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Lesson 1:
IMPORTANCE OF RESEARCH IN DAILY LIFE
Research is a systematic investigation for information. It is a process of inquiring. On the other hand, inquiry is
defined as “a seeking for truth, information or knowledge”. The information is sought through questioning.
Nature of Inquiry
1. It is a learning process that motivates you to obtain knowledge or information about people, things, places or
events.
2. It is exploratory.
3. It is multiple, varied, and open to selection.
Experience is a well-used source of knowledge. By going through personal experiences, you can find many
answers to questions that you may have. It has been said that experience is the best teacher. Knowledge or wisdom is
passed on from one generation to the next as a result of experience. You may have encountered difficulties as you were
growing up but each experience is something that you learn from – either it has given you taste of success or failure.
However, one may be limited in terms of experiences as a source of knowledge. Events may happen in the same
way but may have different effects on individuals.
For things though that are difficult or impossible to know by personal experiences, you may turn to an authority.
Though it is a quick and easy source of knowledge, it has also some shortcomings- it may go wrong and it may be more
personal opinion than fact.
What is Research?
It is the systematic investigation and study of materials and sources to establish facts and new conclusions.
It is an act of studying something carefully and extensively in order to attain deep knowledge.
Why do Research?
The writing process will make you confident in your ability to find information and present it effectively in varied
ways.
You can get to investigate topics that may be of interest to you.
It can make you study more meaningful and you’ll discover real world application of what you’re studying.
You can have hands-on, practical experience in your field of study.
It is a great way to network and meet new people.
Lesson 2:
THE CHARACTERISTICS, PROCESSES, AND ETHICS OF RESEARCH
Research is defined as the scientific investigation of phenomena which includes collection, presentation, analysis,
and interpretation of facts that lines an individual’s speculation with reality.
Interpret and
Analyze data Collect Data
report
Ethics in Research
Ethics generally is considered to deal with beliefs about what is right or wrong, proper or improper, good or bad.
According to a dictionary definition (Webster’s 1968), to be ethical is to conform to accepted professional practice.
Quantitative research is a type of educational research in which the researcher decides what to study; asks specific,
narrow questions; collects quantifiable data from participants; analyzes these numbers using statistics; and conducts the
inquiry in an unbiased, objective manner.
Qualitative research is a type of educational research in which the researcher relies on the views of participants; asks
broad, general questions; collects data consisting largely words (text) from participants; describes and analyzes these
words for themes; and conducts the inquiry in a subjective, biased manner.
■ Basic or Pure Research - It is by a scientist’s curiosity or interest in a scientific question. The main motivation is
to extend man’s knowledge, not to create or invent things.
■ Applied Research - It is designed to solve practical problems of the modern world rather than to acquire
knowledge for knowledge’s sake; its goal is to improve human knowledge.
■ Descriptive Research - It refers to the research that provides an accurate portrayal of a class or a particular
individual situation or group. It is also known as statistical research.
■ Correlational Research - It refers to the systematic investigation or statistical study of relationships among two
or more variables, without necessarily determining cause and effect.
■ Exploratory Research - It is a type conducted for a problem that has not been clearly defined. It helps determine
the best research design, data collection method and selection of subjects.
■ Explanatory Research - This type of research elaborates or explains not just the reasons behind the relationship
of two factors, but also the ways by which such relationship exists.
■ Action Research - This type of research studies an ongoing practice of a school, organization, community, or
institution for the purpose of obtaining results that will bring improvements in the system.
■ Qualitative Research - It requires non-numerical data, which means that the research uses words rather than
numbers to express the results, the inquiry, or investigation about people’s thoughts, beliefs, feelings, views and
lifestyles regarding the object of the study.
■ Quantitative Research - It involves measurement of data. Thus, it presents research findings referring to the
number or frequency of something in numerical forms (i.e., using percentages, fractions, numbers).
■ Ethnographic Research - It refers to an investigation of a culture through an in-depth study of the members of
the culture; it involves the systematic collection, description and analysis of data for development of theories of
cultural behavior.
