performance testing. Test your website performance on mobile
devices.
• Pingdom - Website speed testing
CDN: A content delivery network or content distribution network (CDN) is a large distributed
system of servers deployed in multiple data centers across the Internet. The goal of a CDN is to serve
content to end-users with high availability and high performance.
CDNs serve a large fraction of the Internet content today, including web objects (text, graphics and
scripts), downloadable objects (media files, software, documents), applications (e-commerce,
portals), live streaming media, on-demand streaming media, and social networks.

A CDN operator gets paid by content providers such as media companies and e-commerce vendors
for delivering their content to their audience of end-users. In turn, a CDN pays ISPs, carriers, and
network operators for hosting its servers in their data centers. Besides better performance and
availability, CDNs also offload the traffic served directly from the content provider's origin
infrastructure, resulting in cost savings for the content provider.

Landing Pages, Banners & Image Tools

To be straight up here, we pretty much have landing pages given to us all day long. Shit, is wayyy too
much to keep up with. But, Brent and Ryan do a lot of LP Development, so I'm just going to lay it all
out. Almost everything is created in Photoshop now for mobile.

• jQuery Framework - Touch-Optimized Web Framework for Smartphones and Tablets. A

unified, HTML5-based user interface system for all popular mobile device platforms, built on
the rock-solid jQuery and jQuery UI foundation. Its lightweight code is built with progressive
enhancement, and has a flexible, easily theme-able design.
• Dave Guindon: Mobile Page Creator
• Brave River: Mobile Website Previewer
• 10 Creators For Building Mobile Websites - IMGrind Forum Thread
• 5 Mobile Landing Page Creators - IMGrind Forum Thread

Easy Mobile Page Creator - Easy to use mobile landing page creator.

Step 1: Use the editor to create your mobile page content

Step 2: Insert your aweber form code (or any autoresponder form code)

Step 3: Copy the output code to a file and upload it to your site

Step 4: Preview your page here using the simple iPhone emulator
Pttrns.com - Excellent website to study mobile user interface patterns. Why is this important Ruck?
Because you can match Offers, Ads, Creatives, Landing Pages and more to specific mobile user
interfaces. By designing towards what's popular, per country, you can increase the "comfort" feel and
"blending" to resemble sites in countries that people are familiar with.

Pixels Daily - Brent turned me onto this site and it's excellent for getting free PSD's and resources for
designers.
• Pixer.us - Online photo editor
• PIXLR - Online photo editor
• Resizepic.com - Online Image Resizer
• Pic Resizer - Crop and resize photos
• Bannersnack - This is who I use mostly.

Alexa: Top Sites By Country - Why is this important Ruck? Start clicking on countries and you will
start to see a pattern of the Top 10 websites, are pretty universal across the world. What that means is
that people are comfortable with Google, Facebook, Youtube, Twitter and more...from a
design/blending perspective it doesn't get any easier than that to identify color schemes and other
elements to mimic.

Other Kickass Resources

• Wikipedia: List Of Mobile Network Operators - Really easy to sort by regions, then down
into countries and find the top Mobile Network Operators, (Telcos) - Mobile Carriers.
• WikiPedia: List Of Holidays By Country - Why is this important Ruck? Seasonal Themes
Offers, Ads, Creatives, Landing Pages etc...big fuckin money tip right there. Write it down.
• Our Mobile Planet – Google's Smartphone Data Reports (In PDF Formats) AWESOME!
Part 3. Mobile CPA Offers
I'm stoked you made it past Part 1. I know, you're probably ready to take action, but be patient here
and don't short-change yourself. The last thing I want you to do is lose money. That's the goal of this
guide...so you lose the smallest amount possible for the biggest gains. Besides, you just got through
the boring shit. But I promise you, being proactive and studying the resources that I do, is going to
make you one sharp mofo. I promise you.
Now, I'm going to be as open as I can here, there's just one tiny problem...
There are a lot of dickheads that downloaded the first version of this guide and fucked everything up
by going to test other Affiliate Networks, tracking systems and other forums.
That's cool and all but seriously, fuck off and don't come begging my team when you lose money. Or
when you have a shitty affiliate manager at another network. Or when you have a problem with your
tracking platform.
I've made it very clear, this shit is designed to work in the simplest, most efficient way for the most
people possible. If you're a little gnat buzzing around and asking us stupid shit, you're taking time
away from the people who follow this guide to a T. If you back stab us, and find us responsive to
you, we've done written your evil ass off.
We run our businesses on a strict set of principles. No fucking around. Period. From the affiliate to
the advertiser. Gator don't play no shit.
Oh, then there's all those other Affiliate Networks whom I see downloading this guide from my auto
responder, and I have to deal with their dumb asses jumping on offers we are running and fucking it
up for the rest of us because they don't know shit about regulating their affiliates. I've seen so many
dip shits in Performance Advertising & Marketing, I don't trust a single fucking sole that I don't
personally work with every day.

How Much Is Possible In Mobile CPA?

I'm not going to hype it. Millions. Our largest mobile affiliate marketer (from China) has generated
over $3,000,000.00 in revenue (screenshots have been approved with his permission for this guide) at
Revived Media running Mobile CPA offers that I'm going to teach you here.
The screenshot above is from our largest revenue producing mobile media buyer at Revived Media
here in 2013. 11 millionaires have come from just the first version of this guide. Imagine what will
happen now. Stoked!
Our affiliate channel consists of mobile website publishers, mobile app developers, Ad Networks,
Content Publishing Platforms, Demand Side Platforms, Exchanges and more working as affiliates of
Revived Media. We've got our fucking hands full... You want to know what's possible in mobile CPA
marketing? Everything.

What Is Performance Advertising & Marketing?

This cost-per-action (CPA) model is distinct from traffic-centered advertising approaches in that
consumers must make a purchase or create a lead rather than just a page view or a click for the
publisher to earn money.
Performance Marketing is a unique advertising solution that allows you to pay only for results – any
specified action you want a visitor to take on your site. An action can be a lead form fill-out, a phone
call, a sale, a coupon print out, a download, or anything else that can be tracked.
In performance publishing, Websites are created for the purpose of selling other companies’ products
or services. Unlike traditional publishing where publishers are paid on an impression (CPM) or click
(pay-per-click) basis, performance publishers are only paid for completed transactions.
You will be paid out on a variety of different types of commissions. From profile submissions, phone
number submits, app installs and more. I will cover what type of offers we work with. Pay attention
because one of the biggest reasons why our affiliates are successful is that we know what the heck
we're doing it. You could read this guide and follow everything to a T but you'll still fail without
someone who knows countries, carriers, conversion flows and all the important things come from a
high converting campaign.
Getting Started With Mobile CPA Offers
Inside your Revived Media affiliates panel, you will see a set of navigation tabs at the top of your
interface, your notifications panel on your left, and the featured offers are bottom right. (Our top
performers)
The regular tabs include Snapshot, Offers, Reports,
Ad Manager, Account, Support, Getting Started,
Traffic, Mobile Guides, Resources. The last 4 are
bolded for a reason – I've customized the interface
to give you everything you need to succeed baby!
First off, the nofications panel in your interface is
something you need to read and keep up to date
with on a daily basis. There are many things
happening with a number of offers on any given
day. Besides, we put tips and shit in there to help
you out:
We don't baby anyone at Revived Media. All
mobile affiliates know and understand when you
work with us, it's first come, first serve.
Pay attention to the notifications tab along with the
daily network email newsletter we send out and you
will be on the same level as every one else. There
are no hidden secrets with us. It's all there.
Under the tabs: Getting Started, Traffic, Mobile
Guides, Resources, you will find awesomeness like
you never thought possible. From A-Z, newbie to
advanced, all the content you need to learn, study
and profit from:
Now, we do not work with US offers at Revived Media. For a variety of reasons which I won't waste
time discussing. There's so much money outside the US, less competition and more traffic than you
dreamed of. We are heaviest in mobile content offers and mobile dating. After January 1, 2014, we
will be introducing new app tracking and will pushed heavy into mobile installs. It's pretty simple,
but here's the types of offers we run, in a nutshell
We run everything including but not limited to:
• Mobile Dating Apps & WAP Registrations
• Mobile Gaming Offers + Apps
• 1-Click Flows
• MSISDN One-Click
• Pin Submits
• Adult CPA Offers
I'm going to tell you something very important. We only bring offers on that we know convert. We
don't work with a bunch of shitheads. We only work with a very limited amount of clients, so that we
can put our full focus and energy on working with the advertisers who have the top converting offers.
Offer Descriptions:
When you click on an offer in Revived Media, it's super important that you read the entire description
of the offer and understand. We don't allow the word “Free” at all in any type of promotion at
Revived Media. Shit like that will get you terminated from us.
These offers come from Advertisers I've busted my ass to acquire, perform for, retain and scale with.
I can promise if you fuck me over, I'll be the worst fucking headache you've ever had. Now, I want to
show you some examples along with stats so you get a clear understanding of what's going on and
how you get paid as an affiliate. I think the simplest way to teach you is to go through this one time
with ya.
Note: We run campaigns on a Client/Country/Campaign basis. Meaning, 1 campaign could actually
contain 20 offers (URLS as we call them). Like the one below for instance. Mozzi Ghana is 1
campaign but with 10 offers (aka Landing Pages or URLS): Let's go through it:
Yea, I know what you're thinking...Who the fuck would ever mess with a $0.25 payout? ...Pay
attention...school's in session young Grinder.

This campaign had 10 different offers. The affiliates at Revived Media generated 10,005 leads on this
campaign from November 1, 2013 – November 13 2013:

But the important question is...Which offer/LP did the best? See, this is the little things with us that
make the difference. By knowing which LP is the best, we know to focus our efforts on helping our
affiliates scale on only the offers we know that convert, are stable and scalable.
For the last 5 years, I've been the CEO of a web-based CPA Network and now a mobile-based CPA
Network. We know and talk to everyone in this business. We travel all over the world to attend
numerous trade shows and conferences. Many of which we have spoken at over the last 2 years.
What I'm saying is that there are a lot of dumbass people and networks in this Industry. Matter of
fact, it's fucking full of them. What I'm about to show you, no manager is ever going to teach you.
Because they can't.
To be straight up, there's really no point to the other 9 landing pages, when 1 of them is receiving the
bulk of the traffic and conversions. Let me show you out of those 10 landing pages (offers) for the
Mozzi Ghana campaign which one of the landing pages really crushes it versus the others.

You can see that the download landing page offer is by far the most popular offer for this campaign
with over 7,000 conversions in November 2013. Here's what this high converting offer looks like.
You know how it converts, the payout and what's accepted and rejected from the description:
Doesn't look very sophisticated does it? That's because it's not.
We've seen some of the most simplest, ridiculous and often dumbest
shit we never would have dreamed would work. But it does.
Like I've said before. People are doing different things, in different
countries, across a ton of Carriers, Brands and devices.

It's then and only then we bring the offer to the affiliate channel,
provide the weekly payments to help affiliates fund their cash flow
and of course, we're all over there with daily network newslettere
give you all the fresh tips on how to promote specific offers on that
specific day. It changes all the time peeps. Keep up.
That's the whole point of Revived Media. We handle all the budgets
for advertisers, run these offers and get them optimized, converting
and profitable...Now you can see this particular campaign generated
over 10,000 leads just 13 days in so far at Revived Media.
That's peanuts...We have offers doing 5x the volume of that each
month. To give you an idea, here's a couple of colorful short case
studies for some of the Campaigns and offers at RM:
Mobile Case Studies:
Mobile Content Billing Offers
Mobile Sweepstakes Offers
Here's a snapshot of the top converting landing pages, offers, URLS for the top converting campaigns
at Revived Media (Current November 2013).
We have a very simple but effective system for mobile affiliates at Revived Media. Once you signup
as an affiliate and are approved, you will receive your welcome/approval email from us. In this email
is your blueprint and steps to take to start promoting offers. Everything at Revived Media has been
designed and customized in step-by-step fashion to help you.
How do we keep our affiliates updated?
• Interface Instant Notifications Panel
• Daily Network Email Newsletter – Includes the top converting offers, countries, carrier
combinations.
• Private Revived Media Affiliates Forum Inside the IMGrind Forums. This password is
included in your approval email.
• Video Training, Tutorials, Campaign Guides & Giveaways
• Follow Along Forums inside IMGrind
• Offices in Kansas City, Missouri
• We live to work online. Someone is always around 24/7.
Mobile Campaign Spying:
As I have said before, we are fans and users of both WhatRunsWhere and
AdultAdSpy. Both are excellent tools to see what's running across a lot of ad networks.
We talk more in depth inside Revived Media about Mobile Campaign spying. I'm not
going to go into it much here because quite honestly, Revived Media Affiliates
typically don't face competition on the campaigns we bring to them. Cool huh!?
Mobile CPA Offers FAQ's
How do I know which offers are good?
Typically you would have to go ask your dumb ass Affiliate Manager who is probably going to lie to
you anyway. We simply tell you every day like stated before. We do all the leg work for you.
How much budget do I need?
After everything here + domains and a dedicated server to host your tracking, I recommend at the
very least setting aside $1,000 to start testing offers. The more the merrier but typically this is where
most starting affiliates get their feet wet.
When does Revived Media pay?
We require all affiliates to generate a minimum of $1,000 a month in revenue. Failure to do that, we
simply pay you off and go you away. If affiliates can't generate $1K minimum monthly with us, they
don't exist with us. Hate to sound like a dick, but keeps losers, posers, fakes and flakes away from us.
We pay weekly on 1K+ or Net 15. Flexible for any budget.
Let me be straight up. Those people are fucking retards. Seriously. Lowly intelligent people who
don't know 2 shits from Cheyenne about being a smart marketer. See smart marketers know that
working with us, searching for offers or learning how to find hot converting offers isn't something
you need to spend a lot of time and energy on. We did it for you.
Mobile CPA Offers Recap
1. Signup to Revived Media as a mobile affiliate. Follow that page to a T. If you are not a
member of IMGrind AND tracking your campaigns with iMobiTrax...don't bother signing up
as an affiliate. We will automatically deny the application. If you want to get an Affiliate
account before having those other two things in place...don't bother. Like I said, this is a
design.
2. Navigate Interface – Once approved at RM, navigate your interface and follow the steps, it's
all there for you.
3. Notifications – In your RM interface, you will be in there a lot reading guides, checking out
offers, setting up campaigns...so keep an eye on the notifications tab. It's how we keep
everyone updated with the latest offers to go live, tips, strategies and more.
4. Daily Network Newsletter – Ryan usually writes this but it comes out every Monday-Friday
and covers the latest offers, carriers & country combinations, angles, tips and more.
5. Follow Along Forum – Inside IMGrind, you will likely be posting up your first campaign
follow along so that we can help you out along the way and make it as painless as possible.
6. Private Revived Media Affiliates Forum – Inside the IMGrind forum and only accessible
by active Revived Media affiliates. You get the password to this forum in your application
approval email.
Part 4. Mobile Tracking
If you don't understand the importance of tracking your campaigns, offers, landing pages, paths and
more, then just quit. Don't fucking take short cuts on this. I will also be very blunt and straight
forward here...
We've seen mobile trackers come and go. All of them shitty...Sorry. I know if I put every one of those
other tracking platform owners face to face with me, I would shit all over them. They know it too.
That's why they sit back and you don't hear shit about them. What about us? I bet you hear about us a
lot...and if you don't...you will now. You need to visit iMobiTrax to see the features, benefits,
testimonials, etc..
Introduction

We provide iMobiTrax as a Self-Hosted SaaS (Software-as-a-Service). It’s quite simple. We buy and
sell a millions of dollars monthly of desktop and mobile advertising. Out of necessity, we grew out of
the Industry options for private and secure marketing and advertising campaign tracking. In the
simplest of words, we got sick of Ad Networks delivering crappy traffic outside of what we targeted
through their platforms.
iMobiTrax automatically (on-click) tracks, collects & reports 40+ KPI's (in real-time) so you can
analyze & optimize to get the maximum ROI from your ad budget. Quite frankly, it saves you money
from click fraud, bots, & other traffic source shenanigans.
• Professionally Coded, Updated & Optimized For Speed
• Automatically Tracks All Ad Platforms & Networks
• Analyze Data From Clicks, Users, Devices & Screens

iMobiTrax allows you to automatically track, collect and analyze 40+ critical KPI’s (Key
Performance Indicators). From a simple to use dashboard, installed on your own server, you can use
iMobiTrax to save time, money and resources, creating, tracking, analyzing and optimizing your
desktop and mobile campaigns, landing pages, offers, ads and multiple path campaigns. We
personally put in all the daily blood, sweat and tears, consistently add new features, and provide
support that makes competition non-existent. Yes, ask around, your competitors are already using us.

Prior to installing iMobiTrax you will need a web server to host the software. We highly recommend
the following configuration as this is what we use and run flawlessly:
 • Dedicated Server
• At Least 4GB RAM
• PHP Version 5.3+
• ionCube Loader
• MySQL
• PDO Extension
• mCrypt Libraries with Blowfish Cipher
• mbstring Extension Enabled
• XMLReader

The majority of web hosts have the above items pre-configured. Sometimes you may notice that
they’re using an older version of PHP therefore it is necessary to upgrade to version 5.3+. If you
already have a web host, simply ask their support team if the credentials are met and if not they
should install them for you free of charge. iMobiTrax will not install without all of the above items.

While we recommend installation on a dedicated server you can get started with a VPS (virtual
private server) solution. Ultimately this depends on how much traffic you plan on sending. For those
just getting started a basic VPS with the above credentials should be enough.

If you plan on sending a lot of volume then we highly recommend getting a dedicated server from the
beginning. In the long run this will save you time and money. Do not even attempt to run iMobiTrax
on a shared web-hosting plan such as HostGator, GoDaddy, BlueHost, etc.

Installing iMobiTrax is a rather straight-forward and simple process. However for those
uncomfortable with server management our professional team will be happy to install the software
for you with a 24-hour maximum turn around time. You can purchase this (one-time fee) when you
are going through the ordering process and my team will install iMobiTrax on your dedicated server
for you, so that's all ready to go for you to login and start using right away.
ImobiTrax Installation

Database Updates

iMobiTrax software contains two different databases that are updated on a weekly/monthly basis. As
long as you continue an active subscription with us, we will provide you with these updates. You
maybe aware that new handsets/devices are coming out daily and carriers/Internet Service Providers
also change regularly. To ensure you have the most up-to-date conversion tracking metrics it is highly
recommend that you keep these files updated in your installation.

Understand that our database and proprietary technology are one of the biggest reasons we have
differentiated ourselves from everyone else. We know who the major mobile media buyers are
Performance Advertising, and they are all iMobiTrax users. You simply cannot run the volume we do,
and our affiliates do on shitty Prosper202, CPV Lab..,insert other shitty tracker here...
Support
iMobiTrax is supported through our help desk and support suite that is staffed 24 hours a day, 7 days
a week, 365 days a year. As long as you maintain a current subscription you have access to all the
support benefits, features and services. All members who use iMobiTrax receive:

• Free Feature Updates -No extra costs with new features.

• User Guide - to get you up and running quickly

• Support Suite - Knowledge Base, FAQ's Module, & More

• Help Desk - 24/7 Support Ticket System

• Helpful Content - How To's, Tutorials, Videos, Blog & more...

• No database fees - Everything is included in the monthly price.

• No detection fees - Our databases are proprietary, no extra cost.

• Weekly Saturday Newsletter – All users get the Saturday newsletter from yours truly. Each
week I cover new feature tutorials, tips and strategies so that you can get the most out of
iMobiTrax.

• ImobiTrax Team Skypes – You will get access to Bill, Brent, Ryan and myself just in case
you have a quick or immediate question or issue. Between us four, one of us is always
available.

• ImobiTrax Forum – Located inside the IMGrind Forum. There's a ton of marketers in there
posting the most up to date, current & lucrative information on how they use iMobiTrax in
this forum.

Data Collection
iMobiTrax currently tracks for you automatically. When someone clicks an ad, landing page, offer,
etc...through your iMobiTrax campaign link you set up, iMobiTrax automatically in like super light
year fucking speed records all of the metrics I'm going to show you below. How did we figure this
out? None, of your fucking business. Just use it.
Features Overview
Ok so for the most part, you are all setup and ready to build a campaign. But first, I want to highlight
what iMobiTrax is capable of.
ImobiTrax can track both desktop and mobile traffic right out of the box. To add a new traffic
source, simply enter the name of the source and click the Add Traffic Source button.
When you setup a traffic source for the first time, you can get your traffic source tokens and save
them for your traffic source. You can also enter your post back url for specific traffic sources and use
Get/Post HTTP Method.
Once you get traffic sources and tokens added in, you might have something that looks like this in
your traffic sources tab:
That's how custom tokens should be inserted when creating a new traffic source. These can also be
added following the initial creation of the source. Simply enter the Token Value provided by the
advertising network and a Token Name that will allow you to identify the data in the reporting.

For example, [SITE_ID] at Leadbolt will provide you with a unique ID for a certain website and the
corresponding text would read Site which can easily be read in your reports.
Video Tutorial: How To Setup A Traffic Source

Entering Tokens:

Field Name - Enter the name for the query string field for the applicable token, or leave it blank to
default to the c value (c1,c2, etc... Do not enter & or =).

Value - Enter the value for the token. This can be anything that is needed but is usually values taken
from traffic sources. This will also be the default value if nothing is passed from the traffic source.

Name - The name of the token. This is the name that will show up in the "groupby" menu in stats and
reports.

*NOTE - Applicable placeholders will always be the corresponding c value ( [[c1]], [[c2]], etc. )

For the reporting features you will need to setup each affiliate network you plan on using inside the
Affiliate Networks tab. Simply enter the Network Name and click the Add Network button. Before
you ask me, no we don't provide help to you if you work with another Affiliate Network. We offer
support for iMobiTrax and Revived Media members only.

Video Tutorial: How To Add An Affiliate Network

Video Tutorial: How To Setup Campaign Groups Video
Click Blocking/Filtering System

iMobiTrax comes equipped with a Click Filtering System that allows you to use our pre-set rules as
well as customize your own rules to filter out clicks that come from Google Bot, Microsoft
adCenter’s bot, or other review teams. This ensures your reporting data is accurate and you’re only
calculating the clicks you actually purchased.

You can even set a custom rule to filter out your own IP address so your data won’t be skewed from
your internal testing.

Listen, use the knowledge base and support suite to train yourself on what traffic you need to block
and filter. We try to help as much as we can but you have to be proactive about this shit or it will cost
you money.

If you are using crappy run of the network traffic then I expect you to be experienced enough to mess
with this feature. Don't touch if you're a newb, we will get to that later on.
Features Of Click Block & Filtering
• Click Blocking

• Click Filtering

• Preset Rules

• Adcenter Ips

• Adcenter User Agents (yahoo!/bingbot/slurp/msnbot/adidxbot/yahooseeker)

• Catch All User Ages (crawl/crawler)

• Google Ips

• Google User Agents

• Creating A New Traffic Blocking/Filter Rule

• Rule Name

• Rule Type

• Rule Active

• Filter IP Ranges

• Filter User Agents That Contain

• Filter Referrers That Contain

• Mass Edits To Rules

• Editing An Existing Traffic Blocking/Filter Rule

• Delete An Existing Traffic Blocking/Filter Rule

• Traffic Blocking/Filtering Reporting

Click Blocking

Blocked clicks are clicks that you want to exclude completely from your iMobiTrax installation. An
example would be a scraping service that provides “spy” tools for other mobile marketers. Using this
system you can send the crawler to a blank page or define a custom page to send them too. These
clicks are logged in a separate database than the normal traffic you are sending your visitors too. This
system includes complete reporting so you can see the exact clicks that were blocked and can alter
the rules accordingly.

Click Filtering

Filtered clicks are clicks that you want to reach your landing page/offer page but do not want them to
count towards you click cost. An example would be the Google bot. If you run traffic from Google
Adwords or other search engines you will notice that you receive a lot of initial clicks as the bots
make their way through all of your campaigns to ensure your landing pages are operational and/or
meet quality standards.

Preset Rules

By default iMobiTrax filters out all clicks that contain IP addresses from Microsoft adCenter and
Google Adwords. It also filters out any user agent that contains items from adCenter and Adwords.
Finally, we pre-set a rule that automatically filters any click that contains the term “crawl” or
“crawler” in the user agent.

Creating A New Traffic Blocking/Filtering Rule One of the most powerful features of the click
blocking/filtering system is the ability to create your own custom rules and block/filter traffic based
on your own campaigns. Your options when creating a new fule:

Rule Name – The name of the rule you are creating. For example, “My IP” could be the name of a
rule to filter out clicks coming from your IP address.

Rule Type – This is where you define if the rule is a block or a filter. Please note the differences
described above.

Rule Active – By default this option is selected to YES. If you wish to create a new rule and set it to
inactive you can do so here.

Filter IP Ranges – If you’re block/filter is for an IP address or a range of IP addresses this is where
you enter them. If you want to enter your own IP address then you would simple set both values to
your IP address. For example, if your IP address is 98.25.43.121 then you would set both values to
98.25.43.121 to 98.25.43.121. If you’re creating a rule to block/filter based on user agent or
referring. URL then you can leave these fields blank.
Filter User Agents That Contain – This field allows you to enter any term that appears in a user
agent and block/filter clicks based on this term. For example, the Google bot contains the term
“googlebot” so all clicks that contain this in the user agent will be blocked or filtered. If your rule is
for an IP range or a referring URL this field can simply be left blank.

Here's a snapshot of the Traffic Filtering Module:

Once you know the IP's of certain bots like Bing, Google, Facebook reviewers and shit like that, you
can get real crafty on what and whom you allow to see your campaign details. Full control. In your
Settings, you can conduct your database maintenance, update click data for user-agent data that might
show as “missing” and export your User-Agents, send them to us each week and we will get them
databased.
Database Maintenance Overview
We like a smooth operation. In your Settings, you can update your click data, export your user-agents
(to send to us to database) and your database maintenance for all your clicks.
Adding Campaign Types
This is pretty simple and straight forward, the way campaign building and tracking setup should be. I
would like to outline the campaign setup process inside iMobiTrax. Now, I'm going to go through
and highlight what you can do and then be sure to check the end of Part 3. for the list of resources,
how to's, tutorials, videos and more that will show how to use iMobiTrax to it's fullest potential in
your campaigns.

You can setup Direct Linking, Landing Page and Path campaigns:

• Campaign Name: Simply name your campaign

• Campaign Group – Assign it to a group you created

• Traffic Source – Assign a traffic source to your campaign

• Default CPC – This is your CPC when you setup the campaign. Now, this can obviously go
up or down depending on your traffic source and what you are paying, ad position, budget,
etc... In the Subid Update tab, there is a link “Update CPC” which allows you to update your
cost-per-click immediately in real-time to keep your stats from getting skewed.

• Campaign Type: Choose Direct Link, Landing Page or Path

• Campaign Active: Yes but you can always edit this to no.
Referrer Blocking & Redirection
We offer a variety of blocking and filtering options inside iMobiTrax because we know most ad
networks have shitty traffic targeting:
Token & Subid Setup
Using Tokens

Select "Yes" to use tracking tokens in your campaign URL. These tokens can be ones provided by the
traffic source, or custom ones you create. They will be included in your campaign URL and
iMobiTrax will record them on each click.

Using Subids
We offer a variety of subid passing options. It's pretty self-explanatory and since you will be working
with us anyway, we have the simplest tutorial to follow inside your Revived Media interface on how
to quickly and efficently setup RM offers with iMobiTrax on specific traffic sources. Check the end
of this section for those How To Campaign Setups.
Adding Direct Link Campaigns
Great we are to the fun part. I'm going to tell you what you can do with iMobiTrax then later on in
the guide when I'm doing offer/campaign setups for you, I'll show you how to split-test, rotate, echo
data on your landing pages and other cool shit.

You can add unlimited offers here in a single campaign. It's pretty self-explanatory here but I would
like to say that you enter a simple number like 50 in the Split % and your offers will be split-tested
evenly so you can find the winner fast.
Name your offer, enter your affiliate network link (properly setup with subids! I will explain that
later in mobile offer campaign setup. Set the Affiliate Network and payout and you are ready to rock
and roll.
Important: Direct Link campaigns are fairly self-explanatory. Basically you’re going to be sending
your mobile traffic directly to an offer from an Affiliate Network defined in the steps above. Before
you get started have your unique affiliate URL with the SUBID 1 value appended to the end
(ie: http://go.leadforce.net/aff_c?offer_id=512&aff_id=1&aff_sub=XXX)
If you defined custom tokens when setting up your traffic source you can simply select YES under
USE TOKENS.
You then have the option to use them or add additional custom tokens (for instance a static creative
name). Since you are direct linking there is no need to Pass Tokens to LP (landing page).
You can then define additional items to be passed in your SUBID. By default this is set to pass the
Subid to Offer and most-of-time doesn’t need to be changed.
Your Campaign Type should then be selected as Direct Link. Offer 1 is simply the offer name from
your Affiliate Network . You then need to define the amount you are paid for a successful conversion
(ie: $0.65). Offer 1 URL should be your unique affiliate link with the unique SUBID value appended
to the end of the link. There should be no spaces following the equal sign (ie: &aff_sub=). Do no
select the offer to inactive and the select the Affiliate Network you are running the campaign through.
Once you click the Add Campaign button your campaign will be created and you will receive a
unique URL that can be used at your traffic source:

It is important to use the Test Link to ensure your campaign is functioning properly. This is the link
you will use at your traffic source and will be sending live traffic too. You have now completed
setting up your direct link campaign. Excellent fucking job Grinder.
Adding In Offer Rotation
Each direct linked campaign can be mixed in with an unlimited amount of offers that can be rotated
through your traffic so you can find the exact one that yields the highest return.
Using the same steps as setting an a direct link campaign outlined above you can add more offers by
clicking on the “Add Offer” button and then saving. This can be accomplished during the initial
campaign setup or when you go back and edit the campaign after it has already been running.
You will need to make sure you define the weight for each offer. This is the amount of traffic that
each offer will see. It can be set automatically by using the green button above the campaign save
button:
Video Resources
How To Setup A Direct Linked Campaign
How To Setup Unlimited Offer Rotation On Direct Linked Campaigns
Here's an overview of offer rotation by weight Split-Test %:
4 offers easily split-tested at 25%. iMobiTrax allows you to create, rotated and split-
test unlimited direct linking campaigns and offers. Fast, Simple, Efficient.
Adding Landing Page Campaigns
iMobiTrax has the ability to track your campaigns that use a landing page to your offer(s). You have
the option to run one or two offers per landing page. Simply enter your unique Campaign Name,
select it to active, choose your unique group, select the traffic source, and enter the maximum cost
per click. You can then select to use the extra Tokens from the traffic source and also have the option
to pass custom tokens to your landing page. This is good if you’re trying to pass data that can be pre-
populated such as an email address, name, or phone number.

