Sukang Sucams Corporation’s

SUKAMIAS
Submitted by:

Canlas, Aaron Hans

Regunayan, Ryan

Cunanan, Jan Beatrix

Galvez, Patricia

Mesa, Nica

Submitted to:

Ms. Fers Anne A. Aquino

 Product

1. Made with fermented sap of flower clusters of the nipa palm (sukang paombong) and pure
bilimbi extract, Sukamias is vinegar mixed with kamias extract that has many health benefits. The
kamias-flavored vinegar is high on nutritional value: it has natural antioxidants, vitamins A, B,
and, C, calcium, and phosphorus which our body needs to get rid of toxins or to enhance our
immune system. Compared to other vinegars sold in the market, Sukamias has kamias flavor that
will definitely spice up your meal. It is ideal for dipping, cooking, and marinading. Some use this
for cleaning and for medical purposes too! Sukang Sucams Corporation’s first product is named,
Sukamias, it is a word play from ‘suka’ (vinegar) and ‘kamias’. This product is a must-try for
housewives, restaurants, or karinderya who wants to level up their cooking and add twist to the
plain sour taste of vinegar. Kamias does not have any varieties, however, in the Philippines,
kamias have a sweet variety. This will add a tangy but sweet flavor to the vinegar. This is
available in a 350 ml glass bottle that does not add any flavor to the vinegar, unlike plastic. It
can also be recycled so it is eco-friendly! Packed with kilig, sukamias will surely tickle your
romantic bone!
 Price

2. Sukang Sucams Corporation is a newly established company that focuses on selling flavored
condiments that’s far from its known plain tastes. Their target customers are housewives,
restaurants, and karinderyas, and our product is available on a 350 ml bottle glass. Its main
ingredients are nipa palm and bilimbi which we buy directly from their friends that are farmers.
They sell the 350 ml vinegar for Php 39.99 that can be bought directly from their retail stores or
on their website. They conducted a research first before deciding its price and compared it to
existing vinegars from brands that are known in the country. They have found out that their
competitor’s bottled vinegars don’t exceed to Php 50.00 so they thought of selling it to the price
that is a win-win for the producer and consumer. 10% of their monthly sales will go directly to
their friends that are farmers to help them with their business.

Place

3. Before choosing where they will build our company, factory and retail store, they considered a
few factors that may affect their business. Some of these factors are the lot area, the most
convenient place for the producer of the raw materials, the way in which they will be able to
reach more customers, the capacity of the place to sustain raw food materials for the factory and
store. Their company is located at Units 504-P to 508-P Five Ecom Center Building, Pacific Drive
Extension, Pasay City that’s fit for the company’s need in managing sales-related tasks, office
workloads, and communicating with investors/customers that are interested on their product,
while its factory and store is located at Agatha Homes, Tikay, Malolos Bulacan,1.4 m from Sta.
Rosa Exit Malolo Bulacan with a lot area of 80 sqm that’s very spacious for a place where they
will produce their products.
 Promotion

4. Most of Sukang Sucams Corporation’s product information is in their website and they want to
focus on their promotional strategies to drive more attention to their product. Sukang Sucams
Corporation’s promotional mix is as follows:

 Social media marketing - The company will post promotional advertisements through
their website, social media accounts such as facebook, twitter and instagram. This
project wouldn’t need a lot of money with this promotion since they will be directly
doing it. Through this, they will be able to communicate with their customers that can
help them improve the product or level up their services.

 Brochures - The Company would be making promotional brochures and a representative

from the company be handing them out to restaurants, food establishments,
supermarkets and etc. They will be allotting 20,000 pesos for the printing of the
brochures.
 Personal selling - The company would send out a representative to sell their product and
with that they can improve their relationship with their customers and they would be
able to know and address their customers’ needs.

 Commercials - once their product is starting to gain attention, the company would make
a commercial that would be aired on tv, radios, and on different social media platforms.
They would be allotting 60,000 pesos for the commercial.

 Viral Marketing - We will use a unique way of advertising our product. Through posting a
videos, ads and blogs on our page and other social medias that has a catchy content
that will surely goes viral all around the media. Because most of the well-known viral
ads circulating online are ads paid by a sponsor company.