■ Experimental Research - It is an objective, systematic, controlled investigation for the purpose of predicting and
controlling phenomena and examining probability and causality among selected variables.
■ Phenomenological Research - Its aim is to describe an experience as it is actually lived by the person. It is
concerned with the study of experience from the perspective of the individual.
Approaches to Research
■ Scientific or Positive Approach - It allows control of variables. Therefore, the data gathering techniques
appropriate for this approach are structured interviews, questionnaires, and observational checklist.
■ Naturalistic Approach - This are non-numerical data that express truths about the way people perceive or
understand the world. It uses words to express data.
■ Triangulation Approach - This approach gives you the opportunity to view every angle of the research from
different perspectives. (Badke 2012; Silverman 2013). It means you are free to gather and analyze data using
multiple methods.
It is essentially a descriptive analysis and follows the inductive process of reasoning, that is from the specific situations
to arriving at a generalization of what has caused such behavior.
2. Observation - Entails the systematic noting or recording of events, behaviors and artifacts (objects) in the social
setting chosen for study.
4. Focus Group Interviewing - involves 7-10, at times 6-8 people who are unfamiliar with one another and have
been selected they share certain characteristics that are relevant to the research inquiry or problem.
5. Content Analysis - calls for systematic examination of forms of communication to document patterns
objectively.
6. Narratology - can be applied to any spoken or written story. Narrative inquiry requires a great deal of sensitivity
between participants and researcher.
7. Films, Videos and Photographs - These provide visual records of events, especially the films and videos which
capture the perspective of the filmmaker or videographer. 3. Pictures, on the other hand, manifest the intent,
interests and values of the photographer.
1. The research takes place in a natural settings- a home, an office, an institution, or community where human
behavior and events occur.
2. The focus of qualitative research is on the participants’ perceptions and experiences and the way they make
sense of their lives.
3. The methods are interactive and humanistic, call for active participation of research participants, and on the
part of the research, sensitivity to the needs of the participants.
4. It uses various ways of collecting data: observations, structured or semi structured interviews, documents, and
now, e-mails, blogs, videos, stills and host of others.
5. Qualitative research results being emergent, new discoveries during the data gathering process can lead to a
total revision of research questions, among others.
6. The theory or general pattern of understanding will emerge as it begins with initial codes, develops into broad
themes, coalesces into a ground theory or broad interpretation.
7. It is fundamentally interpretative.
8. The researcher is the primary instrument in data collection.
9. The researcher may filter the data through a personal lens that is situated in specific socio-political and historical
moments.
1. It adopts a naturalistic approach to its subject matter, which means that those involve in the research
understanding things based on what they find meaningful.
2. It promotes a full understanding of human behavior or personality traits in their natural settings.
4. It engenders respect for people’s individuality as it demands the researcher’s careful and attentive stand
toward people’s world views.
6. it increases the researcher’s interest in the study as it includes the researcher’s experience or background
knowledge in interpreting verbal and visual data.
3. Its open-ended questions yield “data overload” that requires long-time analysis
4. It is time-consuming.
5. It involves several processes, which results greatly depend on the researcher’s views or interpretation.
• Green and Bloome (1997) confronted with the question what counts ethnography made a useful distinction
between Ethnographer of education and Ethnographer in education.
• Ethnographic studies of learning and knowledge in education ask the question what counts as knowledge and
learning to teachers and students.
• Focus groups are used to probe deeper research results in order to describe or illustrate current practices in
Technical Communication which can take the forms of e-mail, fax messaging, video and voice conferencing,
intranet and extranet, jargons and graphics.
• Qualitative ideas and approaches have been part of psychology since its inception in the second half of the
nineteenth century.
• The early 20th century marked Behaviorism and the second half, the Cognitive Revolution; quantitative methods
employed within a post (positivist), experimental paradigm dominated the discipline (Asworth, 2003; Howit,
2010) as cited in Braun and Clarke, 2013).