You can add as many landing pages as you want. Setup, Track, Rotate and Split-test unlimited
landing pages. You can also do all of that with unlimited offers WITHIN the landing pages. Matter of
fact, we run some really awesome lead generation with iMobiTrax tracking every step of our landing
pages and path campaigns.

By default the Subid is to be passed to each respective offer. Rarely should this be changed however
you do have the option to pass your tokens in the sub ID or you can pass your custom tokens through
a second Subid. Since you’re using a landing page you should select Landing Page under Campaign
Type. This will present you with two offer fields. If you’re just linking out to one offer simply lead
the second field-set blank. Beside each offer assign the payout you will receive for a successful
conversion and define the Affiliate Network.
Your landing page should have a unique name. This is for your reporting reference. The landing page
URL should link to your page and must have a .php extension. Once all of these criteria are met,
click the Add Campaign button at the bottom.
If everything works correctly (always test on your mobile device or emulator!) your campaign is
almost ready for traffic. The final step is your postback conversion tracking which will be explained
later.
Video Tutorial:
How To Setup A Campaign With A Landing Page With
Rotating Multiple Offers With Landing Pages

Video Tutorial: Landing Page Rotation

Adding Path Campaigns
You then proceed to enter the URL of the offer(s), the URL from your affiliate network, the payout
you receive, as well as the name of the Affiliate Network. You will then enter a unique name of each
landing page and define the URL to the page (must be .php):
You can add unlimited path pages to your campaign. A lot of lead generators and mobile guys
capturing data love path campaigns.

The final step to setting up your path campaign is inserting the post back tracking on your affiliate
offer(s) which we will explain in just a bit.
Landing Page & Offer Rotation In A Path
How To Setup Post Back Tracking

Video Tutorial: How To Setup Postback URL Tracking

Post Click Redirect Rules
Campaign Level Post-Click Mobile Traffic Redirects .
A powerful feature of iMobiTrax is the ability to re-direct traffic when a user clicks on your unique
tracking link and directing them to an offer or landing page that is unique to their geographic
location, mobile device, carrier, network speed, or other important metrics such as if they’re using
Wifi or not. This allows your campaigns to reach a much broader audience and be able to filter the
traffic efficiently yielding the highest quality results for clients.

To create a campaign level redirect rule for any campaign (direct link, landing page, or path) you
want to first create the campaign as normal. Immediately following your submission you’ll notice a
section where you can begin setting as many rules as you would like for the individual campaign.

Why is post-click redirection important? Because it gives you more control over your “link” ...your
campaign. For instance, most mobile ad networks barely even have Carrier Targeting...But if you do
your research like I taught you in chapter 1, you will find Countries that are dominant by just 1 or 2
Carriers and with the growth of Apple and Android, it's a safe bet, most of the traffic volume is going
to come from iOS & Android.

Well guess what? The iphone 3,4,5 are the most popular Apple Devices and Samsung Android
handsets fucking rock for mobile cpa offers. So good, here are a couple of case studies over Android
and Samsung:

Android Operating System Case Study

Mobile Case Study With Samsung & Android

Note: Create post-click redirect rules based on Country, Carrier, Phone Type, Manufacturer, Model,
Token, IP Address, Referrer, Browser, Traffic.
Default

This feature allows you to specify where the clicks not redirected by rules will be routed. By default
the traffic will proceed normally based on how the campaign is setup. You also have the option to
send them to a particular offer, an external link, or another campaign.

Creating Redirect Rule #1

When you’re ready to create your first redirect rule,

you will assign it a unique name (under Redirect
Rule #1) and will then proceed to Report Criteria.

You’ll first notice two check boxes. One is to accept

traffic from Wifi (US only) and the other is to accept
Opera Mobi & Opera Mini traffic. If you were
creating a rule to accept Wifi traffic (for the United
States only) then you would leave this selected and
then specify how to handle the traffic.

The same is true for accepting Opera Mobile &

Opera Mini traffic. If you unselect them the rule will
not direct that traffic to the specified redirection
source (an offer, custom link, or campaign).

Opera Mini and Opera Mobi traffic will

be tagged in the database to include
manufacturer, device name, model,
combined name, and marketing name.
For example you may find HTC One S
(on Opera Mobi) in your statistics.

We have included pre-defined options to

setting redirect rules. Under the drop-
down menu you can simply select from
the following:

It’s important to note that you cannot

create 2 of the same criteria. For
example, if you select Country for the
first criteria then you cannot select it
again. You would have to do this in
another rule:
Country

The first option is to set the Country equal to or not equal to a unique value. Here you will manually
enter the two-letter country code. For example, if you wanted Country to be equal to the United
States you would enter US into the field:

Carrier

The next option allows you to create unique redirection rules based on a user’s carrier. Inside the
United States we’ve pre-loaded many carriers so you can simply select them from a menu:
Inside the United States these options are fairly self-explanatory. Simply point, click, and select the
carriers you wish to target or wish to avoid. You can then set the campaign to custom redirect. When
using this option Internationally it is VERY IMPORTANT to have exact carrier/ISP data from your
traffic source before hand. For example, you may wish to target the operator DTAC in Thailand.
However at some traffic sources all of the traffic isn’t labeled DTAC but rather Total Access
Communication PLC which is a division of DTAC.

Therefore if you simply enter DTAC into the redirection rule, the traffic won’t properly redirect. This
requires a bit of research and data collection to perfect but can greatly increase your ROI as you’re
able to much broader target your traffic reducing the cost per click and increasing your overall
volume.

iMobiTrax captures the user’s carrier/ISP once they click your unique tracking link. In milliseconds
the redirect rule will scan this and match it with any custom rule you have set. Going back to the
DTAC example, let’s say you want to target Total Access Communication PLC. In your data you
notice it’s listed as Total Access Communication PLC and Total Access Communication PLC. (with a
period). You would simply target both of these by entering Total Access Communication into the
rule:
Redirect Clicks Based On Specific Phone Types
You’ll notice we also offer the option to set a unique redirection rule based on device model. Our
proprietary database includes thousands of devices all pre-loaded for your convenience. You’ll find
this very beneficial for you campaigns that respond differently to device size as you can target exact
landing page dimensions.

To begin, simply select Model is equal to or no equal to and click Select Models. This will trigger a
window where you can begin typing the first few letters of the device model and it will populate
where you can begin selecting the exact criteria:

When you have selected the Available Models make sure you click Save Criteria to save the
selection. You will then click close to return to the Campaign Level Redirects.
Setting Up Redirection
Once you have selected and applied all of the criteria you want to use for a particular rule you are
then ready to specify how to handle the redirection. You have ability to select one of four options that
are found under Redirect to:

Offer

The offer drop down menu includes the offer(s) that are setup under the particular campaign.
Selecting one of these options will redirect traffic that meets the criteria of the rule. For example, you
may have an offer setup that only accepts traffic from the Verizon carrier. Using this option you’re
able to only target that offer. Your redirect criteria would look something like this:
Post Click Redirect Campaign Example
If you want to select a certain redirect criteria and have it directed to a campaign that contains
multiple landing pages (to split test) then you would select that campaign from here. Please note the
redirect criteria takes priority and will override any criteria in the selected campaign.

For example, you have a campaign ready to go in the United States. At the traffic source you’re
unable to target by carrier. You can use the redirection criteria to sort the traffic for you ensuring for
successful monetization. You’re going to receive traffic from AT&T, Verizon, and T-Mobile. Inside
iMobiTrax you would have one master campaign that includes all of the redirect rules. You would
then have three campaigns setup that could include multiple landing pages to split test. An example
would look like this:
The Wifi run-off would then go to an offer wall that contains links to offers that can convert with this
traffic. An example would be a couple of related applications.

Prior to creating Redirect Rules you should physically map out exactly how the traffic should be
routed and then setup accordingly. Keep in mind that the Master Campaign rules are going to
overwrite any rules that you set inside the sub campaigns.

We highly recommend running traffic before adding the rules as it will give you a good basis on how
complex you need to design your rules to capture as much ROI as possible. This feature will allow
you to purchase traffic at ad networks, exchanges, and on mobilized websites/applications that
previously had weak targeting allowing you to leverage cheap clicks and high volume to your
advantaged.

You can find more rules information in the support suite. You can also get tips for rules in our
Saturday morning newsletters. We recently just added 3 new rule types and are always adding more.

When redirecting traffic from ad networks through your campaign links and routing where you want
the clicks to go, you maintain a ton of control over your ad buying experience. You can redirect
traffic to Offers, Landing Pages, Specific Links or Campaigns.

Links & Tracking

Most REAL advertiser out there is using S2S Server 2 Server tracking. It's so much more reliable
than cookies and pixels. But, we do offer a few different types of tracking options once your
campaign is setup:
Subid & CPC Updater
One of the key elements to successfully optimizing a performance based mobile campaign is
accurately updating your cost per click and conversion values. From time to time you may find
yourself increasing/decreasing your click costs and the need to adjust the value you receive per
conversion. ImobiTrax allows you to adjust all of this data in a simple matter so that your reports are
accurate and you can optimize accordingly.
For example, when you first start a campaign you may find yourself bidding higher to obtain more
traffic volume and the converting metrics. You may also have a default payout on a campaign and
need to adjust the amount you receive per conversion based on your overall traffic quality. With
iMobiTrax we make updating all of these values simple.
Defining Default Click Costs & Conversion Values
When you first create a campaign inside iMobiTrax you will need to define your initial click costs
and conversion values. The initial click cost should be the maximum value you will be per click for
that campaign. The initial conversion value should be the amount you’re paid when a successful
action has taken place. Depending on the type of campaign you’re promoting this could be a
successful lead generated or billable metric. The cost per click (CPC) value is entered in the format
of 0.000. For example you may decide to bid the minimum at a traffic source of $0.015. Therefore
you would enter 0.015 in the field:

All clicks aside from the ones that meet your blocking/filtering rules will be counted as a paid click
and will reflect this value (refer to the Click Filtering System document). If you find yourself the
need to change this value (up or down) please refer to the documentation below.

The initial conversion value (payout) is defined underneath the corresponding offer number. If you’re
split testing multiple offers each on of these should reflect the amount you’re getting paid per
conversion. These are all defined in the campaign setup:
As with the cost per click these default conversion values will be used to calculate the revenue for
your campaign. If you need to adjust your payout (up or down) you can do so by following the below
instructions.

Manually Updating Conversion Values Per SubID

Once you have the converting SubIDs for your traffic you can update the lead value as needed
manually. This is accomplished by going to the Subid Update page and entering the converting Subid
number, the pipe character |, and the value of the conversion:

Automatically Updating Conversions Values With Post-back

A more efficient way to update your conversion value is by using the server-2-server postback URL
to define the value of the converting action. This can be accomplished by using the global tracking
pixel that you will enter at any affiliate network to report back the successful conversion to your
iMobiTrax installation. You simply need to add &amt=LEAD_VALUE to the end of your postback
URL. An example would be: http://mt.celltracking.org/track.php?subid={subid}&amt=7.50
Many affiliate network tracking platforms allow you to dynamically insert this value using a variable.

Manually Updating Click Costs

On the Subid Update page you have the option to manually update your cost per click. This will
allow you to reflect accurate reporting from your traffic source. You may find yourself initially
bidding high and then reducing or raising the bid once you begin to measure the results of your
campaign. To begin the update process you will need to define a couple options on the update page:

• The campaign you’re adjusting

• The time-zone of the traffic source

• The date range

• The new cost per click (CPC)

Once you define all of the above options you simply click Update CPCs and your click data will
reflect the change:
Updating Default Click Costs & Conversion Values

Nine chances out of the ten the easiest way to keep the cost per click and conversion value data
accurately updated is doing it on the campaign level; meaning that you go back and edit the
campaign when the cost per click or conversion value changes.
For example, let’s say on day one you start out running a campaign with click costs of $0.10 and
conversion values of $5. All of your traffic that day will be billed at $0.10 and the conversion will
have the value of $5. On day two you reduce your bids to $0.08 and your conversion value stays the
same. You will simply click on the edit campaign link on the dashboard and update your cost per
click value here. This will only reflect the click costs going forward.
This will not retroactively update these values. The same goes for updating conversion values. If you
need to retro-update your data you will need to use the manual methods mentioned above.

Tracking Custom Tokens, Creatives & More

One of the features we have available here on the iMobiTrax Proprietary mobile tracking platform is
the ability to track by using custom tokens. In a sense, even though our platform is built specifically
for mobile campaigns, we do have some users using it for their web-based campaigns as well! That’s
what most markters don’t realize is that you simply get your tracking parameters from ad network to
ad network anyway, so you can simply just plugin them into iMobiTrax and it’s off to the laser
targeting, tracking races.
(Remember – you can use ANY custom tracking tokens to track data, for instance on Bing you can
track the token name – keyword by token value – {keyword}. These tokens can be ones provided by
the traffic source, or custom ones you create. They will be included in your campaign URL and
iMobiTrax will record them on each click.
Now let’s say you have this super-secret mobile traffic source not pre-loaded already in iMobiTrax.
Select “Traffic Source” if you want to use the tokens that you created when you set up the traffic
source you will be using. Obviously, you must select the applicable traffic source from the drop down
menu above.
Select “Custom Tokens” if you want to create/use your own tokens. These can be anything you
want, including the tokens provided by a traffic source.
So let’s go through a few simple scenarios here.
Let’s say you’re tracking a Leadbolt mobile campaign and you want to track specific mobile ads
through their channel (categories) targeting options on their network.
And voila! Now when you run your tracking reports, you will now all the reporting metrics on your
exact ads for that exact category.

Let’s say you’re running mobile ads on Airpush. You also want to track by which creative performed
the best in a certain state. Simply, plugin in your token values + token names:

Again, when you run your mobile tracking reports, you will know your best performing creatives by
state.

Let’s say you are running text ads and/or banner ads on Jumptap and you want to optimize down and
know which ads are performing the best on certain sites. You also want to cut your bad performing
ads and bad sites as well. Simply “Use Tokens” for the traffic source Jumptap in iMobiTrax:
Grouping Data By Subids, Offers & Landing Pages
Implemented recently into the iMobiTrax Version 2.0 was the able to restrict your mobile tracking
data by converting subid's, certain offers and / or your mobile landing pages. This makes running
stats for multi-offer / multiple landing page campaigns in mobile advertising incredibly simple.
Here’s an overview of what you can find in your iMobiTrax Mobile Tracking Panel (on the
Campaigns Page).

Now the first option is to of course, group your data by the converting subid’s. You can use this in
conjunction of course with your offers and / or landing pages.

When you check the option to restrict data to an offer and / or landing page, you simply check the
box option and voila! You get mobile tracking goodies such as the data on:
Now the end result here is that I grouped my data by a mobile landing page, then by my converting
subid’s and here’s what you get:
This adds more granular mobile data reporting so that you can drill down to your landing pages,
offers and the converting subid’s which will allow you to increase your mobile advertising budget on
what’s working and cut out what’s not.
Resources & Going Forward
That's all I'm going to teach on iMobiTrax for now. As I've said before, all iMobiTrax members get
access to the Support Suite, Knowledge Base, Saturday Newsletter, and all the training and tutorials
we put out there. Here's a list of resources to use with iMobiTrax - iMobiTrax Tutorials
Part 5. Mobile Advertising
Intro & Terms To Know
There are a ton of ways to advertise mobile offers and campaigns. This is probably one of the biggest
reasons why most mobile marketers don't have a clue where to start. At Revived Media, we are very
receptive to new and innovative mobile advertising methods but to keep it simple, I will cover:

• On-Device Mobile Advertising

• Off-Device Mobile Advertising
• In App Advertising
• Mobile Display
• Mobile Search
• Push Notifications
• Icon Ads
• App Wall Ads
• Offer Walls
• Text Ads

If you are familiar with online advertising campaigns and campaign management then chances are
you will probably know of or at least heard of these terms before, but in any case, here are the terms
you need to start memorizing. They are critical.
PPC - Pay Per Click marketing, a business model in which advertisers are charged for their ads only
when someone clicks on them. Ads are shown alongside search results in a search engine.
CPM - Cost per thousand (CPM), the amount advertisers pay per 1,000 impressions.
eCPM - Effective Cost per thousand (eCPM) how advertisers refer to the cost of getting 1,000
impressions.
Impression - Instance in which an ad is shown online. The number of impressions can be used to
evaluate the branding effect that an advertisement might have. Impressions are measured as exposure
and not engagement.
Click - a statistic that describes how many times users actually clicked on an advertisement. This is a
measurement of engagement NOT exposure.
CTR - Click-Through Rate (CTR) is a measurement of engagement based on the number of clicks
per impression. A high CTR is valuable because it indicates that viewers are finding your
advertisement compelling. In other words, viewers are seeing your ads and clicking on them.
Conversion - A visitor to your mobile content takes an action that you want them to take - whether is
buying products, downloading something, or signing up for something.
Acquisition - A visitor signs up for alerts or emails, or in some way indicates that he or she wants to
receive messages from you in the future. Also known as customer acquisition.
CPC & CPA - Cost per conversion and cost per acquisition. These ratios measure the number of
conversions or customer acquisitions that you received as a result of the advertising campaign,
compared to the amount that you spend to place an advertisement. These are important statistics for
understanding how much you are spending on each conversion and acquisition. These stats can be
figured individually, for each conversion or can be aggregated for all conversions of a campaign.
ROI - Return On Investment. This is a measurement that is similar to CPC & CPA but incorporates
all the costs associated with running the advertising campaign, including any agency management
fees, design fees, and the cost of the time your staff has spent managing the campaign.
Creatives - Users will first see the content or creative for a mobile advertisement which entices them
to click-through to visit your mobile website and download your mobile application or signup for
your mobile alerts. The creative can be text or display advertising, video or animation. Regardless of
the medium, the creative's goal is to get people to click on the ad.
In mobile advertising you have a limited amount of space in which to show your marketing
messages. Also, ads are being displayed on very small screens, so complicated graphics or calls to
action could make the ads less effective. Creative for mobile advertising should almost always be
different than the content or creative for traditional web advertising.
If you are building banners or other mobile display ads, it's important to focus the graphic on your
call to action. Mobile advertising is still new enough that many viewers could easily get confused by
seeing a brand message from a company when they are on a different brand's site. CLARITY is key
for a good CTR.
Now, I really don't need to explain the concept of mobile advertising. With all the resources I gave
you in the first part of this guide, it won't matter how green you are, anyone can follow that shit.
I'm going to cover some really basic but useful concepts and elements of mobile advertising here.
However, I'm going to spend the builk of this part of the guide dedicated to how you can make
money on mobile ad networks promoting cpa affiliate offers. I'm also going to teach you how to save
money. Pay really close attention to this section. We spent a lot of money learning it...
When I refer to the term “mobile publisher” throughout this guide, it could mean 1 of 2 things. There
are two types of “mobile publishers.”
1. Mobile Websites – These are mobile publishers whom run mobile ads on their websites. They are
also referred to as “WAP Publishers.”
2. Mobile Apps – These are mobile publisher whom run mobile ads within their mobile apps. Also
referred to as “APP Developers.”
It's important that you know and understand the two. The reason being is because there are two
standards types of mobile advertising options available.
On Device & Off Device Advertising
1. On-Device Mobile Advertising – Also referred to as On-Deck.
2. Off-Device Mobile Advertising – Also referred to as Off-Deck.
On-Device Mobile Display Advertising - On-device display ads take forms that have immediate
analogs on the PC-based Internet, and include formats such as:
➢ Text ads (either static or clickable)
➢ Graphical banners (either static or clickable)
➢ Graphical banners with associated text links
➢ Video preroll
➢ Traditional TV Commercials at standard lengths
Outside of mobile video ads, these formats are generally clickable or otherwise interactive, as with
ads on the PC-based Internet. However, the results of a “click” can range beyond just taking the
viewer to a landing page, and include initiating a text message or call, depending on the capabilities
of the device being used. On-device display ads can serve the same spectrum of functions as display
ads on PCs, ranging from pure brand building to pure direct response.
Off-Device Mobile Display Advertising - In addition to delivering display advertising on the device
itself, mobile interactivity is uniquely able to activate traditional offline advertising (e.g., outdoor,
live event, television, etc.), or even PC-based ads, with an interactive, measurable call-to-action via
SMS, MMS and/or WAP push.
Mobile display advertising generally takes two major forms: display ads delivered on the device itself
(within a mobile Web browser or some other phone-based application), or display ads in other media
that feature a mobile call-to-action (typically sending a message via text messaging shortcode).
Advertisers tapping into mobile interactivity for offline display media view the mobile phone as a
“mobile mouse” allowing the consumer to self select and activate traditional media and drive a new
interactive channel. Examples of this “offline interactive” capability include:
➢ Mobile coupons to help drive to POS
➢ Mobile PINs to help drive to Web
➢ Mobile ticketing to help drive to an event
➢ Mobile option to onward-going CRM
It's critical you understand these basics of mobile advertising because mobile ad networks differ in
the types of advertising they provide.
The mobile ecosystem has a diverse array of intermediaries that all have a role in delivering a
marketer’s message to its intended audience. The easy way to explain this is to actually show you a
visual from the IAB:
Mobile display ads and sponsorships are sold using pricing models that are familiar to anyone who
has bought advertising on the PC-based Web. Depending on the publisher, carrier, or ad network,
advertisers can make mobile ad buys in any of the following three main ways:

CPM (Cost per Thousand Impressions): Buying based on impressions delivered.

CPC (Cost per Click): Buying based on the number of viewers who click on the ad.

CPA (Cost per Action): Buying based on some other action by the consumer beyond the click. On
mobile, “cost per call” this allows viewers of the ad to automatically initiate a call with a call center.

Today, CPC and CPM models are both common for mobile display.

Types Of Mobile Advertising

Types Of Mobile Advertising
Mobile Display Ads – Just like PC-based Web ad inventory, mobile display ads are typically banners
that appear on a mobile web page or mobile application. Display ads can also be full page or
interstitial, occupying the entire screen and running for example before a mobile web page loads, in
between pages of a magazine app, or between levels of a game.

Both mobile web and mobile apps are important ways to reach smartphone consumers.

Typically, a brand or agency buys mobile display ads for increased exposure of a product or service.
Banner inventory is generally purchased based on impressions (e.g., CPM) or sometimes for direct
response campaigns on a cost-per- interaction (e.g., taps, expands, etc.) basis.

Important factors to keep in mind involve: (1) where your ad will appear on a mobile web page or in
a mobile app, (2) the size of mobile screens, and (3) rich-media capabilities. One of the major
advantages to advertising on the smartphone is the degree of interaction the platform allows on touch
screens.

Video – Mobile video ad opportunities are quickly developing as mobile devices become perceived
and used by consumers as video players. Faster, “4G” data networks and devices connecting via wi-fi
facilitate video viewing. However, data price increases by three major mobile carriers in 2011, and
the decline of flat-rate unlimited mobile data in the US may hinder the growth of mobile video, if
consumers rebel against paying for the connections used to deliver video advertising.

Branded apps – Rather than buying ad inventory or sponsoring an app, marketers can build their
own apps and offer them for download in a smartphone app store. Media, chain restaurants, retail,
and travel and hospitality are all categories that have embraced branded apps.

Location Based Advertising – This type of advertising utilizes the handset’s GPS or other
geolocation technologies to serve advertising based on a consumer’s location in relation to a
merchant’s retail location. Location-based display ads can be served on the mobile web or within
mobile apps, and feature all the abilities of other mobile display ads.

Mobile Rich Media - On the PC-based web, rich media ads are synonymous with Adobe’s Flash,
which has a huge installed base and giant developer community.

In the early days of mobile rich media, the absence of Flash on many smartphone platforms
(including Apple’s iOS) was a source of frustration for advertisers. However, the industry has
accepted this reality, and indeed Adobe is no longer developing or supporting Flash on mobile
platforms.
Buying advertising on the mobile web and in-app is similar in some ways to buying display
advertising on the Internet. Graphical, interactive display ads are the predominant ad unit. As
previously stated, in most cases mobile display ad impressions can be purchased on a cost per
thousand (CPM) or a cost per interaction (CPI) basis.

Some operators and publishers that have mobile properties sell mobile ads directly, while others
allow their inventory to be sold by a third party, either as premium inventory or as part of a mobile ad
network.

Today there are two parallel interactive inventory buys: PC and mobile. A fairly common error
among novice buyers is to simply take creative built for the PC-based web and shrink or crop it down
for mobile screens. When buying PC and mobile inventory the key is not to simply try and
implement the same creative execution into PC and mobile media types but extend the idea to the
mobile space with mobile-specific execution of the idea.

This is where most of the web-based marketers and advertisers whom I've worked with have
stumbled. They simply think “close-minded” and try to port over successful web campaigns into
mobile advertising.

Don't do this. I strongly suggest you change your way of thinking.

Another issue advertisers should consider around planning and targeting is that not all smartphone
users are created equal. Different devices or OS platforms may have different user characteristics and
capabilities.

While mobile web ads will generally run seamlessly across devices, for in-app buys in particular it
may be worth considering targeting a specific operating system or device as the audience for the
campaign, both because that can simplify and speed creative development, and because it may be a
way to roughly target a demographic or psychographic of interest.

One of the other significant differences between buying mobile display ads and PC web display ads
is that mobile ads are not generally sold by unit size. Because the sizes and resolutions of mobile
phone screens vary, the way the ad creative looks on mobile phones will also vary. Therefore, unless
it is targeted at a single handset model, and particularly if it runs across both feature phones and
smartphones, any given mobile campaign will likely require multiple sizes of mobile web banners.

For in-app advertising, there is even less standardization in sites and features. Even “full page” ads
will vary in size from device to device or even publisher to publisher. In-app ads facilitate creating
rich media ad units that allow a user to interact physically with the creative. However, one publisher
may allow and encourage shakeable ads, while another will not support that capability. Additionally,
advertisers should realize that apps are a different user experience than the open mobile web, so they
should think carefully before forcing a user to leave an app to go to a mobile landing page.
Specialty Ad Units
Now listen, there are 100's of different mobile ad networks and a variety of types of ads you can run
in mobile. For me to sit here and list them all, would be complete madness. Besides, it's not like you
are ever going to use all the networks I'm going to list later or their ad types ha!

However, since I listed the most basic types of mobile ads above, I'm going to show you some
specialty type ad sets that are in the mobile Industry.

I'm just going to stick to the more popular specialty ad types. A good example of specialty ads comes
from Leadbolt Ad Network:
Ok we've covered a lot of mobile type ad units available for advertising. We'll get more specific later
on but for most mobile marketers, they really aren't going to get past the ad units I've listed.

Mostly brands and large companies with large media buying teams use these other types of ad units.
However, I encourage you to go do a search in Google for other ideas.

Mobile Placements
Now this part might seem a little technical but it's going to come in useful later. Basically it boils
down to you needing to pay attention to the types of ads you run and where they run at. (aka
Placement Targeting, Category, Channel) Different placements of mobile display ads have different
values for marketers. The main choice marketers face here revolves around browser-based campaigns
or ads on other mobile applications.
The dominant context for mobile display ads today are browser pages. The mobile browser,
analogous to Web browsers on PCs, presents formatted text and graphics, with links enabling a user
to move from one page or “deck” to another.

The ability of handset-based browsers to display actual Web pages, as opposed to pages coded in
mobile-specific markup languages like WEL (Wireless Markup Language) or xHTML-MP, varies
significantly.

Even if there were no stumbling blocks to full Web access on mobile devices, there will still be
advantages to both viewers and advertisers that may ensure an enduring preference for pages
specifically formatted for mobile. For example, mobile consumers are likely to prefer sites with
location- or time-specific content over those featuring more generic content. And content formatted
for a small screen held 5 inches from the viewer’s face will always be easier to consume on a small
device than a full Web page.

From the advertisers’ per- spective, the absence of clutter—typically only one ad is shown per page
—on mobile-formatted content may also provide an incentive to think about mobile creative
separately from the rest of interactive media.

On the other hand, Web pages and ad creative designed for PCs present a number of problems to
handset-based browsers: Slow page loading. Web pages continue to increase in file size and
complexity to serve broadband- equipped PC users.

Poor formatting. As monitor sizes and resolutions increase, if the server or browser lack intelligence
to adjust layouts for smaller screens viewers will be forced to scroll significantly to see sprawling
page designs.

Poor navigation. Lacking a mouse, users are forced to laboriously navigate from link to link to reach
the one they want. Presence of Flash or other rich media. Most handsets are incapable of rendering
rich media today.

For all these reasons, IAB standard banners created for the PC-based Web are much less likely to
achieve their advertising objectives when delivered to users on the mobile Web.

Between the details of the ad unit examples I've shown you and explaining placements between
mobile versus pc, I'm fairly confident you get the picture. Nearly everyone in the world has a mobile
phone, and thought this section was a little mundane, but I didn't want to leave anything out.

Now your ready for me to start giving out traffic sources. Yea, this is where the money is right?
Nope. It's just one piece of the puzzle. If you skip out after getting the traffic sources, how will you
ever know how to do campaign setups, how to track mobile efficiently or optimize and scale your
campaigns?
Mobile advertising spend is expected to grow from $3.3 billion to $20.6 billion by 2015 (according to
Gartner). A major component in this projection is the staggering number of users moving to
smartphones who are quickly growing more comfortable with mobile apps as well as their mobile
browsing experience. With those users spending even more time on their mobile devices, advertisers
are itching to get their attention, and the best way to do it is through mobile ad networks.

