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Who responded?

• Global survey of
2200 marketers

• Focused on data-
driven marketing
and the intersection
of marketing and
data

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What is data-driven marketing?

Data-driven marketing is the process of


collecting and connecting large amounts of
online data with traditional offline data -
rapidly analyzing and gaining cross channel
insights about customers – and bringing those
insights to market via a highly-relevant
marketing campaign tailored to the customer,
at their point of need.

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What’s trending?

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What kind of data are marketers using?

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How well are marketers using data?

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010101
001110

45% of marketers believe


that data is their company’s
most underutilized asset

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Marketers must be data-driven

78% of marketers feel


pressure to become more
data-driven

Teradata Data-Driven Marketing Survey 2013, Global

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What are marketers focused on?

8 10/3/2013 Teradata Confidential


Efficiency? Hardly…

Only 1/3rd of marketing


departments have embedded
a data-driven marketing
culture into their standard
processes
Teradata Data-Driven Marketing Survey 2013, Global

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Stop pointing fingers!

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And we wonder why…

75% of marketers
who attempt to
calculate ROI report
some kind of problem

Teradata Data-Driven Marketing Survey 2013, Global

11 10/3/2013 Teradata Confidential


Where is your company?

12 10/3/2013 Teradata Confidential


Build your competitive advantage today

13 10/3/2013 Teradata Confidential

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