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Construct validity is the theoretical focus of validity and is the extent to which
performance on the test fits into the theoretical
scheme and research already established on the
attribute or construct the test is trying to
measure.
Or Read more about the Predictive Validity of different methods, and multiple methods..
.
Face validity of a test or method concerns the look and feel of the assessment items
and whether an applicant can see any relevance of the test or assessment method to
the job or role concerned.
Whilst a test with high face validity may make the person taking the test
feel more comfortable with the test as it
seems related to the job or role, it is not
related at all to the test being a good
measure or sound test.
High Face Validity does not in any
way infer that the test is actually predictive
of something useful, like on the job
performance.
Unfortunately, some test makers
push that high face validity is ideal, without
pointing out the drawbacks of high face
validity.
The drawback has a serious impact on the information you get from the
individual and its usefulness - it makes the test or assessment much easier to
fake or manipulate.
Content validity of a test is concerned with how well a test samples the behavioural
domain it is trying to measure.
For example should you want to measure general numerical ability and
the test items were only multiplication equations, this would have poor content
validity as the items are not representative of all the aspects that make up
general numerical ability.
Often a detailed job analysis is required to establish content validity and
this is something that is usually not available.
It also becomes more complicated for more complex constructs such as
intelligence and self esteem, as it is not easy to decide on the criteria that
constitute content validity. So, like face validity, content validity is not usually the
main focus of psychologists.