Just like the advertising giants on the web like Yahoo Network, Real Media, AdBrite, and Google Ad
Network, mobile has spawned a new host of major players that include InMobi, Jumptap, Millennial
Media, Tapjoy, and others. Of course, we've also watched the big guns enter the race, including
Google, which purchased AdMob, and Microsoft, which created Microsoft Mobile Advertising.

The two main reasons mobile advertising is exploding are:

Mobile ads are highly targetable -- enormous amounts of information are available about smartphone
users, helping you to determine exactly which demographics you need to target. You can reach
customers at the point of purchase. Reaching out to customers as they are actively making purchase
decisions gives marketers an incredible opportunity to convert them.

However, it is important to remember that advertising in this mobile space is relatively new, and no
one really knows where it is heading. For example, is it more efficient to drive users to install your
mobile app or to send them directly to your shopping cart on the mobile version of your website? If
someone clicks my ad because it was required for them to get a badge or move up a level in a game,
is that user still valuable to me?

Marketers around the world are still working to solve questions like these, and it's important to keep
in mind that we are still in a very early stage of mobile advertising. I won't be surprised at all to see
completely new advertising methods take shape over the coming year, completely tailored to the
mobile user experience.
Advertising With Mobile Carriers Direct

Mobile Carriers - AKA Mobile Operators (Outside Of The US) are big boys. As in, if you are
just starting out, don't even bother with these. This is going to be an excellent learning experience for
you though. What you are about to read is worth more than a lifetime membership 1000X over here
at the Grind. I'm going to make this as simple, and step-by-step as I can. It is is a little sophisticated,
so I'm simply going to repeat a few things I've already taught you.

1. Your Web Presence, Professional Media Site - It's a must. Goes without saying. OMG, if you
don't have a LinkedIn account by now, leave this thread. I've met probably 90% of my mobile carrier
contacts around the world on LinkedIn. Cold-Calling the corporate headquarters is not going to get
you very far. These guys are used to 100K daily budgets from enormous branders, who probably
have no idea what ROI tracking is all about.

2. You're a minority, so am I - Yes, we've gotten hot and taken some campaigns up to the top (as in
directly with mobile carrier advertising) but you should understand for the most part, unless you have
a unique selling position, and A DAMN GOOD MOBILE MEDIA PLAN, you will get shut down.

3. Budget - Goes without saying. Expect at the very least, 100K Monthly. We've gone over 7-Figures
in a month.

4. I've taught you everything I do – (Inside the IMGrind forum is the How to Create an Agency
Thread - as far as negotiations, web presence, professional profile. If you're a fixed mindset type of
person, just sit back. This might be entertaining for you. If you are one of the badasses whom have
been working with Revived Media and doing exactly what we have said, then many, many great
opportunities are coming your way real soon.

5. I know you will never learn anything like this - researching online because believe me, I'm
pretty damn good at my research. What you are about to read is absolute gold, if you are willing to do
what it takes to dig for it.

Mobile Carriers such as Verizon, AT&T, Sprint, T-Mobile (In The US) and another one of my
favorites - Telstra in Australia, offer advertising space on their proprietary mobile sites. This is called
On-Deck Inventory.

When you're advertising mobile web offers on Revived Media, you already know the importance of
targeted Carrier traffic. What you need to understand though is that while you will get the most
extreme targeted carrier traffic you possibly can directly from Carriers, should you go live with one
on ad campaign, you need to make damn sure whatever you are promoting is accepted. If you
promote an iphone app with a carrier who doesn't carry iPhones, then I guess you are fucked right?
You get the point.
Advantages of using Mobile Carriers for Advertising

Because the mobile carrier holds vital information and user data which is of the highest value and
simply cannot be replicated by ANY mobile ad network. Such as:

Subscriber Knowledge:

The mobile operator, extracting information from the network, knows exactly who the end user is,
behavior and browsing patterns (behavioral targeting), and more. This puts the operator in a unique
position to profile its subscribers and use the information for better targeting, both for the advertiser
(better returns) and for the end user (meaningful, relevant ads vs. spam). This enables the advertiser
to target users according to relevant characteristics such as their age, gender, income, hobbies and not
settle for a list of phone numbers.

Subscriber Relationship:

The operator has a trusted customer care and billing relationship with the end user. This enables the
operator to bundle services in order to enhance advertising monetization and offer easy self-care
management of service opt-in/opt-out, etc.

Real-time Triggers:

The operator knows the users location and can use it as a trigger for campaigns. Also users' billing
situation can trigger advertisement. For example, when the subscriber tries to make a call or
download a ringtone and that subscriber is out of credit, this can trigger an internal campaign to
provide the desired service for free if the subscriber opts in to an advertisement service.

Benefits to the advertiser include meeting users when they are most attentive. Upon topping up
balance, users are most likely to accept receiving ads in return for more credit (minutes, airtime, etc.)

Multiple Channels:

Full control over the various mobile communication channels enables the operator to offer:

A unique, broad and rich inventory for advertisers (person-to-person SMS, system notifications,
ringback tones, interstitial ads displayed between browsing pages over the mobile Internet, MMS,
banners and more)The ability to recommend the best channel to reach an individual userThe ability
to reach all users through various channels: from voice advertising on voice calls to multimedia
advertising on IPTV
Value to Subscribers:

The operator can offer its subscribers incentives for agreeing to receive advertising, increasing
attractiveness of the medium and user responsiveness. With the right profiling, the end user receives
meaningful ads (and not spam) in a controlled environment (e.g., up to four ads a day)

Real-time Metrics:

Knowing how many and which users called to receive more information is valuable knowledge that
only the operator can provide. Analyzing in real time which subscribers respond and which don't
enables the advertiser to modify the campaign on the go to maximize the campaign's effectiveness
and success, taking the best approach with each of these groups. With this real-time information and
post-campaign reports, mobile operators can demonstrate and quantify the success of campaigns to
advertisers to prove the value of their mobile advertising spending.

I'm about to over-deliver in a REALLY big way and show you some exact sources.

Advertising on Sprint Carrier:

Pinsight Media - http://www.pinsightmedia.com/

Pinsight Media is the mobile advertising branch of the Sprint Carrier. I'll be straight up right now
when I say, you do have to contact them before you can even get anywhere on the site. So, have your
shit together.

Advertising In-App On AT&T:

YP Local - http://corporate.yp.com/

AT&T has their in-app advertising within YP Local. Again, on YP Local, they will even do a credit
check on you before they even begin doing business with you. Insertion Orders as well. Extremely
Corporate.

Advertising On Telstra Carrier (Australia):

http://telstramediaadvertising.com/m...vertising.aspx

The easiest of the 3 to work with. We've snuck Sweepstake campaigns by on Telstra. Ha, but I don't
suggest you do that. Telstra has quite a few tools on their site to help you too including Ad Specs,
their Smartphone index (It's old but you can get an updated copy from Nielsen) and a Site
Demographics tool.

So there you go. While most affiliates will stick with mobile ad networks, I'm just giving the
community heads up here that if you put your mind and ass into it, you can achieve some pretty great
advertising opportunities by doing exactly what we've taught in here. Everything we've done, is in
this very forum so stick with it.
3 Ways To Buy Mobile Ads
You can buy mobile display ads in a variety of ways: CPM (cost-per-thousand impressions), CPC
(cost-per-click) or CPA (cost-per-acquisition). Let's have a look at which type of mobile display ad
might work best for you:

CPM - When you buy on a CPM basis, you're basically buying a guaranteed number of impressions.
By "Impressions" I'm referring to the number of times your ad is displayed to an individual. For
example, if you're buying ads on CNN.com and paying a $3 CPM, then you're paying $3 for every
1,000 people who see your ad. Buying on a CPM Basis is good if you're interested in creating brand
awareness for your product or service. It's less effective if you're interested in driving people to a
mobile site where they could buy something like a book, a song or an event ticket. For that you
would probably want to use CPC or CPA.

CPC - Buying on a cost-per-click basis is the way to go if you wanted to pay like Google/Bing. In
other words, much like Google, when you run an ad on there you agree to pay the company say 25
cents for every person who clicks through on your ad. It might take 100 people to click through on
your ad to make a sale, but if it costs you $25 to sell a product for $250 then it's a winner.
Interestingly, CPC is also a good idea if you aren't expecting a lot of click-throughs on your ad.

Why would you want to run a CPC ad that doesn't get a lot of click-throughs? Because you're still
getting the brand imagery associated with your ad. In other words, tens of thousands of people are
seeing your brand name on the ad, and assuming they don't click through, you don't have to pay.
Sounds crazy, but it's true.

CPA - Cost-per-acquisition (aka cost-per-engagement or cost-per-download) ensures that your

mobile marketing campaign will deliver the exact action you're seeking. You only pay when someone
actually buys your product or completes the required action. Now, before you jump off and run to
find a CPA deal, understand that there's more to it than meets the eye. Companies that will run a CPA
Program for you will often charge set-up costs, which run into the tens of thousands of dollars.
Nothing is free as they say.

In some instances if you are running specialty mobile ad units, or have a special deal worked out with
your traffic source, you may have to pre-pay up front, or post pay a certain amount. Typically you
will be buying on a cost per click based from mobile ad networks when you are just getting started.
As you develop your skills, you can move into trickier ad buys.
CPC's Are Priced For Premium Advertisers

Alright, if you don't know what a premium advertiser is, it basically means, an advertiser who can
knock the living fuck outta your budget. Yes, the big boys. The branders. Ones who don't have a
fucking clue what the term "ROI" means much less, care about it. You see, this isn't their money out
of their pockets going into the ad budgets. It's coming from their organizations and companies who
are funded, typically have "burn budgets" or in layman's terms - money to blow for no other reason
than to get some eyeballs.

Mobile Ad Networks cater to these advertisers because they are not a hassle to deal with. The money
is coming in no matter what, typically at high amounts without stopping. So if you're $100 a budget
is constantly being paused, stopped, optimized, interrupted, whatever.....what do you really expect?

Seriously, you are going to have to work harder than anyone else out there when it comes to
advertising. I've seen so many people come online to become affiliate marketers, advertisers or
whatever else type Entrepreneur and the biggest thing I see lacking - Social/Communication skills.
The web and mobile landscape is not what like it was 2 years ago.

That's 24 months, 730 days, 17,520 hours ago. It might seem long when you say 2 years ago but let's
say you worked 17 hours a day, 7 days a week (ha, not likely) then that leaves you with 12,410 hours
of working online. Still, that isn't a lot of time, but reflect back on all the changes, restrictions in
those last 12,410 hours and then ask yourself, if so much has changed, adapted and so new to you,
why are you still a fucking cave man that isn't soaking up every bit of knowledge and trying
everything you can to get ahead?

Here's what not to expect...

Don't expect an Ad Network Representative to be much help. Their job is to sell mobile advertising.
With or without you, they are going to sell it too. Don't expect any preferential treatment and if you
get it, celebrate it.

Some will treat you better than others. Some will not pay attention to you at all. Someone will treat
you like a King/Queen by spending money with them. It's really a toss-up. Do not expect what these
mobile ad networks allow you to target (mobile targeting options) to actually be accurate with what
type of mobile traffic they actually deliver to you. Their technology is simply innaccurate at best.

Don't expect help at all really at Self-Serve traffic sources. That's why it's called self serve. However,
these are the services I recommend you start testing traffic with because they are usually the most
lenient and newbie friendly.

Don't be telling them you're an affiliate marketer or any of that stupid shit. They will get rid of you.
No ad Network likes the word “Affiliate” and if they do, they fucking suck and are in the building
phase of when they let everyone on and run whatever they want. Can't bullshit, a bullshitter.
Mobile Real Time Bidding

RTB is a bidding system that offers the opportunity to dynamically bid impressions. Meaning that
instead of paying a fixed price per 1000 impressions, you offer the price you are willing to pay per
specific impression. All this is being done in real time – less than 150 milliseconds.

The bids are made based on the website, the ads’ placements, number of desired impressions and
other segmentation criteria. As the advertiser you can bid the price you are willing to pay per specific
impression rather than paying a fixed price per 1000 impressions, when some of them may not be
relevant for you.

RTB technology is at the forefront of innovations in the advertising world. Our platform not only
allows access to the majority of the world’s leading exchanges, networks and premium sites, it also
contains superior targeting methods and advanced bidding options.

Advantages of RTB:

• An impression based real time targeting helps you learn exactly what
• works best for your product. This will contribute to an effective
• optimization process of your campaign.
• Ability to customize ads in real time according to the viewer’s digital
• traces.
• Minimize ad spent loss.
• Maximum control over campaigns’ pricing.
• Reaching the precise audience you need since you don’t buy bulks of
• impressions but specific users that are of interest to you.

How does RTB work?

Below are a few examples to illustrate the meaning of RTB and its benefits beyond the standard
targeting parameters (Geo Target, Gender, Age, Category, Demographic, etc). Let’s say we want to
set a maximum bid price for display ads in a campaign (bid = $1 DCPM). We can set the system to
change the bids according to a set of rules, and all in real time (50 milliseconds before the ad loads)!

For example:

1.if your ad appears below the fold - bid 0.25c

2.if the user is seeing the ad for the first time – bid $1

3.if the user saw the ad 3 times this week – bid $0.5
4.if the user saw the ad 5 times this week – bid $0.1

5.if the user saw the ad 7 times this week – don’t bid

6.If the user visited your site in the past (retargeted user) – bid $3

7.If the user visited your site and left at the checkout – bid $5 (and show him an ad with a discount!)

8.If the user usually visits sites similar to yours – bid $2

That pretty much sums up what RTB is and how it works. Not much changes in Mobile RTB, but a
little bit does. So this guide is going to get you up to speed and get you more ad exposure than your
competitors!
What exactly is RTB?

Real-Time-Bidding is technology that makes it possible to bid, purchase, and serve advertising
automatically and nearly instantly. With Sponsormob, RTB technology gathers upon our data history,
ensuring that ads are placed in the areas where they are most likely to be seen by the right customers.
With RTB, ads are also bought on a large scale from various publishers, saving time and leading to
better results for advertising spend.

How does Real-Time-Bidding work?

With Real-Time-Bidding on the publisher side, our technology is able to review, in a fraction of a
second, several ads which would fit with an ad request. It then automatically bids and purchases the
best ad for that space, placing the corresponding ad in that space almost immediately.

The graphic above gives an example of RTB in action. When an ad request is made, the technology
behind RTB (called the ‘auction engine,’ for simplicity’s sake). The ad is then served in that space,
resulting in highly targeted ad serving.

As the graphic shows, the ads served through Real-Time Bidding are not always the cheapest, but
they are the ones that will prove to be the best placed ads, resulting in cost effective advertising on a
performance basis.

I just gave you a treasure chest filled with greatness...

Now, what I'm about to give you is some really great information. Now, this isn't for every ad
network out there but the majority of them are literally using just a very few of previous software
backends.

And I've figured them out. At least most of them. This shit isn't some joke, this took a lot of thinking,
testing and spending to learn this shit. Here is the exact process outlining to you from a mobile ad
network, some of the ad serving options they use on their backend delivery system:

Note the ads served on win notices, ads served in the bids, and the comparison of ad serving
approaches.
There are 3 prominent players in the RTB landscape:

The Demand Side Platform (DSP)

The DSP is a tool that automates the purchasing of online advertising on behalf of advertisers.
Advertisers use DSPs to set the buying parameters of their campaigns and to monitor campaign
performance.

The Publisher
The publisher provides the inventory. Originally, real-time bidding was only used on unsold remnant
inventory, however it is being increasingly used on premium inventory due to advertiser demand and
the higher revenues it is yielding for publishers. Some publishers may use Supply Side Platforms, or
SSPs, to help better manage and sell their inventory.

The Ad Exchange
Ad Exchanges are often compared to stock exchanges, however an ad exchange is really a software
tool that connects advertisers and publishers, facilitating the purchase of display inventory in real-
time through auctions that take place in the milliseconds before a page loads. It is through these
auctions that publishers are able to maximize the price for their inventory, while advertisers are able
to purchase individual impressions at prices that reflect each impression’s value to the campaign.

The Real Time Bidding Process

At its most basic form, the RTB process unfolds like this:

1.The publisher provides its inventory to an Ad Exchange, who is responsible for holding an auction,
during which the DSPs, on behalf of the advertisers, will place a bid on each impression.

2.The value of the bid is based on the value of that impression, as determined by the advertiser’s
parameters with the DSP. The bidding process ensures that each impression is sold at the maximum
price, as dictated by real time market demand.

3.Once the bidding is completed, the winner is chosen and the ad is served on the publisher’s
website. Get a better handle on how real time bidding works and who is involved by browsing these
key terms below.

Real-time bidding (real time advertising): a method of buying online display advertising in which
publishers release impressions to be purchased individually, in an auction environment.

Ad networks: an entity that connects buyers and sellers of online advertising impressions. These
companies can facilitate the purchasing of real time ad inventory.
Demand side platform (dsp): these entities allow advertisers to manage their purchasing of online
display advertising in real-time. DSPs purchase advertising for the advertisers through ad networks
and exchanges. DSP functionality varies, and includes things like allowing advertisers to manage
their bid amounts, performance metrics and consumer targeting.

Online display advertising (online banner ads): online advertising that appears on top of or
alongside the content of a webpage. This type of advertising utilizes banners which come in the
standard sizes of 300×250, 728×90 and 160×600.

Targeted advertising: a form of advertising in which ads are delivered to consumers based on
demographics and geography, as well as other factors like interests and purchasing behavior. Real
time bidding has enabled online display advertising to become more targeted through the use of first
and third party data.

Online contextual advertising: online advertising which is selected to appear on a particular

webpage because it is a match for the content of the page.

Behavioral marketing (behavioral targeting): this term refers to several ways in which online
advertising campaigns are made more effective by taking into consideration the actions of the
consumer. Data needs to be collected to facilitate this process, and what is collected will vary based
on the desires of the advertisers.

Supply Side Platform (SSP): an entity that works with publishers and advertisers to release
impressions into the real time bidding ecosystem to be purchased by DSPs or other agents.

Second Price Auction: an auction format in which the bidder who offers to pay the highest price
pays only the price of the second highest bidder. This system is used in most RTB ecosystems.

Cookie Caching: collecting the cookies of visitors to a webpage for the purpose of making more
informed buying decisions about that consumer’s impression.

Retargeting: the process of adjusting your online advertising creative, as well as purchasing strategy,
based on the actions of consumers. The simplest example is spending more for the impressions of
consumers who have not completed an order form on your website, as well as showing them a more
influential creative.

Tagging a Page: the process of adding a piece of code (referred to as a ‘pixel’) to a webpage (usually
the landing page and key pages for a campaign) which collect data on the visitors to those pages.
This data is then used to make more informed buying decisions later on.

Ad Server: a technology used to store online display ads, then deliver them to a consumer on a
website. This company’s purpose is to maximize revenue for the publisher and/or advertiser, as well
as manage campaigns.
Brand Safety Technology: this technology is used to classify the content of webpages and to allow
advertisers to avoid running their campaigns on pages which carry content they deem to be ‘negative’
for their brand.

Prospecting: the process through which an RTB campaign is implemented so that promising
consumers are sought out so that they can be retargeted throughout the campaign.

Now you know the exact lingo, definitions and how some adservers and auction engines works. I
know it sounds dull and stupid, but the key is more ads. Along with:

• Higher campaign budgets

• Higher daily bugets
• Higher overall budgets
• More Ads, More Ads, More Ads

Mobile Carrier VS Wifi Traffic

You see, there's some really dirty shit going on with mobile ad networks. Remember, when I said not
all of them are created equal? I'm about to explain a reason why.

You see, most mobile ad networks (Blind Networks) allow almost anyone to signup and start
advertising. There is for a lack of a better explanation – nobody to regulate them and the mobile ad
networks are full of ad representatives (whom I'll refer to as dipshits) that are literally there just to get
you signed up and start serving ads and paying the damn mobile ad network.

The first thing you need to be aware is the difference between mobile operator (Carrier/ISP) traffic
and Wifi traffic. Wifi traffic is generally frowned upon by most advertisers, that's because of a variety
of reasons. I don't want to get into them right now because our mobile tracking solution solves that.
For now, just know that when you go to the mobile ad network of choice, you better ask them if they
will be serving you Carrier traffic or Wifi traffic.

If it's Wifi traffic, I highly suggest you stay far away. At least for now. Stick with me though, I'll
teach you how to target Wifi traffic and make a fucking killing. Later. So in the simplest terms,
mobile phones get their signals (or internet connection) from 1 of 2 places – From their network (3G,
4G, signal etc...) or from a wireless router somewhere (Wifi).

One thing to NOT confuse is this → WAP traffic and Wifi traffic. I cannot tell you how many times
I've had to sledge hammer marketers in the face to pound this into their skulls. Even after 5-10
attempts, they still come back with dumb ass questions on their tracking of campaigns. It's always the
same. So let me just say something about WAP:
By definition, WAP (Wireless Application Protocol) is a set of specifications and protocols meant to
standardize the way that mobile devices access and receive certain information (data, internet, IMs,
email..etc). WML (Wireless Markup Language) is a component of WAP that web pages and
documents are written in to allow access and viewing on mobile devices, specifically those with
small screens. Think of WML as HTML for mobile browsers, written in xml.

WML was a core feature in WAP 1.x. However, WML was replaced and phased out with xHtml when
WAP 2.0 was released 10 years ago. That being said, WAP 2.0 devices generally can read WML.

So, in practical terms, what does all this mean? When looking at offers, WAP means it is an offer for
mobile device that generally has a mobile optimized page. If an offer says "WML devices only", they
are probably talking about feature phones with smaller screens that don't have full web browsers.

However, since pretty much every device out there can read WML, I think it is a stupid way to
classify or limit an offer. Also, does
the advertiser only want to target 10+ year old phones? I don't think so. Personally, I would go with
feature phones, but check with the advertiser if you want to be sure.

When you hear another marketer say that WAP traffic is junk → please slap them in the face and do
the world a favor ok? WAP shouldn't be confused with Wifi. In the simplest way to visualize how
Wifi works, just look below:
Premium VS Remnant Traffic

Yet, another very important section that warrants your full attention. You remember when I just said
that typically Wifi traffic is lower quality for advertisers? Well, mobile ad networks already know
this. That's why they typically have what they refer to as “premium” and “remnant” traffic.

When approaching a mobile ad network, you never want to approach as an affiliate marketer. Matter
of fact, I don’t suggest doing that anywhere honestly. Represent yourself as an advertising agency
with a variety of clients whom are looking to buy only “premium” mobile traffic from. You see,
“Premium” is a code word in the mobile marketing and advertising industries that really means:

“Don’t send me shit. Only send the good stuff.”

Typically you cannot buy premium traffic from mobile ad networks because representing yourself as
an affiliate “the little guys” is a lot less impressive to ad network reps versus representing yourself as
“an advertising agency with a variety of clients” with deep pockets, looking to run a test on the ad
network’s “premium” mobile traffic.

See what most mobile marketers don't know is that the main reason they are getting their asses
handed to them is they are too fucking lazy to approach ad network representatives and get clarity on
the traffic type the mobile ad network starts them off with in the first place. Read this paragraph. Re-
read it. I just made you millions.

Premium Traffic – Typically the highest quality type traffic. It's usually more expensive. Remember
– you get what you pay for. Usually, you can get really early impressions and your campaign fire up
quick. There's usually less mobile click fraud however mobile ad networks are typically more
restrictive with types of campaigns.

Remnant Traffic – This is the traffic from other mobile networks, exchanges etc...It's usually the
cheapest and can be loaded with mobile click fraud. Usually you can promote all kinds of campaigns
and there's lots of volume. Better have great tracking!

I'm going to provide you my Ad Network Checklist that I use when approaching a new mobile traffic
source. As I've stated, I'm going to assume you have followed every step from the mobile marketing
guide up until this point. If you haven't, don't bother me. This is gold.

My mobile affiliates have been using these questions to get their way on Ad Networks for over a year
now. So, use it to your advantage. It's at the end of the next part: Mobile Ad Networks.

Feel free to add on and customize it per ad network. It's just a general outline to improve o
Part 6. Mobile Ad Networks

3 Types Of Mobile Ad Networks

First off - 3 facts you need to know about mobile ad networks:

1. No 1 Mobile Ad Network Is Dominant – It's too fragmented out there.

2. Nobody Really Knows Which Mobile Ad Networks Are The Biggest

3. Mobile Ad Networks Are Not Created Alike.

Networks have different business models, geographical coverage, publishers/advertisers on the

network, targeting capability, pricing, sales model etc – all much more important considerations for a
potential advertiser or publisher than guessing about market share.

3 Types Of Mobile Ad Networks

1. Blind Networks

2. Premium Blind Networks

3. Premium Networks

Blind networks - are usually the largest in terms of publishers, advertisers and impressions. They
serve a high volume of advertising to an extensive base of mostly independent mobile publishers
(mobile sites and applications), supplemented by premium publishers’ unfilled inventory.

They offer plenty of options for targeting such as by country and content channels (news, sports etc),
but do not (usually) allow advertisers to choose specific Websites.

Performance advertising is the norm, paid for by cost per click (CPC) – this is for marketers who
want an active response to their ads such as clicking through a banner to the advertiser’s site, click to
download/call etc. The CPC varies with supply and demand, determined through a self-service
auction system.

The cheapest option is run of network (RON) adverts (i.e. no targeting), which in some countries
may start at US $0.01 CPC.

Some blind networks also offer brand advertising, on a cost per thousand impressions (CPM) model
– i.e. you pay X for every 1,000 devices that visit/download the page – this is for marketers that want
exposure, perhaps to create awareness of a new product.
Premium blind networks - tend to be medium-sized, with a higher proportion of premium
publishers (i.e. big-traffic mobile sites of well-known brands, perhaps newspapers, broadcasters or
operator portals), some on exclusive relationships. These networks attract a higher proportion of
brand advertising, paid for on CPM basis.

A lot of advertising will still be blind or semi-blind (i.e. targeted at a channel), but for a premium
price you may be able to buy a specific spot on a site of your choice. Costs vary considerably –
quotes can be as high as US $20 CPM.

Performance advertising is also available – and in some cases, search advertising (based on key
words) – paid for by CPC. Occasionally, networks offer cost per action/acquisition (CPA) – where
the advertiser only pays if the customer clicks through and then buys, signs up etc. Advertisers should
expect a mix of self-service and direct sales and support and lots of targeting options.

Premium networks - focus on a limited number of prestige publishers – mobile operators and big-
name destinations – for which they are akin to an extension of their direct-sales team. In the case of
Nokia and AOL, much of the mobile inventory they sell is on Nokia or AOL sites.

The predominant (maybe only) pricing model is CPM, as the majority of campaigns are brand
advertising. Premium networks attract big brand advertisers who are prepared to pay premium prices
to secure the prime locations on top-tier mobile destinations.

This means CPM will vary wildly from US $5-75. Advertisers should expect more direct sales and
support, than self-service and a wealth of targeting options.

Publishers should expect to receive a majority share of advertising revenue, perhaps 50–70 percent.
Deals are usually negotiated on a case-by-case basis.

Now the best part? At Revived Media we have spent millions of dollars on mobile advertising so
with so many mobile ad networks out there, can you guess where you can go to find out which ones
are actually good? Which ones serve mobile click fraud? Which ones will help you? Which ones will
screw you? I bet you can.

Mobile DSP'S (Demand Side Platforms)

To be completely upfront and honest with you, not a whole lot can be said about Mobile Demand
Side Platforms. Mobile Advertising is very competitive and every REAL company I know is getting
their technology patented, including us at iMobiTrax. We are all safe-guarding our technology so the
lazy fucks can't copy us. So I will just lay it out here and tell you what I DO know.

First off, their really are two names to mobile demand side platforms. Implant these two names into
your head because they may differ between the two depending on which demand side platform you
go running ads with. Demand-side platforms (DSPs) and Real-time-bidding (RTB).
Real-time bidding (RTB) is a relatively new advertising technology that allows online advertising to
be purchased and served on the fly. Instead of reserving prepaid advertising space, advertisers bid on
each ad impression as it is served. The impression goes to the highest bidder and their ad is served on
the page. The closest analogy would be to the stock market: as stocks (online advertising spaces)
come up for sale, brokers (advertisers) bid for the stock. Whoever bids the highest price gets that
stock (the ad is served). Then the process immediately starts all over again.

How do advertisers decide when to bid on an ad? Real-time bidding (RTB) platforms buy data about
users from across the web. The data is usually in the form of behavioral data gathered from tracking
cookies. This information is then fed into the real-time bidding platform, giving advertisers insight
into who is about to be served the ad.
Here’s a simplistic example of how real-time bidding (RTB) would work in the real world: A user
spends a lot of time on financial websites, checking stocks and looking up Morningstar ratings. They
arrive on a webpage that uses Real-Time Bidding to serve ads. On the back end, a major financial
services provider has specified that they are interested in users that like stocks. A luxury carmaker
has also indicated interest in this audience. The RTB system matches these advertisers with the user
profile and they bid on the ad. Whoever has the highest bid wins, and their ad gets served.

StrikeAd – one of the largest mobile DSP's boasts tools such as:

• Real-time bidding campaign reporting dashboards

• Media agnostic conversion tracking (app to web, web to app etc.)

• Discovery model for availability and planning

• Full geo targeting - from geo-hubs to country/region targeting

• Sophisticated mobile specialist targeting including device, carrier, network type and app/site

• Real-time reporting and up to the minute campaign statistics, including bids won and lost,
click through rates and conversions

• Third party ad serving across most mobile ad networks.

• Location

• Device (i.e. Samsung Galaxy SIII)

• Operating system (Android, iOS, etc)

• Carrier

• Previous sites visited and apps used

The targeting offered by DSPs can vary, for instance StrikeAd say they use over 30 variables in their
targeting solution, but most allow you to pinpoint users via:

Of course, the big benefit of DSPs, compared to ad networks, is that you’re getting access to a wide
variety of inventory from different networks and exchanges. This coupled with the transparency on
offer from bidding on a impression-by-impression basis, lets you theoretically get the most value for
your spend. Of course, you can always sell direct to any publishers that suit your requirements, but
direct selling via an advertiser still won’t enable the precise targeting capabilities that many DSPs
offer.
Mobile Ad Servers & SSP'S
Ok now follow along for a minute here because this could get confusing. We've been talking about
buying mobile traffic and you can from mobile ad servers as well but I just want to set the record
straight on mobile ad servers.