• Morrison, et.al. say that great advertising comes along from an understanding of consumer’s wants and needs.
• The following terms are very important to advertising researchers doing qualitative research: Theory and
Approach.
• Theory refers to an organizing scheme for the data that place them in orderly patterns and give meaning and
insight into the lives of others.
• Any method or approach that allows the researcher to capture the worlds of other can be a qualitative
technique.
• To describe the range of ways of reconstructing experiences from full reliving of the experiences to its
disowning, Shaw and Holland use the terms ‘knowledge focus’ of awareness’ and ‘alienation’.
1. Knowledge
3. Awareness of identity
4. Alienation
• They created devices such as matching people, animals, cars, pictorial symbols and soliciting dreams. They
accumulated case studies, personal histories and ethnographies, and conducted group interviews even before
they were called “focus groups”.
• The question asked and answered in their study enabled the authors to make contributions at the level of
substantive grounded theory.
• The establishment of the ASEAN Economic Community is a major milestone in the regional economic integration
agenda in ASEAN, offering opportunities in the form of 2.6 trillion US dollars and over 622 million people.
• Business all over the world use other methods like participant observation, content analysis, focus groups,
narrative interviews and “hidden” methods such as archival research.
Before you make a final decision on your topic, reflect on these questions:
- What area/s are not covered in classroom lessons/discussions do I still want to know/investigate in my
specific track?
- If I do this research project, how useful will it be to me as a senior high school graduate and to the
community where I belong, and even to the larger community, the Philippines, ASEAN, and the world?
1) the root causes and manifestations of lack of self-confidence in adolescents and to determine ways of
addressing or solving said problem
2) the impact of social networking in addressing problems, issues and concerns
3) the causes, prevention, treatment and care of Zika virus
4) the dangers to health of direct and indirect smoking, as well as their prevention and cure.
5) the success factors in marketing a selected popular garment brand
6) the causes of HIV, its prevention, treatment and care of patients
7) why some livelihood projects fail (or succeed)
8) how retail business succeeds
9) Why some barangays are successful in their peace and order campaigns or health and sanitation projects
10) The humanitarian conditions of war victims and intervention done by peace-keeping agencies
Finding solutions, even tentative ones, to problems of daily life is one of the best justifications for conducting
qualitative research. Helping make life happy, peaceful and meaningful, productive and progressive sustainable ways is
the best justification.
Credibility
Validity
Factors that Justify
the Conduct of
Transferability
Qualitative
Research
Dependability
Conformability
1. It refers to the “truth Value” of the qualitative study, its applicability, consistency and neutrality
2. It refers to an in-depth description that shows the complexities of variables and the embedding of interactions in
data derived from the setting.
3. It is the applicability of one set of findings to another context. (The use of triangulation)
4. It refers to the researcher’s attempts to account for changing conditions in the phenomenon chosen for study,
as well as in the design created by increasing refined understanding of the setting.
5. It answers the question: do the data help confirm the general findings and lead to the implications?
Research Questions
Identify or direct you to exact aspect of the problem that your study has to focus on
Identify the phenomenon to be studied
Relevant
Manageable in terms of research and in terms of your academic abilities
Substantial and with original dimensions
Consistent with the requirement of the assessment
Clear and simple
Interesting
STEP ONE
To develop a strong research question from your ideas, you should ask yourself these things:
1.Do I know the field and its literature well?
2. What are the important research questions in my field?
3. What areas need further exploration?
4. Could my study fill a gap? Lead to greater understanding?
5. Has a great deal of research already been conducted in this topic area?
6. Has this study been done before? If so, is there room for improvement?
7. Is the timing right for this question to be answered? Is it a hot topic or is it becoming obsolete?
8. If you are proposing a service program, is the target community interested?
9. Most importantly, will my study have a significant impact on the field?
STEP TWO
A strong research idea should pass the “so what” test.
STEP THREE
A research focus should be narrow, not broad – based.
Specify the research problem: the practical issue that leads to a need for your study.
