The Real Story – Integrating

Media to Engage Consumers

Suzie Brown
Valassis
Traditional Retail Trade Area
Traditional Retail Trade Area
Consumer Trade Area
Media
 Solution Story
• National Specialty Retailer/etailer
• Blunting competition from well established
wall-less etailers
• Analyzed their consumer data/profiles for
in-store and online
– Discovered key differences
• Developed digital campaign for their online
consumers
• CTA vs. RTA
 Our Panel of Experts
Angel Ilagan
Pandora North America
Sean Breckenridge
Bass Pro Shops
Roger Saunders
Prosper Insights & Analytics