Mobile Ad Servers – are also called Ad Optimization Mediation Services and/or Supply Side
Platforms (SSP's) in short. Mobile SSPs and Ad Servers allow mobile publishers and app developers
to connect to multiple mobile ad networks. Mobile Ad Servers will optimize ads from the various
networks to maximize earnings and eCPM.

A mobile ad server's main function is to manage the serving of banner ads on a mobile website or
mobile app. It's main function is divided into 2 parts - the offline part and the online part.

The offline part's role is to gather all the information about the campaigns and creatives on one hand
and the information about the possible places to show the ads (placements) on the other hand.

The online part's role is to make the accurate matching between an impression (a definition of an
impression and the available campaigns (available in terms of targeting, budget, sizes etc...). This
matching is done using algorithms to find the most suitable campaign (or ad) for each impression in
real time. Once a match is found, the ad server than delivers the ad itself to the user's browser or app.

A mobile ad-server is a solution that brings a number of features into play. It lets you sell your
inventory to advertisers directly, giving you greater control over what ads appear on your app or
mobile website and greater control over monetization. An ad server will also allow you to deploy in-
house cross-promotional ads between your own apps and mobile sites.

Many platforms that offer ad-servers like the above also offer mobile supply side platform (SSP)
functionality and integration with real time bidding (RTB) exchanges. Mobile SSPs are ad server
platforms that sit at the publisher end of the real time bidding process, with demand side platforms
(DSPs) sitting at the advertiser/agency end. So SSPs are essentially the platforms that enable you to
sell ad impressions in real time.

Some of the most popular mobile ad servers include:

mAdserve – available as an open source mobile ad server, mAdserve was created by the engineers
who built the mobfox mobile ad network. The platform connects developers with over 30 mobile ad
networks without taking a cut of the revenues.

Mopub – works as a mobile ad server for a range of leading mobile apps and games, integrating
multiple ad networks and providing a range of analytics, optimization and ad management services
from a single SDK, publishers can also offer inventory via real time bidding.
Inneractive – allows developers to connect to over 100 sources of revenue and advertisers to create
cross platform, international campaigns

Nexage – offers Real Time Bidding, RTB, private exchanges and acts as an ad server and media layer
for mobile app developers and publishers

Smaato – connects mobile app publishers, developers and mobile websites with 80+ mobile ad
networks across all platforms

Mocean – a mobile ad server that allows publishers and developers to manage multiple mobile ad
networks and direct sales

Adfrap – a mobile inventory management solution for mobile publishers.

Self Service VS Managed Campaigns

Self Service - The advertiser (that's you as a mobile affiliate) creates and manages your mobile
campaigns through a self-service enabled ad platform (a mobile ad network)

Managed Campaigns - Managed campaigns or campaign management is a process of creating,

executing and tracking the performance of the campaign by an external entity - network or agencies
to meet the advertiser expectations.

Self Service
• Advertisers manage the entire campaign execution by themselves
• Campaign execution options are limited but visible to advertisers
• Advertisers can quickly create, schedule, execute and track mobile campaigns by themselves
• Advertisers can measure the campaign performance and adapt services if necessary
• Advertisers gain exposure to customer centric info, which can be used in segmentation and
targeting
• Various advertising activities of the company can be integrated and supplemented together

Risks In Self Serve

• Lack of expertise to handle campaign related issues
• The company may under-utilize the potential of mobile campaigns, while giving more
importance to the other forms of advertising
• Advertisers may not be equipped with information related to inventory allocation or mobile
publishing techniques
• Advertisers might not be well versed in appropriate ad positioning techniques

Managed Campaign Model

• Follows the ad agency model
• Executives, acquire specific inventory, according to campaign requirements
• A dedicated campaign management execution team, manages the entire campaign
• Monitor the campaign closely on an everyday basisOptimize campaign, based on
performance: The Campaign Management Process goes like this → Campaign Planning,
Campaign Initiation, Performance Tracking And Reporting

Campaign Planning Overview

• Identify the campaign objective
• Calculate the optimum traffic required
• Calculate the daily budget limits, if any
• Set the campaign duration
Campaign Initiation Overview
• Create customized ads to reach the target audience
• Set the campaign targeting requirements
• Provide suitable ad placement on the publisher sites
• Verify the landing page for the ads
• Allocate the required traffic

Performance Tracking & Reporting Overview

• Campaign performance is closely monitored through detailed analytics and reports
• Campaign performance is constantly enhanced, by refreshing ad creatives, revised positioning
and ad mechanics
• Advertisers are regularly updated with campaign budgets, status and performance
• Non-Performing ad traffic may be routed to other campaigns
• Non-Performing ads may be removed and new ads may be refreshed

So what is my advice?
While self-serve is simple to get
approved on and start running,
almost every mobile affiliate will
flock to these types of platforms.
Why?
Because as I've stated, they are easy
and people in general, like to take
the easy route versus getting in
contact with Ad Reps and
establishing a solid line of
communication.
If you're new to mobile advertising,
it might be better that someone else
does the campaign management for
you.
Here's some Self-Serve networks on
the left in a sweet ass collage I made
with my pathetic image editing
skills. Because I love you.
Premium Mobile Ad Networks

I've already explained this but these companies typically won't fuck with you if you are not going to
spend (consistently) $1,000+ a day. Hard to do when you are just starting out I know. Don't get
discourage, I know a lot of people from a lot of these companies and I can get you in the door if you
get a hot campaign that's winning good. Here's a list of premium networks:
Specialty Mobile Ad Networks

Mobile Ad Divisions
These are some advertising companies with mobile ad divisions. Nearly every ad network in the
world is starting to offer both web and mobile advertising and if they aren't, they soon will be. Or
will die off.
Regional Mobile Ad Networks:

If you have been in the CPA Industry over the last two years, CPA Networks have been
very limited to what type of offers they run. I'll just be blunt here. There's an entire
world outside of the US. So much so, we don't even promote offers in the US
anymore. It's simply not worth it.

Here's some mobile ad networks located or specializing in the Asia-Pacific, Europe,

Middle East and African regions.
Mobile Ad Landscape

Mobile ad networks aggregate advertising inventory and match it with advertisers, much as online ad
networks do. Networks soak up ad inventory, analyze its potential, and sell it by matching it to
advertisers' needs. The real fucking secret is that "networks all have the same inventory," which they
buy from wholesalers aggregating publisher supply.

Important: I'll be straigh up with you right now. We don't like affiliates who are chasing that elusive
traffic source that's gonna produce 1000%. Those people are a joke. I've seen them countless times
waste our fucking time and we don't sit well with that.

Adwords, Facebook, Bing all have mobile traffic. Shitloads of it. Millennial Media, Inmobi, Airpush
and the other big ones. You can catch a lot of traffic source talk inside the Revived Media affiliates
forum inside the IMGrind private forums.

We try to be as quiet as we can and work with publishers one on one when it comes to traffic sources.
Good traffic sources are sacred, and you sort of have to venture out on your own and try them. After
reading this, you have no excuse, so we just killed to bird with one stone.

For the most part, when it comes to scaling campaigns past self-serve ad networks and traffic
sources, this is where Brent, Ryan, Bill or myself work with you one on one and tell you where to go
start testing. We have worked with nearly every major mobile traffic ad network in the world. We
know what works, where it works, when it works, why it works and can show you how you can make
it work.
Mobile Ad Networks Don't Like Us

Pay attention really close here because this is important to you.Yes, unfortunately it's true and to be
honest, almost every traffic source in the world hates you. Whether it be web-based or mobile. It
don't really matter. For one, you're little $100-$500 a budgets a day are a real killer when these
networks are dealing with premium advertisers committing to $1K-$10K prepays.

If you're an affiliate and/or performance marketer, typically you're at the bottom of the barrel,
covered in shit and ad networks would really like it if you stay there. That's one of the untold magic
bullets in this business. The better at communicating who you are, what you do and then doing it, the
farther you will get. If you need a good example of this, take a look at how many questions you see
me asking in this forum, versus answering them. It's really that simple.

Mobile Ad Networks Don't Understand Performance Marketing

Typically they really don't. Some do though. But listen, you are going to have to literally work your
ass off communicating with them. You are going to fail with some and this is going to burn you out.
You can either give up or keep trying, it really comes down to that. An example of this is that I just
got a Performance Based Ad Account on the Agency level with mMedia's Self-Serve platform.

But guess what? I had to go clear out to California and speak with their higher ups at the AppsWorld
conference to get it. I had presentations ready on my iPad. I had my references down in my ipad to
give them.

I had screenshots of campaigns, recommendations from my advertisers (so that I could in fact be
represented as a REAL Agency). So you see, there's a lesson there, as harsh as this may sound. While
you might think you're working your ass off to contact ad reps on skype, email, linkedin and/or the
phone, let's use me as an example here.

Let's say that a Mobile Ad Network has to choose between you and I to work with. Who are they
going to work with? In the way that I make myself known online, all the blogging and writing I shoot
out for people to read, the fact I'm willing to get on airplane, meet with them face to face, show them
presentations, show them my references, show them my case studies.

Do you really think you have a chance sitting behind your computer? Now that isn't meant to be
offensive, unless of course that's what it takes for you to understand that. There's a reason why I
practice and learn all I can when it comes to communications. There's a reason why Mr. Gray, took
communications in college.

Buying traffic is the easy part. Getting treated right, fair and helped, well that's the tough part. That's
also the part most people/affiliates won't work on. For some reason, there's a ton of people who get
into this business but stick to the "herd mind mantra." Stop doing that.
You Are Not Going To Buy Traffic Directly, So Stop Thinking About It

Let me make this very clear right now, and this may take the wind out of some of your sails, but it's
very, very clear, you simply will not going to mobile traffic sources and work directly, buying their
ad inventory. When I say that, that applies to 99% of you. It's much tougher than you think. If it
was easy, everyone would do it.

The fact is, you most likely don't stand a chance, filling a mobile publishers fill rate (either on the
mobile web, or in-app) so they simply are not going to bother with you. Let's add the fact, they are
not going to work with you on a CPA basis. It's going to be CPC at the very least, but most likely on
a CPM budget, and you're gonna get bent over.

Unless you are very well established, work with people in an organization, erase this thought from
your head right now. If you are thinking about doing this, you better be able to take on at the
minimum, 25-50K impressions daily and serve up ads that are at the very least, at a competitive CPM
as 3-4 ad networks at time. Trust me, 99.99% of the people who even try advertising directly on
mobile sites are gonna get bent over and more importantly, you are going to embarrass yourself.

If you have not conquered self-serve, RTB, DSP's, Exchanges, Push Ads and In-App advertising, you
have no fucking business sticking your nose in the direct mobile media buying space. I'm not saying
this to be mean, I'm trying to save you money, resources and over-thinking. Stay out of it, period.

If You're Not Social, Don't Expect Them To Be

Want to know one of my secret weapons for getting ad networks, reps and people in general to
respond to me? I've already taught you what you need to do on LinkedIn. I'm actually disappointed
though in the mobile marketers here who haven't put 2 and 2 together. It's → twitter.
http://twitter.com/ruck

OMG, I wish someone would have caught on or at the very least, asked me about twitter. You have to
expand your mind a bit here. If I'm telling you to create a Linkedin Profile and you see the social
networks in my signature here, common sense should tell you, you probably outta get a Twitter
account. http://imgrind.com/mobgrind

^^^ This resource above has a lot of mobile ad network twitters and blogs on there. You should be
reading that everyday. I built that for myself and shared it publicly, and there's a REALLY LARGE
SECRET to getting what you want out of mobile ad networks by reading that aggregator, once a day.
I'm not going to tell you the secret. If you would read it daily, you would have already figured it out.

Using twitter, I can monitor keywords like "mobile" which has opened up a plethora of resources for
us. Matter of fact, most International Mobile Ad Networks don't have a blog, but they have twitter
accounts. That's all I'm going to say there, because honestly, that golden nugget is priceless, we'll
see if anyone bites.
Ninja Mobile Targeting Tip
With Mobile CPA Marketing and Advertising still in it’s infancy, you don’t see a lot of people talking
about. I don’t no of any other Mobile CPA Network actively blogging useful information to the
Industry so I figured I would kickstart us this summer with a very simple, but enormously –
underestimated tip for mobile affiliates.
Let’s face it. Not to sound offensive, but the barrier of entry in affiliate marketing in general is pretty
low, and with just a few more investments (such as a solid mobile tracking solution), anyone can
become a mobile cpa affiliate once approved with a mobile cpa network and a traffic source.
So, this tip should be enormously helpful with an IQ of say…100.
Mobile Affiliates: Be pro-active in this beginning market. We are at the literal forefront of mobile cpa
marketing. By being proactive and understanding there are a lot of doofus’es in this Industry, if you
take upon yourself and simply do some research on your own, you will save your advertising dollars
in pointless testing.
Let me explain…
Close-Minded Affiliate A walks into Inmobi and wants to target Argentina traffic but only Androids.
Inmobi is only going to report to you and deliver to you the type of traffic they have in their
inventory
That doesn’t mean, that’s the overall type of traffic or even traffic available, within that country.
To make it simple…
Argentina is literally 27-29% smartphone penetrated currently. Yes, and growing, so let’s say 30%.
That means the other 70% of the mobile market is operating a basic and/or feature phone.
In ad network who is serving mobile web traffic in Argentina is likely serving the MOST mobile web
traffic in Argentina. I can tell you right now, that’s Google and Facebook.
If you walk into Inmobi and they tell you that most of their traffic is Android or at the very least – all
smartphone traffic, here’s another big dollar saver.
Ask them if their smartphone traffic is in-app, push, or mobile web.
Your ads and landing pages will appear differently across apps and the mobile web, unless you’re
smart and build them as “All-in-One.” Refer to the tools and resources section to use the tools I use
to make ads, landing pages, banners and all that good stuff.
Mobile Ad Network Questionnaire

➔How do you determine Carrier traffic?

➔Do you use 3rd Party Database providers to determine Carriers? Who?
➔How do you determine device detection?
➔Do you use your own proprietary database of ip's?
➔How often is your databases updated? Per country?
➔Do you use 3rd Party Device Detection/Identification? If so, Who?
➔How do you determine traffic quality type? Premium Versus Remnant?
➔How do you separate WIFI versus Carrier/Operator traffic?

➔What's the policy on delivering traffic outside of what I target?

➔What is your policy on click fraud?
➔Do you separate app traffic versus mobile web (WAP) traffic?
➔Are all the websites you serve mobile ads on mobile optimized?
➔How do you determine publisher mobile website quality? Have a policy?
➔What Campaign Optimization Features Do You Have?
➔Can I exclude non-performing apps? Websites? Channels? Categories?
➔Do you offer campaign scheduling? Certain Days/Hours?
➔Do you offer frequency capping?
➔Do you offer Day/Week Parting?
➔Can I pause my ads if they are not performing?

(Pause on your own, not with an Ad Representative having to do this for you) If the Ad Network
has to pause them for you or optimize bad placements, ask the ad network if they can provide more
than 1 Rep who will cover entire 24 hours.

I am using the Proprietary Mobile Tracker "iMobiTrax." I have the ability to automatically track all
incoming mobile traffic clicks by: Yea don't worry. Nearly every independent mobile ad network
knows us or iMobiTrax. I have the ability to automatically track all incoming clicks from mobile
devices by:

✗ Subids
✗ Timestamps
✗ Date/Time
✗ IP Address
✗ Referrers
✗ User-Agents
✗ Manufacturers
✗ Device Name
✗ Device Model
✗ Manufacturer Specific: Name/Model Combination
✗ Device: Marketing Name
✗ Device Type: EG: Smartphones, iOS, Android, Tablets, Feature
Phones,
I have the ability to automatically track all incoming clicks from:
✗ Carriers
✗ ISP
✗ Country Code
✗ Country Name
Alternatively I have the ability to track with your ad network provided
tracking:
✗ Parameters
✗ Tokens
✗ Macros

➔ What are your click tokens? Macros? Parameters?

➔ What Type Of Targeting Do You Offer?
➔ Geographic Targeting? Country? Region? City? Zip?
➔ Channel Targeting? Category Targeting? Specific Content Channels?
➔ Demographic Targeting? Examples:
➔ Gender
➔ Age
➔ Education Level
➔ Family Size
➔ Lifestyle
➔ Income Levels
➔ Relationship
➔ Language

➔ What is your traffic breakdown (Total Reach) per unique individual per country?
➔Non-duplicated audience?

➔ What is your Wifi traffic breakdown per country?

➔ What is your operator/carrier traffic breakdown per country?
➔ What is your iOS traffic breakdown by country?
➔ What is your Android traffic breakdown by country?
➔ What is your smartphone traffic breakdown by country?
➔ What is your feature phone traffic breakdown by country?
➔ What is your iPad traffic breakdown per country?
➔ What is your total tablet traffic breakdown per country?
➔ What is your in-app advertising breakdown per country?
➔ What is your mobile web (WAP) traffic breakdown per country?
➔ Who are some of your top publishers per country?
They should have log data that provides this.

If they don't, instruct the mobile ad network they are severely behind the competition in the mobile
ad network space.

➔ What are your minimum bids per country?

➔ What are your total ads served per country?
➔ What are your recommended bids per country?
➔ How many daily impressions per country do you have available daily?
➔ Was is a competitive CPC (cost per click) in each country?
➔ What is a competitive CTR (click through rate) in each country?
➔ What is a competitive daily budget? Weekly? Monthly?
➔ Do you have a refund policy? (For un-targeted, bad traffic)
➔ What is your initial deposit?
➔ What funding sources do you accept?
➔ Do you accept pre-pay, pay as I go, or post-payments?

Now turn the tables and see how knowledgeable they are of the competition:

➔ Why should we consider working with your mobile ad network?

➔ How do you differentiate yourself from all the other mobile ad networks
out there?

One of the most simple but essential questions to ask of your ad network. While vendors will be
eager to provide a wealth of data and inventory options, it is important that this question can be
answered clearly, concisely, and articulately.

"When asking this question, we are looking for ad networks to tell us more regarding the areas of
inventory, data sources and privacy.”

➔ Is your inventory acquired directly through publishers?

➔ Via third parties? A combination of both?
➔ Are there costs above and beyond the media itself (e.g., serving fees)?
➔ How can you ensure transparency?
➔ How will you best optimize my mobile ad spending?

This should do the trick. Be confident. Show them you're for real.

Because you're about to find out why these questions are important.
Part 7. Mobile Adservers & Technology
Mobile Ad Network Targeting

As I've said before, not all mobile ad networks are alike. So in short, I couldn't possibly begin to
explain the many targeting options each network offers.

However, on the basis of simplicity, the more targeting options typically is better. Some targeting
options you should look for include: (but not limited to)

• Mobile Carrier/ISP Targeting

• Mobile Operating System Targeting
• Country/GEO Targeting
• Device Targeting
• Manufacturer Targeting
• Demographic Targeting (If you can!)
Other broad targeting options that Mobile Ad Networks include:
• Publishers/Sites
• Categories/Channels
• Multiple Ad Groups Per Campaign
• Multiple Ads Per Adgroup
• Text Ads
• Banner Ads
• WAP Traffic
• App Traffic
• Wifi Traffic (Be Careful!)
• Smart Phones
• Feature Phones
• Ad Dimensions
• Optimization (Tracking Tokens/Parameters/Macros)
• Ability To Cut Non-Performing Targets
• Scheduling
• Adult/Non-Adult
• Proxy/Opera/Mobile Browser Type

Mobile Click Fraud

Now I'm going to cover a very nasty, down-right dirty topic. If you don't know, I've never NOT come
across a mobile ad network that didn't have mobile ad click fraud. This shit is rampant and it's one of
the biggest reasons that mobile advertisers are head over heels just yet for mobile marketing.
However, I'm going to provide you some content below I wrote previously. Study it. Learn it. Live it.
You will see some sort of mobile click fraud in your near future. I can 99% guarantee it.
There are two large parts two mobile click fraud. First, I'm going to explain some nasty elements of
click fraud. Then I'm going to provide you ways to combat it.

Warning: What you are about to read might be a shocker to you. It includes information I’ve
compiled as an Affiliate, Advertiser and Affiliate Network owner and being involved and managing
countless mobile ad campaigns. Some of the information I will reference back to with anonymity
because

I’ve guaranteed these sources “complete confidentiality” that I would not reveal their identities. I’ve
traveled all over the world to attend many marketing/advertising trade-shows and have made
countless contacts
whom I’ve personally addressed these issues to, most being managers, some being owners of the
largest Mobile Advertising Networks in the world.

One thing is for sure, you’re about to read things about mobile marketing that have never been
disclosed publicly.

In just a few minutes. You’ll understand why. Prepare for some batshit crazy ugliness in the mobile
marketing industry.

First, let’s start off mild shall we? Or wait, no let’s just jump right into it.

ALERT: How about a scary survey result from Harris Interactive on behalf of Pontiflex at the end of
last year going into the 1st quarter of 2011 that resulted in 47% (YES 47%) of mobile app users
reporting that they click/tap on mobile ads more often by mistake than they do on purpose.

Result: Since most mobile advertising models charge advertisers by the click, just from this survey
result alone is enough to strike fear into anyone running mobile advertising. Nearly half of the people
clicking your shit didn’t mean to. How nice of them right?

But Wait: Not to scream conspiracy here but in a related survey at the end of last year, 71% of
mobile app users reported back that they prefer ads that keep them within the app that they are using
as opposed to ads that take them out of the app to a mobile web browser,

Conclusion: This information from this survey results in important considerations to be taken by
affiliates and advertisers noting that people are turned off by advertising that causes them to stop
what they are doing and disrupts their experience.

My Thoughts: I’ve generated and managed a lot of revenue in mobile marketing, this is just one
survey but we’ll keep going down the rabbit hole here before I drawn my final conclusions. There is
an absolute ton of money being made and will continue to be made in mobile. There’s no doubt about
that, it’s the wasted advertising dollars that concerns me.
Now this is just one sector of mobile marketing (App advertising) but this is alarming knowing that
people are reporting that they are clicking on ads by mistake and when they do click on ads that
interest them, they don’t like it when ads take them into browsers.

Little bit disturbing if you are paying by the click right?

The Criminal Element Of Click Fraud

Criminal? Absolutely. I’ve spent the last 3 years managing advertisers and publishers across the
world to ensure proper compliance, etiquette and practical industry standards in advertising mobile
media online. Let me enlighten you on something that is truly messed up.

Remember back in the 90′s with all the email spam? How about in the last decade with Click Fraud
on Adwords, Yahoo and MSN?

If you were/are a pay per click marketer, even today you will understand where I’m going with this.
How about all you that run Facebook ads? How many times have you had large click discrepancies?

Let me enlighten you to something that is very disturbing. There is a very scary reason why mobile
advertising networks will not tell you exactly (or social or ppc networks for this reason) why
advertisers will experience these “large bursts” of click discrepancies.

Much like the large Chinese and Vietmanese “click fraud rings” have dominated PPC fraud over the
last decade a new “faction” of click fraud has now been born. You see, mobile is exploding. We as
marketers know it but guess what? Criminals and frauders knew it before us. You see, they “follow
the money” much quicker than us.

That's why by the time we got here and start tested out different mobile advertising platforms and
models, we all started talking about getting fucked over on this network and that network, so on and
so forth.

As the number of people using the mobile internet continues to rise rapidly, criminals are exploiting
new technologies with increasing efficiency. To strengthen my points about how popular email spam
(yes it’s illegal remember?) and PPC fraud, how about this?

With smartphones predicted to outsell PCs in 2011, the survey, commissioned by mobile security
firm AdaptiveMobile, indicates that traditional spam email successfully persuades fewer than one in a
million users to visit the site it’s advertising. So-called “conversion rates” of mobile spam are often
higher than one per cent, however, and one SMS text message spam attack can generate more than
$10 million in just three days.
Just a few types of these scams includ sophisticated attacks that exploit smartphone capabilities to
connect to the internet – the results include “click fraud” on adverts or mobile viruses. Simpler scams
included SMS messages claiming the recipient have won a prize and fooling them into replying via a
premium rate call or text. With spammers finding ways of avoiding the cost of sending bulk SMS, the
traditional barrier to receiving spam on mobiles has been removed.

Remember: Marketers like us are consistently adapting. So is everyone else. Where ever the money
is, count on the sharks being there as well. Just remember, there are tons of species of “sharks”.

Within any industry, as long as there a way for money to be made (in this case, BILLIONS of
dollars), the bad guys will be there to find and exploit every loophole they can. They have no regard
for legit advertisers. You don’t put money in their pockets, the ad networks clicks do.

But wait what about the Mobile Ad Networks protecting me?

How many affiliate networks did you see that you thought you could trust this year only to find out
they are fucking everyone over? I could drop at least a dozen names here. You think with hundreds of
mobile ad networks they are really going to give a fuck about your mobile click discrepancies? You
might be lucky to work with a great network or too but let’s remember, mobile is a booming and
when an industry catches fire like this one has, you get the “Branders” moving in. You have no
chance against branding dollars.

I’ve seen 7-figure a month advertisers and affiliates get their shit pushed in by branders. Ohh, and
these ad networks, well they love branders. You know why? Because most companies paying out
branding dollars are either:

1. Fucking retarded
or
2. Fucking loaded with cash

Case in point, how is Admob who is now owned by Google doing? Business is a boomin baby! Ohh
and just so you know, remember when I said people don’t like leaving the app from clicking on an ad
and getting launched into a browser?

Remember that when tapped, the typical AdMob ad in a native iPhone application will prompt the
app to quit and launch the iPhone’s Web browser to display the ad. Oops…

Corporate Click Laundering – You Smart Bastards

I’ve got information that dates back to the summer of last year. God bless Microsoft. I can tell you
something publicly you may not know. Microsoft is SUPER aggressive on tracking fraudulent
activity.
Last summer they filed two lawsuits against a Texas operator with what was known as “click
laundering”. This science related website was accused of using sophisticated methods to collect
revenues from clicks. Malware was used to impersonate search engines and send unsuspecting users
to fake domains. When the user visits the domain and clicks anywhere on a page, they are clicking on
a hidden ad, and the advertiser pays for the click.

Now you may ask, but Ruck that is Pay Per Click fraud, not mobile click fraud. I got 3 words for
you. If a dumb ass hillbilly marketer like myself can figure this out, what do you think really
organized corporations, criminals and techies can do? Here you go…

Wireless Internet Cards

Now your traditional click fraud as we have come to know it is basically creating dummy websites to
host online ads, peppering those ads with computer generated clicks and collecting money from
advertisers who are paying for those clicks. Now when they say “collecting money from those
advertisers for those clicks”...What they really mean is…

Collecting those checks from the advertising networks they are signed up with. Yes, ok we are clear
now. The clicking is often carried out by “botnets,” or networks of hijacked personal computers,
harnessed together by a virus. So how does traditional pay per click fraud tie into mobile click fraud
through click laundering?

Well, at the end of last year, Click Forensics conducted extensive studies that started tracking large
amounts of fraudulent clicks routed through mobile devices -> eg. Wireless Internet Cards. These
clicks are harder to detect than those coming from wired computers because the wireless card
effectively disguises the origin, lumping them in with legitimate mobile users under a single
originating address.

Mobile Is Still An Infant, And Everyone Is In A Rush

While at Adtech NYC I had discussions with a number of mobile advertising network
representatives. Since leaving the Affiliate Network scene, I’ve been asked by a number of affiliate
networks to join or at the very least consult them. Well, now the upward trend is Advertising
Networks inquiring for consultations to help them out with fraudulent activity. Ugh.

Let me put it this way. While ad Adtech, I wanted to see how easy it was for me to start a mobile ad
network. Within 45 minutes I had 3 of them that were exhibiting offering to broker inventory to me. I
can tell you that the barrier of entry into creating affiliate networks was lowered so much it drove me
the fuck out of that space with pure disgust.

Enter the realm of everyone creating an advertising network…

Ohh, and what’s all this craze about local advertising and mobile local search? Mobile search is
considered one of the greatest opportunities for the future growth for local advertising, even though
the current traffic through any single wireless provider seems insufficient for most companies to
consider doing local-specific targeting.

The problem is that everyone is in a fucking hurry and not planning accordingly. Besides, I’ll say it
again. If a dumbass hillbilly marketer like me can get offered to setup a mobile advertising network
and have access to immediate inventory, how much attention are others who get offered such a deal
paying towards best practices, compliance and advertiser protection?

My guess…Not very fucking many of them. It’s all about the money right? Ohh but wait, we can’t
forget technology either. PPC works pretty good on the web right? For the most part yes.

PPC as a product concept works well, but from a technical perspective it doesn’t work the same on
wireless platforms as it does on the web. Basically, the content that is delivered via cellular platforms
actually reduces some of the key elements that we as the Internet Advertising Industry have been
using for years to filter out invalid/fraud clicks.

How To Combat Mobile Click Fraud

Mobile Click Fraud – Click Fraud is defined as the practice of clicking on ads for the sole purpose
of earning money directly and/or causing harm to another company’s advertising campaign.In a
survey last year from Pontiflex they noted that 47% of mobile app users reported that they click/tap
on mobile ads more often by mistake than they do on purpose.

Result: Since most mobile advertising models charge advertisers by the click, just from this survey
result alone is enough to strike fear into anyone running mobile advertising. Nearly half of the people
clicking your shit didn’t mean to. How nice of them right?

Another study by mobile app marketing platform Trademob found that 40 percent of mobile clicks on
ads are essentially useless, the result of accidental presses or fraud. That’s one of the challenges
facing mobile advertising, which is still lagging online advertising.

Watch the webinar below. What you are about to see and hear is pretty damn disturbing. But, there
are gold nuggets within the video that you can use to combat the mobile click fraud that’s out there.

Video Tutorial: Click Here To Watch The Mobile Click Fraud Webinar
Mobile Ad Network Technology

I dont want to sound like a know it all here, but it just might take you a few times to read part 5 here.
I'm about to unload some awesome sauce here...