STEP FOUR
Fulfill the following criteria:
Single sentence
Include the purpose of the study
Include the central phenomenon
Use qualitative words
Note the participants
State the research site
Concrete Research Questions Congruent with Data Collection Procedures and Data Analysis
Understanding and Perception
Example: Perceptions on the impact of low grades on a student’s self-esteem
Data Collection Method: Personal blogs or compositions and interviews
Analytic Method: Discourse analysis, conversation analysis among others
Practices or Account of Practice
Example: the nuptial or wedding practices of selected ethnic groups
Data Collection Method: qualitative surveys, interviews, observations, secondary sources like videos, pictures,
newspapers, magazines
Analytic Method: Ascertaining patterns, themes, conversation analysis and the like.
Influencing Factors
Example: Factors that influence some women’s desire to be and to stay slim; Factors that influence the modern young
professional’s decisions to live in condominiums rather than stay in their parents’ home
Data Collection Method: for the latter can be interviews, directed diaries, focus group discussions; for the former will be
mainly interviews and focus group interviews also; Secondary sources can be print and broadcast media, social networks
Analytic Method: Conversation analysis, narrative analysis, observations
Construction
Example: Accounts of parents of children with addiction problems; accounts of single parents or of parents of special
children
Data Collection Method: narrative or story completion tasks, interviews, focus group discussions; secondary sources can
be print media, videos and directed diaries
Analytic Method: Conversation analysis, discourse analysis, video analysis, and analysis of news and future articles
Language Practice
Example: How people construct, manage and undermine use of language in text messages (SMS), Facebook and the like
Analytic Method: Discourse analysis, interviews, analysis of posts on social networks
These are two elements of a research paper that inform the reader what information is included in the
research and explain why the author chose that information.
It is a section of a research paper that explains what information or subject is being analyzed.
Most research is limited in scope in sample size, time and geographic area. The scope of study is usually
followed by an explanation of the limitations of the research.
Delimitation of study
It is the explanation of the scope of study. This section allows the writer to explain why certain aspects of a
subject were chosen and why others were excluded.
It refers to the boundaries of the research study, arising from the researcher’s decisions of what to exclude.
STEP 1
Start with any of these sample phrases that express the scope of the study:
a. The coverage of this study…
b. The study consists of …
c. The study covers the …
d. The study is focused on…
STEP 2
a. Explain what information or subject is being studied or analyzed
b. Explain the limitations of the research like the sample size, time frame, geographic area, subjects, facilities
and the issues to which the research is focused.
STEP 3
Start with any of these sample phrases that express the delimitation of the study:
a. The study does not cover the….
b. The researcher limited this research to ….
c. This study is limited to ….
STEP 4
a. Describe the scope of the study.
b. Explain why definite aspects of a subject were chosen and why others were excluded.
c. Mention the research method used as well as the certain theories that applied to the data.
d. Explain why you are delimiting the research to a specific geographic location.
e. Identify the constraints or weaknesses of your research which are not within the control of the researcher.
This study covers only those families in Barangay San Jose, Pasig City, benefited by the government’s
Pantawid Pamilyang Pilipino Program.
This study includes only those English Freshmen classes that use both Blended Learning and standard ways
of Language teaching.
This research investigation covers only Landbank- sponsored livelihood projects in Barangay San Juan, Apalit,
Pampanga.
STEP ONE
STEP TWO
Describe the benefit/benefits that will be derived from the research or study.
You should know what information to look for and where to look for it.
The what information to look for must be answered by your topic, research questions and statements of
the problem which are presumed that you already have at this point.
The obvious places “where to look for these information are the library and the internet.
Not every information can be found on the internet. There might be some precious information that you
need that are just in printed form in your library or in some libraries elsewhere near your place.
If you are not so familiar with using the library, please do not hesitate to approach your librarian for
help.
Take down notes and use method that works best for you
a. Outline method
b. Mapping method
c. Charting method
d. Sentence method
Always be mindful to avoid plagiarism