In mobile advertising, the rules of the road change with different combinations of device, wireless
operator, and operating system. There are few shared protocols and standards, so mobile lacks the
technical consensus that enables ad targeting, delivery, and measurement to work fairly seamlessly
across the desktop world.

As the mobile ad industry matures it will likely become more streamlined and simple, but for now
there are innumerable actors interacting with one another and attempting to find a niche. The simplest
way to describe mobile ad networks is: Mobile ad networks aggregate advertising inventory and
match it with advertisers, much as online ad networks do.

Networks soak up ad inventory, analyze its potential, and sell it by matching it to advertisers' needs.
Ad networks play an important role in mobile [because the] audience is fragmented across a large
number of devices and publishers. There are many [networks] all at different stages of their
evolution, some stronger and more robust.

Want to know what the stupid secret is? It's rather simple actually. It's that "networks all have
the same inventory," which they buy from wholesalers aggregating publisher supply. So, If you are
running on three ad networks, you could effectively be bidding against yourself for inventory and
impressions.

Where networks differentiate is in value-added services, such as aggregating buying power to strike
better deals, or improve targeting. The largest ad networks have their own sales forces reaching out to
advertisers, as well as their own campaign optimization technology.

That's just the way it is right now in regards to Mobile Ad Networks. A ton of the inventory is simply
brokered from the big boys to the peons and the peons simply markup the inventory to advertisers.
Pretty messed up huh?

Understand That Geo-Targeting On Mobile Ad Networks Is Dismal

One of the things I see over and over is the lack of education in mobile advertising with mobile
marketers collecting mobile data and not being able to interpret it correctly.

Today, I’m going to clear up one of the truths in mobile advertising, specifically towards mobile ad
networks which seems to have mobile marketers pulling out their hair.
The operating assumption is that all mobile networks can equally geo target and give marketers the
kind of local precision that matches the phone’s GPS capabilities. In other words, because the phone
can tell what’s nearby and pinpoint user location, advertisers assume they can equally access that
level of targeting for their mobile ad campaigns. No. No sir, you are incorrect.

In the mobile advertising space only five to 10 percent of all mobile ad inventory has true GPS-
generated latitude- longitude data. Many ad impressions in fact are powered with less precise
geographic information: zip codes, metro area, carrier IPs, etc. Also, even ad inventory with
latitude-longitude information isn’t always what it seems. That’s because some ad platforms will take
the rougher location data like a zip code and translate it into a latitude-longitude format.

For example, ad suppliers can generate a “centroid” — the GPS center point of a zip code, metro
area, or user cluster — and use that coordinate to geo-tag their available inventory, or they can
randomize to distribute users across the same area. Now, that’s messed up right?

In practice “geo targeting” on mobile display networks can be highly variable. It typically means
DMA or city level targeting. Most of what mobile marketers get access to is no better than IP
targeting, which can be very imprecise.

Some networks or publishers may claim to be able to deliver lat-long precision but they’re usually
misrepresenting what’s available, in the same way that online ad networks misrepresented that they
could target by ZIP for years, when they were really just doing IP sniffing.

Mobile publishers have access to the location information they ask of their users. This location data
could be as general as a city, or as specific as a request to capture their exact location at any given
time. The more exact the location, the more valuable it is both to an ad network and to a mobile
advertiser. Latitude/Longitude (lat/long) is the most accurate location data currently available, yet it’s
estimated that only 10-15% of smartphone traffic has true lat/long.

Targeting consumers based on a set radius around any given point – be it an exact address, zip code
centroid, etc. – is often called “geo-fencing.” This well-known targeting method is used to better
reach the most relevant audience base related to an advertiser’s goals and needs.

Ads are targeted within a neat little circumference and any consumers that happen to fall outside that
virtual fence are excluded from ad placement. Yea, but the only problem here is that people on their
mobile devices are constantly on the move and usually they are capture in large numbers which result
in a lot of people not even wanting mobile ads delivered to them.

As I’ve said before. Their really is only a handful of true “players” in the mobile advertising Industry
and these are the ones who get it right, or at the very least, are trying too. The others are just coat-
hanging ticks looking for their piece of the pie by plugging into the major players, marking up their
original traffic prices, arbitraging it out to advertisers whom know no better. So in short. Track
everything.
Get Ready For The Knowledge Bomb, Grinders, Revivers, iMobiTraxers,

What you are about to read is worth millions of dollars. Some of it is proprietary information, some
of it has been transcripted from Mobile Ad Network owners, techs, reps etc.. Some of it I've acquired
from traveling to trade-shows around the world. Some of it is from private publications
which I'm a part of.

I'm going to do my best to provide you an overview of the mobile ad network advertising landscape.

So for starters...

Don't put mobile ad networks on a pedestal. Seriously! If you want the short version of how a mobile
ad network supplies their targeting options (Eg...Carrier, Manufacturer, OS etc..) then it goes like
this. A Mobile Ad Network will approach a mobile publisher. A mobile publisher can be that of a
mobile website (WAP) or a mobile app (APP). Now, mobile publishers have 2 options to determine
the users on their mobile site or app.

1. They can use a service provided or custom coding to retrieve informations such as IP's,
Manufacturers, Operating Systems, Devices etc...

2. They can use supplied codes from Mobile Ad Networks (often called SDK's) which will allow
them to database the information they want about their mobile site/app users and relay this
information BACK to the mobile ad network.

Then

The mobile ad network typically has an IP Intelligence Provider (such as Maxmind or Nuestar) with
solutions such as enormous --- ENORMOUS databases of IP's, Zip Codes, Latitude/Longitude etc..

Note: Not all Mobile Ad Networks use the same backend providers. Not all mobile ad networks have
very good SDK's for mobile publishers. This is the MAIN factor that separates the good Mobile Ad
Network targeting options for us to run campaigns with versus the Shitty Mobile Ad Networks.

Now - Mobile Ad Networks will have an IP Intelligence solutions with a database or different types
of databases (these cost money and are commercially available) - You would be surprised by how
many companies use Maxmind and Nuestar.

Ok, so companies like Maxmind and Nuestar - one of their core types of customers to THEIR
business are Advertising technology companies such as Mobile Ad Networks. In all actuality, mobile
ad networks represent just a fraction of these IP Intelligence companies customer base. With that
said, Maxmind and Nuestar make their pitches to these mobile ad networks and offer them:
 ➢Solutions to target by Geography - local or
regional
➢Organization - Colleges, medical offices,
etc
➢Technographics - speed, technology used

Once a mobile ad network partners with an

IP Intelligence company, they can offer
"targeted" advertising solutions. To show
you how that translates from Mobile Ad
Networks to advertisers, here's a visual of
how they "pitch" it:

What Most Mobile Ad Networks Won’t Tell You

IP's – Mobile users can connect to the internet, but their carrier provides radio signal connectivity
between the users and their local cell tower. And the cell tower likely connects through telephone
land lines to a central proxy server which then connects up with the internet. That central proxy
would make all cell users on a particular carrier appear to come from the same IP address when
requesting pages and content from the internet. 3G, 4G, WTF G! Don’t even get me started outside of
the US.

GEO – ^^^ Since a number of geolocation data providers can only map users through geographic
locations associated with their IP Addresses, this signal may not be available, either. The typical
geolocation data for a user’s click might reflect the wireless provider’s internet proxy server location,
instead of the actual location of the user. Again, don’t even get me started outside of the US.

Cookies – A lot of older wireless devices do not support cookies, and contemporary devices that do
may have a very low limit on how many total cookies may be stored on the devices (such as only
four). Users themselves may be able to adjust mobile browser settings to disable the cookies. So,
cookies may not be available for the purposes of identifying and differentiating individual users. I
delete mine all the time LOL. Again, who knows what goes on in other countries.

Now, some carriers may be able to make up for the loss of the IP address in some way. After all, each
wireless provider must have the ability to tell one cellphone user apart from another for billing
purposes. Those carriers might be able to pass some unique identifier over to the ad network such as
the user’s account ID, and the user’s phone number or an encrypted version of their phone number.
Unfortunately, encrypted phone numbers and account IDs are likely not equivalent in worth to IP
addresses, because the ad network would have no way to properly audit the individual use
identification to ensure that they’re not being cheated — such as by delivering fictitious ID numbers
along with automated clicks. If they passed the users’ phone numbers, that would be ideal, since the
phone numbers could be actually called if in-depth auditing were conducted in order to ascertain that
each number represented an individual user..

I would almost guarantee carriers would refuse to provide the bare phone numbers to their partners
for competitive reasons, or due to internal business rules set to safeguard consumer privacy and
protect from telemarketing calls. So, the phone number might not be allowed for use in click
assessment due to legal reasons or internal business rules.

Now I am not pointing the finger at anyone, (even I probably should) but I would like to think most
companies are legitimate and would never allow such practices which would expose them to
liabilities by cheating advertisers. However, these companies are being paid (some are, depending on
their own models) in referral fees for the ads they are delivering through devices, so this means what?
Pick your poison… You either have a problem with trusting them or you don’t in the idea that these
companies are not inflating clicks.

This is just some of the Mobile Click Fraud that’s going on. I couldn’t possibly begin to start
covering some of the under-handed and shady tactics that I’ve personally seen and witnessed among
some of these networks. Now before we even think about going any further down the rabbit hole
here, I'm going to outline exactly what you need to Know and UNDERSTAND about IP Addresses.
IP Address Targeting
What Is An IP Address?

An internet Protocol (IP) address is a numerical label assigned to devices participating in a computer
network. The IP address provides an indicator to the approximate geography of a particular
connection, along with various additional network characteristics associated with that connection.

The IP Address carries no individual user characteristics, but offers unique and valuable insight for
marketers to effectively target audiences online.

What is IP Targeting?

IP targeting is the method of determining the geolocation of a website visitor and delivering different
content to that visitor based on his or her location, such as country, region/state, city, metro code/zip
code, organization, IP address, ISP or other criteria. Online advertising benefits greatly from this
technology by ensuring that relevant visuals and messages reach a relevant audience in a relevant
location at a relevant time.

What is an IP Audience Network?

An IP Audience Network allows marketers to target audiences across the Internet with display,
mobile and video advertising based on the various data attributes of a user’s connection to the
Internet. Purchased inventory is matched across various exchanges and published directly based on
the IP address.

Now, to give you an overall example of how an IP Intelligence Company pitches mobile ad networks,
they will tell them something like "You can reach people where they live, work and play. Our IP
Intelligence tools have the ability to target campaigns while users are:

➢Surfing the Web at home

➢Researching at work
➢Using WiFi at an airport
➢Drinking a cup of Joe at Starbucks
➢Staying at a hotel for business or pleasure (think what a competing
hotel could do ...)
➢Attending an event at a convention center (restaurant, events,hotel.)
➢Working at a small business in a U.S. metro area
➢Students access their account via college campus connection
➢Getting a checkup at the doctor’s or dentist’s office
➢Stationed at a military base
➢Using their tablet in Central Park
➢Working in a government office
➢Shopping online for local offers
➢At a specific company (think recruiting, promoting local businesses, potential partners)

Understanding IP Address Data Elements

When a computer is connected to the Internet, it is assigned an IP address by an Internet Service

Provider (ISP). The IP address helps one computer or network device find another computer over a
network. In all there are approaching 2 billion publicly routable IP addresses recorded in five major
global registries. An IP address block might be associated with a major Internet backbone, ISP, large
enterprise or a public institution.

A given network block can then be sub allocated, sometimes down to the individual IP level, possibly
to a location that is different than that found in the registry. This is why simply using registry
information to discern user location is inherently inaccurate, because many organizations operate on
a multinational scale.

Although registry is an important piece of evidence that should be assessed, it truly is only part of the
equation. Active sensing techniques and human reasoning must also be applied. Neustar continuously
monitors the Internet and captures terabytes of data it feeds into patented algorithms that are
constantly monitored and improved by human analysts who have years of domain knowledge. The
data is distilled into geographic information about the IP address including continent, country, region,
state and city.

It also offers derived information for use in different client applications including representative time
zone, postal code, and latitude/ longitude information. Here's a little visual to clarify that long ass
explanation: Now, where the IP Intelligence company makes their pitch to mobile ad networks, they
sell them a database. In the case of Neustar, it's called a GeoPoint Database.
They claim it's the most accurate source of location information for IP Addresses. It's the central
repository for all of the Internet geolocation data gathered by Neustar and contains up to 30 valuable
geographic and network attributes for approaching 2 billion routable and addressable IP Addresses.

In mobile advertising, they pitch mobile ad networks that they can identify Cellular and Wifi
Connections. Wi-Fi is a method of wirelessly connecting to a local area network (LAN), and is
independent of any IP address that might be assigned to that LAN--a Wi-Fi connection could be
made to a wireless router that is connected to a dial-up, broadband, or commercial modem, or a
cellular connection ("portable hotspot"). It's not possible to identify a connection that uses Wi-Fi with
only the IP address.

A cellular IP address is one assigned by a cellular carrier (Verizon, AT&T, T-Mobile, etc.), and the
connection is made via the cell tower itself. These are also sometimes referred to as 3G or 4G
connections. However, there's a 1-2 punch here. Typically, it's two databases. One database identifies
the Cellular IP Address while another database identifies who the carrier is.

Now, to be completely transparent with you here, these databases are not 100% accurate. Nothing
ever is in technology. There are just too many rapidly changing variables. The database that identifies
the cellular IP address typically ESTIMATES the connection speed of visitors based on their IP
Address. The database usually identifies dial-up, cellular, Cable/DSL and corporate connection
speeds. This database can provide a wide rang of location and other data associated with IP
Addresses and return "accuracy" and "confidence" factors that can enhance your use of the data

--VOILA TARGETED ADVERTISING. Some of the data these databases hold include:

➔Country Code
➔Country Name
➔Region
➔Region Name
➔City Name
➔Latitude
➔Longitude
➔Metro Code (US only)
➔Time zone
➔Continent
➔Postal Code (US only)
➔ISP Name
➔Organization (Netblock End User)
➔Domain Name
➔AS Number Netspeed
➔User Type
➔Accuracy Radius
➔Country Confidence Factor
➔City Confidence Factor
➔Region Confidence Factor
➔Postal Code Confidence Factor
➔Error

Note: These huge databases are typically updated on a MONTLY basis. That means latency issues in
real-time update databased information as well as real-time updates from the database to the mobile
ad network. Now to give you an example of a good mobile ad network targeting option suite versus a
shitty one, you really need to understand one simple thing -- The mobile ad network with more data,
has more targeting options.Here's a sample of the databases that IP2Location offers commercially in
which Webmoblink uses some of them (I'm not sure which, I don't own Webmoblink)
How Location Data Is Collected

Most of what mobile marketers get access to is no better than IP targeting, which can be very
imprecise. Some networks or publishers may claim to be able to deliver lat-long precision but they’re
usually misrepresenting what’s available, in the same way that online ad networks misrepresented
that they could target by ZIP for years, when they were really just doing IP sniffing. Here's a close
visual representation of how location data is collected:
Social networking sites such as Facebook are a particular type of publisher, with access to more
detailed profile information on their users.

Ad Provider: The ad providers are the interface between the advertisers, operator and content
providers. They gather ads from advertisers, provide ads for the users in the publisher websites,
collect view and click reports, bill the advertisers and compensate the pub- lishers and the network
operator.

Profiling Agent: The agent gathers relevant information for profiling the user. It also downloads and
filters relevant ads, displays them to the user at appropriate and convenient times and prepares click
and view re- ports for billing purposes. Visually, this is exactly what's going on here:

Advertisers such as local businesses wish to sell their products or services through ads.

Content providers (e.g., news and review websites, personal weblogs, mobile phone ap- plications)
provide opportunities to view ads, for instance by providing space for ad banners. Clients are the
users of the handset.

Ad providers (e.g., Google or Microsoft) bring together advertisers, publishers, and clients. They
provide ads to users, gather statistics about what ads were shown on which publisher pages, collect
money from the advertisers, and pay the publishers. In traditional advertising systems, the
advertisers specify their ads and bids (how much the advertiser is willing to pay for views and clicks
of the ads) to the ad providers.
When a publisher provides banner space to the client on a web page, a request goes to the ad provider
asking to fill in the banner space with appropriate ads. The ad provider makes the decision as to
which ads to place based on a number of criteria such as the keywords for the web page,
personalization information about the client (usually based on persistent cookies on the client
machine), the keywords of the ad, and the bid associated with the ad.

It then delivers the ad to the client, informs the advertiser of the ad view and clicks, and charges the
advertisers and compensates the content providers accordingly. By using detailed profiling and data
mining technics in addition to the user location, the mobile ad network provides new opportunities
for localized and personalized advertising. $MILLION DOLLAR VISUAL of the backend of a
mobile ad network.
Click Discrepancies From IP Tagging

Over the last year, if you are at all familiar with me, then you know I’m a managing partner of the
IMGrind Forums (Huge Mobile Marketing Training Section), the Revived Media Mobile CPA
Network and of course here at iMobiTrax, our Mobile Tracker.

What you may not know about is the millions of dollars we’ve spent over the last 18 months in
mobile advertising. We’ve worked with nearly 50 Mobile Ad Networks, DSP’s, Exchanges and even
Proprietary platforms and have almost worked ourselves to the bone on learning the ins and outs of
every platform.

Also, we’ve been working on our own mobile ad serving platform as well to go along with the
mobile education & training, mobile offers/campaigns and mobile tracking solutions we’ve provided
brought to all respective Industries.

So today, I decided to dig down and show you something that is likely going to save you some
money if you are running mobile ads on mobile ad networks. Pay close attention.

This stuff isn’t something Einstein had to figure out. It just took me a lot of hours, research and grunt
work to get everything lined up all nice and neat to present to you.

Now, I’m not going to finger point at any one specific mobile ad network, because honestly, this is a
very tough aspect on the backend of mobile ad servers and distribution to combat and keep up with.
Besides, there are too many networks to point at and not enough fingers.

It’s called IP Tagging.

It’s been around for a long time in web-based ad serving and tracking but with mobile advertising
literally blowing up over the last year, everyone has jumped on the bandwagon of hype and not
researched the ins and outs of mobile ad servers. So, I guess I’ll do it for you.

IP tagging has been around for a long time. VSI Alliance was one of the first standards organizations
that looked at IP tagging. It started out as the Virtual Socket Interface Alliance. They had a number of
initiatives they were addressing. One was the on-chip bus specification. They also did the quality IP
specification, they started the encryption standard, looked at IP transfer, defined the list for standard
deliverables.

The goal was to facilitate IP re-use between design groups, between companies and between vendors
and customers. Tagging was one of those efforts, and it really was intended to provide some security
around IP. Now the backend of mobile ad networks aren’t rocket science, but they are science.
First off – Most mobile ad networks (unless they are proprietary and build their own) are using a
simple 3rd Party IP Intelligence and ISP Database Service. We've covered this already, but pay
attention because I explained their technology, now I'm going to teach you about “Latency”

Popular ones include:

➔Maxmind
➔Quova
➔IPInfoDB

To give you an example, Maxmind offers databases like this:

➔Country – maps the IP address to a country

➔Region – maps the IP address to a specific state/province within a country
➔City – maps the IP address to a specific city within a country. In the US, we are able to map many
IP addresses to specific postal codes.

This database also contains latitude, longitude, and time zone data.

➔Organization – maps the IP address to the organization which was assigned the IP address’s
netblock.
➔ISP – maps the IP address to the ISP which owns the IP, including wireless carriers.
➔Netspeed – maps the IP address a particular network speed.
➔Domain – maps the IP address to a domain (not a hostname).

With that said, some Mobile Ad Networks will have ties to companies whom are tied into
Carriers/Operators who can provide Carrier/Operator specific IP Ranges. This isn’t uncommon.
Advertisers and publishers who also record Carrier/Operator IP’s also report these to mobile ad
networks as well. Bam, now you have IP-based geolocation targeting.

The problem is that with the rapid adoption of smartphones, these phones connected to cellular
networks are increasingly being used to access Internet-based services. Toss in there are a lot of
countries & Carriers & Operators throughout the world and all them do not operate alike.

Mobile Ad Networks have to constantly update their systems to stay up to date with all the IP’s.

To give you a break-down of why, I’ll summarize in bullet-points:

➔In some cellular networks it’s common to find NAT “Network Address Translation”
➔Carriers/Operators can and do differ. Some of them assign public IP Addresses to some devices and
private IP Addresses to other devices.
➔There is always room for errors when you are dealing with country and continent distances
➔Mobile Ad Networks using 3rd Party IP Intelligence and ISP Databases are at the mercy of their
providers. How well the network performs on delivering accurate Carrier/Operator traffic is great
relied upon how well their 3rd Party IP and ISP Databases provider handles their business.

Now even though 3rd Party IP Intelligence and ISP Database Providers have enormous lists of IP
prefixes to location matches, you have to remember that there is still room for errors based on the
facts of dynamic assignments of IP’s, IP Address blocks can and do become fragmented, and the use
of “middle-boxes” make IP-based geolocation even tougher.

Now Mobile Ad Networks are in the business of selling ads. That’s their purpose. So you have to
understand that it’s highly-likely they don’t pay much attention to the fact that a lot of 3rd Party IP
Intelligence and ISP Database Providers might claim they have accuracy down to a certain level
(such as country) when in fact, that company is actually working harder in some countries versus all
countries.
The problem will continue to grow to. With the explosion of smartphones, IPv4 address space is
becoming increasingly scarce. Do you know what this means? Basically, it means that mobile
operators are going to be more likely to move towards NAT (Network Address Translation) solutions.
This means, if a user accidentally clicks on a banner and exits out before the re-direct, the ad server
will count the click, but the mobile tracking solution will not because the pixel has not fired.

Anything within a 20% variance is common and to ensure the proper delivery of a campaign, it’s best
to communicate the agreed upon variance with your sales rep before a campaign has gone live.

Mobile Internet VS Desktop Speeds.

Any latency will start to negatively affect you. At any point the user could close their mobile browser
before your page fully loads, or the request could time out. This means fewer clicks, impressions, and
conversions tracked.

You can combat this by using a fast tracking server and software. Make sure your landing page is
mobile optimized and as small as possible, reduce image sizes, combine css into one file, limit the
number of 3rd party scripts on your page.

No standard capabilities on mobile devices and in the mobile browser space. It's bad enough keeping
up to date with cross platform browser issues in the desktop world, but in mobile it gets worse. You
have to deal with multiple types of WAP browsers and smartphone browsers all of the with varying
capabilities and support for javascript, iframes, cookies, storage space etc.

➔What do you think happens to your cookies when a mobile device with limited storage runs out of
space?
➔How about if you are using javascript or meta redirects and the mobile device doesn't support js or
meta redirects?

If you are cloaking your campaigns in mobile, you are slowing them down, it's that simple.
Remember that, because affiliates seem to forget it. Cookies crumble, especially on mobile. For
example mobile safari is automatically set to block 3rd party cookies by default. This could cause
issues with cookie based conversion tracking.

For example our global post back pixel uses cookies to figure which subid converted. Once a
network places the image pixel on a conversion page, it becomes a 3rd party pixel and won't fire on
mobile safari browsers. Make it standard to always use server 2 server postbacks.

Ad Network Response Time

Ad network response time is another important factor for maximizing real time ad optimization and
interpreting click discrepancies.

Publishers obviously want to ensure that the user experience of their mobile app or mobile website is
not interrupted or hampered by slow banner display loading time from ads being routed via ad
networks, ad optimizers or in house ad servers for that matter.
In an effort to maximize the average advertising revenue per user, the likely scenario is that multiple
sources of mobile advertisements (ad networks, ad optimizers or in house ad) are sequenced in a
chain to maximize fill rates. If the chain includes several ad networks that are sorted only by
expected price, but the performance of the first ad source is impaired by slow response time, then the
publisher risks an empty ad impression altogether. These are just some of the reasons for click
discrepancies.

To list them all, would be near impossible. Besides we built our own Proprietary Mobile Ad Tracking
Platform to combat this very issue. To reveal all the discrepancies I know about wouldn't be good for
my business.
Here’s a quick snapshot and then a brief explanation:

You get the picture right? ImobiTrax, Revived Media and IMGrind, has all been designed so that you
have no excuse not to succeed. When it comes to mobile, we might not be the best, but we are the
guys who are turned to in the Industry when there's a question regarding mobile.

IP Based GEO Location Targeted Advertising

I've noticed from working on the backend of our adserver, along with some of the mobile ad
networks out there, they are starting to move more prominently IP-Based GEO Location
Identification.
While GEO Local data can be incredibly accurate (according to who's pulling and manipulating it),
literally down to the state or city level. The problem is that more and more services are starting to
demand much more granular data, so alot of the geolocation services start to break down, time-out,
plain break or aren't updated in a consistent manner.A lot of people will understand that a loss in
coverage might seem small but in all actuality, the loss in accuracy is a completely different story.

I guess I'm trying to spit out some Adserver knowledge from what I've done over the years, what I'm
doing now and what I'm preparing to do. I also compared this with some of the notes I've taken over
the last 6 months. There are bits and pieces chopped and slid into here, but I think this lays out a lot
of the problems with IP-Basing and GEOLocation and if you're running ads on adservers, very eye-
opening.

One of the more challenging aspects of IP based geolocation is that often times, geolocation services
end up using the location of the server on which that IP is accessing the internet, not necessarily the
location of the end user’s machine.That said, local ISPs network routers, while usually quite close,
are frequently in different zip codes, so while coverage remains high for most IPs at a granular level,
accuracy can be less reliable.

It's also simple to manipulate your IP address to seemingly change the location of your device online.
Using a proxy server, for example, any user can fool geotargeting services with minimal effort. Proxy
servers simply create a middleman in the network routing process, a sort of forced detour through a
particular server in a particular location, which redirects the information to the end user in a separate
process, which is kept hidden from the information provider. If you have access to a VPN service at
your workplace, you are using one form of a proxy service.

So with all this shit wrong before an ad is even requested, what can we expect when ads are
actually served?

To understand geotargeting though, you first need a baseline understanding of how an ad server
selects a specific ad for a user. Imagine for a moment the challenge of the ad server – it has perhaps
thousands of ads it could serve to any given impression, each with a different impression goal, flight
dates, priority, and targeting requirements.

The ad server’s job is to work within all these restrictions and deliver each campaign evenly over the
course of its flight, or at least to the extent possible. To do this, the ad server has to look at each ad
call individually and make a decision as to which ad is in most need of that potential impression in
just a few milliseconds.

(This is a company by company basis - everyone's tech isn't 100% the same)

There are likely hundreds of potential variables for the ad server to consider in making its decision,
some of which pull from the ad call itself, some which pull from a user agent, and others which
might reference cookies.
To make the final decision of what ad to serve, the ad server runs a selection program which
identifies a value for every single variable for a given ad call, cross references those values with
every ad in the system to determine which ads can meet the criteria for that particular impression.

Then that whittles down the list of possibilities based on priority and pacing needs until it
identifies the best ad.

The ad server has a list of items or variables it must define, and a list of potential values for each
item. The variables could be things like ad size, and the values might be 728×90, 300×250, 160×600,
and so on. To pick an ad, the ad server must define for each item from its respective list of values,
even if the ad it ends up picking only happens to actually use a handful of those targeting values.

For geo targeting however, there are far too many potential values for the method above to be
effective. At a zip code level alone, for example, the ad server would add more than 40,000
additional values to define before it could select an ad, and many campaigns, particularly in the
mobile realm require even more granularity, adding perhaps millions or even billions of potential
values. Even if that was possible, it’s an inefficient and brute strength approach to go about the
problem and frankly, unnecessary.This process continues for every variable utilized in the ad server,
well almost every variable.

Instead, to identify the geographic attributes for a given impression, ad servers tend to run a parallel
process, and outsource those particular variables. On the desktop side, geo targeting almost always
references a user’s IP address, which is readily available from any web request, and then queries that
IP address against a 3rd party database which has likely already classified a variety of geographic
characteristics to that IP, and many hundreds of millions more.

This separate process simply returns all the relevant values for that ad call, so instead of the ad server
picking from a predefined list of values for any geographic variables, the query just tells the ad server
what the right values are.
One of the more challenging aspects of IP based geolocation is that often times, geolocation services
end up using the location of the server on which that IP is accessing the internet, not necessarily the
location of the end user’s machine. That said, local ISPs network routers, while usually quite close,
are frequently in different zip codes, so while coverage remains high for most IPs at a granular level,
accuracy can be less reliable.

By and large, IP addresses are arbitrary – meaning they could be anywhere, and there isn’t much
rhyme or reason to their values from a geographic perspective. It isn’t as though if the IP address
starts with a 1 it is always located in the United States, for example. Instead, companies like Digital
Envoy use a multi-layered approach to assign geographic qualities to a user, some highly technical,
and some which are just common sense, and some that are a combination of the two.

On the common sense side, a fair amount of geolocation companies can leverage Regional Internet
Registries, or RIRs, to assign high level qualities, like country or continent. The RIRs each own
dedicated ranges of IP values and exist to allocate IP addresses within their regions, and cooperate
among each other to ensure that the same IP isn’t being used in more than one place.
So placing the IP address within a specific RIR’s range allows the service to identify location at a
very high level. Some geolocation services are rumored to work with large registration based sites as
well, and have zip code information that a user might manually enter during a sign up process.

From there though, the heavy lifting is usually done through a combination of three technical
processes known as pings, traceroutes, and reverse DNS lookups. Let’s run through a high level
explanation of all three processes, and then explain how they work in concert to geographically
locate a single IP address.

When a geolocation service wants to triangulate an IP, it starts by pinging that IP address from a
central server it owns, and then looking at the traceroute. From the traceroute, the service can identify
the nearest network router to the user by IP, labeled point A on the diagram below. Then, using a
reverse DNS lookup, the service can find out which ISP owns that router, and then query the location
from public data, the ISP itself if the service has a business relationship in place, or failing that,
triangulate the location with the process below.

The geolocation service already knows the location of this network router, either by working with an
ISP directly, or through previous triangulation efforts. With that location in hand, the geolocation
service hands off the triangulation process to servers closest to that network router, of which it also
knows the exact geographic location. Now, the service sends a ping from at least three of its own
separate servers (1, 2, 3), and records the time it takes to reach the user.

Only time can be recorded from a ping, not distance, but using time as a radius, the geolocation
service can draw a circle around each server, and know that the target location must exist at some
point on the arc.
Part 8. Promoting Offers
You know what? I really gotta hand it to you. No seriously. If you're still here and reading this, there's
a pretty damn good chance you're going to make a shitload of money as a Mobile Affiliate. I've tried
to be as open, upfront and brutally honest, even if you didn't want to hear it.

Even if you didn't want to believe it. Even if you completely disagree with what I've taught you. I've
been that way that so you know exactly what to expect going forward.

We are murdering mobile CPA offers and so are our Affiliates at Revived Media. In this chapter, it's
crucial that you follow along closely because with what I've taught you so far, what you are about to
learn is going to put all that knowledge you've acquired in action. Rise and Grind...let's go.

Updated Getting Started

Things happen every day in Mobile CPA. That's the crucial part about keeping up with us each day in
the Revived Media notifications and Daily network newsletter. My team is on top of this shit,
working 24/7 to adapt, develop, progress and then relay the information to our mobile mediab buyers.
Honestly, I think this is our strongest selling point ha.

Teaching Mobile CPA Affiliate Marketing out of this ebook from now on will be complete chaos. I
did this update and provided this guide so that people could make their own choice, with the closes
thing to a sure thing that could be given to them. Here's the fastest, painless and most successful way
you can get started running CPA Offers:
 1. Get iMobiTrax
2. Get a IMGrind Forum Membership
3. Apply To Revived Media as an affiliate.

Upon Acceptance – You will receive an approval email with step-by-step instructions, tutorials and
our exclusive traffic tips to get up and running.

Approval Email – you will get your password to the Revived Media Affiliates forum where the
strategies, newsletter archives and weekly webinar replays are at.

Follow Along Thread – Read The Follow Along Success Guide first. Then post up your first follow
along, for all of us to jump in and help guide you.

Succeed & Scale – Work with us daily. Get paid weekly. Simple right?

For Good Measure Though – I wrote out what you need and how to run Mobile CPA offers plus
other cool shit to make you awesome.

Follow Along Campaign Success 101

Over the last 6 months we've experienced in influx in new members here in the forum that are all
looking to become successful with mobile affiliate marketing. It's my number one goal each and
every day to see you all become successful with this exploding medium of traffic. Never before in
my 15 years of working online have I seen an opportunity this big to get in and make a lot of money.
Therefore I wanted to highlight some items that you MUST FOLLOW before starting your follow
along thread. I'm seeing too much redundant shit that's being asked and answered over and over again
and in the end it just wastes everyone's time. So let's get right down to business so we can focus on
generating record-breaking profits.

SELECTING YOUR TRAFFIC SOURCE

If you're looking for the "magic traffic source" that I'm going to give you in a PM, on Skype, or via
email then this isn't for you. The truth is ALL the information you need to know about selecting your
traffic source can be found here in the forum or in one of our many guides.

Who has the most mobile volume worldwide then Ryan? Well, common sense (but also data from
sources such as Alexa) will show you the most popular properties around the world are Google and
Facebook. Obviously these are the two sources with the MOST volume. My best advice I've given
during all our live events and our private mentoring has been to get as close to the publisher as
possible.
The more "middlemen" you add the more expensive the traffic becomes and the more difficult it is to
effectively target. This doesn't mean going DIRECT to the site/application because especially when
getting started this is too challenging with too many different aspects.
But try to find traffic sources that have a direct relationship with their publishers and not recycled
bullshit.

There are a shitload other of traffic sources out there outside of the "big boys" but you need to find
out more information about where the traffic is coming from before you get started.

Here are 16 questions you should ask an ad network before getting started:

* How many daily impressions per country do you have available daily?
* Was is a competitive CPC (cost per click) in each country?
* What is a competitive CTR (click through rate) in each country?
* What is the operator break down percentage by country?
* What percentage of traffic per country is Wifi on average?
* Can we target by carrier, manufacture, handset?
* Do you offer frequency capping?
* What is a competitive budget?
* Do you have a refund policy?
* What is your initial deposit?
* What types of creatives are available? Banner sizes? Images and/or text?
* Do you offer day parting?
* What funding source(s) do you accept?
* What is your policy on click fraud? Do you have one?
* What percentage of your traffic is from apps/mobile web?
* What are some of your top publishers?

Now you don't want to be "that" annoying guy/girl that's going to ask all of this and do absolutely
nothing with it. But far too often in these follow-alongs I'm seeing beginners come in and start
spending money with a source (sometimes a lot) with no clue where the traffic is coming from.
You need to understand where you're buying, how your ads are being displayed, etc.

Without all of this you're just throwing darts blindly at the wall hoping that something sticks. Don't
ask these questions though if you're not prepared with your budget and agency website to present
your media plan to them professionally.

One thing we're NOT going to talk about here in the forum is cloaking, gaming, or breaking a traffic
source's terms of service. Those that do so will receive one warning and the next time will be
removed from the Community.

This is for your benefit because we want you all to have long term success.
WE'RE NOT AD NETWORK REPS

Yes, in the coming months we will be releasing our ad platform to some of our top affiliates at
Revived Media, but until then we don't work or represent any ad network out there. So please don't
substitute us for your own relationship with an ad network. Take it upon yourself to reach out to them
on LinkedIN, meet them at a show, etc. I've had a lot of success forming relationships and you will
too!

STOP USING PUSH TRAFFIC

Push Notifications delivered from traffic sources such as Airpush and Leadbolt are a very intrusive
form of advertising. Both Apple and Google have made changes that are already going to be
removing this type of advertising from applications.

99% of our clients at Revived Media don't even accept this traffic anyway so there is no need to
waste your time on this.

There is PLENTY of display traffic out there to go around. It doesn't make sense to learn a source of
traffic that's not going to be around in a couple of months anyway. I know the short term volume
maybe nice, but that's not in your best interest so we can put all those questions to rest now.

SETTING UP TRACKING

Most all of you are familiar with our iMobiTrax self hosted tracking platform. I understand there are
other options out there when it comes to tracking, and that's fine, but again we're not going to be able
to support them.

Our entire team is highly trained on iMobiTrax and not the others (seems like a new one is coming
out daily). So if you're not posting data from iMobiTrax then don't expect support because we simply
don't know how they collect their data.

All of our iMobiTrax databases have been hand built by Bill, Ruck, and myself so we know what's
accurate and how it works. Remember, it's my goal for you all to be successful, and without a doubt
iMobiTrax has been the sole reason for my personal success with mobile.

Without it I wouldn't be where I am today and I didn't even want to release it to the public because of
the data it provides. So use this tool to your advantage.

SELECTING YOUR FIRST OFFER

Ruck and I don't want to be dicks but as I mentioned above we've experienced an influx of new
members and don't know what other networks are doing. If you're not working with an offer from
Revived Media then please don't post a follow along here about it.
The thread will simply be closed and removed. It's impossible for us to support offers that we're not
familiar with.

With all that said you need to first determine your budget before selecting an offer. As a general rule
of thumb, the more an offer pays, the more testing budget you're going to need to see if it works or
not. Why is this Ryan?

If an offer pays $10 - $20 then one or two conversions can make a big different in your ROI.
Whereas if an offer pays $0.80 - $5 you'll know if a particular source of traffic is going to work after
your first $50 - $100 spend.

Obviously if you spend $50 and don't have a conversion on an offer that pays $1.20, then spending
more isn't going to magically make it turn profitable. Something is off rather it be specific targeting
or an audience that isn't engaged in what you're promoting. So those of you that have a limited
budget and need to make the most out of your spend should start with the lower paying offers.

This will teach you the basics to buying traffic and once you start making more capital you can
graduate to the higher paying offers. If you have a larger budget and are able to spend more than $50
- $100 on your initial testing then you can select higher paying offers. Just please keep in mind your
risk tolerance.

Don't spend above your means or get yourself in debt to try and become successful. I promise it
doesn't work like that. We've had many members here first become successful with the lower paying
offers and some still do VERY good volume with them.

At Revived Media we work very hard each and every week to provide DETAILED newsletters with
the offers that are working and how. Overall, these are the offers you need to be focusing on. While
everything we bring into Revived is known to work and convert well, if you're just getting started
you need to focus on the hottest offers because they have a lot more room for a margin of error. Once
you get more experienced and have several profitable campaigns you can move to some of our other
offers.

LANDING PAGE VS. DIRECT LINK

I would estimate that 95% of the offers inside Revived Media are successfully run direct linked. If
you come from a WEB affiliate marketing background then you need to forget a lot of things that
you're used too. A lot of mobile offers have already been optimized leaving your only challenge to
buy the right traffic and optimize accordingly.

Pre-landers can be good when you're trying to filter out a lot of traffic or further pre-sell an offer.
However if you haven't first had success direct linking then you shouldn't even attempt this. It's a
myth that all the "super" affiliates are creating landing pages to run a lot of volume. Some of the
largest partners at Revived Media are simply direct linking.
Regardless of the offer you're promoting ALL pre-landers used at Revived Media must be approved
by the client prior to going live. When you do decide this is for you it shouldn't take you 10 pre-
landers to find the one that works best.

Your first 1 - 2 pre-landers are going to tell you if the offer is going to work or not with one. If you're
not close to break even/profitable with your first pre-lander then something isn't right.
Keep in mind the creative flow and have your pre-lander relate directly to the offer page. Don't
confuse a user, lead them through the conversion flow.

CUSTOM CREATIVES VS. APPROVED BANNERS

Affiliates that come from a WEB background have a really hard time with this one. I understand
most of the web offers you're used to promoting rarely worked with the "stock banners." It's the exact
opposite with mobile traffic. Most of the approved banners found inside the Revived Media interface
have already been tested and optimized so we KNOW they work. Again, it's your job to just find the
correct traffic and optimize accordingly.

Once you get things profitable and are accomplishing consistent numbers we maybe able to entertain
the thought of some custom creatives, but until that time comes don't stress yourself out over making
these. 99% of our offers can be run successfully with the banners already prepared for you.

BUY ON RELEVANT WEBSITES/APPLICATIONS

One of the biggest tips I can give you when getting started is to make sure you're buying ads on
websites/applications that are relevant to what you're promoting. For example, if you're promoting an
offer for something like MP3s/music then you want to put your ads in front of people looking for this
type of content for their phone. If they're on that site, they're going to see your banner, then head to
the offer with a nice conversion rate.

If you're buying on a website/application that has to deal with shopping and you're advertising music
downloads, don't expect conversions to be there. Not all sources can provide this type of targeting but
get CREATIVE with this and you'll win.

TAKE IT ONE CAMPAIGN AT A TIME

Especially if you're just getting started it makes absolutely ZERO sense to setup 10 different offers at
one traffic source or even one offer across 10 different traffic sources. I've made a lot of money with
mobile marketing and I've NEVER done this. I don't start with another campaign/traffic source until
I get one profitable and going. Even if you're super-human with alien powers - this is going to
become overwhelming and you're going to become very frustrated.

All of us want to make $1K a day profit+ but you can't get there until you have your first $20/day
profit. Take it SLOW and have PATIENCE.
START WITH LOTS OF BANNERS

You don't want to go to your traffic source and just setup 10 banners and expect a lot of volume. The
more banners you have, the more impressions you'll receive, hence the more clicks to the offer you're
promoting.

Some traffic sources will allow you to clone the same banner multiple times and others may require
them to be somewhat unique.

If you need to add a background/border to some of the approved banners that's OK but please don't
cover up any of the wording or change the meaning of them. That's not compliant.

ISOLATE VARIABLES EARLY ON

Overall your winning campaigns are going to stem from the iOS and Android operating system. You
want to start with these and ISOLATE each in your campaigns. So for example, your first campaign
will only target iOS and the other will only target Androids. You can then isolate other variables as
you begin collecting your initial data.

START WITH A BUDGET

Anytime you're buying traffic for mobile or web offers then you need to have a budget. You should
never get started if you don't have liquid capital available and have a budget prepared that you are
willing to use. Some successful members here have gone as far as getting a second job just to pay for
their startup costs. This isn't "get rich quick."

If it's a stretch for you to have your Grind membership + iMobiTrax and then to buy traffic, then you
need to wait until you build more capital. If this is you, then start with your Grind membership,
build up your capital, and then get started when the time is right.

HOW MUCH MONEY DO I NEED RYAN?

I get asked this A LOT. The answer to this question is never consistent. I've seen some people come
in with $100 and find success. I've seen others go recklessly spend $1,000+ and not find success.

You need to understand everything I've highlighted above before you go out and start buying traffic.
It's a myth that more spend is going to get you to success faster.

Normally I can get my personal campaigns close to profitable/breaking even after my first $100
spend. That's because I have a game plan going into my campaign and I fully understand the traffic
source and how the audience will respond.
STARTING YOUR FOLLOW ALONG THREAD

When starting your follow along here are the things you should include:
Offer conversion flow
* Target country
* Devices you're targeting
* Direct link or pre-lander
* Type of traffic (details on the type of traffic: display/in app/mobile web)

I DO NOT recommend posting your traffic source in your thread. We have a zero tolerance for "copy
cats" but if you post you're using traffic source XYZ then you're going to give yourself added
competition. I can't tell you how many times I've seen members come in and post this information
and once they become successful they want it removed, but that's just not possible. So don't even
include it, we can help you without knowing EXACTLY where you're buying your traffic.

POSTING INITIAL DATA

Far too often I'm seeing members just post numbers of revenue, ad spend, profit/loss. This tells us
absolutely NOTHING. Your initial data to begin making optimizations should be:

* Operating system breakdown (Android, iOS, RIM, etc.)

* ISP breakdown (inside iMobiTrax ISP is for international carriers)

* Placement break down (if your source is able to breakdown the publisher ID or specifics about
where the traffic is coming from, then post this report so we can help you optimize this.Most offer
this to some extent even if it's just a unique number identifying where your ads are being placed)

* Other offers/landing pages being split tested (Inside Revived Media most offers contain multiple
landing pages. If you're just sending traffic to one of the pages then you really can't benchmark
performance.
Please post the breakdown of the different pages/offers you're sending traffic too.

* Overall campaign spend & revenue. (Each update you post should include total amount spent on
traffic so far and revenue generated. This way we can see if you're digging yourself into a hole and if
it's realistically possible to dig out of it).

FOLLOWING UP

It's nice to post your progress so we know what's going on. But there really isn't a need to make a
post telling us you've added a few more banners. Try to only update your thread when something
substantial has happened. If your campaign is only getting 10 clicks a day, then there isn't a need to
post 7 days straight saying each day, "I only got 10 clicks today."
If that's the case then you're either on an ad network that doesn't have enough daily impression
volume in the country you're targeting OR you setup your campaign wrong, most likely with not
enough banners or too strict of targeting. Try your best to avoid adding fluff and get to the point.
Time is money and we all want to make the most of it.

POSTING IMAGES

Posting screenshots of your stats is essential for us being able to help you. Make sure they're sized
correctly because if they're not it's pretty much useless. There is a thread here that talks about how to
upload images.

If there was every anything close to a sure thing, it would be this. For all of you hard headed donkeys
who will procrastinate or not do this, I've indulged with what you are about to read below on the
tools and resources you need to run mobile CPA offers.

Mobile Landing Pages

Most of the offers at Revived Media are successfully run as direct linking campaigns, which makes
this shit SUPER SIMPLE for you. However, great campaigns often require landing pages and there's
no better way to learn than to start providing you the tools and resources for creating them.

First off though, my team is old school. We do everything in Photoshop and HTML Editors. When
we first began in mobile though, it wasn't like that. We tried nearly every tool under the sun and
found a lot of good ones. Good enough for us to list and recommend. Some cost money, some are
free so do your research.

Brent's Landing Page Building Toolset

Brent is one of our resident badasses who started his first mobile campaing this past January in 2013.
Since then, he's become a Moderator at the IMGrind Private Forums, Network Affiliate Manager at
Revived Media...

Ohh...he's also our largest volume producing Media Buyer at RM.

In other words, fucking listen to him...We do.

By the way, I've stickied his very first follow-along campaign he posted in the Forum when he first
found us. You should definitely read this, as it comes from an Affiliate who got it right the first time
he did it. You can only view this in the Revived Media private affiliates forum.

The majority of these resources are exclusive to Mac because that's what I have used now for about 3
years. There are some Windows tools in here.
Design Tools

PhotoShop CS6 (Link) - Is the industry standard design software for both Mac and PC. It is opened
on my computer 24/7 at this point. It may be a little bit intimidating at first but even once you start to
develop a basic understanding of the tool it becomes very easy to use. The power behind PhotoShop
cannot be matched and now is relatively cheap. With a single app license I believe it's $19.99 a
month which isn't bad at all considering it use to be $999 for a license. Adobe does offer a 30 day
free trial so give it a shot.

CSSHat (Link) - Is a plugin for Photoshop that will save you TONS of time. It allows you to select a
layer in Photoshop and get the CSS styles needed to put it on your site. This allows you to build your
entire page in Photoshop and easily port it over to HTML very quickly. It does cost $29.99 but it's
worth it if you plan on getting serious with page design.

GIMP (Link) - Is only for windows but has some features similar to photoshop. I've had a very hard
time using it just because I'm use to photoshop but if you're on a tight budget this may be a good
place to start.

Editors

TextMate (Link) - This is one of my favorite editors and the one I use the most frequently. It's very
simple to get started with but also has a lot of useful advance features. It will run you $55 for a single
license but does have a 30 - day free trial that you can use to get started.

SubLime (Link) - Though I haven't used Sublime as often as I have Textmate, I have a few friends
that are full time developers that use this exclusively. Sublime costs $70 but like TextMate has a free
trial but has no time limit currently enforced.
DreamWeaver (Link) - Is always a go to editor for many people just getting into design, I find it a
bit bulky myself but has a lot of useful help for someone just getting started.

NotePad++ (Link) - While not as robust as some of the others, it is 100% free and works on both
Mac and Windows. Thanks mark_b

Local Host Servers

MAMP (Link) - Is a Mac / Apache / MySQL / PHP stack that runs on your localhost. I use MAMP to
quickly build pages on my local piror to uploading it to my live server. By running MAMP it allows
you to see your pages in your browser just as if they were running on a live server. You can even use
your Public IP Address and share your site with others so long as you have your settings to allow it.

There is both a Pro and Free version, I've only personally used the Free version because I'm cheap
and it does everything I need.
WAMP (Link) - WAMP is the same as MAMP but as you've probably guess it's Windows / Apache /
MySQL / PHP.

Emulators

iOS Simulator - Is packed with XCode. Most people don't know about it because it's hidden within
the XCode folder. To get to it open Xcode in finder right click on Xcode and click on "Show Package
Contents" -/Applications/Xcode.app/Contents/Applications

Mobilizer (Link) - Allows you to view your pages with a variety of different devices. Unlike the iOS
simulator it will not allow you to see OS specific functions, such as Javascript Alerts.

PSD Templates

PixelsDaily (Link) - I use PixelsDaily quite frequently to get some very useful PSDs. This will save
you a lot of time with repetitive design elements or something that may be to difficult for you to
tackle on your own. Simply messing around with PSDs found on this site has taught me quite a bit.
Some of the PSDs do cost money but the majority are free.

PSDGraphics (Link) - This site is similar to PixelsDaily but also offers tutorials + allows you to
download the PSDs to learn from them quickly.

ThemeForest (Link) - Has PSDs and various other site and design templates. Pretty much all of
them do cost money but purchasing a few of these has given me some templates to work off of and
make me more efficient.

Knowledge Base

Dash (Link) - Gives you instant offline access to 80+ API documentation sets. It also connects to
Alfred so you can easily look up coding questions right from your computer, if you have internet or
not.

Zurb University (Link) - Zurb has some great resources available on there site. They do offer
courses but they're expensive and aimed at someone who's a full time designer.

StackOverflow (Link) - If you search for pretty much anything related to Web Development or
Design StackOverFlow will be in the results. It's a site similar to Yahoo Answers but dedicated for
Web Dev. If you have any question at all type it in the search box exactly how the question is in your
head and you'll most likely run across someone that's had the same problem.
Foundation 4 (Link) - Is by Zurb as well but offers great resources on using Foundation 4.

Bootstrap (Link) - I This is the place to learn whatever you need about BootStrap. It is similar to the
Foundation 4 page but for the BootStrap framework.
ThemeBuilders

Kendoui Mobile (Link) - This Theme builder kicks ass! It allows you to get all the styles right from
there site for a variety of different devices. It allow you to easily export all your custom changes so
you can quickly and easily get started building out your pages.

ThemeRoller (Link) - ThemeRoller is for building templates using Jquery Mobile. This will save
you a lot of time getting your basic color theme down and allowing you to download the entire CSS /
HTML so you can get started editing your pages right away.

FrameWorks

BootStrap (Link) - A Frameworkbuilt by Twitter that has a lot of nice looking UI elements. Since it's
backed by Twitter it has a lot of support and is being updated frequently to stay compliant with the
newest browser changes. The only downfall I've really seen with bootstrap is it can be very bulky as
far as size, this is a problem especially in mobile. When using bootstrap for mobile pages be sure to
use the compressed versions.

Jquery Mobile (Link) - Jquery Mobile is a framework more built for mobile specifically. It allows
you to do a lot of cool things with Jquery to give your pages an App like feel. Jquery will only really
work with SmartPhones so keep that in mind if you're looking to target feature phones.
Kendoui (Link) - Is a HTML 5 + Javascript framework that is in my option one of the cleanest. It
allows you to easily create pages that look like native Apps for Andriod, iOS, BlackBerry, and
Symbian. The only problem with Kendoui is Premium quality comes with a Premium price. It does
offer a 30 day trial but will run you $699 for a single developer license if you decide to stick with
using it.

Foundation 4 (Link) - Similar to Twitter BootStrap built by Zurb is a responsive framework that
works on a grid based system. It is free to use and has a different look and feel than BootStrap while
still providing the same functionality.

Browser Plugins Google Chrome

Inspect Element - This isn't really a plugin as it's build directly into Chrome and something I use
every single day. Most people however don't know about it's true power. Simply right click on any
web element while in Chrome and click on Inspect Element down at the bottom.

This will bring up the default Chrome developer tools allowing you to access the CSS, Javascript and
various other files on the site.
The true power is the fact that you can make "Local live edits" allowing you to modify the site
directly in your browser. This comes in handy when you're trying to adjust somethings but not really
sure what you want. Once you finish with the various edits copy them to your live code and upload.

Chrome UA Spoofer (Link) - Allows you to easier swap your user agent within your Chrome
browser. This allows you to trigger responsive design themes within your browser while still
allowing you to use Inspect Element.

Accessibility (Link) - Adds on to your standard Google Developer tools, allowing you to do site
audits. This is great for mobile as speed means everything, the audit will run tests against your site
and spit out any lines of code slowing it down.

Web Developer (Link) - Adds a toolbar button with various web developer tools. I've used this tool a
lot over the years with Firefox so it's great to finally have a Chrome port over.

Landing Page Creator Tools

With mobile being all the rage these days, every marketer needs a good resource for clean, fast-
loading but simple mobile landing pages. Well, I have just the solution today! Actually, I have five
solutions for you!

Convrrt - is another hot mobile landing page builder on the market. It’s super simple to use as well.
Simply, start off by creating your campaign by giving your campaign a name and typing your
company name/title. From there, you create a headline that will grab your customer’s attention and
add in your supporting action words that will drive customers to your business. You can add graphics,
video and add customized call to action buttons inside your mobile landing page.

Spark Page - is a very cool up-and-coming mobile landing page creator. Not a coding expert? Not a
Problem! No need to learn HTML, their page designer allows you to drag, drop and publish! They
also have advanced features which will allow developers delve deeper into the code too. They
also have a variety of designer tools, templates, metrics and testing options for you to try out.

Jquery Framework For Landing Pages

Jquery Framework - JavaScript Library that simplifies HTML document traversing, event handling,
animating, and Ajax interactions for rapid development. jQuery allows you to create a very simple,
mobile optimized, landing pages. HTML Code:
HTML Code:

<!DOCTYPE html>
<html>
<head>
<title>Internet Marketing Grind Mobile Optimized</title>
<link rel="stylesheet" href="http://code.jquery.com/mobile/1.0a4.1/jquery.mobile-
1.0a4.1.min.css" />
<script type="text/javascript" src="http://code.jquery.com/jquery-1.5.2.min.js"></script>
<script type="text/javascript" src="http://code.jquery.com/mobile/1.0a4.1/jquery.mobile-
1.0a4.1.min.js"></script>
</head>
<body>
<div data-role="page">
<div data-role="header">
<h1>Internet Marketing Grind Mobile Optimized</h1>
</div><!-- /header -->
<div data-role="content">
<p>Page content goes here.</p>
</div><!-- /content -->
<div data-role="footer">
<h4>Page Footer</h4>
</div><!-- /footer -->
</div><!-- /page -->
</body>
</html>

That wonder work of coding art produces this simple

mobile LP:

You can preview this page at this link. (try it on your

phone)

For those of you that are somewhat familiar with HTML

you'll realize this is SIMPLE!

One step further let's take a look at a landing page that

links to a second page. could be used as your Contact
page):
HTML Code:

<!DOCTYPE html>
<html>
<head>
<title>Internet Marketing Grind Mobile Optimized</title>
<link rel="stylesheet" href="http://code.jquery.com/mobile/1.0a4.1/jquery.mobile-
1.0a4.1.min.css" />
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Testing Mobile Offers
If we were to bring one offer on per brand, per country/per LP scenario, we would simply not please
the other side of the spectrum which is our internal media buying team, our mobile ad network
partnerships and our mobile affiliate partnerships. Now, that I've explained that, let me explain how
you are likely sitting on a pile of volume with your mobile ad networks already.

Traffic First, Then Choose An Offer

One of the biggest mistakes I see with starting mobile affiliates is that they come to us and start
shopping around for offers. I believe they do this based on how the CPA Industry has been like in the
past. Affiliates go to their AM's for advice on what's hot. In all actuality, this is flawed thinking. I
always like to know my traffic source, type and volume expectancy before I talk to my AM.

Going to your AM and asking "Which offer should I run?" shows us here at Revived Media that you
are green. That's not meant to be offensive. We just know that any mobile experienced affiliate will
come to us and tell us their traffic metrics and let us go to work to match an offer with their traffic.

Remember - Go to the mobile ad network. Get their traffic specs and metrics and then come to us and
ask what we recommend for matching offers with your traffic type. You should have a good idea of
what how much traffic is available for your country and carrier when you come to us. If you have
these metrics, we can be a lot more helpful and tell you exactly what to start testing for that
country/carrier combination.

Language Translation

You should always, always test multiple versions of the offer you are promoting if there are more
than one language translation LP's available. For this example, I'm going to walk-through:

Offer ID: 1176 - Mozzi Qatar 4 Landing Pages:

There are 4 Lp's (currently) available for this offer:

➢ Regular Love Meter English Default

➢ Regular Love Meter Arabic
➢ Regular IQ Test Arabic
➢ Regular IQ Test English

You must test each variation of the Language on a per country basis. I cannot tell you how many
countless times I've recommended doing this for mobile affiliates and once they did, they saw
significant volume increases. It's really common sense, but it does tend to get over-looked.

Focus, start testing in a routine type manner so that you are testing each Language variation of each
lander for each campaign you run!
Text Ads Banner Ads

Another huge mistake I see mobile affiliates making is that they simply go and take the provided
creatives and start testing them. Well, that's fine because some offers will only allow you to promote
the provided creatives. Other offers will have to have the creatives passed to us and we will pass
them over to the Client for approval.

However, offers that are free reign to promote custom creatives with. You should be taking advantage
of this.

You should ALWAYS, ALWAYS test text ads & banner ads. Always. No questions asked. Countless
times I've helped mobile affiliates increase their volume by simply recommending to setup a text ad
campaign. You just don't know what the mobile publisher has available in each country through the
mobile ad network.

Some websites may only allow text ads, while others may only allow banner ads or you could have a
combination of both on one site. Do not neglect this because it's the number 1 reason mobile affiliates
aren't getting enough volume when they come to me with their issues.

If you do not understand the technology of a mobile ad network, I'm going to make this as simple as I
can and not over-complicate it. A Mobile AdNetwork is typically powered by some type of auction
based advertising technology (or engine as they call it).

The whole purpose of a mobile ad network is TO SERVE ADS.

That means the more ads you create, regardless of campaigns and adgroups, the better chance you
have that your ads will be picked up and served into the appropriate ad slots that are requesting ads
from the mobile ad network. I personally like to test like this:

Text Ad Campaign = 10 text ads per campaign

Banner Ad Campaign = 1 size banner ad (eg. 300x250) with 10 banners Now, to break this down, if
you are going to test the IAB standard mobile ad units for mobile display, you are looking at 1 text ad
campaign with 10 text ads and 4 banner campaigns (1 campaign per banner size) and 10 banners per
campaign.

That's 4 campaigns with 40 banners total.

What you need to understand is that the more ads you create and have ready to be served through
your mobile ad network of choice, the better chance they get off to a good start so you can start
optimizing your clicks in real time and cut out non-performing creatives.
How Long To Test Offfers Before Profiting
Successful affiliate marketers are always testing and developing new campaigns so when one dies
out, another takes its place. When promoting a product or service that you don’t own it’s necessary
to develop an army of campaigns so you can sustain a consistent business.
Several factors weigh into being a successful affiliate such as how long do you “lose” money before
you become profitable? How many campaigns do you “test” to keep your daily profits high? What
campaigns are scalable?
The landscape of affiliate marketing, more specifically CPA affiliate marketing, has changed a lot
over the last twelve months. With affiliate networks and advertisers dropping like flies you have to
take careful consideration when running traffic to any offer.
I recommend that publishers focus on ROI first. In 2009 it was nothing for me to spend six-seven
figures a month on a media buy and get a 30 – 40% return and be happy. There was a huge variety in
offers and networks that would do anything for the traffic. Bi-weekly to daily payments – whatever
it took to keep it coming.
Now days it just doesn’t make sense to setup a media buy like this, because it’s possible the offer
could go down or you may have to adhere to a certain cap.
Depending on how much an offer pays determines how much money I’ll spend testing. The higher an
offer pays, the higher my testing budget. The lower an offer pays, the lower my testing budget. For
example, I’ll setup a mobile campaign with a budget of $25 if the offer pays around $3 – $4.
After $25 spent if I’m no where near being profitable, I move on to another source and/or another
offer. Some people think the more they spend, the more-likely they are to become profitable. This is
not true.

Early on you should be able to measure ROI and while I agree there is always room for optimization,
it doesn’t make logical sense to keep running traffic if you’re no where in the ballpark of
profiting/breaking even.
If you’re buying traffic for a higher paying offer (let’s say $30) then you want to adjust your budget
accordingly. I personally like to do about ten different creatives with a $100 budget cap for offers
that pay around $30 and see where I am after the spend is up.
I then concentrate on the creatives that converted, creating several more to see if I cannot increase my
bottom line with a solid eCPM (the metric most ad server reward advertisers on).
Scaling now days takes place when you’re consistently getting a large ROI and are able to branch out
to similar traffic sources. For example, if you’re spending $2,000 a day at one traffic source and
getting a 100%+ ROI for a couple days straight it only makes sense to port the exact campaign over
to a similar traffic source and run it.
This doesn’t mean go crazy though. Test the new traffic source with $100 and see where you are.
Don’t go right in for blood, make sure everything is going to work out before opening up the flood
gates.
I refer to this method as “bottom up” optimization. You start at the bottom with low spend, closely
measure ROI, and move up slowly. Remain patience and don’t shoot for $1,000 a day profit right out
of the gate. Work your way up there.
With the increase of mobile traffic it would be nothing to blow through a couple thousand dollars in a
few short hours. Optimizing from the top down with mobile would be a bad idea as you’d have to
spend so much money to get an accurate sample of all the devices. Therefore I recommend starting
with one operating system and/or carrier. Don’t target everything you can, start slim, spend $25 or so,
and see if you get any conversions.

Remember with mobile that many campaigns/landing pages don’t work on certain devices.
Understand before you get started what you need to target and how the offer converts.
Using the bottom up optimization method you’re easily able to keep new campaigns testing for your
business to continue to thrive. If you’re making a large profit every day you may want to set aside
$100-$300 a day to rinse and repeat what I’ve already outlined.
If you’re not making a lot, then it maybe best to only test once you get your current campaigns
sustaining some type of profit everyday and building up a bit of a “bank roll.” The last thing anyone
needs to do is go spend a couple thousand bucks in hopes of making returns. It doesn’t work like this.
Focus on ROI with low spend and scale out as everything lines up in place. Lots of money out there
to be made, but it doesn’t come without effective and efficient testing!
The easy way to explain my theory is this with the snapshot above:

Mobfox = All SSP Inventory from the big boys. This means we have a baseline market to get an
estimation of how much SSP inventory is out there overall. Along with a baseline of mobile
inventory versus those other options.

I present to you from the image above that theoretically:

Argentina has healthy volume at 36,281,212 monthly impressions + the mobile market is growing!

When I switch the options now, I sort by Mobile Web + Operator Only:
Part 9. Mobile CTR & Optimization

Improving your CTR is a great way of increasing your advertising revenue

with CTR-based campaigns and making your advertiser happy. Below are
some suggestions on how this can be accomplished along with some
fundamental information about CTR.

What is CTR?
Before we go into how to improve CTR, let’s be sure that we understand
exactly what it is. CTR is defined as the ratio between the number of clicks
an advertisement gets and the number of times the advertisement is shown
(impressions). If an ad is clicked 1 time for every 100 times it is shown, it
has a CTR of 1/100 = 1%. Anyone who has ever advertised anywhere
knows that the main challenge is getting eyeballs on your ad. This is true
for old school advertising such as newspapers, billboards, and TV promos,
and it is just as true for digital advertising. The name of the game in digital
advertising whether on the Web or mobile is CTR, click through rate.

You can advertise all you want, but if no one is clicking, you are wasting
your time. Of course, traffic is also important because some campaigns are
per impressions, but in any case, the assumption is, the more traffic you get
to your site or app, the more impressions and the more clicks…. That is
generally the case. The big question is how to increase the percentage of
people that see your ad and actually click on it?

For starters, although desktop ad networks typically pay on the number of

ad impressions (cost-per-thousand-impression, or CPM), most mobile ad
networks operate on a cost-per-click (CPC) basis. This means that just
showing more advertisements to users may not result in more revenue for
you like it does on desktop, unless you can get a rise in the clicks.
AAP - WATCH OUT FOR THIS:

This part, I'm going to write to you from a mobile website owner (publisher) and/or mobile app
developer (publisher) perspective. The better you understand what they are looking for, the better
mobile advertiser you will be.

Appearance - In this case, looks matter and they matter a lot. One of the reasons certain mobile
devices do so well is because of their intuitive user interface. In fact, the same principle applies to
mobile apps. If a user opens an app and does not know what to do within seconds, most users will
close the app and probably delete it. The last thing a user or a developer wants is an ad that ruins the
look of the app and the user’s experience.

In-app advertising for instance, is a relatively new industry, so many of the big players in the space
offer ads that are esthetically unpleasing to say the least. As a developer, before releasing an app with
in-app advertising, try it out and see how the ads look. If they are not to your satisfaction, then make
sure to improve them before releasing the app. The last thing you want is to lose users just because
you wanted to monetize your hard work. Unfortunately, most developers don't do this, nor do they
care.

Attendance - Here is the thing with mobile ads, they do not always appear. If, for example, your ad
network is operational in the U.S only and someone downloads your app in Japan. The best case
scenario is that the person will see an app that is completely irrelevant to them.

The worse option is that they will see no ad at all. That is what is called Fill Rate and it is important
to ensure that your mobile advertising company has a high fill rate. Wait, it gets more complicated.
Some companies quote a 100% fill rate, but when you dig deeper, you find that 40% of those ads are
house ads that are just advertising themselves. You know what that means for the developer or mobile
website owner? No revenue. So not only is fill rate crucial, but making sure the ads are all revenue-
generating ads is something you must pay attention to.

Performance - Due to the relatively young industry, companies are still learning the ropes and the
consumers are the ones suffering. If you have ads in your app that either do not appear correctly, are
not optimized for the device’s display, or simply do not do what they are supposed to, you are
simply losing out on revenue that could have been yours. In order to ensure the quality and
performance of your ads, test them, QA them, and test them some more. When you click, does it
redirect you to the appropriate location.

Do all the graphics appear correctly? These are questions you must ask yourself before releasing
an app with built in ads. You shouldn’t maximize impressions, you should maximize clicks. Any ad
that is shown that is not clicked actually loses value for you. The publishers with the highest click
through rates (3-5%) and highest CPMs ($3-6) all have one thing in common: they use the same
banner unit as the user traverses the app. Users typically fly through your menus.
Trying to load a new ad for each page means that the user will move on before the ad has been
loaded. If instead the same ad view is used, it will be displayed for the maximum time on screen so
that the user will be more inclined to click the ad.

Also, if the page is scrollable, make sure the banner ad is always shown. If a banner is off the screen,
the user can’t click it and the impression is wasted.

Users typically interact with applications very differently than web sites. Most times they fire up an
app because they want to get something done: check sports scores, get directions, or play a game.
Placing a banner ad on a screen before the user has started a task will almost guarantee that it
won’t get clicked. There is a large jump in clicks on banner ads when the user has finished a task.

Similarly, if the user is mid-game or in browsing mode, an ad will have a higher click through rate
since the main purpose of opening the app has been completed. The only exception to placing a
banner pre-task is if you follow rule #1 and use the same ad banner for the subsequent pages.

Increasing your CTR is something you should be able to do with a little effort. If you follow the steps
below you will hopefully see your CTR rise: Pay special attention to the content and design of your
ads. The imagery and copy you use is extremely important so it is worth spending time on your ads.

Run both banners and text ads. Sometimes, for some reason, you will find that a text ad promoting a
certain product gets a better CTR than a banner ad, or indeed the other way round.

Golden Rule Of Advertising

It is a good idea to include a call to action in your ads such as "Click Here". Do this as part of your
Text Ads and as part of the text that runs under Banner Ads.

Update ads regularly - It’s a very easy mistake to make in assuming that once a banner or text ad is
live that's it as far as you are concerned as an advertiser. Our advertisers with the highest CTRs are
the ones who regularly update their ads. Over time a banner or text ad's CTR may drop due to the
repeated exposure it gets on high traffic sites such as social networking or video sites (where one user
may see it many times over the campaign period). So make sure you freshen up your ads as often as
possible. Text ads you should change at least every week (as all you need to do is change the text).

Keep an eye on your campaigns - A simple way to test the effectiveness of your banners and text
campaigns is to run multiple campaigns with differing creatives/text alongside each other.

Keep an eye on the CTR - this will tell you a lot about the effectiveness of the banner or the text.
One will most likely get a higher CTR than the other, perhaps one will have a higher drop off than
the other this is all key information that you will be able to use to make your campaigns more
dynamic and effective.
Optimize ads for mobile apps, mobile-optimized web and standard web. Mobile ads have a look and
feel separate from their Web based counter parts. They are simplified, sized differently, and take less
time to load. Optimizing for mobile can drive conversion rates at a lower cost. In-App Advertising,
gives marketers an opportunity to evolve past the banner ad top develop more creative rich media
advertising.

Target by carrier and by device. Carriers and devices often have clear demographics that allow you to
segment your ads based on demographics, including age, gender and income. Screen size also varies
drastically from mobile devices, so it is crucial that ads are optimized for the right device. A mobile
ad designed for a smartphone will not look the same on a tablet.

Leverage the opportunities mobile has to offer. Mobile allows marketers to utilize location-based
advertising, behavioral targeting, weather, predictive analytics and other consumer data that may not
be available or useful in another advertising medium.

Remember: To get the most out of your CPC mobile advertising campaigns, you need to think
carefully about the unique demands, limitations and opportunities of the mobile advertising medium.
Here are a few ideas for how to build a better mobile ad that will attract the interest of users and
achieve higher CTRs (and thus save you money on your overall CPC advertising spend):

Testing: Since mobile ads are relatively small and cheap to produce, it’s easy to create multiple
versions of the same basic concept and test, test, test. See what works and what doesn’t. Add different
elements and combinations and tweak them until you find out which version resonates best with the
audience. The most sophisticated mobile advertisers sometimes test hundreds of different
combinations of text, images, targeting, and offer in an attempt to optimize their campaigns.

After all, on a small screen with a limited attention span from users, and a narrow window of
opportunity to break through the clutter of daily life, even the tiniest adjustment in font, text size, or
type of image can make the difference between achieving a click-through and getting ignored. You
don’t need a big budget to test your mobile ads, and even the smallest developer can benefit from
testing.

Just remember to change only one variable at a time so that you can see the impact of your efforts. A
common model for this kind of mobile advertising testing is A/B testing, where a baseline model is
compared to a series of variable test samples to check for varying response rates.

For example, you could try one mobile ad that compares several different versions featuring different
sizes of your company logo, different font sizes, different font colors, and different taglines or offer
headlines. You might be surprised at the big results that can come from minor changes. Master the
basics of ad design: Mobile advertising design is often a matter of:
K.I.S.S. Keep it Simple, Stupid

Given the small space on a mobile device screen, and the limited window of time to engage the
user’s attention, it helps to have a simple call to action, use no more than 5-7 words on your banner,
pick a few bright colors that represent your brand and call attention to your advertisement, but
without going overboard. And again, keep testing multiple versions to see what your audience is
responding to.

Analyze everything: One of the biggest benefits of mobile advertising is that it gives you a great
deal of visibility into the click-through data and other metrics. Take advantage of every opportunity
that you have to capture data (especially conversion data).

You can find out what is working, and adjust as you go along. Once again, it is better to focus on a
small set of ads that you can optimize over time rather than to bite off more than you can chew and
target every country with a range of ads.

Mobile advertising banners take up a small amount of space, which means that the words you choose
to represent your company are more important than ever before. You have only a small space and a
short amount of time to capture the attention of your prospective customer as they glance your
mobile advertising banner.

Here are some ideas for how to choose the right words to maximize your chance of success.

Keep it short: Space is at a premium on a mobile advertising banner, so you have to be concise. Try
to capture the essence of what your message is all about in only 5 words or less. The simple fact of
the small size of a mobile device screen makes it necessary to strive for clarity.

Keep it simple: The good news is that because the space is so small, you don’t need to convey a
complicated sales pitch. Just try to engage the reader’s attention, catch their interest, and make them
want to click the banner to learn more.

Your landing environment (landing page) can do a more detailed job of explaining your offer and
showing the person why they should buy your product or download your app. The mobile advertising
banner just needs to be an inviting front door to open the conversation.

Focus on your campaign goals:

What are you trying to accomplish with this mobile ad campaign? Do you need more downloads,
more signups, more members of your social media community, overall brand awareness?

Whatever your most important goals might be, make sure that your mobile ad banner copywriting
reflects those goals with clear call-to-actions. Such as, “reserve a room,” “explore your options,”
“request a guide,” “play for free,” or “take a tour.”
Test, test, test: One of the most frequently encountered mobile advertising mistakes is failing to test
your ads. This is puzzling, because it’s cheaper than ever before to try multiple versions of a mobile
ad, and then track the results so you see what works and what doesn’t. Try multiple combinations of
different ad copy plus different offers.

Mobile offers ample opportunities to marketers, but the technological differences of mobile and
traditional online advertising are not yet clear. Mobile ads are not repurposed Web ads. If they were
they would not be effective.

You wouldn’t put a print ad on TV so why do it with mobile & online ads? Mobile is young, that
means there is a huge opportunity for growth and innovation. Bare with it, be patient and stay
focused.

Let's Do A Quick Recap:

A good target CTR is 1% and a typical CPC is $0.05, meaning $0.50 is a good target eCPM
Fill rate is still a problem for ad networks
For an ad network, CTR can vary by -20% and the CPC can vary by -30%, so there is not a
network that consistently outperforms all other networks
I recommend using 4-5 ad networks to ensure maximum performance and diversity of ads
Ad networks will send low-performing ads to apps that have low CTR
Consider geo-targeting certain ad networks
Frequency cap new ad networks that you are testing before sending all of your traffic
Increase your CPC - the higher your CPC, the higher the probability of your ad showing.

Make sure you have a BANNER campaign and a TEXT campaign for EVERY campaign you
are running.

This way you take full advantage of all inventory, publishers from mobile ad networks have the
option to run either type of ad-code (banner or text), many run both but this is not always the case.
Remove any non essential targeting.

The more targeting you have the less inventory you will get as you are targeting very specific users.
Also remember your CPC will be increased by any additional targeting you have other than country
targeting.

Run only campaigns that are performing well for you. If you have 10 campaigns and 5 are
performing well, pause the under performing campaigns so the 5 that are offering a return receive
more traffic. Optimize your CTR.

Ultimately with more inventory you are looking for more clicks. In mobile, concentrate on more
volume, that means more clicks
Don't Port Profitable Mobile Campaigns From Country To Country

Often times we will get a new mobile affiliate hot on profitable on a mobile CPA offer here at
Revived Media and they will immediately want to go into “scaling mode.”

There’s a lot to interpret and understand when it comes to scaling a profitable mobile offer. It isn’t
like web-based advertising. There are no cookies recording behaviors and the technology in mobile
ad targeting is for a lack of a better word…dismal.

Let me describe a simple scenario here. Affiliate 1 comes to me and has a profitable offer working for
Australia on mobile. Affiliate 1 wants to take their successful optimization metrics and basically
“clone” this campaign for the United Kingdom. Why is this a bad idea?

First off, you need to understand what type of phone is more prominent in Australia and compare that
with the UK. For instance, Australia is iOS Smartphone dominant while the UK is currently Samsung
Android dominant.

If you were to take over your winning AU iOS campaign with the same metrics, you should know
that the most traffic in the UK region is not coming from iOS. Often times, a mobile affiliate will do
this exact scenario and then come to me with “Why am I not getting traffic, I ported the exact
winning formula over.” No, you ported a mobile winning formula from Australia to the UK. It
wasn’t in fact, an overall winning formula.

Understanding Smartphone adoption rates in each country you advertise in is crucial. Especially,
right now so early in the mobile advertising Industry. Most countries aren’t even at 50% Total
Smartphone adoption, so there is a ton of room for error as well as growth in just advertising on
smartphones alone.

Second, obviously if you ported a winning Manufacturer off, but the overall dominant phone type is
different (such as feature phone to smartphone ratio) or different Operating Systems within a certain
phone type, then your winning handsets from the Australia campaign are likely to be wrong as well.
An example of this would be to have Affiliate A take a profitable smartphone mobile campaign from
Saudi Arabi to Spain.

Well, Saudi Arabia is dominant towards the Nokia E5 smartphone specific handsets. These are
consider to us as “lower end smartphones” because they still run on the Nokia OS. Data Network
speed on devices also make a difference from region to region, but that’s really a whole other story
together. For the sake of simplicity, Spain is dominant towards the Samsung Android Smartphones.

The problem here is that you can isolate screen resolutions and display screen sizes for proper
formatting of your ads and landing pages pretty easily towards the Nokia S40 OS (Dominant
operating system in Saudi Arabia) and towards the very popular Nokia E5 Smartphones.
However, if you were to port your winning metrics over to Spain and target the same elements, you
should understand that the majority of the mobile traffic over there is Android Samsung dominant.
Their are multiple Operating Systems within Android and even more bundles of handset PER
Operating System with Android!

That’s why I always suggest segmenting your campaigns if you are on a low budget. I live by the
mobile motto “The money is in the data” because it truly is.

Far too often, I see the inexperienced mobile marketer face a traffic flow hangup because they
assume that since they got a campaign profitable with a certain set of metrics on one traffic source,
then it should be “easy sailing” on the next traffic source.

In a perfect world, that would be awesome, but that’s not how it works. For this reason, I've started
creating my Mobile Marketing/Country Reports and giving them away to our Affiliates at Revived
Media. This shortens the “research” curve for our affiliates and allows them to spend more time
scaling their businesses.

I typically do all the mobile and country research for a specific country/mobile marketing on a
weekly basis and send this report out towards the end of the week. This allows affiliates a weekend to
study the report and start setting up their campaigns and ads the following Monday.

I try to be as fair as possible with newbie and experienced affiliates when it comes to the
Country/Mobile reports. However, if we hit on something big internally, I usually just pull one of the
larger volume generating affiliates in on the gravy train.

Why Most Marketers Fail With Self Serve Mobile Advertising

You cannot have growth without failure though. Failure is the experiences we learn from that make
us stronger in our businesses and I’ve been a witness to many of them over the last month.
You see every mobile affiliate that comes to me is a unique individual. I make no assumptions about
anyone, I assume they are as green as the grass, because to be honest, the only other daily 6-figure
mobile affiliate I know in this is space is Mr. Gray – my partner.
We’ve met and worked with some $XX,XXX.XX a day mobile affiliates (only one of which is not a
mobile advertising network, SSP or DSP. and/or App Developer).
We have a few dozen mobile affiliates generating over $X,XXX.XX a day with us at Revived Media
that we have been working with very closely to try and get them to that next level (5-Figures), but
there are three major things that I keep seeing over and over so I thought I would try to put them out
there for other mobile affiliates to recognize and maybe take some value out of my answers on how
to get over that hump.
First and foremost, 99.99% of mobile affiliates out there are going to gravitate to Self-Serve Mobile
Ad Networks when they first start out. This is human nature at it’s finest. I say human nature because
as humans, most of us will always take the short-cuts through life and in business. Jumping onto a
self-serve ad network takes very little work and with as many as there are popping up these days, you
can literally signup with a handful of them right now and be approved to run mobile ads by this
afternoon. It really is the “Wild West” in mobile advertising right now.
#1 – Cash Is King
Above all else, cash flow is king in ANY paid advertising Industry. The same rings true in mobile but
right now ESPECIALLY in mobile advertising. Why? Quite simply, as I stated before, it’s literally a
“shooting ducks in a barrel” type environment for mobile ad networks right now. They are pulling
down revenue hand over fist. Someone is going to pay for those mobile ads. Mobile is so new, so
hyped up (with good reasons, if you know what you’re doing) and EVERYONE is curious about it.
It’s the LARGEST unique mass media opportunity to ever hit the world. With television and Internet
you have the ability to reach mass audiences all at once. In mobile though, you get to be very
personal by reaching people one at a time, uniquely, on their mobile device.
With that said, Mobile Ad Networks have no shortage of advertisers, despite what you may hear. We
know this because we are fully integrated with over 100 mobile ad networks either on the mobile
tracking side with our mobile tracker iMobiTrax or on the mobile ad serving side with our mobile
agency here at Revived Media. Yes, we cover ALOT of ground in mobile.
Affiliates just starting out will immediately gravitate to self-serve mobile ad networks because of
simplicity. The human mind is designed to solve problems with the easiest solutions and signing
insertion orders, speaking with Ad Representatives and explaining your business models to Premium
Mobile Ad Networks just seems like a big ole hassle. Affiliates think that with self-serve they can go
and test $50-$100 a campaign and figure out what works with that budget.
You are being mislead. Or, you simply just don’t understand.
You see most mobile ad networks just have a “self-serve” division meant for the “small-timers.” By
allowing mobile ads to be self-served to advertisers, there really is no backend work involved for the
ad network. Follow along here:
1.With self-serve, they can simply broker alot of inventory from much larger exchanges. Ohh, and
boy do they.
2.They don’t have to offer much advertiser to representative support. That’s the point of “self-
serve”
3.They don’t pay close attention to their traffic quality they deliver, because honestly, they don’t
have to. Someone is going to buy the inventory. That’s why you get a load of wifi traffic when
targeting operators on a lot of these self-serve networks.
 • If you don’t have the budget, obviously you aren’t going to get the love. How do affiliates
spending $50-$100 a day have a chance when you have organizations like us spending over
5-figures on self-serve?
That’s the difference between tons of people ASKING questions in mobile versus us — who the
people are who are ANSWERING them.
Self-Serve networks are basically the “low-hanging” fruit of the mobile ad industry. Despite what
any of them say. We know this, because we work with or have worked with nearly all of them and it’s
the same old song and dance with every one of them.
Most affiliates are extremely apprehensive when it comes to losing money. That’s the difference
between the successful ones and the duds. Successful affiliates know and understand that it takes
money to make money. The duds of course are fooled into the “allure” or “hype” from the successful
affiliates and then when shit doesn’t go there way on $100 spend, they give up. Eventually, what
these dud affiliates end up with is 10 campaigns tested at $100 spend with an overall loss of
$1,000.00. That’s the weird thing about money. It can accumulate or dissipate quickly.
If you don’t have the cash to lose in the beginning or the patience to lose it gathering data to
optimize, 99% of the mobile marketers will STILL try their hand but fail miserably. That’s the thing
about people in general.
You can TELL THEM ANYTHING AND EVERYTHING but in the end, they are still going to do
whatever THEY want to do. It’s really pretty sad because this is a problem that has plagued almost
every marketer I’ve ever known. If you simply don’t have the cash, then you simply don’t belong.
Work on getting yourself a size-able testing budget on self-serve so that you can have the room to
make calculated and precise decisions. Doing it the right way FIRST will get you closer to success
faster than doing it the wrong way OVER and OVER, even though it might take a little longer.
So we covered the the first reason – Cash. Pretty simple right? Also, it’s probably pretty damn
frustrating for starting mobile affiliates with little bankroll. That’s the way of the land. Sorry.

Moving on though, we have another set of Mobile Affiliates who face a different type of struggle
when it comes mobile advertising on self-serve networks. This one is going to be over a LOT of
affiliates heads. I’m not talking down on you. I’m being firm in my statement here. This little
problem is so rampant among affiliates in mobile that it has literally changed the course of our
business here at Revived Media. It’s so bad, and so neglected it requires us to consistently optimize
our active affiliates.
The affiliates who “get it” have done and will continue to do great things on the self-serve networks
while the lazy ones, the ones whom will read this post and go about there day as if they didn’t even
the slightest clue as to what I’m talking about will continue to burn cash and of course – plague the
marketing forums, Facebook and everywhere else with there “I’m getting destroyed by the mobile ad
network pity.”
The second reason why most mobile marketers fail with self-serve mobile advertising is simple…
You don’t follow directions and bring ZERO value to the table.

It’s as easy that. But, to break it down for you. I’ll sum it real simple here. Let’s do a quick exercise.
A comparison of business models and organizations if you will. I’ll compare the affiliate who has
nothing to bring to the table and use as leverage with self-serve mobile ad networks against myself
and my organization. That’s the simplest way to do this.

Regular mobile affiliate:

Will sign up with the self-serve network. Most likely will continue their communication (should they
even try to contact a Rep) by email. The regular affiliate assumes that setting up a campaign with
certain mobile targets such as Carrier, manufacturers, operating systems, maybe even specific
handsets (device models) will receive this traffic they targeted.. The assumption here is that 99.99%
of the time, you’ve already lost the money before you’re traffic even started.

If you think that a mobile ad network owes you something, or is going to deliver whatever it is they
have written on their website in terms of traffic quality and targeting, then go ahead and slap yourself
now. Everything, right down to the last fucking penny in this business is about the almighty dollar.
Specifically, when we are talking about mobile ad networks with zero regulation right now and
literally popping up monthly by the dozens, it’s the wild west and you know what happens in the wild
west?

Robbery.Why is this? It’s a failure to follow precise directions. Here’s a comparison in it’s simplest
terms when it comes to bringing value to leverage with:

The regular affiliate goes up against myself and my organization. However, I along with our team
have been building for well over a year in preparation for this lucrative opportunity. We’ve been
traveling to trade shows meeting with the people whom are associated with these traffic sources.
We’ve been going to their offices. We’ve been building our own mobile ad agency to deal with them
on a professional level on behalf of our clients. We’ve even gone ahead and created our own mobile
tracker in iMobiTrax so that we could dissect, segment, identify and ultimate profit from the traffic
these mobile ad networks have promised to deliver.

The regular affiliate has nothing to bargain with. What a budget? What else? What value do you
bring themobile ad network? I’ve seen and discarded so many tunnel visioned mobile affiliates over
the last year it’s almost sickening. Discarding them isn’t the sick part.
It’s telling these affiliates EXACTLY what to do yet, the same thing always rings true with people.
No matter what you tell them, people are going to do whatever they want to do. You can lay out a
clear-cut plan. Step by detailed step and people will still fuck it up. I’ve seen it countless times.
 • “I’ve got a better idea”
• “I’ll try this instead”
• “No, I’ll do it my way”

So far, the mobile affiliates who think this way are getting their shit pushed in. Not a little bit either.
I’ve witnessed mobile affiliates spending their last $500 to their name. I’ve seen affiliates literally go
in debt. For what? “That better idea.” All you got to do is exactly what we say. It’s not fucking rocket
science. Matter of fact, it couldn’t get ANY FUCKING EASIER but as people, especially affiliate
marketers with those creative juices flowing through the brain, have attention spans of a fucking ant
on meth.

So set aside you’re pride for a minute and start following the directions we’re giving. Shit, do you
know anybody else laying it out step by step in an easy to understand format? Between the IMGrind
Forums, Revived Media (and all the tools and guides we offer) plus the mobile tracking platform we
provided, you really have to have a fucking screw loose to fuck this up. Start paying attention and do
what you’re told. Or take you’re next great idea and watch how much it costs you.

Yes, it’s really that simple. As most things are in life and business.I’ve given all Revived Affiliates
the same opportunity is step by step format. You can find your bargaining chips in the IMGrind
Private Forums (Private Revived Media Affiliates Section) here, here and here. If you can’t follow
that, then honestly, you deserve to get your pockets picked. Either way, in business and in life, it’s
sad to see people lose money because they can’t follow simple directions.

Now, don't get all worked up and scared. That's why we exist as a Mobile Affiliate Network. You
have the ability to leverage OUR cash flow to build YOUR business. In return, we are making a
margin on the offers and in the end, it's win fucking win for everyone.

I've been doing this a long time. So has Ryan. We fucking love it. We love it so much, we ignore
family, friends.
There is LITERALLY nothing more fun for either of us than working with people at IMGrind,
Revived Media and iMobiTrax.
Are we saints or heros? Fuck no. We're marketers and daddy has to get paid. But there's no reason to
be a fucking greedy dickhead about it. I've found when you share with people, they remember that
shit. They are loyal.
Those are the type of people we hope to attract with this Mobi Manifesto. We already know they are
out there. We have been meeting them over the last two years and with this guide, we hope to meet a
ton more over the next half decade.
Segementing Mobile CPA Campaign Objectives
Far too often, I see new marketers coming into mobile and over-complicating the essential pre-
campaign targeting options. Essentially, if you’re a mobile Affiliate at Revived Media here, then you
already know, when we list our descriptions in a very detailed but easy-to-understand manner for our
affiliates within our affiliate channel.
Here’s an example. Offer ID: 1714 – Kulaville WAP Downloads South Africa (Top Converter)
Conversion flow: This offer is integrated with MSISDN conversion flow. If a user is in a supported
WAP gateway the user will arrive at the landing page, click on the call to action, and click confirm
for the pixel to fire. If the user is not behind a supported WAP gateway the user will arrive at the
landing page and insert their phone number. They will then click the call to action and receive an
SMS message with a link to click. Once they click the link and hit the confirm button the conversion
pixel fires.

Carriers accepted: Vodacom, MTN, and CellC.

Devices accepted: All devices, operating systems, and browsers supported.
Please note: The above screen capture was taken with a phone emulator therefore you see the landing
pages without the MSISDN/one-click conversion flow. Obviously if your traffic is behind the
supported WAP gateway your conversion rate will be much higher.
Preview: http://kulaville.com/lps/downloads/rmsa2/
Category: WAP – AFRICA
Protocol: Server Postback w/ Transaction ID
Payout: 1.90 CPA
Essentially, I look at this campaign and jot down the important objectives. This is how I segment
Mobile Affiliate Campaign objectives.
Basically, for a $1.90 CPA, a ton of pre-approved creatives Revived Media already has + the ability
to submit my own custom creatives if it’s hot and I want to scale…
Then I need carrier targeted traffic in South Africa – Since this offer accepts all operating systems
and devices. I probably want to design around smartphones and then feature phones.
The 3 big carriers (Network Operators) in South Africa are accepted: Vodacom, MTN, and CellC
Essentially, I’m going to have to optimize my campaign based on: Profitable Carriers, Profitable
Operating Systems, & Manufacturers. Optimizing below that is essentially going to cut down your
volume and drive up your CPC (typically) because you’ve targeted narrower. To combat this, here’s
what I do. Simply introduce new ads, gain higher CTR’s, to lower your CPC’s, extend your ROI and
then circle back to cutting down specific devices.
Typically, what I see in winning Operating System + Manufacturers are that the winning devices are
actually the ones getting the majority of clicks. That’s just a super-ninja optimization tip from a guy
who’s gone that granular and understands when you’re on a limited budget, you squeeze the limit for
all it’s worth.
If however, I’m 100% or above in ROI, I don’t even bother with cutting that “lard or fat.” I
concentrate simply on getting as many clicks right now at the price I’m paying currently to build my
nest egg until the offer goes down, the traffic source shuts me down or something happens.
You want to milk an acceptable ROI as long as you can but these are simple and quick tips to extend
your ROI without changing your campaign much.
For the most part when the campaign is winning (profitable), you want to reach an acceptable ROI
then introduce new ads, garner high CTR’s so that you’re delivering high eCPM’s to the mobile
website publishers (mobile web or app) and you will get a steady flow of traffic.
So many affiliates do it the complete opposite way and never really experience the full campaign has
the potential to offer. Give it a shot next time, let me know how it goes.
Conducting Country Reports For Mobile Media Buys
When I get ready to launch a mobile campaign I first conduct what I call a “country report.” I take
into consideration the country the offer accepts traffic from and then first determine the number of
subscribers via carrier You can find some of this data on Wikipedia. While it’s not going to be 100%
accurate it will give you a much better idea then going in blind.
Once you review all of these metrics you then need to look at the device penetration. For example, in
Kenya it’s mainly dominated by feature phones. There are a variety of places you can find this
information but one I find particularly helpful is Stat Counter.
When you have this information you can THEN approach the traffic source and ask them about their
traffic in the particular country. What I like to do is request a breakdown of their daily impressions by
country and then I ask what a competitive bid and CTR is. If the country I’m wanting to run in has a
very low impression count comparable to other countries it’s possible they’re not strong in that
particular region.
For example, if the traffic source has 200 million daily impressions in the United States and only 10
million in Mexico you can quickly identify where they make the bulk of their revenue (meaning the
available amount of traffic they have for your distribution).
If the offer you’re going to run only accepted traffic for the Iusacell and Movistar operators then you
also have to take that into consideration. After some quick research we can determine that Telcel
owns 70% of the market in Mexico.
So if the traffic source only has 10 million daily impressions in Mexico (comparing to the 200
million in the US) then what is the chance of them having a lot of Iusacell/Movistar volume? Most-
of-the-time it’s slim to none.
Far to often I talk to our loyal publishers to learn they’ve already funded their traffic source account
with $1,000 and are ready to run a particular offer but they’ve failed to do the proper research. Hence
when the begin the campaign they quickly become frustrated that they have to bid really high, to get
a low amount of volume.
When I let them know that source probably isn’t going to work for that offer the next question I get
is: where do you recommend I buy traffic? That’s another question that is almost impossible to
answer. I can recommend sources until I’m blue in the face but until the proper research is conducted
you’re swimming blind folded in a big ocean.
Before you start your next mobile campaign, first do you research on the country, examine the offer
to see how it converts and what type of devices it accepts. Then go to your proposed traffic source
and have them answer your questions related to how much traffic they have and the type of devices
they have reach on. This will ease your frustration and make your mobile media buying career much
more successful.
Part 10. Ad Network Campaign Setup Tutorials
Warning: Some Ad Networks Are Adult. Some Tutorials Are NSFW!
Note: Overrun Traffic On Admoda

As of April 1st, Admoda will make this official, but I'm going to tell you what I already know. There
are instances where you will basically get free clicks from Admoda. This is called overrun and it's not
spoken about much publicly.

Why? Because green marketers don't understand it and view it as a bad thing and good marketers
don't want anyone else to know where you can get overrun traffic. It's basically just fuel to your ROI.
Just know that Admoda is aware of this and will be stopping it.
 So what is an overrun? - Admoda/Adultmoda
is a distributed system. It has to be, to handle the
extremely large volume of traffic they process.
Because of that, sometimes there is a slight delay
between a campaign running out of funds, and
another part of the ad-serving system being updated.
So, clicks occasionally happen on campaigns that
have already had the total number of clicks with
which they were provisioned. The same thing can
happen with views for CPM campaigns. This is an
overrun.

This essentially means that you pay for what you

get. If you receive "X" number of clicks, you will
pay for "X" number of clicks. So now, when you
add funds to a campaign, you are adding an
approximate amount to a campaign, because if you
receive a few overrun clicks, you will have to pay for those too.

Example: You add £50 to a campaign which has a CPC set at £0.02 (which equates to 1,000 clicks).
Because of overruns, it's possible that you might receive more than 1,000 clicks. Let's say you
receive 1,050 clicks. You will therefore be charged for 1,050 clicks and their system will remove the
cost of the extra 50 clicks (£1.00 in this example) from your account balance.

This is how many other ad networks operate, so we expect you to be familiar with this idea.
This will also affect auto top-ups. Auto top-ups will be approximations, when you set an auto top-up
for £25 per day you will now be saying "I want to spend about £25 per day", and you will spend
approximately £25 per day depending on whether there are overruns. If you receive, for example,
£25.50 worth of clicks, then the additional £0.50 will come out of your account balance
too.Campaign Types On Admoda Banner ad A graphical banner, optimised for all devices, with 30
characters of text underneath it.

2. Text ad A 30 character text ad.

3. Redirect ad When a user visits a publisher’s site (often a website that does not have a mobile
version) that has our redirect code in place, the user will be redirected straight to your site. No ad or
click is needed – the user is redirected straight to your site, and you pay for every redirect. They try
match niches/categories too so that the traffic you receive will convert. The current rates are a quarter
of the normal minimums, so give this a try!
4. Rich media ad Rich media ads can be highly interactive, featuring animations, video and far more
varied interactions than just a click. While they do not offer a rich media authoring tool, you can run
rich media ad campaigns on theirnetwork. Simply create a campaign as normal and, instead of adding
banner images, copy and paste the HTML which comprises your ad into the text box provided. NB:
Rich media campaigns may only run on a CPM basis.

Banner Ads: To run a banner ad campaign you need to create 6 banners. They follow the
recommended banner sizes outlined by the Mobile Marketing Association (MMA).
Keep text to a minimum and make it very clear – just because you can read the text on a computer
monitor may not mean you can read it on a phone, so keep it clear.

Try and be as up front as possible with your text. The more users know what to expect, the higher
your chance of conversion. So for example if you are offering a subscription service, mention it.

You can have animation but some phones don't support animation so make sure the first frame is
meaningful. If the phone does not support animation then the first frame serves as a static banner.

Remember to also keep the file sizes within the specified maximum size. Do not display any phone
numbers, short codes, or URLs on the banners. Include a call to action such as 'Click Here'.

Text Ads:

For Text Ads please supply 30 characters of text, including spaces. We strongly recommend that you
add a call-to-action within the ads such as "click here" You can use any character set with your text
ads. Include a call to action such as 'Click Here'.
Campaign Setup
Ok, let's do a simple campaign setup for text ads. Click on the Campaigns tab at the top and select
Text then click on Create next to Campaign. There are 5 easy steps in setting up campaigns on
Admoda. Rename Campaigns, Ads/Targeting, CPC/CPM, Funds and Start/Stop. Once you choose
your campaign type (Text Ads), you will arrive on this screen and be able to rename your campaign:
How To Setup A Campaign On Tapit!
TapIt! by Phunware is a self serve mobile advertising network that offers standard display advertising
and other creative ad types. Their RTB platform allows advertisers to buy mobile ads on a more cost
efficient basis by purchasing ad placements where offered products or services will be more relevant
to the users. This form of buying mobile ads will in turn increase the performance and effectiveness
of your mobile campaign(s). Advertisers can set their maximum bids for a particular site and at the
end of the auction the highest bidder will win that particular mobile traffic. Implementing your TapIt
campaigns with iMobiTrax is very simple and it only takes a few minutes to have things up and
running with data reporting in real-time.
To get started with implementation, you want to navigate over to their self server portal and click on
the “Create a Campaign button.” You’re then able to fill out information about your campaign and
bid on CPC or CPM. You can also set important things such as day parting and/or accelerated
delivery:
We’re then ready to setup our campaign and for this example we’re going to be direct linking to our
offer. To begin we want to click on Add Campaign at the top navigation and begin filling out all the
information about our campaign. We want to make sure we select to use Custom Tokens from the
traffic source so the macros we setup in the previous step are automatically populated:

Take note how we give our campaign a unique name in iMobiTrax and define our starting CPC. You
can make adjustments as you start running and make bid adjustments accordingly using our retro
CPC feature.
We’re then ready to enter our offer URLs. For this example we’re going to be split testing between
three different pages and use iMobiTrax to evenly weight them so we can perform a split test at
which page performs the best:
Once we enter in the Offer name we make sure the end of our tracking URL includes the parameter
that allows us to append a unique SUBID. This is how iMobiTrax is going to track all of the clicks
passing through the links, so it’s important to work with your affiliate network to make sure you are
using the correct one.

The green weight button then assigns each URL an even weight. Because I have three URLs in this
example one of them is going to be a percent higher to ensure we rotate at 100%. Once we complete
everything above we’re ready to create our campaign in iMobiTrax and on the next page are given
our unique tracking link:
Exoclick
We have our first tutorial on adult traffic ad network – Exoclick. If you’re not familiar with them,
then Google them. But if you want the magic cards to the deck, the bulk of what’s talked about
regarding Exoclick is behind closed doors at the IMGrind Private Forums. However, I’m feeling
rather generous tonight, so here’s a tutorial on how to quickly setup campaigns Exoclick.
This is a mobile only campaign. What you need:

•Hosting
•iMobiTrax Tracking
•Revived Media Affiliate Account
•Offer
•Creatives
•Description & Restrictions for targeting
Step 1. Offer Recon + Assets Round-up
Revived Media – In your affiliate panel, you want to test offer id: 1438. You will see the description
of the offer like below:

ID: 1438 Name Playaga – Germany – 2 Landing Pages

Conversion flow: Content billing flow: The user enters the landing page and selects their content. A
message is prompted. Once they select then message and then confirm by clicking again (2 click
flow) the conversion pixel fires.
Target handsets: All
Accepted carriers: Vodafone, T Mobile, Eplus, and O2.
Restrictions: No Wifi. Usage of the word “FREE” or words with the same or similar meaning are
not allowed. Additionally, creative’s used may not be misleading or deceptive. No i-framing, incent,
content locking, or SMS.
Landing Pages: There are 2 of them, and they are NSFW so I’m just choosing the first one here.

Creatives: I see a few 300×250 which are perfect for the mobile 300×250 placements Exoclick has
available.

So, my idea here is to test Offer: 1438 Playaga Germany -2 LP’s, 4 banners at 300×250 with each
banner spit 25% between each lander.Easy enough, let’s set that up right away…

Step 2. iMobiTrax Campaign Setup

Ok, I know Exoclick has a couple of their own click tokens. You have to ask a Rep or search deep for
them, but they are now available to you if you were not aware, in the screenshot below:
So, I got my 3 click tokens setup. Now, when I run custom click token reports in iMobiTrax, it will
show me how well/bad a sitename is performing + campaignID + which of my 300×250 banners.
Yep, we added in 1 so now we just switch ad=1 to ad=2 with banner two and with banner three ad=3,
so on and so forth. Pretty simple to see banner reports ehhh?:-) Got my details setup into a new
iMobiTrax campaign:
As you can see, I already added the extra click tokens and pre-populated them here in our iMobiTrax
campaign. I’m also passing only iMobiTrax subid to offer.
Perfect, I scroll down in iMobiTrax and name my offer urls + input each affiliate link, properly
constructed, into each offer url field in iMobiTrax. I’m splitting both of these landing pages at 50%
each. Both payout $16.00 CPA.
Make this in iMobitrax that you pasted into Revived Media:From this –>
http://www.trackapp.net/t/track.php?subid=NETWORK_TOKEN
To This –> http://www.trackapp.net/t/track.php?subid={aff_sub} |

Click Save. You’re done with Revived Media + iMobiTrax.

Now, it’s time to setup that campaign on Exoclick!

Ryan, Bill and myself have that entire campaign process down in under 2 minutes flat. Once you
have access to traffic sources, and you have your traffic sources, their extra token information, their
ad unit types and sizes and ad options they offer, you can literally walk in with iMobiTrax and level
the place to the ground, that’s why we built it.

Well, to be straight up, Exoclick has shit for mobile targeting options, I went very generic with my
targeting. That’s the power of iMobiTrax. Doesn’t matter what I speculate or walk into, it’s there to
record and display everything down to the most granular of variables. Ok, back to Exoclick setup:

Traffic Types – Mobile: All Mobile Devices. Mobile Carriers – All Mobile Carriers. Category –
Adult: All. Ad Format – Banner 300×250. Countries – Germany

Yea, $0.14 WTF for Mobile German traffic….Hmm, we’ll see about this.
Sites: Targeting: Premium Placements.

Here’s a few in a screenshot I chose. I was shooting for the 300×250 mobile ad unit that slips so
neatly in flow with the adult tube sites out there.
Traffic Vance
Affiliate marketers around the globe rely on pay per view traffic sources for large volumes of
distribution. We developed iMobiTrax to efficiently handle the load and track conversions in real
time allowing ROI to be considered every step of the way. One of the most popular pay per view
networks is Trafficvance and with a couple of simple steps you can have your campaign up and
running in no time.
To begin we simply want to add Trafficvance to our traffic source group. This is the same way as we
would add any other additional source however we’re going to insert a custom token to pass the
keyword/URL we’re receiving traffic from to help us with optimization:
%KEYWORD% will dynamically be replaced in our tracking link to reflect the source we’re bidding
and receiving traffic on. In real time, we’ll be able to measure our ROI and determine which source is
going to perform the best for our campaign(s).

We then want to create our campaign so we can begin our implementation. For this tutorial I’m going
to be using a simple landing page as historically pay per view traffic converts better with more pre-
selling:

To get started I simply name my campaign, define a group, set the traffic source, and enter a value for
my initial CPC. Since Trafficvance charges each time my landing page is viewed I’m going to enter
the amount I’m going to start bidding from the beginning. For this example, I’m going to assume that
I’m starting my campaign at $0.05 per view:
% to Landing Pages - If we would like to split test direct linking vs. using a landing page then we
could define this here. For this example, we only want traffic to pass through the landing page, we’re
going to leave it at 100%.
LP 1 Name – This is where we enter the unique name for our landing page. If we want to split test
another one, we would fill in the value under LP 2 Name, etc.

Split % – If split testing our landing pages we would enter the percentage of traffic we want to hit
this particular page. We can simply click the green weight button to equally distribute traffic across
all the landing pages.

LP 1 URL – The complete URL to the landing page. Keep in mind this must end in .php so the
tracking codes will render correctly. Once we finish entering all the information about our landing
pages we’re ready to create the campaign and get our tracking codes. First we want to insert our main
tracking code. This is found directly under Tracking Options:
Direct Linking Campaign On Facebook
Inside iMobiTrax I set the starting bid at $0.60 and that looks to be a fairly accurate place to start. We’ll let the campaign
run and see the volume. The good thing about iMobiTrax is we can edit our bid depending on our results and then go
back into the system and retroactively change the CPC per day or even for an unique subID.
Finally, we rinse and repeat the ad creation process. I personally like to create at least ten ads per campaign where I will
be editing the custom token to identify each one. I’ll then get started running and be able to evaluate my results in real
time.Using iMobiTrax to direct link campaigns on Facebook you’re able to quickly make important optimization
decisions and closely monitor the creatives that are performing and pause the ones that aren’t. We make it easy to
discover the winning aspects of the campaign and the quick path to solid profits. Happy tracking!
Mmedia
I bring forth an easy to understand tutorial on how to setup a campaign on the mobile advertising
network mMedia. Ok, so basically, I’ve gone ahead and pick a mobile apps offer from Revived
Media.
Offer ID: 1644 Love Again iPhone App – US.
I know that mMedia has a load of app traffic. Plus, this offer accepts Wifi traffic! High-five!

What I literally need to find is a load of cheap traffic in the US, CA, AU and UK segmented by
iPhones + Androids, with Carrier + Wifi targeting options. Ahh man, this is going to be easy because
I’m literally going to have to cut non-performing Operating Systems, Manufacturers and specific
Devices. As for market share, all 4 of these countries are heavy in smartphone penetration AND
adoption rates. In conclusion – the fucking market is huge, and getting bigger. Do I need to say
more?

Step 1 – mMedia Self Service Campaigns

Login into your account. Click on Campaigns. Click on New Campaign. You come to the campaign
basic and tracking page:
Step 2 – In another screen ( I use two-monitors)

I open My iMobiTrax Dashboard and click on Campaigns, then Add Campaign:

Hopefully this makes sense. I need to complete step 2 to actually complete step 1. I’ve named my
campaign in iMobiTrax in step 2 along with activating the campaign. set my campaign group, an
unassigned traffic source because I actually don’t have mMedia in this installation of iMobiTrax, so I
won’t be needing or using their tokens anyway.

My minimum cpc I always set to $0.10 but depending on your campaign setup in Step 1 – this can
actually go up or down which you will want to edit back here on step 2 once the campaign is live and
running. (Tip)

So back on Step 1 – I’ve copied over my campaign name from iMobiTrax over to mMedia. Now, I
want to fill in the details of my mMedia campaign. You will notice in this campaign, my goal is to
spend $50 as fast as possible.

That’s why my daily budget is equal to my total budget along with a cost-per-click payment type, I’m
starting the ads right now and run till tomorrow at this same time, so hopefully I can spend my entire
$50.00 budget gathering data and I chose no parting because I have no previous data that tells me if
this app converts better on a separate day or hour.

But…You can and will definitely want to get that granular to improve your ROI on the campaign
Select Next, then let’s choose where we want to run the campaign (US of course). If you don’t know,
mMedia offers 4 different types of campaigns – All Countries, Country Specific, Region Specific and
Hyper Local. Hyper Local is something I want to talk about later on because targeting mobile app
dating campaigns can fill the bank quick! For now, we choose the US:
+ Rep to mMedia for a pretty simple and easily navigable interface. Legit, smooth and to the point.
No clutter.

You will notice on the right of your mMedia panel, you have a Campaign Forecast module. When I
changed my country to the US, mine went from a minimum bid price of $0.05 to now $0.08. So as of
right now, I’m still under the $0.10 I bid in iMobiTrax. . The little delivery probability says looking
good…ok, I am gonna take their word for it.

Now you will come to mMedia’s 4 main mobile ad targeting options –

Device Targeting, Carrier Targeting, Audience Targeting, Site Optimization.

I know from my offer description (not to over-think this), I need iphone traffic in the United States. I
choose Device Targeting.

mMedia has two options when you click on Device Targeting – Operating Systems & Type (Which I
Choose) and Advanced Model Selection. Their targeting options are getting better and better each
month it seems!

I choose Operating System: iOS, Select Devices: Smartphones. Now, I will be getting feature phones,
tablets and other connected device type traffic (think Amazon Kindle). I click on Save Targeting.
My bid price now went down to a Minimum $0.06 CPC bid.
You will then be brought to the Select Creatives page of your mMedia campaign setup. Here’s where
we will have to alternate a bit back n forth from Revived Media to iMobitrax and back here again. I
will make this as simple as I can though:

Step 3 – Grabbing the offer information from Revived to put into iMobiTrax:

ID: 1644 Love Again iPhone App – US

Conversion flow: The user arrives at the app store and downloads the application. The conversion
pixel fires on successful installation.

Accepted carriers: All including Wifi.

Target devices: iPhones

I go under “Generate Tracking Link” Click on “Affiliate Sub ID” and input xx, which appends
&aff_sub=xx to my Revived Media Affiliate Link:

Now, I copy that link and take it back over to my iMobiTrax Campaign Setup. Since this is a simple
direct link campaign setup, it’s very simple to implement. You simply enter your Offer Name – which
is Love Again iPhone App US, choose direct link radio box, input the offer payout of $1.40 and set
the split % to 100. Then I simple input my revived media affiliate campaign subid url specifically for
that offer I setup earlier, but I make a small change – I CUTOFF THE “XX” at the end of the link and
then enter it into iMobiTrax. Like This:
I click on Add Campaign. Step 4 – Campaign Final Setup & Migration

Ok, we now have everything pretty much setup. Go quickly into your iMobiTrax campaign and set
your minimum CPC to $0.06 like mMedia offered at the end there.

Scroll down in iMobiTrax to your Campaign Link and Tracking Pixels: Click on test link – Yep,
works correctly. Proceed. – Always test your link! Always! I want to grab my Tracking Pixel out of
iMobiTrax, copy/paste it over to my Revived Media Affiliate Postback URL option.

Note: I chop off the NETWORK TOKEN after subid= and replace it with the optional Postback URL
for Server (Cookie-Less) tracking: {aff_sub} . So now my link in Revived Media looks like this:
Click on Save. You Postback has been setup correctly and will now fire conversions through your
campaign tracking link. BOOYAH! Advantage over everyone not using iMobiTrax. Now, grab your
Campaign Link from iMobiTrax:
Traffic Junky
If you’re not familiar with Traffic Junky, they are basically a Self-Serve Marketplace to buy ads on
some of the most popular adult web and mobile web properties in the world.
In other words, they kick ass for adult web+ mobile traffic.

Here’s an easy to follow tutorial on how to setup campaigns on Traffic Junky:

What You Need:

•Hosting
•iMobiTrax Tracking
•Revived Media Affiliate Account
•Offer
•Creatives
•Descriptions + Restrictions For Targeting

Step 1. Offer Recon + Assets Gather

Revived Media – In your affiliate panel, you will want to test Offer
ID: 1696 – iGirls Greece
Conversion flow: The user arrives at the landing page and selects
the content they want to download. As long as they’re in an
accepted WAP gateway their MSISDN header is detected and they
don’t have to manually enter their phone number. They’re then sent
an SMS message with a link they must click for the conversion
pixel to fire.
Accepted carriers:Wind
Target devices: iPhones & Androids.
Payout: $5.60 CPA

Accepted traffic: Adult, Media Buys, Search, Push Notifications,

Mobile Applications, and Mobile Web.
Restrictions: No incent, content locking, or wifi traffic.
Creatives: Tons of pre-approved banners + text ads to start testing.

Tip: I see a few of the 300×250, 300×50 and 320×50 Mobile

Banner Placement Size that I like so much and I know Traffic Junky
has mobile inventory on that ad unit. BOOMSHACKALACKA!
Step 2. iMobiTrax Campaign Setup
Few tips here. One, Traffic Junky does have custom IP Telco Targeting. Their are options to narrow
down certain carriers by IP Addresses. Currently they allow it for some of the more knowledgeable
people, so you will have to inquire about it. Second, Traffic Junky doesn’t have any traffic/click
tokens/parameters that I’m aware of. We add Traffic Junky as a traffic source, no custom tokens:

Don’t worry. When we setup the campaign, we can quickly put int the “ad1? tokens and values so we
can track each creative/banner/text ad’s performance:
Great, I’m now setting up my campaign in iMobiTrax. I’ve set my campaign name, Active Yes,
Campaign Group, Traffic Source, CPC (Cost-Per- Click) to my ads and I’m also using the custom
“ad” token so I can track which banners are performing the best on Traffic Junky for my campaign.
Now, I’m going to scroll down and enter my offer names, urls, payouts. This a simple direct-linked
offers from the banners and I’m not split-testing any other offers against it.
Correct Setup From Revived Media + iMobiTrax
You come to a point, where there is a little back and forth between your Revived Media Panel and
iMobiTrax Campaign Setup. I want to make that as smooth as possible here. Revived Media – So,
the first thing is to scroll through your offer, until you get down to the Generate Tracking URL Box.
This is what you see:
Now, take that link, but after &aff_sub=, chop the xx. Don’t use it in iMobiTrax. Chop the xx off, so
the affiliate link looks like this, then input this as your offer url in the boxes provided:

http://go.leadforce.net/aff_c?offer_id=1696&aff_id=1294&aff_sub=

That’s where your affiliate subid number is dynamically inserted for that campaign. Right after your
subid comes the custom tokens you set in iMobiTrax for easy analysis and shuffling around. Now,
when I got to pull the 2nd lp from Revived Media and construct my link. I added xx to subid and
clicked update, but now my link looks funky Ruck?

Really, this is simple too. See the &aff_sub=xx

Copy that from the url, and stick it on the end. Basically, swap out &url_id=2086 with &aff_sub=xx.
Also, make sure you cutoff the “xx” directly before sliding into iMobiTrax. Just make sure it looks
and displays correctly before implementing into iMobiTrax. The current iMobiTrax form for your
affiliate url above would be:
http://go.leadforce.net/aff_c?offer_id=1438&aff_id=1294&url_id=2086&aff_sub=

Seriously, iMobiTrax campaign is setup. Scroll down until you see your campaign link. Make sure to
always test it! Also, grab your postback URL from iMobiTrax and place it correctly in the offer at
iMobiTrax that you are running:

Your postback in iMobiTrax looks like this on the end of ?subid=NETWORK_TOKEN

Grab the entire post back url from IMobiTrax. Paste into the Postback URL box of Revived Media:
Make this in iMobitrax that you pasted into Revived Media: From this –>

http://www.trackapp.net/t/track.php?subid=NETWORK_TOKEN

To This –> http://www.trackapp.net/t/track.php?subid={aff_sub}

Click Save. You’re done with Revived Media + iMobiTrax.

Now, it’s time to setup that campaign on Traffic Junky

Adwords – Mobile Apps
Here's an excellent Adwords Mobile Apps campaign with Revived Media and iMobiTrax from Brent
our network manager and forum moderator.
Useful Links:
Adwords: https://adwords.google.com
Adwords Editor: http://www.google.com/intl/en/adwordseditor
Disclaimer
It's very difficult to get campaigns approved on Adwords. You need to have your shit together to run
offers on this source. This guide is simply how I setup Adwords campaigns themselves and not how
to get them approved.
iMobiTrax Setup

First you'll want to setup your iMobitrax for a new traffic source.
Click on Traffic Sources found in the top nav:
Add in the tokens as seen above and click Add Traffic Source or Update Traffic Source if you're
editing. Now head over to Add Campaign in the navigation:Fill in the details of your campaign and
make sure to select Adwords as your traffic source.

Under Token & Subid Setup select the Use Tokens radio button to yes:
The Future
Hey Grinder,
Seriously. If you just read this entire guide, you definitely deserve a night of having your favorite
vice...or two. But, don't get such a big head just yet.
We may have opened a new door for you, and we might not have. For those of you who go forward
and decide to take up arms! Ha – Become a Mobile Affiliate, then as I've said before, there are 3
things to do. I'm not going to try and sell you on anything here, I've already explained our businesses
so this is an open invitation to those who want to join us and start promoting mobile offers.
Step 1. Get iMobiTrax – Without it, we don't and won't work with you. It's a waste of
our time.
Step 2. Get IMGrind Membership – Never joined a premium forum before? Or you
have and got ripped off? Or you did but were just too fucking lazy to do anything with
it?
You will need support going forward, and we are increasing with new members every day who are
setting up their follow along campaigns. There are also sub-sections specifically for Revived Media
affiliates and iMobiTrax users.
Step 3. Apply to Revived Media – I hate to be a dick here but do not apply to Revived
Media unless you have iMobiTrax installed, ready to go, and you are active inside
IMGrind. We automatically deny those applications. Also, skyping me, calling me,
texting me, won't get you far until you've applied to Revived Media. I've optimized
myself to not tolerate shit that wastes anyone's time.
Seriously, we get our time wasted every day from people who aren't serious. Or, they are sitting on
the fence. Or some other fear that keeps them from taking action. If your very best thinking got you
through this guide...and still on the fence. Stay on it. Seriously. It's not for you.
I am not being mean here, I'm trying to save you money.
Mobile Affiliate Marketing presents a great opportunity for a lot of people across the world. Matter
of fact, out of our top 10 high volume generating affiliates at Revived Media – 5 of them alone, are
from China...Which is hard as shit to talk to them because they don't understand a fucking word out
of my mouth. But, if I write out a guide like this...HOLY Shit, them Chinese are some workers!
Whether you to choose to work with us or not, I've still taught you more about mobile than you will
probably every learn anywhere else. I'm not saying that to be boastful or to fill me ego either. It's
really a simple Reputation thing. We perform in the top 3 of all mobile media channels for our
Advertisers at Revived Media...or we don't touch the campaign.
It's all about being first. Doing shit nobody else wants to do. Is this shit easy? Yes and no. We have
single mothers from at least 3 countries I know of outside of the USA that do mobile affiliate
marketing for a living. Hundreds of affiliate stories, I will tell you at a conference, over a beer
sometime hopefully. (We love meeting up across the world, so let us know where you are!)
So, hopefully I didn't sell your ass too hard to the point of where you throw this guide away. Even if
you hate me, think I'm a dick, don't care...I did everything that I possibly could do in this guide to be
a perfect marketer to.
Do you know what perfect marketing is? I believe that it's when you can look your customer in the
eye and know that they know, you did everything in their power to make the most of what you
promised.
Despite what you will end up believing on your own, I've tried in my absolute best power, to deliver
that type of value you in this guide. I hope you put it to work for yourself and make a fucking killing.
We'll be there every day to guide and help you at IMGrind, Revived Media, & iMobiTrax.
If you don't use this guide and think someone else may benefit from it, I would appreciate any
referrals or shares...More than you know. Thank You!
For those of you I wasted the time of. Fuck off and go look for a magic bullet elsewhere.
To the rest of you,
Stay Fucking Amazing,
To Your Success,
Ralph “Ruck” Ruckman | Ryan Gray